Creating Magic
10 Common Sense Leadership Strategies from a Life at Disney
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Narrated by:
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Lee Cockerell
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By:
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Lee Cockerell
About this listen
The secret for creating magic in our careers, our organizations, and our lives is simple: outstanding leadership, the kind that inspires employees, delights customers, and achieves extraordinary business results.
No one knows more about this kind of leadership than Lee Cockerell, the man who ran Walt Disney World Resort operations for over a decade. And in Creating Magic, he shares the leadership principles that not only guided his own journey from a poor farm boy in Oklahoma to the head of operations for a multibillion dollar enterprise, but that also soon came to form the cultural bedrock of the world's number one vacation destination. But as Lee demonstrates, great leadership isn't about mastering impossibly complex management theories. We can all become outstanding leaders by following the 10 practical, common sense strategies outlined in this remarkable book. As straightforward as they are profound, these leadership lessons include:
Combining surprising business wisdom with insightful and entertaining stories from Lee's four decades on the front lines of some of the world's best-run companies, Creating Magic shows all of us, from small business owners to managers at every level, how to become better leaders by infusing quality, character, courage, enthusiasm, and integrity into our workplace and into our lives.
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Taking People With You
- The Only Way to Make Big Things Happen
- By: David Novak
- Narrated by: Sean Pratt
- Length: 6 hrs and 55 mins
- Unabridged
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David Novak learned long ago that you can't lead a great organization of any size without getting your people aligned, enthusiastic, and focused relentlessly on the mission. But how do you do that? There are countless leadership books, but how many will actually help a Taco Bell shift manager, a Fortune 500 CEO, a new entrepreneur, or anyone in between? Over his 15 years at Yum! Brands, Novak has developed a trademarked program he calls Taking People with You.
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I would like to recommend this book... but can't.
- By Michael on 01-30-12
By: David Novak
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Superbosses
- How Exceptional Leaders Master the Flow of Talent
- By: Sydney Finkelstein
- Narrated by: Mel Foster
- Length: 8 hrs and 31 mins
- Unabridged
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Overall
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After meeting chef Alice Waters at her legendary restaurant, Chez Panisse, Sydney Finkelstein got to thinking about the dozens of chefs who had come from her establishment to open their own restaurants and gain notoriety as some of the country's most creative culinary figures. Waters, he found, had spawned a family tree of geniuses. Could this pattern exist in other industries?
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Interesting, but not helpful
- By Ben on 03-12-16
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Hug Your People
- The Proven Way to Hire, Inspire, and Recognize Your Employees
- By: Jack Mitchell
- Narrated by: James Boles
- Length: 6 hrs and 4 mins
- Unabridged
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Overall
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In Hug Your People, Jack Mitchell shares his secrets for creating happy employees, secrets as simple as they are revolutionary.
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good book.
- By Chance Woodal on 11-06-22
By: Jack Mitchell
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Joy, Inc.
- How We Built a Workplace People Love
- By: Richard Sheridan
- Narrated by: Tim Andres Pabon
- Length: 7 hrs and 28 mins
- Unabridged
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Joy, Inc. offers an inside look at how Sheridan and Menlo created a joyful culture, and shows how any organization can follow their methods for a more passionate team and sustainable, profitable results. Sheridan also shows how to run smarter meetings and build cultural training into your hiring process. Joy, Inc. offers an inspirational blueprint for listeners in any field who want a committed, energizing atmosphere at work - leading to sustainable business results.
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Hey Menlo.
- By Stacey Colón on 03-25-16
By: Richard Sheridan
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The Customer Service Revolution
- Overthrow Conventional Business, Inspire Employees, and Change the World
- By: John R. DiJulius III
- Narrated by: Joel Richards
- Length: 4 hrs and 54 mins
- Unabridged
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In The Customer Service Revolution, DiJulius points out how numerous companies have made customer service their biggest competitive advantage, are dominating their industries, and have made price irrelevant. As a result of this customer service revolution, people are being treated differently, better, and in a way like never before. This is a result of how companies and management are treating their employees and how employees are treating each other and the customer - which ultimately permeates into people’s personal lives at home and in their communities.
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Phenomenal practical guidance to taking care of our customers!
- By Nathan Unruh on 07-09-24
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The Stay Interview
- A Manager's Guide to Keeping the Best and Brightest
- By: Richard P. Finnegan
- Narrated by: Tim Andres Pabon
- Length: 3 hrs and 3 mins
- Unabridged
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Overall
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This practical guide introduces managers to a powerful new engagement and retention tool: the stay interview. Smart companies have begun conducting these periodic reviews in order to discover why their important talent might leave and to solve any problems before they actually quit.
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Great advice.
- By Kevin L. Jeter on 11-02-18
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The Little Big Things
- 163 Ways to Pursue EXCELLENCE
- By: Tom Peters
- Narrated by: Tom Peters
- Length: 11 hrs and 57 mins
- Unabridged
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Overall
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Performance
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Story
"Years ago, I wrote about a retail store in the Palo Alto environs—a good one, which had a box of two-cent candies at the checkout. I subsequently remember that 'little' parting gesture of the two-cent candy as a symbol of all that is Excellent at that store. Dozens of people who have attended seminars of mine have come up to remind me, sometimes 15 or 20 years later, of “the two-cent candy story,” and to tell me how it had a sizable impact on how they did business."
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Really hard to listen
- By Alexander on 06-03-10
By: Tom Peters
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The Leadership Secrets of Santa Claus
- How to Get Big Things Done in Your "Workshop"...All Year Long
- By: Eric Harvey
- Narrated by: Mel Foster
- Length: 2 hrs and 13 mins
- Unabridged
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Overall
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Story
Need a role model for effective leadership? Try Santa Claus! Imagine the endless challenges that running his operation poses. There's juggling employees, equipment, facilities, resources, production, letter reading, scheduling, the big delivery, keeping everyone jolly - and the list goes on. It's mind boggling! How does he do it all? What are his secrets to success?
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Excellent!
- By T on 12-15-15
By: Eric Harvey
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Exceptional Service, Exceptional Profit
- The Secrets of Building a Five-Star Customer Service Organization
- By: Leonardo Inghilleri, Micah Solomon
- Narrated by: Sean Pratt
- Length: 5 hrs and 39 mins
- Unabridged
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Overall
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In a tight market, your most powerful growth engine - and your best protection from competitive inroads - is this: Put everything you can into cultivating true customer loyalty. Loyal customers are less sensitive to price competition, more forgiving of small glitches, and, ultimately, become "walking billboards" who will happily promote your brand.
In Exceptional Service, Exceptional Profit, insiders Leonardo Inghilleri and Micah Solomon reveal the secrets of providing online and offline customer service so superior it nearly guarantees loyalty.
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Great book, recommended!
- By KLD on 07-03-15
By: Leonardo Inghilleri, and others
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Flipping the Switch
- Unleash the Power of Personal Accountability Using the QBQ!
- By: John G. Miller
- Narrated by: John G. Miller
- Length: 1 hr and 38 mins
- Unabridged
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Overall
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Performance
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In QBQ! The Question Behind the Question, John G. Miller revealed how personal accountability helps to create opportunity, overcome obstacles, and achieve goals by eliminating blame, complaining, and procrastination. The result? Stronger organizations, more dynamic teams, and healthier relationships. Now Miller takes listeners to the next level to show how they can use the power of the QBQ! and personal accountability every day. When a light switch is flipped the flow of energy that is released reaches the lightbulb in an instant, bringing it to life.
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Quick listen
- By Shea on 09-20-23
By: John G. Miller
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Everybody Matters
- The Extraordinary Power of Caring for Your People Like Family
- By: Bob Chapman, Raj Sisodia
- Narrated by: Steven Menasche
- Length: 8 hrs and 51 mins
- Unabridged
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Overall
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Performance
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Story
Starting in 1997, Bob Chapman and Barry-Wehmiller pioneered a dramatically different approach to leadership that creates off-the-charts morale, loyalty, creativity, and business performance. The company utterly rejects the idea that employees are simply functions to be moved around, "managed" with carrots and sticks, or discarded at will. Instead Barry-Wehmiller manifests the reality that every single person matters, just like in a family. That's not a cliché on a mission statement; it's the bedrock of the company's success.
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A Much Better Read
- By Bob Burton on 12-14-18
By: Bob Chapman, and others
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Exceeding expectations rather than simply satisfying them is the cornerstone of the Disney approach to customer service. Now, in honor of the 10th anniversary of the original Be Our Guest, the Disney Institute, which specializes in helping professionals see new possibilities through concepts not found in the typical workplace, is revealing even more of the business behind the magic of quality service.
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Too long and repetitive
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Dull writer but Terrible narrator
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The former EVP of Walt Disney World shares indispensible rules for serving customers with consistency, efficiency, creativity, sincerity, and excellence. Lee Cockerell knows that success in business - any business - depends upon winning and keeping customers. In 39 digestible, bite-sized chapters, Lee shares everything he has learned in his 40-plus-year career in the hospitality industry about creating an environment that keeps customers coming back for more. Here, Lee not only shows why the customer always rules, but also the rules for serving customers so well they'll never want to do business with anyone but you.
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Content is Great but Narrator Puts You to Sleep
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Author Dan Cockerell started his Disney journey as a parking attendant. Over the next 26 years and 19 different jobs, he became the vice president of the biggest theme park in the world, The Magic Kingdom Park. During the course of his Disney career, Dan learned many life and leadership lessons, and teaches those learnings within How's the Culture in Your Kingdom? Dan explains how to lead yourself and how to lead your team and organization by using relevant stories and practical examples from his 26-year Disney leadership journey.
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Very much like his father's message.
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Walt Disney is an American hero. From Mickey Mouse to Disneyland, he changed the face of American culture. His is a success story like no other: a man who developed animated film into an art form and made a massive contribution to the folklore of the world. After years of research, respected Hollywood biographer Bob Thomas produced a definitive biography of the man behind the legend of Disney: the unschooled cartoonist from Kansas City who when bankrupt on his first movie venture and developed into the genius who produced unmatched works of animation.
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Incredible Story
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In helping Walt Disney create “The Happiest Place on Earth”, Van France and his team started a business revolution in 1955 that eventually became the Disney University - the employee training and development program that powers one of the most famous brands on earth. Disney U examines how Van France's timeless company values and leadership expertise have turned into a training and development dynasty: the Disney U. The book reveals the heart of the Disney culture and describes the company's values and operational philosophies that support the world-famous Disney brand.
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boring, boring, boring
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Too long and repetitive
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Dull writer but Terrible narrator
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Content is Great but Narrator Puts You to Sleep
- By Anonymous User on 08-30-18
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How’s the Culture in Your Kingdom?
- Lessons from a Disney Leadership Journey
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- Narrated by: Jody Maberry
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Author Dan Cockerell started his Disney journey as a parking attendant. Over the next 26 years and 19 different jobs, he became the vice president of the biggest theme park in the world, The Magic Kingdom Park. During the course of his Disney career, Dan learned many life and leadership lessons, and teaches those learnings within How's the Culture in Your Kingdom? Dan explains how to lead yourself and how to lead your team and organization by using relevant stories and practical examples from his 26-year Disney leadership journey.
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Very much like his father's message.
- By Jeremy on 02-28-23
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boring, boring, boring
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Walt Disney
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Walt Disney was a true visionary whose desire for escape, iron determination, and obsessive perfectionism transformed animation from a novelty to an art form, first with Mickey Mouse and then with his feature films–most notably Snow White, Fantasia, and Bambi.
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Diane Disney
- By Amanda on 02-15-13
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Career Magic
- How to Stay on Track to Achieve a Stellar Career
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Career Magic is full of priceless advice and insightful experience. Lee Cockerell chronicles how he dropped out of college, rose through the ranks at Hilton and Marriott, and eventually became the executive vice president of operations for the Walt Disney World Resort. Lee candidly shares the specific things he did to experience such dramatic success in the corporate world, but he also shares the mistakes he made along the way and the million-dollar lessons he learned that ultimately led him to the top spot at the number one vacation destination in the world.
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It’s basically a biography
- By Amazon Customer on 10-09-18
By: Lee Cockerell
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One Little Spark!
- Mickey's Ten Commandments and the Road to Imagineering
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- Narrated by: Jeff Cummings
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Overall
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Performance
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Story
We've all read about the experts: the artists, the scientists, the engineers - that special group of people known as Imagineers for The Walt Disney Company. But who are they? How did they join the team? What is it like to spend a day in their shoes?
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More like a collection of emails.
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By: Marty Sklar
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Disney's Land
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- Unabridged
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Overall
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Performance
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Story
This is a spectacular story of error and innovation, a wild ride from a vision to the realization of an iconic cultural landscape. It reflects the park’s uniqueness, but just as strongly that of the man who built it with a watchmaker’s precision, an artist’s conviction, and the desperate, high-hearted recklessness of a riverboat gambler.
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Okay, but better books on the subject
- By J.D. on 12-07-19
By: Richard Snow
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The Ride of a Lifetime
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Robert Iger became CEO of The Walt Disney Company in 2005, during a difficult time. Competition was more intense than ever, and technology was changing faster than at any time in the company’s history. His vision came down to three clear ideas: Recommit to the concept that quality matters, embrace technology instead of fighting it, and think bigger - think global - and turn Disney into a stronger brand in international markets.
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Joins “Shoe Dog” as required biographies.
- By Matt S. on 01-02-20
By: Robert Iger
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Buying Disney's World
- The Story of How Florida Swampland Became Walt Disney World
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Overall
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Performance
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Story
In November of 1965, after numerous months of speculation surrounding a mystery industry that had been purchasing large amounts of land in central Florida, Walt Disney finally put an end to the rumors. He announced to the public his grandiose plans for the thousands of acres he had secretly purchased. For the 18 months prior to the announcement, Walt entrusted a small group of men to covertly make these purchases.
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Walt
- By Anonymous User on 02-04-22
By: Aaron Goldberg
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The Hidden Magic of Walt Disney World, 3rd Edition
- Over 600 Secrets of the Magic Kingdom, EPCOT, Disney's Hollywood Studios, and Disney's Animal Kingdom
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Whether it’s your first or 50th visit to Walt Disney World, you’ll be surprised at how much you can miss during your trip. Including all-new information on Toy Story Land, Star Wars: Galaxy’s Edge, and Mickey and Minnie’s Runaway Railway, The Hidden Magic of Walt Disney World, 3rd Edition will inspire you to relive the magic year after year!
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this is just a timelilne of disney
- By Tammy Krick on 10-21-21
By: Susan Veness
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DisneyWar
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Overall
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DisneyWar is an enthralling tale of one of America's most powerful media and entertainment companies, the people who control it, and those trying to overthrow them. It tells a story that - in its sudden twists, vivid, larger-than-life characters, and thrilling climax - might itself have been the subject of a Disney classic - except that it's all true.
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Really interesting story... No ending.
- By rotinaj on 12-18-17
By: James B. Stewart
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The Wisdom of Walt
- Leadership Lessons from the Happiest Place on Earth
- By: Jeffrey A. Barnes
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- Unabridged
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Overall
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Performance
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Story
In The Wisdom of Walt, Professor Jeffrey Barnes distills Walt Disney's vision, his knowledge, and his methods into a series of actionable lessons. Through historical vignettes about Disneyland, as well as plentiful examples and exercises, Barnes creates a framework through which you can apply Walt's wisdom to improve your career, your company, and your life.
