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Green Giants
- How Smart Companies Turn Sustainability into Billion-Dollar Businesses
- Narrated by: Kelly Bourquin
- Length: 7 hrs and 6 mins
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Publisher's summary
What do Brazil's top beauty brand, America's second-fastest-growing restaurant chain, and the world's third best-selling car have in common? They are shattering the myth that acting sustainably and building a billion-dollar business are mutually exclusive. Green Giants examines nine companies that are merging social responsibility with wild profitability - and reveals the six factors responsible for their success, including: iconoclastic leadership fueled by deep conviction and a rebellious streak; disruptive innovation that uses sustain ability to spur the development of radically better products and services; and a higher purpose that ignites the company - when the mission leads, profits follow.
Mainstream appeal with positioning and packaging stripped of the crunchy cliches that alienate the average customer: This new breed of billion-dollar business proves it's possible to achieve enormous success while implementing sustainable principles that help consumers live better lives. Ranging from start-ups to business lines incubated within major multi nationals, these companies collectively represent over $60 billion in revenue. What's more, many command wider profit margins and are growing faster than their conventional counterparts. Packed with eye-opening research, exclusive interviews, and enlightening examples from Chipotle, Toyota, Unilever, Tesla, General Electric, and more, Green Giants serves as a blueprint for sustainable success that anyone can follow.
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In Design to Grow, a Coca-Cola senior executive shares both the successes and failures of one of the world's largest companies. In this rare and unprecedented behind-the-scenes look, David Butler and senior Fast Company editor Linda Tischler, use case studies to show how this works at Coca-Cola - and how other companies can use the same approach to grow their business. This audiobook is a must for managers inside large corporations as well as entrepreneurs just getting started.
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Great content, difficult narration
- By nicholas hork on 05-06-15
By: David Butler, and others
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Shortcut Your Startup
- Speed Up Success with Unconventional Advice from the Trenches
- By: Carter Reum, Courtney Reum
- Narrated by: Carter Reum
- Length: 6 hrs and 55 mins
- Unabridged
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Courtney and Carter Reum have years of experience in the field, from investing in over 130 companies, including Lyft, Pinterest, Warby Parker, and ClassPass, to driving the success of their own liquor brand, VEEV Spirits. The Reum brothers have learned from every triumph and tribulation and over the years have developed an effective and easy-to-understand guide to help entrepreneurs through the startup journey from inception to sale.
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A must read for start ups
- By Dave on 02-09-18
By: Carter Reum, and others
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Good to Great
- Why Some Companies Make the Leap...And Others Don't
- By: Jim Collins
- Narrated by: Jim Collins
- Length: 10 hrs and 1 min
- Unabridged
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Built To Last, the defining management study of the 90s, showed how great companies triumph over time and how long-term sustained performance can be engineered into the DNA of an enterprise from the very beginning. But what about companies that are not born with great DNA? How can good companies, mediocre companies, even bad companies achieve enduring greatness?
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Good info, over-the-top narration
- By Anaxamaxan on 08-31-10
By: Jim Collins
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Lead and Disrupt
- How to Solve the Innovator's Dilemma
- By: Charles A. O'Reilly III, Michael L. Tushman
- Narrated by: James Foster
- Length: 8 hrs and 36 mins
- Unabridged
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In the past few years, a number of well-known firms have failed; think of Blockbuster, Kodak, or RadioShack. When we hear about their demise, it often seems inevitable - a natural part of "creative destruction." But closer examination reveals a disturbing truth: Companies large and small are shuttering more quickly than ever. What does it take to buck this trend? The simple answer is: ambidexterity. Firms must remain competitive in their core markets, while also winning in new domains.
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Very very inspirational to me.
- By Fábio on 06-12-17
By: Charles A. O'Reilly III, and others
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Car Guys vs. Bean Counters
- The Battle for the Soul of American Business
- By: Bob Lutz
- Narrated by: Norman Dietz
- Length: 9 hrs and 36 mins
- Unabridged
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In 2001, General Motors hired Bob Lutz out of retirement with a mandate to save the company by making great cars again. He launched a war against penny pinching, office politics, turf wars, and risk avoidance. After declaring bankruptcy during the recession of 2008, GM is back on track thanks to its embrace of Lutz's philosophy. When Lutz got into the auto business in the early sixties, CEOs knew that if you captured the public's imagination with great cars, the money would follow.
