The 22 Immutable Laws of Branding
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Narrated by:
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David Drummond
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By:
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Al Ries
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Laura Ries
About this listen
This marketing classic has been expanded to include new commentary and a bonus book: The 11 Immutable Laws of Internet Branding.
Smart and accessible, The 22 Immutable Laws of Branding is the definitive text on branding, pairing anecdotes about some of the best brands in the world, like Rolex, Volvo, and Heineken, with the signature savvy of marketing gurus Al and Laura Ries. Combining The 22 Immutable Laws of Branding and The 11 Immutable Laws of Internet Branding, this book proclaims that the only way to stand out in today’s marketplace is to build your product or service into a brand - and provides the step-by-step instructions you need to do so.
The 22 Immutable Laws of Branding also tackles one of the most challenging marketing problems today: Branding on the Web. The Rieses divulge the controversial and counterintuitive strategies and secrets that both small and large companies have used to establish Internet brands. The 22 Immutable Laws of Branding is the essential primer on building a category-dominating, world-class brand.
©2002 Al Ries and Laura Ries (P)2014 HarperCollinsPublishersListeners also enjoyed...
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In Design to Grow, a Coca-Cola senior executive shares both the successes and failures of one of the world's largest companies. In this rare and unprecedented behind-the-scenes look, David Butler and senior Fast Company editor Linda Tischler, use case studies to show how this works at Coca-Cola - and how other companies can use the same approach to grow their business. This audiobook is a must for managers inside large corporations as well as entrepreneurs just getting started.
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Great content, difficult narration
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Buying In
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Performance
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Marketing executives and consumer advocates alike predict a future of brand-proof consumers, armed with technology and a sophisticated understanding of marketing techniques, who can effectively tune out ad campaigns. But as Rob Walker demonstrates, this widely accepted misconception has eclipsed the real changes in the way modern consumers relate to their brands of choice. Combine this with marketers' new ability to blur the line between advertising, entertainment, and public space, and you have dramatically altered the relationship between consumer and consumed.
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Lets you in on the secret...
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Targeted
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Overall
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Performance
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Story
Far from the catchy television spots and sleek magazine spreads are the comparatively modest ads that pop up on websites and in Internet searches. But don't be fooled - online advertising is exploding. Growing at a compound annual rate near 20%, it is now the second-largest advertising channel in the United States. Part history, part guidebook, part prediction for the future, Targeted tells the story of the companies, individuals, and innovations driving this revolution.
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Dense Language, Mediocre Narration
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The team behind the data management platform that helps fuel Salesforce - the number one customer relationship management (CRM) company in the world - presents this indispensable guide to data-powered marketing. You’ll discover the three principles for building a successful data strategy and the five sources of data-driven power. You’ll hear how top companies put these data-driven strategies into action. And if you’re wondering what the future holds, you’ll receive seven forecasts to better prepare you for what may come next.
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No accompanying PDF?
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An intimate and profound reckoning with the changes buffeting the $2 trillion global advertising and marketing business from the perspective of its most powerful players, by the best-selling author of Googled. Advertising and marketing touches on every corner of our lives, and is the invisible fuel powering almost all media. Complain about it though we might, without it the world would be a darker place. And of all the industries wracked by change in the digital age, few have been turned on its head as dramatically as this one has.
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Good; not for beginners
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Informative and up to date.
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An Important Topic
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An inspiring case study for the next generation of start-ups by the unconventional founders of Method. Founded ten years ago by childhood pals Eric Ryan and Adam Lowry, Method has been making headlines and profits with a revolutionary blend of culture and commerce, style and substance. Today, Method's ecofriendly soaps, detergents, and cleaners are ubiquitous in stores, capturing valuable shelf space long dominated by the tired old products of giants P&G and Unilever.
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Wow!!!!!
