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Focus
- The Future of Your Company Depends on It
- Narrated by: Al Ries
- Length: 3 hrs
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Publisher's summary
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The 22 Immutable Laws of Marketing
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As Al Ries and Jack Trout - the world-renowned marketing consultants and best-selling authors of Positioning - note, you can build an impressive airplane, but it will never leave the ground if you ignore the laws of physics, especially gravity. Why then, they ask, shouldn’t there also be laws of marketing that must be followed to launch and maintain winning brands? In The 22 Immutable Laws of Marketing, Ries and Trout offer a compendium of 22 innovative rules for understanding and succeeding in the international marketplace.
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Highly recommended, but could use an update.
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branding Bible-ish
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Smart and accessible, The 22 Immutable Laws of Branding is the definitive text on branding, pairing anecdotes about some of the best brands in the world, like Rolex, Volvo, and Heineken, with the signature savvy of marketing gurus Al and Laura Ries. Combining The 22 Immutable Laws of Branding and The 11 Immutable Laws of Internet Branding, this book proclaims that the only way to stand out in today’s marketplace is to build your product or service into a brand - and provides the step-by-step instructions you need to do so.
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Good, but out of date
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this is for 50+ employee companies, not small ones
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Overall
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As Al Ries and Jack Trout - the world-renowned marketing consultants and best-selling authors of Positioning - note, you can build an impressive airplane, but it will never leave the ground if you ignore the laws of physics, especially gravity. Why then, they ask, shouldn’t there also be laws of marketing that must be followed to launch and maintain winning brands? In The 22 Immutable Laws of Marketing, Ries and Trout offer a compendium of 22 innovative rules for understanding and succeeding in the international marketplace.
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Highly recommended, but could use an update.
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By: Al Ries, and others
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Positioning, 20th Anniversary Edition
- The Battle for Your Mind
- By: Al Ries, Jack Trout
- Narrated by: Grover Gardner
- Length: 4 hrs and 8 mins
- Unabridged
-
Overall
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Performance
-
Story
An updated edition of the original 1981 text, this 20th-anniversary edition makes available to business and marketing professionals - including tens of thousands of Ries and Trout groupies, worldwide - the work that forever changed the way marketing strategy is done. This new edition features commentary from the authors that offers fresh insight into why “positioning” a product in a prospective customer's mind is still the most important strategy in business, and includes numerous examples of campaigns that followed, or didn't follow, Ries and Trout's thinking.
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branding Bible-ish
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this is for 50+ employee companies, not small ones
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Clear Headed Guidance on Building Teams
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Missing Chapter Five
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Valuable information - poor performance
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Story
Author Jamie Kern Lima's first, instant New York Times bestselling book Believe It, captured her journey of going from Denny's waitress to billion-dollar entrepreneur by learning to believe in herself. And now her second, much-anticipated, upcoming book Worthy, is the playbook for how YOU can believe in YOU! If you've ever struggled with self-doubt, felt like you don't have what it takes...or that who you truly are isn't enough, even if you're really good at hiding it from the world, WORTHY is for you.
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💫 We're so WORTHY! 🦋 Listen - Read - Share 🔆
- By Diana Yin on 02-22-24
By: Jamie Kern Lima
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The Creature from Jekyll Island
- A Second Look at the Federal Reserve
- By: G. Edward Griffin
- Narrated by: Mark Bramhall
- Length: 24 hrs and 21 mins
- Unabridged
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This classic expose of the Fed has become one of the best-selling books in its category of all time. Where does money come from? Where does it go? Who makes it? The money magician's secrets are unveiled. Here is a close look at their mirrors and smoke machines, the pulleys, cogs, and wheels that create the grand illusion called money. A boring subject? Just wait. You'll be hooked in five minutes. It reads like a detective story - which it really is, but it's all true.
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Lost confidence in author
- By Amazon Customer on 07-11-20
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The Millionaire Fastlane: Crack the Code to Wealth and Live Rich for a Lifetime
- By: MJ DeMarco
- Narrated by: MJ DeMarco
- Length: 12 hrs and 46 mins
- Unabridged
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Since you were old enough to hold a job, you've been hoodwinked to believe that wealth can be created by blindly trusting in the uncontrollable and unpredictable markets: the housing market, the stock market, and the job market. I call this soul-sucking, dream-stealing dogma "The Slowlane" - an impotent financial gamble that dubiously promises wealth in a wheelchair. For those who don't want a lifetime subscription to "settle-for-less", there is an alternative.
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Excellent!
- By Iray007 on 09-22-15
By: MJ DeMarco
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The High 5 Habit
- Take Control of Your Life with One Simple Habit
- By: Mel Robbins
- Narrated by: Mel Robbins
- Length: 6 hrs and 57 mins
- Unabridged
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Don't let the title fool you. This isn't a book about high fiving everyone else in your life. You're already doing that. Cheering for your favorite teams. Celebrating your friends. Supporting the people you love as they go after what they want in life. Imagine if you gave that same love and encouragement to yourself. Or even better, you made it a daily habit. You'd be unstoppable. In this book, Mel teaches you how to start high fiving the most important person in your life, the one who is staring back at you in the mirror: YOURSELF.
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Narrator issues.
