
The 22 Immutable Laws of Branding
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Narrated by:
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David Drummond
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By:
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Al Ries
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Laura Ries
About this listen
This marketing classic has been expanded to include new commentary and a bonus book: The 11 Immutable Laws of Internet Branding.
Smart and accessible, The 22 Immutable Laws of Branding is the definitive text on branding, pairing anecdotes about some of the best brands in the world, like Rolex, Volvo, and Heineken, with the signature savvy of marketing gurus Al and Laura Ries. Combining The 22 Immutable Laws of Branding and The 11 Immutable Laws of Internet Branding, this book proclaims that the only way to stand out in today’s marketplace is to build your product or service into a brand - and provides the step-by-step instructions you need to do so.
The 22 Immutable Laws of Branding also tackles one of the most challenging marketing problems today: Branding on the Web. The Rieses divulge the controversial and counterintuitive strategies and secrets that both small and large companies have used to establish Internet brands. The 22 Immutable Laws of Branding is the essential primer on building a category-dominating, world-class brand.
©2002 Al Ries and Laura Ries (P)2014 HarperCollinsPublishersListeners also enjoyed...
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- Get New Customers, Make More Money, And Stand Out From The Crowd
- By: Allan Dib
- Narrated by: Joel Richards
- Length: 6 hrs and 31 mins
- Unabridged
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To build a successful business, you need to stop doing random acts of marketing and start following a reliable plan for rapid business growth. Traditionally, creating a marketing plan has been a difficult and time-consuming process, which is why it often doesn’t get done.
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You Need to buy Book to get key info
- By Rosie's mom on 10-23-18
By: Allan Dib
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How Brands Grow
- What Marketers Don't Know
- By: Byron Sharp
- Narrated by: Daniel May
- Length: 6 hrs and 34 mins
- Unabridged
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This audiobook provides evidence-based answers to the key questions asked by marketers every day. Tackling issues such as how brands grow, how advertising really works, what price promotions really do and how loyalty programs really affect loyalty, How Brands Grow presents decades of research in a style that is written for marketing professionals to grow their brands.
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WARNING: "Empirical" Slight of Hand
- By M on 03-10-18
By: Byron Sharp
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The 22 Immutable Laws of Branding
- By: Al Ries, Laura Ries
- Narrated by: Al Ries, Laura Ries
- Length: 1 hr and 35 mins
- Abridged
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Learn the laws of branding in the branding bible: The 22 Immutable Laws of Branding. Brilliant, bold, and mercifully brief, this is the definitive work on branding, distilling the complex principles and theories espoused in other long-winded, high-priced professional marketing tomes into 22 quick and easy-to-listen-to vignettes.
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Difficult to listen to
- By creative_seattle on 10-06-10
By: Al Ries, and others
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Social Media Marketing & Personal Branding: 2 in 1 Guide
- Explode Your Online Business and Brand, Influencing Your Audience Through Facebook, Instagram, YouTube, & Twitter
- By: Joshua Reach
- Narrated by: Tim Edwards, KC Wayman
- Length: 5 hrs and 5 mins
- Unabridged
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Networking online is key when it comes to building an online business. And what’s a better place to market and advertise when people are spending over two hours plus on social media! And building a brand is one of the most powerful businesses you can build because no one can take it from you. Essentially, it’s yours and as long as you build it the right way and create trust, like I teach, you will influence your audience...forever.
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An excellent book for beginners!
- By Wilbert Pratt on 03-22-21
By: Joshua Reach
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Business Made Simple
- 60 Days to Master Leadership, Sales, Marketing, Execution, Management, Personal Productivity and More
- By: Donald Miller
- Narrated by: Donald Miller
- Length: 6 hrs and 55 mins
- Unabridged
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It’s hard to be successful without a clear understanding of how business works. These 60 daily entries from New York Times best-selling author Donald Miller focus on the tangible skills it takes to offer extreme value to your organization while building your company, your career, and your legacy.
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Good content, but hated the constant sell
- By Pablo Alejo on 01-22-21
By: Donald Miller
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How to Be a Power Connector
- The 5+50+100 Rule for Turning Your Business Network into Profits
- By: Judy Robinett
- Narrated by: Dina Pearlman
- Length: 8 hrs and 7 mins
- Unabridged
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As anyone in business knows, strategic planning is critical to achieving long-term success. In How to Be a Power Connector, super-networker Judy Robinett argues that strategic relationship planning should be your top priority.
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Highly Recommended
- By jsw on 11-04-14
By: Judy Robinett
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Crushing It!