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Googled
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In Googled, esteemed media writer and critic Ken Auletta uses the story of Google's rise to explore the inner workings of the company and the future of the media at large. Although Google has often been secretive, this book is based on the most extensive cooperation ever granted a journalist, including access to closed-door meetings and interviews with founders Larry Page and Sergey Brin, CEO Eric Schmidt, and some 150 present and former employees.
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Audio production could have been better
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Eat People
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Here's how entrepreneurs find the next big thing-and make it huge. The era of easy money and easy jobs is officially over. Today, we're all entrepreneurs, and the tides of change threaten to capsize anyone who plays it safe. Taking risks is the name of the game - but how can you tell a smart bet from a stupid gamble? Andy Kessler offers 12 surprising and controversial rules for these radical entrepreneurs.
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One of the best business books!
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By: Andy Kessler
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What listeners say about The 22 Immutable Laws of Branding
Average customer ratingsReviews - Please select the tabs below to change the source of reviews.
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- Farouq
- 06-15-17
Some Laws Proven Wrong
This book was written quite some time ago, during the time that Yahoo was the dominant force of the internet. This gives us an advantage to see if some of the laws are really immutable laws or just theories
Some examples where they got it terribly wrong
1. Amazon should just stick to selling books
2. Apple should stop manufacturing both hardware and software. Just focus on 1
3. TV and internet will never be together
4. palm pilot + telephone + cd player will never become 1 single device
However, many of the laws indeed have been proven to stand the test of time
As for the narrator, I felt as if I was listening to commercial. Never really felt a connection with him
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- Kalob Taulien
- 11-24-17
Old but gold
The first 11 laws of branding are for physical brands and those are amazing. The last 11 are for internet brands and some of the info is quite dated. what was holding true in the early 2000s no longer applies, so take the last half of the book with a grain of salt. Still very good information through!
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- Erick Torres
- 11-15-16
outdated but strong core
jjjsjsjsnsb a a a a a a. s d d d d. d d d d d d d d d d d d ahshs d
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- Christopher
- 11-17-19
Almost everything in this book is wrong
It's a book of predictions and 20 years later it's all either wrong, or 75% wrong with hints of right here and there. it's pretty adorable actually
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- mackendy
- 02-03-23
Treezy
Great book great listen dropped a lot of gems that can help you when starting your brand
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- Joy
- 09-13-19
Interesting ideas
It reads as quite dated, especially regarding major current brands and trends, but there are real gems.
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- Stephen K
- 10-28-20
Branding concepts that sounded great, but then...
This book interested me as a historical read: Dell and Compaq dominate the market, along with AOL, CompUSA, and Toshiba portables. Blockbuster Video is big, and Coca-Cola still has Tab.
The authors make what seem like cogent arguments about how people perceive brands, yet it lost credibility backdropped against their confident assertions that ‘search engines will decline in importance (Yahoo dominated, and there was yet no Google), that ‘Divergence, not convergence, is consistent with the law of nature’ (except that we have mitochondria and plants have chloroplast, and animals and plants appear to be symbiotic convergences of different lifeforms), and finally, in Chapter 33, that ‘convergence will never occur, the palm pilot, telephone, and CD player all wrapped into one, it’ll never happen!’ I mean, that was humorous to hear on my iPhone.
The authors appear to have touched on some core semantic/psychological basics of branding, yet in other instances clearly did not drill down to the fundamental bedrock, or 'immutable laws'.
All in all, a thought-provoking book; in part because it served as a warning about being too sure of oneself and ones theories of branding.
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- Amazon Customer
- 06-28-18
The most brutal narration
Classic book! The narration was so robotic and obnoxious I couldn’t finish listening. Ordered print copy.
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- Essa
- 08-19-16
One of the best books!
This book exceeded my expectations with many useless info about branding like perception and how do u want people to feel about ur brand. Highly recommended!
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- Calvin&Starr
- 08-28-18
11 laws
Kinda out of date but the first 22 are good so I did get some good information.
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