So You Wanna: Start a Food or Beverage Business Audiobook By Douglas Raggio cover art

So You Wanna: Start a Food or Beverage Business

A Pick-Your-Path Business

Preview
Try for $0.00
Access a growing selection of included Audible Originals, audiobooks, and podcasts.
You will get an email reminder before your trial ends.
Audible Plus auto-renews for $7.95/mo after 30 days. Upgrade or cancel anytime.

So You Wanna: Start a Food or Beverage Business

By: Douglas Raggio
Narrated by: Rich Miller
Try for $0.00

$7.95 a month after 30 days. Cancel anytime.

Buy for $17.19

Buy for $17.19

Confirm purchase
Pay using card ending in
By confirming your purchase, you agree to Audible's Conditions of Use, License, and Amazon's Privacy Notice. Taxes where applicable.
Cancel

About this listen

The specialty food and beverage business is a thriving industry, and the barriers to entry are low: All you need is a recipe and a kitchen. It sounds simple, but launching a food or beverage company is a maze of choices and consequences.

Douglas Raggio has been there: both as a food founder and as a consultant to other successful start-ups, and he's come to learn that every choice a food founder makes has a fairly predictable outcome. In So You Wanna: Start a Food or Beverage Business, he'll help you think through the many decisions you'll make along the road from an idea to a successful company. You'll learn the ins and outs of: coming up with an exciting, profitable new product; funding your start-up; conducting market research; pricing and producing to scale; partnerships, promotions, and branding; and deciding when to keep going - and when to fold.

So You Wanna: Start a Food or Beverage Business will help you to navigate the pathways that lead to success and avoid the roads that lead to frustration (or worse). By understanding the perils and pleasures of this fast-growing industry you will be able to approach your own business with confidence, make the decisions that feel right to you...and learn to have a lot of fun along the way!

©2022 Douglas Raggio (P)2022 Ascent Audio
Business Development & Entrepreneurship Entrepreneurship Business Beverage Business
adbl_web_global_use_to_activate_T1_webcro805_stickypopup
All stars
Most relevant  
Great story!

I’m working on my own CPG and I can relate to all those problems. Necessary read for people thinking about founding a CPG company or if you have already some practical guidance.

He knows his stuff

Something went wrong. Please try again in a few minutes.