Positioning, 20th Anniversary Edition Audiobook By Al Ries, Jack Trout cover art

Positioning, 20th Anniversary Edition

The Battle for Your Mind

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Positioning, 20th Anniversary Edition

By: Al Ries, Jack Trout
Narrated by: Grover Gardner
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“Ries and Trout taught me everything I know about branding, marketing, and product management. When I had the idea of creating a very large thematic community on the Web, I first thought of Positioning.” (David Bohnett, chairman and founder of GeoCities)

An updated edition of the original 1981 text, this 20th-anniversary edition makes available to business and marketing professionals - including tens of thousands of Ries and Trout groupies, worldwide - the work that forever changed the way marketing strategy is done. This new edition features commentary from the authors that offers fresh insight into why “positioning” a product in a prospective customer's mind is still the most important strategy in business, and includes numerous examples of campaigns that followed, or didn't follow, Ries and Trout's thinking.

©2001 The McGraw Hill Companies, Inc. (P)2001 McGraw Hill-Ascent Audio Advertising Marketing Marketing & Sales Business
Insightful Stories • Powerful Narrative • Life-changing Advice • High-calorie Content • Classic Business Book
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This was a thought provoking book about brands and marketing. I learned new information and was entertained while listening.

Thought Provoking Read About Brands

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I enjoyed each chapter and each story, so I shared the book with as many friends interested in business and in life.

An excellent classic book

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I enjoyed the book over all, but particularly enjoyed the information regarding positioning a company and oneself.

The content is relevant to those who are marketing organizations and those who are marketing themselves.

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Great! Worth multiple listens. Some may complain it is dated, but history is equally instructive. All things change.

Fantastic Classic

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This book really put in to plain words how advertising and marketing can affect your brand and business.

Great read!

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Positioning has been around for a long time and this update is excellent. If you own a company, run a company or I have a product that you want to bring to market successfully. There's no better book or place to start than Positioning. It will be the best four hours you spend on your brand.

If you have a brand or a product read this book!

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This book has one of the highest calorie count per word of any business book I’ve ever listened to. This book is of value to anyone in business. Great sense of humor too.

Amazing Book - A High Calorie Stout (Beer) of Content

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found it to be interesting and perspective i have never thought of or taken much time to think about but makes sense.

there is an error
Chapter 18 Positioning the Catholic Church
Sub heading - Teacher of the word.

the first sentence reference to. Christ saw the role of the Church as "teacher of the word" the narrator says "World"

marketing the mind

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A lot of good insight . Recommended to anyone trying to market a brand , product or himself.

Great info

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Came here from Seth Godins All Marketers are Liers. This was well worth the listen.

Seth Godin recommendation

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