Positioning, 20th Anniversary Edition
The Battle for Your Mind
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Narrated by:
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Grover Gardner
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By:
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Al Ries
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Jack Trout
About this listen
“Ries and Trout taught me everything I know about branding, marketing, and product management. When I had the idea of creating a very large thematic community on the Web, I first thought of Positioning.” (David Bohnett, chairman and founder of GeoCities)
An updated edition of the original 1981 text, this 20th-anniversary edition makes available to business and marketing professionals - including tens of thousands of Ries and Trout groupies, worldwide - the work that forever changed the way marketing strategy is done. This new edition features commentary from the authors that offers fresh insight into why “positioning” a product in a prospective customer's mind is still the most important strategy in business, and includes numerous examples of campaigns that followed, or didn't follow, Ries and Trout's thinking.
©2001 The McGraw Hill Companies, Inc. (P)2001 McGraw Hill-Ascent AudioListeners also enjoyed...
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In Design to Grow, a Coca-Cola senior executive shares both the successes and failures of one of the world's largest companies. In this rare and unprecedented behind-the-scenes look, David Butler and senior Fast Company editor Linda Tischler, use case studies to show how this works at Coca-Cola - and how other companies can use the same approach to grow their business. This audiobook is a must for managers inside large corporations as well as entrepreneurs just getting started.
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Great content, difficult narration
- By nicholas hork on 05-06-15
By: David Butler, and others
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Buying In
- The Secret Dialogue Between What We Buy and Who We Are
- By: Rob Walker
- Narrated by: Robert Fass
- Length: 9 hrs and 21 mins
- Unabridged
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Marketing executives and consumer advocates alike predict a future of brand-proof consumers, armed with technology and a sophisticated understanding of marketing techniques, who can effectively tune out ad campaigns. But as Rob Walker demonstrates, this widely accepted misconception has eclipsed the real changes in the way modern consumers relate to their brands of choice. Combine this with marketers' new ability to blur the line between advertising, entertainment, and public space, and you have dramatically altered the relationship between consumer and consumed.
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Lets you in on the secret...
- By Jeff on 07-06-08
By: Rob Walker
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Trade-Off
- Why Some Things Catch On, and Others Don't
- By: Kevin Maney
- Narrated by: Dennis Holland
- Length: 6 hrs and 58 mins
- Unabridged
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Performance
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In Trade-Off, Kevin Maney shows how these conflicting forces determine the success, or failure, of new products and services in the marketplace. He shows that almost every decision we make as consumers involves a trade-off between fidelity and convenience between the products we love and the products we need.
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No Trade-Offs for Reading Trade-Off
- By Joshua Kim on 06-10-12
By: Kevin Maney
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The Strategist
- Be the Leader Your Business Needs
- By: Cynthia Montgomery
- Narrated by: Karen White
- Length: 6 hrs and 29 mins
- Unabridged
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Based on an acclaimed professor's legendary strategy course at Harvard Business School, The Strategist offers a radically new perspective on a leader's most vital role. "Are you a strategist?" That's the first question Cynthia Montgomery asks the business owners and senior executives from all over the world who participate in her highly regarded executive education course. It's not a question they anticipate, but by the time the program ends, they cannot imagine leading their companies to success without being - and living the role of - a strategist.
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Slow going with an odd narrative tone
- By Benson Bumpkin on 08-06-12
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Coloring Outside the Lines
- Business Thoughts on Creativity, Marketing, and Sales
- By: Jeff Tobe
- Narrated by: Jeff Tobe
- Length: 2 hrs and 48 mins
- Unabridged
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This audio from creativity guru Jeff Tobe is an unusually charming collection of warm, funny, and instructive business tales. It provides numerous examples of street-smart sales tactics, exemplary customer service, and outside-the-lines marketing. The audio program encourages anyone with an entrepreneurial spirit by providing story after story of creative ideas and inspiration. In Coloring Outside the Lines: Business Thoughts on Creativity, Marketing, and Sales, Jeff Tobe shows that when you compete head-on in business you are just agreeing to play by the same old rules.
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Hilarious and Charming, yet still Authentic
- By Michael Beyer on 02-09-23
By: Jeff Tobe
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Brain Glue
- How Selling Becomes Much Easier by Making Your Ideas "Sticky"
- By: James I. Bond
- Narrated by: Jonny Unitus
- Length: 4 hrs and 49 mins
- Unabridged
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If you are serious about boosting the selling power of your ads, emails, social media posts, and personal presentations, you need to get this revolutionary marketing audiobook. It reveals a secret so profound, it will change the way you market and sell forever.
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I find 'Brain Glue' impressive and helpful
- By Robie P. on 02-21-23
By: James I. Bond
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The Reinventors
- How Extraordinary Companies Pursue Radical Continuous Change
- By: Jason Jennings
- Narrated by: Jason Jennings
- Length: 6 hrs and 10 mins
- Unabridged
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Overall
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Performance
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Story
Eventually every job and every business will become irrelevant. According to Jason Jennings, the past few decades have seen unprecedented shifts: former third-world nations have transformed themselves into high-tech manufacturing powerhouses; technology has democratized business and increased competition in ways never before seen; and customers, used to getting exactly what they want when they want it, are no longer beholden to the corporate giants.
