Preview
  • Entrepreneur's Guide to Consumer Packaged Goods

  • The Winning Growth Strategy for a Food & Beverage CPG Startup
  • By: Kyle Huffstetler
  • Narrated by: Commodore James
  • Length: 1 hr and 34 mins
  • 4.1 out of 5 stars (8 ratings)

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Entrepreneur's Guide to Consumer Packaged Goods

By: Kyle Huffstetler
Narrated by: Commodore James
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Publisher's summary

Entrepreneur’s Guide to Consumer Packaged Goods: The Winning Growth Strategy for a Food & Beverage CPG Startup is a high-level resource for getting started in the consumer packaged goods (CPG) industry.

The book analyzes the strategies needed to scale and grow a CPG business. It covers the strategic blunders to avoid and all other relevant topics needed to launch a CPG company.

Some of the topics covered in this book are:

  • Capitalization tables, financial growth models, blitz-scaling, uses of funds, exit multiples
  • Equity models and structures
  • Fundraising and pitch decks
  • Idea generation techniques
  • CPG-specific accounting
  • Product manufacturing
  • Food safety
  • CPG-specific resources and tools
  • Distribution
  • Cofounders
  • Company culture and culture plans
  • Selling your product
  • Packaging and labeling
  • Branding
  • Entity creation
  • Website formation
  • Exits

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PLEASE NOTE: When you purchase this title, the accompanying PDF will be available in your Audible Library along with the audio.

©2020 Kyle Huffstetler (P)2020 Kyle Huffstetler
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What listeners say about Entrepreneur's Guide to Consumer Packaged Goods

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If this topic interests you, buy this book already!

This book is a condensed treasure trove of real world knowledge and actionable insights. I was hesitant to purchase, noting the relatively short overall length. Within minutes of listening, I already felt it was worth it. The author doesn’t waste words and delivers exactly as promised. I now feel like I have a roadmap of what to expect over the next couple years. Thank you for creating this.

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Nothing New

Nothing new. If you already have a CPG business, or even read a few books on CPG startups, this books adds nothing you don’t already know. A lot of simple obvious lists and common sense. Content seems outdated too - squarespace for a website? That’s really old news.

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1 person found this helpful