Founding FUBU Audiobook By Daymond John cover art

Founding FUBU

Preview

Try for $0.00
Access a growing selection of included Audible Originals, audiobooks, and podcasts.
You will get an email reminder before your trial ends.
Audible Plus auto-renews for $7.95/mo after 30 days. Upgrade or cancel anytime.

Founding FUBU

By: Daymond John
Narrated by: Daymond John
Try for $0.00

$7.95 a month after 30 days. Cancel anytime.

Buy for $24.95

Buy for $24.95

Confirm purchase
Pay using card ending in
By confirming your purchase, you agree to Audible's Conditions of Use and Amazon's Privacy Notice. Taxes where applicable.
Cancel

About this listen

Do you remember the wild ride that was the '90s? With the decade that brought so many landmark cultural moments came the explosion of hip-hop. No one could have foreseen that when this disruptive and transcendent music drew in a young boy from Hollis, Queens, the fashion world would be forever changed.

As a teen, Daymond John immersed himself in the burgeoning rap scene and quickly started to recognize that the people in the hip-hop community were being ignored and even looked down upon by major players in the fashion industry. Frustrated with this disconnect and passionate about the hip-hop community and culture, John and three of his best childhood friends started the iconic fashion label FUBU (For Us By Us) in John’s mother’s home in Queens. Trained in the school of New York City street life, these young men would experience a meteoric rise, eventually growing FUBU into a six-billion-dollar brand that dressed everyone from LL Cool J to NSYNC. More importantly, FUBU became an unstoppable cultural movement and a symbol of empowerment for entrepreneurs that endures today.

Steeped in '90s nostalgia, this memoir takes you through John’s childhood to the making of his moguldom, without neglecting the missteps that the founders took along the way. For the first time, John shares epic, behind-the-scenes tales from the FUBU empire, featuring shocking stories of organized crime, wild nights with public figures, and heartfelt testimonials from Rev Run, Ice T, Steve Harvey, Tiffany Haddish, and Joey Fatone about FUBU’s enduring power and what it means to them. The original score from award-winning composer Gary Gunn will transport you back to an era whose music forever changed our culture.

Founding FUBU is an utterly American dream come to life on the streets of New York.

©2021 Display of Power Publishing, Inc. (P)2021 Audible Originals, LLC.
Business Business & Careers Celebrity Memoir Essentials New York Heartfelt Inspiring Fashion
activate_Holiday_promo_in_buybox_DT_T2
0:00

Interview: Daymond John Welcomes Frustration and Failure on the Path to Success

'Wait a minute. I may not ever have to work for somebody. My destiny's in front of me, right?'
-0.00
  • Founding FUBU
  • 'Wait a minute. I may not ever have to work for somebody. My destiny's in front of me, right?'

About the Creator and Performer

Daymond John is the CEO and founder of the $6 billion global brand FUBU and a serial entrepreneur. He’s also a star of ABC’s four-time Emmy Award-winning hit business show Shark Tank. His consulting agency, The Shark Group, has worked with more than 100 startups, as well as existing and future small business owners. His books, The Power of Broke and Rise and Grind, were New York Times best sellers. A passionate supporter of Black-owned businesses, he is also a two-time Webby Award winner for his Black Entrepreneurs Day event.
Daymond John recently curated a "Chapter and Verse" playlist for Pandora. Visit it here.

Go Behind the Scenes of My FUBU Days

0:00

What listeners say about Founding FUBU

Average customer ratings
Overall
  • 4.5 out of 5 stars
  • 5 Stars
    1,133
  • 4 Stars
    241
  • 3 Stars
    71
  • 2 Stars
    12
  • 1 Stars
    4
Performance
  • 4.5 out of 5 stars
  • 5 Stars
    1,039
  • 4 Stars
    187
  • 3 Stars
    49
  • 2 Stars
    14
  • 1 Stars
    4
Story
  • 4.5 out of 5 stars
  • 5 Stars
    1,022
  • 4 Stars
    187
  • 3 Stars
    58
  • 2 Stars
    14
  • 1 Stars
    4

Reviews - Please select the tabs below to change the source of reviews.

Sort by:
Filter by:
  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars

Love when I learn the background…

Love when I learn the background of a public figure. Super happy Daymond John actually read his own book! Love his humor and stories. Some are just wild! I never knew the real/ deeper meaning of FUBU until now. Still a cool brand and legacy! Thank you.

Something went wrong. Please try again in a few minutes.

You voted on this review!

You reported this review!

  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars

Great story

this man WORKED to get where he is. this is another great story of rising above the challenges one is born into. a story only possible in a FREEDOM based country.

Something went wrong. Please try again in a few minutes.

You voted on this review!

You reported this review!

  • Overall
    4 out of 5 stars
  • Performance
    4 out of 5 stars
  • Story
    5 out of 5 stars

Informative, Inspirational, and Entertaining

I thought this was a very interesting read but some of the stores were a little hard to follow. Really cool book with a ton of stories.

Something went wrong. Please try again in a few minutes.

You voted on this review!

You reported this review!

  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars

Founding Fubu

This is a really good listen to!!! I felt like I was sitting in Daymond’s living room as he was telling me stories! 5 stars!!

Something went wrong. Please try again in a few minutes.

You voted on this review!

You reported this review!

  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars

Interesting

I really didn’t want to take the time to listen to this. But I found it fascinating to hear what it took to get FUBU off the ground. The sacrifice, hard work and just plain good luck. Best in the future!

Something went wrong. Please try again in a few minutes.

You voted on this review!

You reported this review!

  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars

Fascinating Story

I have such respect for Daymond John after listening to his story. A hard worker all the way. Brilliant entrepreneur! A truly amazing life and legacy.

Something went wrong. Please try again in a few minutes.

You voted on this review!

You reported this review!

1 person found this helpful

  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    4 out of 5 stars

Limited details but got the point across

Just thought the story was a bit all over the place. Was hoping for more detail inside Daymond John's head and perhaps the understandings of how he learned and interpreted how to start a business.

Something went wrong. Please try again in a few minutes.

You voted on this review!

You reported this review!

  • Overall
    4 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    4 out of 5 stars

A relatable, nostalgic fashion era story.

When this book popped up as an alert for my recommended reading. I bought it immediately knowing that before the week was over, I would have had a trip down one of those relatable eras of my youth, centered around the fashion, music, music videos and movies of the day.

It was all that and some but as all good things...I felt it was a bit too short.

I also appreciated the insight into the life among industry and business 'sharks'.

I recommend it for easy listening and a nostalgic trip through the late 80's, early 90's fashion that was for us, by us!

Something went wrong. Please try again in a few minutes.

You voted on this review!

You reported this review!

  • Overall
    5 out of 5 stars

Love Daymond

Daymond is a great storyteller. This isn't a book reading it is story time. Interesting. Inspiring. Entertaining.

Something went wrong. Please try again in a few minutes.

You voted on this review!

You reported this review!

  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars

Great Back Story

It was incredibly interesting hearing this FUBU back story. It's funny and inspirational taking this journey to the 90s and considering Daymond John's overall success.

Something went wrong. Please try again in a few minutes.

You voted on this review!

You reported this review!