The Content Code
Six Essential Strategies to Ignite Your Content, Your Marketing, and Your Business
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Narrated by:
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Mark W. Schaefer
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By:
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Mark W. Schaefer
About this listen
Mark W. Schaefer, college educator, consultant, and best-selling author of five marketing books including Social Media Explained and The Tao of Twitter, has delivered a path-finding book exploring the six factors that will help you break through the overwhelming wall of information density to win at marketing now...beyond content, beyond social media, beyond web traffic and Search Engine Optimization.
The Content Code starts where your current marketing plan ends, and provides the launch code for next-level success. The book dives deeply into the true value of social media marketing and the steps companies need to enable to achieve measurable results. A pioneering book that explores the psychology of sharing, it is also highly practical, offering hundreds of ideas that can be used by organizations of any size and any budget. Book highlights include in-depth explorations on the connection between brand and content transmission, a focus on audiences that will move content, practical steps to build "shareability" into all your content, and the new role of promotion, distribution, and SEO in a very competitive, digital world. Unlock your business value, unleash your audience, and uncover the six digital secrets of The Content Code.
©2015 Mark W. Schaefer (P)2015 Mark W. SchaeferListeners also enjoyed...
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Awesome book
- By Josh on 04-29-16
By: Sean Ammirati, and others
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The Art of War
- By: Sun Tzu
- Narrated by: Aidan Gillen
- Length: 1 hr and 7 mins
- Unabridged
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The 13 chapters of The Art of War, each devoted to one aspect of warfare, were compiled by the high-ranking Chinese military general, strategist, and philosopher Sun-Tzu. In spite of its battlefield specificity, The Art of War has found new life in the modern age, with leaders in fields as wide and far-reaching as world politics, human psychology, and corporate strategy finding valuable insight in its timeworn words.
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The actual book The Art of War, not a commentary
- By Fred271 on 12-31-19
By: Sun Tzu
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Never Finished
- Unshackle Your Mind and Win the War Within
- By: David Goggins
- Narrated by: David Goggins, Adam Skolnick, Jacqueline Gardner
- Length: 11 hrs and 6 mins
- Unabridged
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Can’t Hurt Me, David Goggins’ smash hit memoir, demonstrated how much untapped ability we all have but was merely an introduction to the power of the mind. In Never Finished, Goggins takes you inside his Mental Lab, where he developed the philosophy, psychology, and strategies that enabled him to learn that what he thought was his limit was only his beginning and that the quest for greatness is unending.
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He did it again!
- By Christian C. on 12-06-22
By: David Goggins
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The 6 Habits of Growth
- By: Brendon Burchard
- Narrated by: Brendon Burchard
- Length: 5 hrs and 4 mins
- Original Recording
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The world’s leading high-performance coach and multiple New York Times best-selling author Brendon Burchard delivers the six habits of personal growth that will help you create the life of your dreams. Forged from Brendon Burchard’s personal experiences, data from his GrowthDay app, and his many years as a high-performance coach, The 6 Habits of Growth presents the tools you need to construct the life of your dreams.
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Don’t bother
- By B. Sharpe on 10-30-22
By: Brendon Burchard
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Going Infinite
- The Rise and Fall of a New Tycoon
- By: Michael Lewis
- Narrated by: Michael Lewis
- Length: 9 hrs and 35 mins
- Unabridged
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When Michael Lewis first met him, Sam Bankman-Fried was the world’s youngest billionaire and crypto’s Gatsby. CEOs, celebrities, and leaders of small countries all vied for his time and cash after he catapulted, practically overnight, onto the Forbes billionaire list. Who was this rumpled guy in cargo shorts and limp white socks, whose eyes twitched across Zoom meetings as he played video games on the side?
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really expected more rigor from Michael Lewis
- By Wowhello on 10-04-23
By: Michael Lewis
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Traction
- Get a Grip on Your Business
- By: Gino Wickman
- Narrated by: Kevin Pierce
- Length: 6 hrs and 56 mins
- Unabridged
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Do you have a grip on your business, or does your business have a grip on you? All entrepreneurs and business leaders face similar frustrations: personnel conflict, profit woes, and inadequate growth. Decisions never seem to get made, or once made, fail to be properly implemented. But there is a solution. It’s not complicated or theoretical.
