Customer Data and Privacy Audiobook By Harvard Business Review cover art

Customer Data and Privacy

The Insights You Need from Harvard Business Review (HBR Insights Series)

Preview

Try for $0.00
Access a growing selection of included Audible Originals, audiobooks, and podcasts.
You will get an email reminder before your trial ends.
Audible Plus auto-renews for $7.95/mo after 30 days. Upgrade or cancel anytime.

Customer Data and Privacy

By: Harvard Business Review
Narrated by: Christopher Grove, Janet Metzger
Try for $0.00

$7.95 a month after 30 days. Cancel anytime.

Buy for $9.45

Buy for $9.45

Confirm purchase
Pay using card ending in
By confirming your purchase, you agree to Audible's Conditions of Use and Amazon's Privacy Notice. Taxes where applicable.
Cancel

About this listen

Is it possible to take advantage of the benefits of data collection - and mitigate risks - for both companies and customers?

Most consumers are not very skilled at evaluating privacy risks; they're either unable to determine the cost of sharing personal data online or unaware of what they're sharing. (Doesn't everyone scroll down without reading to click "I accept"?) Without much intervention from most federal or state-level governments, companies are on their own to define what qualifies as reasonable use. In today's digital surveillance economy, there are no clear-cut best practices or guidelines. Gathering and using information can help customers - we see that in personalization and autofill of online forms. But companies must act in the best interest of their customers and treat the sensitive information users give them with the ethical care of doctors, lawyers, and financial advisers. The challenges of operating in a digital ecosystem aren't going away. Customer Data and Privacy: The Insights You Need from Harvard Business Review will help you understand the tangled interdependencies and complexities and develop strategies that allow your company to be good stewards, collecting, using, and storing customer data responsibly.

PLEASE NOTE: When you purchase this title, the accompanying PDF will be available in your Audible Library along with the audio.

©2020 Harvard Business School Publishing Corporation (P)2020 Gildan Media
Privacy & Surveillance Security & Encryption Computer Security Surveillance Business
activate_Holiday_promo_in_buybox_DT_T2

What listeners say about Customer Data and Privacy

Average customer ratings
Overall
  • 4.5 out of 5 stars
  • 5 Stars
    5
  • 4 Stars
    4
  • 3 Stars
    0
  • 2 Stars
    0
  • 1 Stars
    0
Performance
  • 4.5 out of 5 stars
  • 5 Stars
    4
  • 4 Stars
    3
  • 3 Stars
    1
  • 2 Stars
    0
  • 1 Stars
    0
Story
  • 4.5 out of 5 stars
  • 5 Stars
    4
  • 4 Stars
    3
  • 3 Stars
    1
  • 2 Stars
    0
  • 1 Stars
    0

Reviews - Please select the tabs below to change the source of reviews.

Sort by:
Filter by:
  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars

Practical

Gives reasoning behind different policy provisions as well practical and reasonable implementation options. The examples are real and current and not hypothetical.

Something went wrong. Please try again in a few minutes.

You voted on this review!

You reported this review!