- By Jesse on 10-05-21
By: Mel Robbins
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Manifest Now
- By: Idil Ahmed
- Narrated by: Idil Ahmed
- Length: 4 hrs and 23 mins
- Unabridged
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Manifest Now provides a step-by-step guide with tools, techniques, and proven strategies to raise your frequency and create the reality you want. This audiobook is designed to guide you through the mental, physical, and spiritual aspects of manifesting and creating all that your heart desires. You'll learn how to start removing mental and emotional blocks so you can rediscover that manifesting is your natural birthright. You'll feel more confident, reconnected, and powerful as you listen.
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This is my first review of 2 years subscribed!
- By Rodrigo on 02-22-19
By: Idil Ahmed
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The Ideal Team Player
- How to Recognize and Cultivate the Three Essential Virtues: A Leadership Fable
- By: Patrick M. Lencioni
- Narrated by: Stephen Hoye
- Length: 5 hrs and 3 mins
- Unabridged
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In The Ideal Team Player, Lencioni tells the story of Jeff Shanley, a leader desperate to save his uncle's company by restoring its cultural commitment to teamwork. Jeff must crack the code on the virtues that real team players possess and then build a culture of hiring and development around those virtues. Beyond the fable, Lencioni presents a practical framework and actionable tools for identifying, hiring, and developing ideal team players.
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Lot of talk about a simple concept
- By Andrea on 09-05-16
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The 1-Page Marketing Plan
- Get New Customers, Make More Money, And Stand Out From The Crowd
- By: Allan Dib
- Narrated by: Joel Richards
- Length: 6 hrs and 31 mins
- Unabridged
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To build a successful business, you need to stop doing random acts of marketing and start following a reliable plan for rapid business growth. Traditionally, creating a marketing plan has been a difficult and time-consuming process, which is why it often doesn’t get done.
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You Need to buy Book to get key info
- By Rosie's mom on 10-23-18
By: Allan Dib
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F--k Your Feelings: Master Your Mind, Accomplish Anything and Become a More Significant Human
- By: Ryan Munsey
- Narrated by: Ryan Munsey
- Length: 9 hrs and 15 mins
- Unabridged
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95 percent of decisions are based on feelings. Not logic. Not rational thought. Feelings. Can you feel the pull of emotions, hunger, guilt, pain, jealously, depression, and everything else weighing on every decision that you make? Business owners, entrepreneurs, regular people looking to get in shape, anyone with a goal that isn't terrified of tough love - you need to listen to F--k Your Feelings - as soon as possible! In this audiobook you'll learn how to use personal mind control techniques to control the way your brain is wired and much more.
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Science heavy for those of us who want the why
- By Beth T. Irwin on 10-29-18
By: Ryan Munsey
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Caffeine
- How Caffeine Created the Modern World
- By: Michael Pollan
- Narrated by: Michael Pollan
- Length: 2 hrs and 2 mins
- Original Recording
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Michael Pollan, known for his best-selling nonfiction audio, including The Omnivores Dilemma and How to Change Your Mind, conceived and wrote Caffeine: How Caffeine Created the Modern World as an Audible Original. In this controversial and exciting listen, Pollan explores caffeine’s power as the most-used drug in the world - and the only one we give to children (in soda pop) as a treat.
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Leaves much to be desired
- By Melody H on 02-02-20
By: Michael Pollan
What listeners say about Focus
Average customer ratingsReviews - Please select the tabs below to change the source of reviews.
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- William
- 11-29-11
Sound fundamentals
Interesting that he predicted exactly what some companies needed to do (IBM). Will also be interesting to see how his take on cable/telephone plays out.
One great takeway for me - always be in front of the market for your products. Paraphrased in my words... if anyone is going to put your product out of business, let it be a new version that you develop.
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- freeway
- 03-25-15
Excellent book
This is worth hearing for any executive, business leader, or entrepreneur. A contrarian view of how to dominate your market.
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- Liz
- 07-14-20
Moderate Relevance
Just a bit outdated. Somethings that were relevant back then are not all applicable today
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- TopTrucker
- 08-31-16
Older recording but still very relevant today
replaced a warn out tape with this digital recording... this should tell you everything you need to know. if not, then my advice is to listen to this recording over and over, and put the authors advice to work for you and your organization!
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- Kyraocity
- 05-11-15
Great and convincing argument for focus
In business and in life focus is counter intuitive to logic. Great read/listen! Listening again. III III II II
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- Jill
- 04-19-17
Extremely dated yet still has value
Would you try another book from Al Ries and/or Al Ries?
Possibly. Although this book is incredibly outdated it does share important ideas in businesses recognizing the need to focus and specialize.
Has Focus turned you off from other books in this genre?
Absolutely not.
What three words best describe Al Ries’s performance?
Matter of fact
What did you take away from Focus that you can apply to your work?
The importance of specializing to set yourself apart in business.
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- P. Rippey
- 01-10-23
A classic business strategy book.
Still relevant in 2023. Al Ries lays out the importance of focus as the foundation of branding and business success.
As important for the Fortune 500 CEO and the local Chiropractor, this book explains why you and your company should narrowly focus to break through the noise of an over-communicated world.
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- NeoshaLoves
- 10-06-19
Had me from the beginning!
This is a great listen. I had to go back a few times just to take notes on the many tips and gems shared by the author. A great read especially for startups or anyone looking to align their businesses to win.
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- Anonymous User
- 11-29-23
The need to Focus remains
Facts from the 90’s but still useful statement to focus. Abstraction in listening is needed
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- Dan Glassman
- 10-04-19
chapters are not properly labeled
The chapters of this book are not properly labeled making the study of this information horribly difficult.
Come on Audible.
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