B Corps are part of a global movement of more than 2,700 companies in 60 countries that are using the power of business as a force for good. B Corps have been certified to have met rigorous standards of social and environmental performance, accountability, and transparency. This audiobook is the authoritative guide to the what, why, and how of B Corp certification.

The latest edition of The New Rules of Marketing and PR has been completely revised and updated to present the most innovative methods and cost-effective strategies. The most comprehensive update yet shows you details about the pros and cons of AI and machine learning to automate routine tasks. Your life is already AI-assisted. Your marketing should be too, but there are challenges to be aware of.

Celebrated promoter of the "Four P's of Marketing", Philip Kotler, explains how marketers can use technology to address customers' needs and make a difference in the world. In a new age when marketers are struggling with the digital transformation of business and the changing behavior of customers, this book provides marketers with a way to integrate technological and business model evolution with the dramatic shifts in consumer behavior that have happened in the last decade.

How to Catch a Mouse with No Cheese is written for people who either have been in business for up to a year or are interested in starting a business, but do not have money. It discusses five life-changing principles that will help you succeed. Each principle has its own basis for preparing you to get your business up and growing with no money. So, whether you own a fledgling business or plan to start a business, this is the book for you.

Before you can influence decisions, you need to understand what drives them. In The Choice Factory, Richard Shotton sets out to help you learn. By observing a typical day of decision-making, from trivial food choices to significant work-place moves, he investigates how our behavior is shaped by psychological shortcuts. With a clear focus on the marketing potential of knowing what makes us tick, Shotton has drawn on evidence from academia, real-life ad campaigns, and his own original research.

A diversity strategy for your enterprise is one of the best investments that you can make. It is not only wise social policy: in the 21st century, it makes the very best business sense. How do you ensure that you are analyzing your corporate diversity and inclusion accurately? Then how can you design an approach that will maximize all of the upside potential available to a successful D&I strategy?

The future of your nonprofit rests on successful fundraising: discover how to do it right. Being part of a nonprofit is one of the most inspiring and passionate lines of work someone can do. But as passionate as you are and as hard as you work, your nonprofit won’t be able to achieve its goals without enough funding. This is a struggle many nonprofits experience, and they end up wasting a lot of energy on ineffective strategies that just don’t seem to work. You need to understand the best practices out there that will help your organization access the funds it needs to keep going.

The CAE certificate is one of the most selective and unique credentials in business today. There are, in fact, only 4,000 Certified Association Executives, a mere 2.5% of all professionals managing associations and non-profit organizations. If you aspire to become one of them, it's an excellent ambition. I'd like to help you succeed.

In business, performance is key. In performance, how you organize can be the key to growth. In the past five years, the business world has seen the birth of a new breed of company - the Exponential Organization - that has revolutionized how a company can accelerate its growth by using technology.

In his comprehensive Starting a Business QuickStart Guide, Ken Colwell concisely presents the core fundamentals that all new entrepreneurs need to know to get started, find success, and live the life of their dreams.

The Antiracist Business Book: An Equity Centered Approach to Work, Wealth, and Leadership is the business book for the modern world. Trudi Lebrón has spent the last decade working as a DEI and impact coach for businesses, nonprofits, and entrepreneurs. And what she learned over that time was that making a lasting change wasn't about fixing old systems; it was about building a new one. In this seminal work, Trudi lays out a plan for all businesses, leaders, entrepreneurs, and coaches to remix business, so that equity and impact become synonymous with profit and power.

Every now and then, nonprofits partner up with government agencies, foundations, and other such organizations to carry out projects with potential to change lives, improve scientific understanding, or for artistic works. For you and your nonprofit, that means drafting a grant proposal. No matter how impressive your vision looks on paper, unless your proposal aligns with the goals of the organization you seek grants from, you’re bound to get rejected. The good news is, with Winning Grants, you’re only a few steps away from the secret to writing winning grants.

If you want to start a quick e-commerce shop on the small entrepreneurial level, this book is going to bring you some brilliant tips for your very own business ideas and help you shape them in actual colors of life. This book will guide you on every small step of adopting a strategic approach by reaching out diligently to the solutions to all your problems. Smart Business Tips offers a perspective on a small business plan, from startup to successful business, with strong customer relationships and the production of high-market demand and qualitative products.