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Opinionated and one-sided
- By Michael Parks on 06-23-11
By: Bob Lutz
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Peak
- How Great Companies Get Their Mojo from Maslow (Revised and Updated)
- By: Chip Conley
- Narrated by: Brian Sutherland
- Length: 10 hrs and 28 mins
- Unabridged
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Peak is the popular, transformative guide to doing business better, written by a seasoned entrepreneur/CEO who has disrupted his favorite industry not once but twice. Author Chip Conley, founder and former CEO of one of the world's largest boutique hotel companies, turned to psychologist Abraham Maslow's Hierarchy of Needs at a time when his company was in dire need.
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Presentation and attention to detail matter
- By Stephen Estelle on 11-05-19
By: Chip Conley
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Jobs to Be Done
- A Roadmap for Customer-Centered Innovation
- By: Stephen Wunker, David Farber, Jessica Wattman
- Narrated by: Tim Andres Pabon
- Length: 4 hrs and 52 mins
- Unabridged
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Jobs to Be Done gives you a clear-cut framework for thinking about your business, outlines a road map for discovering new markets, new products, and new services, and helps you generate creative opportunities to innovate your way to success.
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YouTube talks are better.
- By BizTech Readings on 12-27-16
By: Stephen Wunker, and others
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Getting Green Done
- Hard Truths From the Frontlines of Sustainability Revolution
- By: Auden Schendler
- Narrated by: Walter Dixon
- Length: 6 hrs and 48 mins
- Unabridged
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Soccer moms drive Priuses. Sport utility vehicles are going hybrid. Families are using hemp shopping bags. More and more companies are developing "green" buildings. What's more, the business consultants say going green is easy and profitable. In reality, though, many green-leaning businesses, families, and governments are still fiddling with the small stuff while the planet burns. Why?
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Green's Dirty Little Secrets
- By Martin on 07-10-09
By: Auden Schendler
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Driving Honda
- Inside the World’s Most Innovative Car Company
- By: Jeffrey Rothfeder
- Narrated by: Mel Foster
- Length: 10 hrs and 46 mins
- Unabridged
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For decades there have been two iconic Japanese auto companies. One has been endlessly studied and written about. The other has been generally underappreciated and misunderstood. Until now. Since its birth as a motorcycle company in 1949, Honda has steadily grown into the world’s fifth largest automaker and top engine manufacturer, as well as one of the most beloved, most profitable, and most consistently innovative multinational corporations.
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it was ok.
- By chris p on 11-16-18
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What to Do When Machines Do Everything
- How to Get Ahead in a World of AI, Algorithms, Bots, and Big Data
- By: Malcolm Frank, Paul Roehrig, Ben Pring
- Narrated by: Eric Jason Martin
- Length: 7 hrs and 28 mins
- Unabridged
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What to Do When Machines Do Everything is a guidebook to succeeding in the next generation of the digital economy. When systems running on artificial intelligence can drive our cars, diagnose medical patients, and manage our finances more effectively than humans, it raises profound questions on the future of work and how companies compete.
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Assumes that machine learning will grow very slow
- By Nathan Burnham on 05-06-17
By: Malcolm Frank, and others
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What Customers Crave
- How to Create Relevant and Memorable Experiences at Every Touchpoint
- By: Nicholas J. Webb
- Narrated by: James Foster
- Length: 7 hrs and 1 min
- Unabridged
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The best companies in the world discover what their customers desire - and then deliver it in memorable and deeply human experiences. How well do you know your customers? What Customers Crave examines how the hyper-connected economy is radically changing consumer expectations, and reveals what companies need to do to stay on top. The solution rests on two simple questions: What do your customers love? What do they hate? Find the answers, and you're well on your way to success
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Must read if you are looking for a way to improve your business
- By Anonymous User on 05-06-20
By: Nicholas J. Webb
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The Lords of Strategy
- The Secret Intellectual History of the New Corporate World
- By: Walter Kiechel III
- Narrated by: Robertson Dean
- Length: 11 hrs and 46 mins
- Unabridged
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Imagine running a business without a strategy. It would be akin to driving blindfolded, to building a house without a blueprint. The concept of strategy changed all that, paving the way for the creation of the modern corporate world. The Lords of Strategy provides listeners with a deeper understanding of the world they compete in, and a sharper eye for what works — and what doesn’t — when forging strategy.