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this is for 50+ employee companies, not small ones
- By Ryan Taft on 03-06-18
By: Gino Wickman
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12 Months to $1 Million
- How to Pick a Winning Product, Build a Real Business, and Become a Seven-Figure Entrepreneur
- By: Ryan Daniel Moran
- Narrated by: Ryan Daniel Moran
- Length: 7 hrs and 38 mins
- Unabridged
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By cutting out the noise and providing a clear and proven plan, this road map helps even brand-new entrepreneurs make decisions quickly, get their product up for sale, and launch it to a crowd that is ready and waiting to buy. This one-year plan will guide you through the three stages to your first $1 million: the Grind (months 0-4), the Growth (months 5-8), and the Gold (months 9-12). If your goal is to be a full-time entrepreneur, get ready for one chaotic, stressful, and rewarding year. If you have the guts to complete it, you will be the proud owner of a million-dollar business.
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Good, but a Little Misleading
- By Chris Love on 11-28-20
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The Daily Stoic
- 366 Meditations on Wisdom, Perseverance, and the Art of Living
- By: Ryan Holiday, Stephen Hanselman
- Narrated by: Brian Holsopple
- Length: 10 hrs and 6 mins
- Unabridged
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Why have history's greatest minds - from George Washington to Frederick the Great to Ralph Waldo Emerson along with today's top performers, from Super Bowl-winning football coaches to CEOs and celebrities - embraced the wisdom of the ancient Stoics? Because they realize that the most valuable wisdom is timeless and that philosophy is for living a better life, not a classroom exercise. The Daily Stoic offers a daily devotional of Stoic insights and exercises, featuring all-new translations.
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Not well made as audio
- By Andreas on 12-27-16
By: Ryan Holiday, and others
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Worthy
- How to Believe You Are Enough and Transform Your Life
- By: Jamie Kern Lima
- Narrated by: Jamie Kern Lima
- Length: 11 hrs and 26 mins
- Unabridged
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Author Jamie Kern Lima's first, instant New York Times bestselling book Believe It, captured her journey of going from Denny's waitress to billion-dollar entrepreneur by learning to believe in herself. And now her second, much-anticipated, upcoming book Worthy, is the playbook for how YOU can believe in YOU! If you've ever struggled with self-doubt, felt like you don't have what it takes...or that who you truly are isn't enough, even if you're really good at hiding it from the world, WORTHY is for you.
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💫 We're so WORTHY! 🦋 Listen - Read - Share 🔆
- By Diana Yin on 02-22-24
By: Jamie Kern Lima
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Take Control of Your Life
- How to Silence Fear and Win the Mental Game
- By: Mel Robbins
- Narrated by: Mel Robbins
- Length: 10 hrs and 3 mins
- Unabridged
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Mel Robbins is back! The international bestselling phenomenon and creator of The Five Second Rule and Kick Ass with Mel Robbins returns to help you tackle the single biggest obstacle you face: fear. This life-changing Audible Original features a powerful mix of one-on-one life-coaching sessions and a personal narrative with vital take-aways that you can start using immediately.
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Stop living in fear
- By Nike7 on 02-08-19
By: Mel Robbins
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The Creature from Jekyll Island
- A Second Look at the Federal Reserve
- By: G. Edward Griffin
- Narrated by: Mark Bramhall
- Length: 24 hrs and 21 mins
- Unabridged
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This classic expose of the Fed has become one of the best-selling books in its category of all time. Where does money come from? Where does it go? Who makes it? The money magician's secrets are unveiled. Here is a close look at their mirrors and smoke machines, the pulleys, cogs, and wheels that create the grand illusion called money. A boring subject? Just wait. You'll be hooked in five minutes. It reads like a detective story - which it really is, but it's all true.
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Lost confidence in author
- By Amazon Customer on 07-11-20
What listeners say about The Content Code
Average customer ratingsReviews - Please select the tabs below to change the source of reviews.
