Preview
  • Positioning, 20th Anniversary Edition

  • The Battle for Your Mind
  • By: Al Ries, Jack Trout
  • Narrated by: Grover Gardner
  • Length: 4 hrs and 8 mins
  • 4.7 out of 5 stars (118 ratings)

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Positioning, 20th Anniversary Edition

By: Al Ries, Jack Trout
Narrated by: Grover Gardner
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Publisher's summary

“Ries and Trout taught me everything I know about branding, marketing, and product management. When I had the idea of creating a very large thematic community on the Web, I first thought of Positioning.” (David Bohnett, chairman and founder of GeoCities)

An updated edition of the original 1981 text, this 20th-anniversary edition makes available to business and marketing professionals - including tens of thousands of Ries and Trout groupies, worldwide - the work that forever changed the way marketing strategy is done. This new edition features commentary from the authors that offers fresh insight into why “positioning” a product in a prospective customer's mind is still the most important strategy in business, and includes numerous examples of campaigns that followed, or didn't follow, Ries and Trout's thinking.

©2001 The McGraw Hill Companies, Inc. (P)2001 McGraw Hill-Ascent Audio
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What listeners say about Positioning, 20th Anniversary Edition

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An excellent classic book

I enjoyed each chapter and each story, so I shared the book with as many friends interested in business and in life.

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  • Overall
    4 out of 5 stars
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Thought Provoking Read About Brands

This was a thought provoking book about brands and marketing. I learned new information and was entertained while listening.

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If you have a brand or a product read this book!

Positioning has been around for a long time and this update is excellent. If you own a company, run a company or I have a product that you want to bring to market successfully. There's no better book or place to start than Positioning. It will be the best four hours you spend on your brand.

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Amazing Book - A High Calorie Stout (Beer) of Content

This book has one of the highest calorie count per word of any business book I’ve ever listened to. This book is of value to anyone in business. Great sense of humor too.

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Fantastic Classic

Great! Worth multiple listens. Some may complain it is dated, but history is equally instructive. All things change.

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Great read!

This book really put in to plain words how advertising and marketing can affect your brand and business.

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marketing the mind

found it to be interesting and perspective i have never thought of or taken much time to think about but makes sense.

there is an error
Chapter 18 Positioning the Catholic Church
Sub heading - Teacher of the word.

the first sentence reference to. Christ saw the role of the Church as "teacher of the word" the narrator says "World"

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Great info

A lot of good insight . Recommended to anyone trying to market a brand , product or himself.

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Seth Godin recommendation

Came here from Seth Godins All Marketers are Liers. This was well worth the listen.

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Timeless Classic

Game changer, eye opening, and life changing advice for business and personal growth! Definitely on my top 10 list of books.

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