How to Market a Book: Third Edition Audiobook By Joanna Penn cover art

How to Market a Book: Third Edition

Books for Writers, Book 2

Preview
LIMITED TIME OFFER

3 months free
Try for $0.00
Offer ends July 31, 2025 at 11:59PM PT.
Pick 1 audiobook a month from our unmatched collection.
Listen all you want to thousands of included audiobooks, Originals, and podcasts.
Access exclusive sales and deals.
Premium Plus auto-renews for $14.95/mo after 3 months. Cancel anytime.

How to Market a Book: Third Edition

By: Joanna Penn
Narrated by: Caroline Holroyd
Try for $0.00

$0.00/mo. after 3 months. Offer ends July 31, 2025 at 11:59PM PT. Cancel anytime.

Buy for $19.95

Buy for $19.95

Confirm purchase
Pay using card ending in
By confirming your purchase, you agree to Audible's Conditions of Use, License, and Amazon's Privacy Notice. Taxes where applicable.
Cancel

Do you want to sell more books and reach more readers? Do you want to discover how to build an author career for the long-term as well as spike your book sales right now?

If you don't know much about marketing, don't worry. We all start with nothing.

I'm Joanna Penn, and back in 2008, I had no book sales, no audience, no website, no social media, no podcast, no email list. No nothing.

Now I'm a New York Times and USA Today best-selling author of thrillers and non-fiction. My books have sold over 500,000 copies in 83 countries, and I'm an award-winning creative entrepreneur and international speaker, making a multi-six-figure income with my writing.

Learning how to market my books and my personal brand changed my life. Yes, you need to write an awesome book, but you also need to know how to get it in front of the right readers.

How to Market a Book is for authors who want to sell more books, but it's also for those writers who want to think like an entrepreneur and build a long-term income. It's for traditionally published authors who want to take control of their future, and for self-published authors who want to jump-start a career.

There are short-term tactics for those who want to boost immediate sales, but the focus of the book is more about instilling values and marketing principles that will help your long-term career as a writer.

It's also about going beyond just the book, because these methods can take you from being an author into making money from other products, professional speaking, and creating opportunities that you can't even imagine yet.

©2017 Joanna Penn (P)2017 Joanna Penn
Marketing Marketing & Sales Career

Listeners also enjoyed...

Successful Self-Publishing (Fourth Edition) Audiobook By Joanna Penn cover art
Successful Self-Publishing (Fourth Edition) By: Joanna Penn
Write. Publish. Repeat. Audiobook By Johnny B. Truant, Sean Platt cover art
Write. Publish. Repeat. By: Johnny B. Truant, and others
How to Publish a Book on Amazon Audiobook By Sam Kerns cover art
How to Publish a Book on Amazon By: Sam Kerns
Your First 1000 Copies Audiobook By Tim Grahl cover art
Your First 1000 Copies By: Tim Grahl
The Proven Path from Blank Page to 10,000 Copies Sold Audiobook By Chandler Bolt cover art
The Proven Path from Blank Page to 10,000 Copies Sold By: Chandler Bolt
5,000 Words Per Hour Audiobook By Chris Fox cover art
5,000 Words Per Hour By: Chris Fox
How to Write Dazzling Dialogue Audiobook By James Scott Bell cover art
How to Write Dazzling Dialogue By: James Scott Bell
Save the Cat! Audiobook By Blake Snyder cover art
Save the Cat! By: Blake Snyder
Self-Publishing Secrets Audiobook By Keith Everett cover art
Self-Publishing Secrets By: Keith Everett
How to Write a Mystery Audiobook By Mystery Writers of America, Lee Child - editor cover art
How to Write a Mystery By: Mystery Writers of America, and others
2K to 10K Audiobook By Rachel Aaron cover art
2K to 10K By: Rachel Aaron
Amazon Keywords for Books Audiobook By Dale L. Roberts cover art
Amazon Keywords for Books By: Dale L. Roberts
Write Your Novel from the Middle Audiobook By James Scott Bell cover art
Write Your Novel from the Middle By: James Scott Bell
The Book on Rental Property Investing Audiobook By Brandon Turner cover art
The Book on Rental Property Investing By: Brandon Turner
The 1-Page Marketing Plan Audiobook By Allan Dib cover art
The 1-Page Marketing Plan By: Allan Dib
Platform Audiobook By Michael Hyatt cover art
Platform By: Michael Hyatt
How to Successfully Self-Publish a Book on Amazon & Audible Audiobook By Richard Abbott cover art
How to Successfully Self-Publish a Book on Amazon & Audible By: Richard Abbott
The Author's Guide to Audiobook Creation Audiobook By Richard Rieman cover art
The Author's Guide to Audiobook Creation By: Richard Rieman
Book Launch Audiobook By Chandler Bolt cover art
Book Launch By: Chandler Bolt
How to Write a Book That Doesn't Suck and Will Actually Sell Audiobook By Michael Rogan cover art
How to Write a Book That Doesn't Suck and Will Actually Sell By: Michael Rogan