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Super Book of Narrow Interest
- By Roy on 08-23-10
What listeners say about Green Giants
Average customer ratingsReviews - Please select the tabs below to change the source of reviews.
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- Maxine
- 05-29-19
Great Info, terrible narration
The facts and story telling are well paced and placed. However, the narrator sounds like a robot. It's difficult to follow at times.
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1 person found this helpful
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- Isabelle
- 02-01-17
Reader of the book sounds like a robot
The story of the book was interesting. However the reader of the book sounds like a robot and very boring to listen to.
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- GLR
- 03-23-24
Maybe helpful to some, not profound today
It’s true that the narration is awful and robotic. Aside from that, the book often reads like propaganda for the corporations it’s reviewing. In the context of 2024, I have rolled my eyes more than once, but it is important to remember that it was written in 2015. We knew less about Elon Musk then and corporate sustainability was indeed less of a common practice. If you’ve never worked in sustainability and come from a strict business background, you may find this book to contain some helpful foundational information. I’ve you’ve been in this arena for a while, it will be largely obvious or redundant. I listened to it on 1.3 speed to get through it, just in case there was a fascinating tidbit hiding within. I didn’t find one.
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- Pieter
- 11-23-15
The business book on Sustainability
Would you recommend this audiobook to a friend? If so, why?
Yes, great examples of real businesses both established and start-ups on how they approach sustainability - not a rambling on about climate change.
What was one of the most memorable moments of Green Giants?
The leadership aspect demonstrated by the case studies - key iconoclastic CEO's that take this on as how they do business, not a financial tail wagging the dog - but a holistic picture of the business.
Would you be willing to try another one of Kelly Bourquin’s performances?
NO! Narrator was not good in this book - no proper stopping between sentences, monotonous most of the time - and especially towards the end of the book - sentences where not completed properly or punctuation was not adhered to. Unfortunately this does the book no justice at all!
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- indre
- 08-10-21
I really thought it was robot narrating the story
It is somehow challenging to find a book that would talk about usual businesses doing things in a sustainable way. Thus, I really appreciated the book and the content. The narration though - omg, so terrible. I really thought that it is a robot. It was difficult to concentrate as I hated the narration so much.
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- S. Brewster
- 08-15-19
delightful and insightful
coming soon, I'll be a student in the school of sustainability. I find the topic absolutely amazing and this book did not disappoint. I learned so much and feel like it will prove a valuable learning tool for my future endeavors!
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- Kranders
- 01-10-20
Good content, hard to listen to.
The content is good and relevant for me as I am on the sustainability team at work. I am having a hard time listening though due to the voice of the lady reading. She sounds like a robot.
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1 person found this helpful
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- PJ
- 08-01-16
Informative and inspirational
This book gives an in depth analysis on how and how not to be sustainable. Very interesting and helpful for anyone in business.
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- Connor Roth
- 06-26-20
Awful, Awful narration
I could barely pay attention or follow along. Some of the content was relevant and of substance, but it is very difficult to become engaged due to the speaker’s voice.
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- J. A. Bowen
- 03-18-17
Content is great but presentation needs work
Would you say that listening to this book was time well-spent? Why or why not?
I could not listen to this book. The performance was so awful. I was having a difficult time determining whether it was read by computer or by a person. Words were mispronounced, it was recorded in pieces that were poorly stitched together, and it was read in an almost monotone voice.
Would you be willing to try another one of Kelly Bourquin’s performances?
I would not at all be willing to try another of Kelly Bourquin's performances.
Who do you think would benefit most from listening to Green Giants?
The content is the only redeeming value of this book. If you can stand to listen to it for a couple hours then you will find that it might pique your interest enough to buy the physical book, as I did.
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