Creating Business Plans Audiobook By Harvard Business Review cover art

Creating Business Plans

HBR 20-Minute Manager Series

Preview

$0.00 for first 30 days

Try for $0.00
Access a growing selection of included Audible Originals, audiobooks, and podcasts.
You will get an email reminder before your trial ends.
Audible Plus auto-renews for $7.95/mo after 30 days. Upgrade or cancel anytime.

Creating Business Plans

By: Harvard Business Review
Narrated by: James Edward Thomas
Try for $0.00

$7.95 a month after 30 days. Cancel anytime.

Buy for $7.73

Buy for $7.73

Confirm purchase
Pay using card ending in
By confirming your purchase, you agree to Audible's Conditions of Use, License, and Amazon's Privacy Notice. Taxes where applicable.
Cancel

About this listen

A well-crafted business plan generates enthusiasm for your idea and boosts your odds of success—whether you're proposing a new initiative within your organization or starting an entirely new company. Creating Business Plans quickly walks you through the basics. You'll learn to:

- Present your idea clearly

- Develop sound financial plans

- Project risks—and rewards

- Anticipate and address your audience's concerns

Don't have much time? Get up to speed fast on the most essential business skills with HBR's 20-Minute Manager series. Whether you need a crash course or a brief refresher, each book in the series is a concise, practical primer that will help you brush up on a key management topic. Advice you can quickly listen to and apply, for ambitious professionals and aspiring executives—from the most trusted source in business.

PLEASE NOTE: When you purchase this title, the accompanying PDF will be available in your Audible Library along with the audio.

©2014 Harvard Business School Publishing Corporation (P)2022 Ascent Audio
Career Success Decision-Making & Problem Solving Forecasting & Strategic Planning Leadership Management & Leadership Business Career Inspiring Marketing Management
adbl_web_global_use_to_activate_webcro805_stickypopup
All stars
Most relevant  
While the narration is clear and professional, the content feels outdated and underwhelming. It offers a surface-level walkthrough of business plan structure but lacks depth in critical areas. There is no discussion of modern essentials like identifying customer pains or applying Jobs-To-Be-Done (JTBD) frameworks. The Unique Value Proposition (UVP) is barely touched on, and there's no focus on how value is created or captured.

Additionally, the audiobook ignores broader stakeholder analysis beyond the customer, missing key groups like partners, regulators, or internal teams. There is no mention of modern tools such as Lean Canvas, Value Proposition Canvas, or iterative validation techniques. Finally, the accompanying PDF is disappointing—without even a sample business plan or framework to apply what was covered.

Not just basic—this guide feels stuck in a bygone era. If you're building a business in today's dynamic, user-centric world, this isn't enough.

Outdated and Oversimplified

Something went wrong. Please try again in a few minutes.