People who viewed this also viewed...

Successful Self-Publishing (Fourth Edition) Audiobook By Joanna Penn cover art
Successful Self-Publishing (Fourth Edition) By: Joanna Penn
How to Write Non-Fiction: Turn Your Knowledge into Words (Second Edition) Audiobook By Joanna Penn cover art
How to Write Non-Fiction: Turn Your Knowledge into Words (Second Edition) By: Joanna Penn
Actionable Advice • Helpful Principles • Pleasant Narration • Generous Attitude • Extensive Experience • Engaging Voice
Highly rated for:
Most relevant  

What did you love best about How to Market a Book: Third Edition?

The structure was awesome!

What did you like best about this story?

The book was nicely action-oriented.

What does Caroline Holroyd bring to the story that you wouldn’t experience if you just read the book?

Her narration made the book more exciting!

Was this a book you wanted to listen to all in one sitting?

Yes, though I plan to go through it again, and take action on many of the steps if possible.

Any additional comments?

The book was a good length. It was like a complete course.

Aspired Bookmarketer

Something went wrong. Please try again in a few minutes.

I liked the content and tips but the constant selling of her other services and books kind of ruin the whole experience.

Over selling of the products.

Something went wrong. Please try again in a few minutes.

Although a little dated, and a lot ofself-promotion, still useful information for the new self published author.

Good basic review

Something went wrong. Please try again in a few minutes.

There was A LOT of information in this book. I’d recommend reading through it to get a feel for the writing market.

Great Information

Something went wrong. Please try again in a few minutes.

Great book, great author, plesant voice to listen to. An expert in her field. I will continue to look for great book selling advice from Joanna Penn. Thanks Joanna!
Derek Shawn "new kindle author"

Top notch advice from an experienced author.

Something went wrong. Please try again in a few minutes.

The tips and advice offers here make for a great and highly accessible audio book. It’s long enough to get the main points across but short enough to maintain your interest. I am writing my second book now and will come back to this book again for a refresh before I launch. Thanks for writing this, Joanna!

Very informative step-by-step giuide

Something went wrong. Please try again in a few minutes.

This is more helpful marketing advice than I’ve seen elsewhere, which usually assumes you already have fans, a backlist, and an email list. Joanna Penn also has advice for those just starting out (which is: Here’s what you can do, but remember you’re starting from 0. Don’t expect to sell many copies at first. We all start at 0.)

That may seem discouraging, but it’s actually encouraging to me. When marketing mentors talk about how easy it is, just follow such-and-such exact formula, all I can think is, “Maybe that worked for you. Maybe it works if you’re already well known!” I’m pretty leery of formulas and big promises anyway. But when a big name reminds me that we all start at 0, it really takes the pressure off!

A helpful, encouraging guide

Something went wrong. