Creating Magic Audiobook By Lee Cockerell cover art

Creating Magic

10 Common Sense Leadership Strategies from a Life at Disney

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Creating Magic

By: Lee Cockerell
Narrated by: Lee Cockerell
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About this listen

It's not the magic that makes it work; it's the way we work that makes it magic.

The secret for creating magic in our careers, our organizations, and our lives is simple: outstanding leadership, the kind that inspires employees, delights customers, and achieves extraordinary business results.

No one knows more about this kind of leadership than Lee Cockerell, the man who ran Walt Disney World Resort operations for over a decade. And in Creating Magic, he shares the leadership principles that not only guided his own journey from a poor farm boy in Oklahoma to the head of operations for a multibillion dollar enterprise, but that also soon came to form the cultural bedrock of the world's number one vacation destination. But as Lee demonstrates, great leadership isn't about mastering impossibly complex management theories. We can all become outstanding leaders by following the 10 practical, common sense strategies outlined in this remarkable book. As straightforward as they are profound, these leadership lessons include:

  • Everyone is important.
  • Make your people your brand.
  • Burn the free fuel: appreciation, recognition, and encouragement.
  • Give people a purpose, not just a job.

    Combining surprising business wisdom with insightful and entertaining stories from Lee's four decades on the front lines of some of the world's best-run companies, Creating Magic shows all of us, from small business owners to managers at every level, how to become better leaders by infusing quality, character, courage, enthusiasm, and integrity into our workplace and into our lives.

  • ©2008 Lee Cockerell (P)2008 Random House Audio
    Leadership Motivation & Self-Improvement Organizational Behavior Business Career Inspiring Employment
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    What listeners say about Creating Magic

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    • Overall
      5 out of 5 stars

    One of the best books on leadership available

    Lee talks about his rise in the industry and how he was mentored and shaped into a strong leader we can all learn from. Great book!

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    amazing

    finished on vacation and now I cant wait to get back to work! I recommend to anyone looking to sharpen their leadership skills

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    Amazing!

    One of the best leadership books I've ever listened to. The audiobook quality was great. Lee Cockerell is very inspiring and his stories are a great addition to the content. I had to get the hard copy as well.

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    Loved it!

    I am going to listen again in case I missed anything and I plan to go to the Disney Institute as soon as possible.

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    • Overall
      5 out of 5 stars

    Feel the experience!

    The book is simply amazing! Lee teaches you leadership through his journey, and it made the book truly realistic and easy to apply to your own journey.

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    the most impactful book I have read on leadership!

    This is the best book I have read on leadership! He gives examples, and action plans versus empty concepts.

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    2 people found this helpful

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      5 out of 5 stars

    Great book. Get a pen

    This is a great book filled w/ insight and great ideas. However, you better keep a pen handy. It's a book of lists and bullet points. To hard to remember them all.

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    THE Best!

    I enjoyed this book so much and looked forward to it each day. There were so many great takeaways in this book. I will be referring back to it often! He is a great inspiration!

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    you need to read, or better..listen to the book

    i really got a lot from this book . it will help me in at work and in my personal life.

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    game changer

    this book is amazing and a must read! if you are in any type of leadership role, read this book, and then read it again because your probably missed something!

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