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Please listen to this audiobook from Jeff Barnes
- By Chris Malek on 06-11-16
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How to Be Like Walt
- Capturing the Disney Magic Every Day of Your Life
- By: Pat Williams, Jim Denney
- Narrated by: Paul Christy
- Length: 16 hrs and 16 mins
- Unabridged
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Overall
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Performance
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Story
How to Be Like is a "character biography" series: biographies that also draw out important lessons from the life of their subjects. In this new book - by far the most exhaustive in the series - Pat Williams tackles one of the most influential people in recent history. While many recent biographies of Walt Disney have reveled in the negative, this audiobook takes an honest but positive look at the man behind the myth. For the first time, the book pulls together all the various strands of Disney's life into one straightforward, easy-to-listen-to tale.
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Great stories, good biography, too preachy.
- By Adam on 04-27-16
By: Pat Williams, and others
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The Story of Walt Disney
- By: Diane Disney Miller, Pete Martin
- Narrated by: Karen Commins
- Length: 7 hrs and 23 mins
- Unabridged
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Overall
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Story
As you'll hear in this audiobook, Walt found resourceful ways to earn money even in his youth. The warm reminiscences present Walt as a creative and energetic business person and loving family man. His story includes fascinating details about animation, his cartoon characters and films, the movie and TV industries, and technological processes he invented.
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The way Walt Disney daughter caught his essence
- By Thomas Brides on 06-12-24
By: Diane Disney Miller, and others
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The Experience
- The 5 Principles of Disney Service and Relationship Excellence
- By: Bruce Loeffler, Brian Church
- Narrated by: Kevin Young
- Length: 8 hrs and 47 mins
- Unabridged
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Overall
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Performance
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Story
The Experience is a unique guide to mastering the art of customer service and service relationships, based on the principles employed at the renowned leader in customer experience - the Walt Disney Company. Co-author Bruce Loeffler spent 10 years at Disney World overseeing service excellence. He has partnered with Brian T. Church to show you how to bring that same level of care and value to your own organization.
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Wonderful guide to business experience building
- By Brian OLD ACCT LaBovick on 02-28-23
By: Bruce Loeffler, and others
What listeners say about Creating Magic
Average customer ratingsReviews - Please select the tabs below to change the source of reviews.
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Overall
- ManifestingMango
- 10-03-09
One of the best books on leadership available
Lee talks about his rise in the industry and how he was mentored and shaped into a strong leader we can all learn from. Great book!
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- Amazon Customer
- 08-13-17
amazing
finished on vacation and now I cant wait to get back to work! I recommend to anyone looking to sharpen their leadership skills
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- CQ
- 06-29-16
Amazing!
One of the best leadership books I've ever listened to. The audiobook quality was great. Lee Cockerell is very inspiring and his stories are a great addition to the content. I had to get the hard copy as well.
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- Jennifer T
- 02-16-17
Loved it!
I am going to listen again in case I missed anything and I plan to go to the Disney Institute as soon as possible.
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Overall
- Alexander
- 09-19-10
Feel the experience!
The book is simply amazing! Lee teaches you leadership through his journey, and it made the book truly realistic and easy to apply to your own journey.
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- Curtis Duncan
- 02-26-19
the most impactful book I have read on leadership!
This is the best book I have read on leadership! He gives examples, and action plans versus empty concepts.
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2 people found this helpful
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- Pat K.
- 06-15-15
Great book. Get a pen
This is a great book filled w/ insight and great ideas. However, you better keep a pen handy. It's a book of lists and bullet points. To hard to remember them all.
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- Stephanie J.
- 01-08-15
THE Best!
I enjoyed this book so much and looked forward to it each day. There were so many great takeaways in this book. I will be referring back to it often! He is a great inspiration!
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- cassandra sjovall
- 10-24-15
you need to read, or better..listen to the book
i really got a lot from this book . it will help me in at work and in my personal life.
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- Lala
- 06-25-20
game changer
this book is amazing and a must read! if you are in any type of leadership role, read this book, and then read it again because your probably missed something!
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