- How Great Entrepreneurs Build Their Business and Influence-and How You Can, Too
- By: Gary Vaynerchuk
- Narrated by: Gary Vaynerchuk, Rich Roll, Amy Schmittauer
- Length: 8 hrs and 2 mins
- Unabridged
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Four-time New York Times best-selling author Gary Vaynerchuk offers new lessons and inspiration drawn from the experiences of dozens of influencers and entrepreneurs who rejected the predictable corporate path in favor of pursuing their dreams by building thriving businesses and extraordinary personal brands. In this lively, practical, and inspiring audiobook, Gary dissects every current major social media platform so that anyone, from a plumber to a professional ice skater, will know exactly how to amplify his or her personal brand on each.
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85% fluff and 15% value.
- By Michael Bowie on 04-09-18
By: Gary Vaynerchuk
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Personal Branding for Dummies, 2nd Edition
- By: Susan Chritton
- Narrated by: Samantha Desz
- Length: 12 hrs and 34 mins
- Unabridged
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Marketing your skills and personality, and showing the rest of the world who you are, gives you a competitive edge. Whether you're looking for your first job, considering changing careers, or just want to be more viable and successful in your current career, this guide provides the step-by-step information you need to develop your personal brand. This updated edition includes new information on expanding your brand through social media, online job boards, and communities, using the tried and true methods that are the foundation of personal branding.
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Great book. Better than expected.
- By Amazon Customer on 10-07-19
By: Susan Chritton
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Scientific Advertising
- By: Claude Hopkins
- Narrated by: Ty Carthage
- Length: 2 hrs and 19 mins
- Unabridged
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Here it is: the spell book with all the secrets of advertising, laid at your feet. Pick them up! Use them! Make your fortune. In this Library of Congress Facsimile Edition, you get word-for-word exactly what Claude Hopkins wrote in 1923. No one has ever articulated the laws of advertising more clearly or compellingly. Hopkins understood the principle better than anyone. If you're looking to make money online, this book must be the first one you listen to.
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The Narrater is horrible
- By Eric Keith on 05-21-18
By: Claude Hopkins
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One Million Followers, Updated Edition
- How I Built a Massive Social Following in 30 Days
- By: Brendan Kane
- Narrated by: Brendan Kane
- Length: 7 hrs and 50 mins
- Unabridged
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In One Million Followers, Kane will teach you how to gain an authentic, dedicated, and diverse online following from scratch; create personal, unique, and valuable content that will engage your core audience; and build a multimedia brand through platforms like Facebook, Instagram, YouTube, Snapchat, and LinkedIn.
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A Very Poor Read
- By Anthony Butler on 04-14-21
By: Brendan Kane
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Hook Point
- How to Stand Out in a 3-Second World
- By: Brendan Kane
- Narrated by: Brendan Kane
- Length: 8 hrs and 11 mins
- Unabridged
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Brendan Kane, a thinker and strategist who’s built platforms for celebrities like Taylor Swift and Rhianna and worked with Fortune 500 companies like Paramount and Viacom, has mastered the art of standing out. In Hook Point: How to Stand Out in a 3-Second World, he reveals the power of hook points—a communication tool that helps marketers package their messages in a succinct, attention-grabbing way that leads to better opportunities both online and off. Whatever you’re promoting, this book is the essential guide for making it in our three-second world.
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90 min in - too much fluff
- By Anonymous User on 11-17-20
By: Brendan Kane
Some examples where they got it terribly wrong
1. Amazon should just stick to selling books
2. Apple should stop manufacturing both hardware and software. Just focus on 1
3. TV and internet will never be together
4. palm pilot + telephone + cd player will never become 1 single device
However, many of the laws indeed have been proven to stand the test of time
As for the narrator, I felt as if I was listening to commercial. Never really felt a connection with him
Some Laws Proven Wrong
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Old but gold
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outdated but strong core
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Almost everything in this book is wrong
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Treezy
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Interesting ideas
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The authors make what seem like cogent arguments about how people perceive brands, yet it lost credibility backdropped against their confident assertions that ‘search engines will decline in importance (Yahoo dominated, and there was yet no Google), that ‘Divergence, not convergence, is consistent with the law of nature’ (except that we have mitochondria and plants have chloroplast, and animals and plants appear to be symbiotic convergences of different lifeforms), and finally, in Chapter 33, that ‘convergence will never occur, the palm pilot, telephone, and CD player all wrapped into one, it’ll never happen!’ I mean, that was humorous to hear on my iPhone.
The authors appear to have touched on some core semantic/psychological basics of branding, yet in other instances clearly did not drill down to the fundamental bedrock, or 'immutable laws'.
All in all, a thought-provoking book; in part because it served as a warning about being too sure of oneself and ones theories of branding.
Branding concepts that sounded great, but then...
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The most brutal narration
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One of the best books!
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11 laws
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