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- Man of Song
- 07-31-16
Pretty Good
A good summary of concepts and ideas in this discipline. The "Alpha Audience" emphasis in the book has driven me to focus on it more going forward.
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- Jimmy John Kudrik
- 08-23-18
Great, useful tips for anyone new to social marketing
As a marketer who is new to social, I found this book incredibly helpful. Just when I thought I couldn’t possibly take any more notes, I took more. Very practical, well-thought-out ideas presented simply and clearly. There was a little repetitiveness toward the end, but I was willing to tolerate it because more new nuggets were never far off. Mark read it well and sounded like a regular person throughout, which was good. Definitely would recommend!
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- Jambix
- 09-18-15
Didn't want to skip any sections....
What did you love best about The Content Code?
Solid useful content throughout the whole work. Usually I skip sections, but in this case I was afraid I would miss something useful. You'd think this guy was a content marketer or something!!
What other book might you compare The Content Code to and why?
I like non-fiction, real-world, how-to books (and apparently hyphenated words) that give you real road-maps and resources to help you succeed. Reminded me of Tom Peters' Thriving on Chaos with all of the real world stories of case studies and results but focused on Content Marketing.
Any additional comments?
I recently attended a webinar with Mark as the main presenter. Seems like a genuinely good guy with great experience and knowledge to share. Very helpful to a small biz guy like me looking for mentors and knowledge. He puts it all out there on the blog and in social media, but I still recommend spending a few bucks to buy the work to use as a resource/reference.
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3 people found this helpful
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- James Hahn II
- 03-21-16
Brilliant Behaviors for Outrageous Revenue Ignition
The Content Code is pure brilliance. It is the greatest single source you can find for a 360 degree, top-to-bottom, inside-and-out, and every way in-between tactical approach to growing your business. Mark W. Schaefer's combination of humility, humor, and real-world practicality make this book an eye-opener for digital marketing new comers and grizzled veterans alike.
Jay Baer's Youtility is an exceptional work to help clients understand the fundamental philosophy that drives phenomenal content generation. The Content Code takes things a step further to offer practical steps that ensure your content "ignites" to build an "Alpha Audience" of fans, brand ambassadors, and - ultimately - paying customers.
Taken in its entirety, Schafer's masterful formula can make any marketer, entrepreneur, or executive a master craftsman of online influence and revenue ignition.
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- TOsinubi
- 01-23-17
Truly Remarkable
To say marketers are full of fluff, unfounded optimism and compulsively herald the next new thing, regardless of if it comes true or not (Google+) would be a gross understatement. Luckily you won't find any of that here!
The candor and down to earth advice in this book can't be overstated. This is by far one of the better books you'll listen to all year. I recommend it enthusiastically!
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- brent
- 08-04-15
Fantastic Book!
As a boutique marketing agency I am always looking for new ways to improve my clients exposure online. This book provided me with the resources I needed. thank you!
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3 people found this helpful
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Overall
- Lynne M.
- 10-13-16
inspircational!
inspiring as well as informative. i feel much better equipped to tackle the often overwhelming world of online content development. Mark has such a wonderful presentation style. He truly becomes like a friend; a really cool, smart, helpful friend
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- Shelley
- 03-14-16
Highly recommendable
Great content and easy to follow even for a novice. You feel informed and ready to start using the code. Mark cones of as humble, passionate a his field and at times even funny.
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- Robert Williger
- 01-28-16
Great reading by Mark Schaefer
Where does The Content Code rank among all the audiobooks you’ve listened to so far?
It is an excellent audiobook. I always prefer when the author reads non-fiction. There is practical and actionable information.
Who was your favorite character and why?
There was only the narrator who also was the author.
Have you listened to any of Mark W. Schaefer’s other performances before? How does this one compare?
This was the first one I have listened to.
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- Lisa
- 08-23-16
Insightful and interesting
This book is fantastic for anyone involved in creating content. As a content marketer it was full of excellent insights that have helped me to deliver even better content.
I rated it so highly that I've even bought the hard copy !! I wanted to look back through certain chapters and re-read, because there's so much information in this book the first reading is just the beginning!
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