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Good advice
- By Myers on 07-28-18
By: Jason Jennings
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The Entrepreneur's Playbook
- More Than 100 Proven Strategies, Tips, and Techniques to Build a Radically Successful Business
- By: Leonard C. Green, Paul B. Brown
- Narrated by: Leonard C. Green, Tim Andres Pabon
- Length: 5 hrs and 16 mins
- Unabridged
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Big new ideas rarely make great businesses. Laboring on a business plan can be a waste of time. You are going to need dramatically more start-up money than you think you do. Counterintuitive concepts like these have helped the world's best entrepreneurs succeed. Yet most of us only learn them the hard way. Len Green, an experienced investor, entrepreneur, and business professor, shares inside secrets and proven tactics for launching a business.
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Need a narrator who is not phlegmy
- By Leo on 01-19-18
By: Leonard C. Green, and others
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Primal Branding
- Create Zealots for Your Brand, Your Company, and Your Future
- By: Patrick Hanlon
- Narrated by: Alan Sklar
- Length: 7 hrs and 50 mins
- Unabridged
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Overall
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Performance
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Story
What is it that made Starbucks an overnight sensation and separated it from other coffee house companies? Why do many products with great product innovation, perfect locations, terrific customer experiences, even breakthrough advertising, fail to get the same visceral traction in the marketplace as brands like Apple and Nike?
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Good book, hard to stay interested
- By Axiom Brevity on 11-21-16
By: Patrick Hanlon
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Good to Great
- Why Some Companies Make the Leap...And Others Don't
- By: Jim Collins
- Narrated by: Jim Collins
- Length: 10 hrs and 1 min
- Unabridged
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Overall
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Performance
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Story
Built To Last, the defining management study of the 90s, showed how great companies triumph over time and how long-term sustained performance can be engineered into the DNA of an enterprise from the very beginning. But what about companies that are not born with great DNA? How can good companies, mediocre companies, even bad companies achieve enduring greatness?
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Good info, over-the-top narration
- By Anaxamaxan on 08-31-10
By: Jim Collins
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Reality Check
- Outsmarting, Outmanaging, and Outmarketing Your Competition
- By: Guy Kawasaki
- Narrated by: Paul Boehmer
- Length: 14 hrs and 53 mins
- Unabridged
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Overall
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Performance
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Story
In Silicon Valley slang, a "bozo explosion" is what causes a lean, mean, fighting machine of a company to slide into mediocrity. As Guy Kawasaki puts it, "If the two most popular words in your company are partner and strategic, and partner has become a verb, and strategic is used to describe decisions and activities that don't make sense"...then it's time for a reality check.
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The Reality of Reality Check
- By Ben on 08-18-09
By: Guy Kawasaki
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Profoundly Insightful
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Good, but out of date
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This book has changed my life.
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An introduction. NOT a how to.
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!!!! Good !!!!! Should be a chapter, not book!!
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Get the actual book
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Disappointing
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Outdated
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This is an old book!
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The publication of Power vs. Force by Sir David R. Hawkins, M.D., Ph.D., reveals to the general public secret information heretofore only shared by the author with certain Nobelists and world leaders. Analyzing the basic nature of human thought and consciousness itself, the author makes available to everyone the key to penetrating the last barrier to the advancement of civilization and science and resolving the most crucial of all human dilemmas.
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Good book – poor narrator
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All Marketers Are Liars
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Grossed me out
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Oversubscribed
- How to Get People Lined Up to Do Business with You (2nd Edition)
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Oversubscribed is the guide to transforming your business into one which customers fight over! Author Daniel Priestley, a successful entrepreneur who has built and sold businesses around the world, shares proven, real-world methods that will not only grab customers’ attention, but will also have them lining up to buy from you. This invaluable guide will teach you how to drive demand for your products or services far beyond supply and will dramatically increase the success of your business.
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Immediately implementing ideas in a new project
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What listeners say about Positioning, 20th Anniversary Edition
Average customer ratingsReviews - Please select the tabs below to change the source of reviews.
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- siegfried gokea
- 08-06-23
An excellent classic book
I enjoyed each chapter and each story, so I shared the book with as many friends interested in business and in life.
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- spencer moore
- 01-10-24
Thought Provoking Read About Brands
This was a thought provoking book about brands and marketing. I learned new information and was entertained while listening.
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- RDB
- 03-17-23
If you have a brand or a product read this book!
Positioning has been around for a long time and this update is excellent. If you own a company, run a company or I have a product that you want to bring to market successfully. There's no better book or place to start than Positioning. It will be the best four hours you spend on your brand.
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- Alejandra
- 01-02-24
Amazing Book - A High Calorie Stout (Beer) of Content
This book has one of the highest calorie count per word of any business book I’ve ever listened to. This book is of value to anyone in business. Great sense of humor too.
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- Adam
- 01-26-23
Fantastic Classic
Great! Worth multiple listens. Some may complain it is dated, but history is equally instructive. All things change.
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- Amazon Customer
- 05-21-23
Great read!
This book really put in to plain words how advertising and marketing can affect your brand and business.
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- Andrew
- 12-05-21
marketing the mind
found it to be interesting and perspective i have never thought of or taken much time to think about but makes sense.
there is an error
Chapter 18 Positioning the Catholic Church
Sub heading - Teacher of the word.
the first sentence reference to. Christ saw the role of the Church as "teacher of the word" the narrator says "World"
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- CASSIA
- 01-05-23
Great info
A lot of good insight . Recommended to anyone trying to market a brand , product or himself.
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- The Duke
- 07-10-23
Seth Godin recommendation
Came here from Seth Godins All Marketers are Liers. This was well worth the listen.
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- Foxy
- 01-14-23
Timeless Classic
Game changer, eye opening, and life changing advice for business and personal growth! Definitely on my top 10 list of books.
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