The case that I make for diversity and inclusion is not just sociological or democratic: it is a business strategy. That is the focus of this book. I developed this framework for corporations and associations. It will show you how to increase your revenues directly, through understanding the pathways that I provide, and by implementing the Big Six Action Plan that I outline, so that you can take a comprehensive and holistic business approach to diversity & inclusion in your own company.

In Atlas of the Heart, Brown takes us on a journey through 87 of the emotions and experiences that define what it means to be human. As she maps the necessary skills and an actionable framework for meaningful connection, she gives us the language and tools to access a universe of new choices and second chances - a universe where we can share and steward the stories of our bravest and most heartbreaking moments with one another in a way that builds connection.

We are entering a new era - an era of impact. The largest intergenerational transfer of wealth in history will soon be underway, bringing with it the potential for huge increases in philanthropic funding. Engine of Impact shows how nonprofits can apply the principles of strategic leadership to attract greater financial support and leverage that funding to maximum effect.

Bestselling author of The 2020 Workplace Jeanne Meister returns with a powerful guide to mastering a new set of workplace disruptions, detailing the skills you need to thrive in today's hyper-competitive and rapidly changing business environment. Along with co-author Kevin Mulcahy, Meister presents step-by-step advice to recruiters on how to prepare for a more transparent world of work, develop a new set of leadership skills, and anticipate future trends and changes across industries.

The Zappos Experience takes you through - and beyond - the playful, offbeat company culture Zappos has become famous for. Michelli reveals what occurs behind the scenes at Zappos, showing how employees at all levels operate on a day-to-day basis while providing the "big picture" leadership methods that have earned the company $1 billion in annual gross sales during the last ten years - with almost no advertising. Michelli breaks the approach down into five key elements.

Black Faces in High Places is the essential guide for Black professionals who are moving up through their organizations or industries but need a roadmap for how to get to the top and stay there. Based on the authors' considerable experiences in business, in the public eye, and as a minority, the book shows how African-American professionals can (and must) think and act both entrepreneurially and "intrapreneurially".

In the past few years, a number of well-known firms have failed; think of Blockbuster, Kodak, or RadioShack. When we hear about their demise, it often seems inevitable - a natural part of "creative destruction." But closer examination reveals a disturbing truth: Companies large and small are shuttering more quickly than ever. What does it take to buck this trend? The simple answer is: ambidexterity. Firms must remain competitive in their core markets, while also winning in new domains.

When CEOs think about the supply chain, it's usually to cut costs. But the smartest leaders see supply chain and sourcing for what they can be: hidden tools for outperforming the competition. Steve Jobs, upon returning to Apple in 1997, focused on transforming the supply chain. He hired Tim Cook - and the company sped up the development of new products, getting them into consumers' hands faster. The rest is history.

Written for anyone trying to figure out how to make the most of their lives, Born to Build seeks to inspire entrepreneurs and ambitious, self-motivated people to build something that will change the world. A builder’s venture could be a small business that grows into a mammoth enterprise, a thriving new division in an existing company, a nonprofit, a social enterprise, a church, a school - anything that creates economic growth and makes a lasting impact on society.

A provocative work that challenges the traditional and widely accepted principles of business management - and proves that they are outdated, outmoded, or simply don't work. Do open floor plans really work? Are there companies that put their employees' welfare first, and their clients second? Are annual performance reviews necessary? Dr. David Burkus is a highly regarded and increasingly influential business school professor who challenges many of the established principles of business management.

The lean entrepreneurship movement has captivated Silicon Valley and entrepreneurs across the country. It provided an agile framework to develop the right product solution for a given target market and is now used by almost every fledgling company to do just that. The next challenge is growth - to achieve the financial returns and, more importantly, the impact they dreamed of when starting off on their adventure.

Artificial intelligence is changing our world faster than we can imagine, and it will impact every area of our lives. And this is happening whether we like it or not. You might have heard that many jobs will be replaced by automation and robots, but did you also know that at the same time a huge number of new jobs will be created by AI? This book covers many fascinating and timely topics related to artificial intelligence, including: self-driving cars, robots, chatbots, and how AI will impact the job market, business processes, and entire industries, just to name a few.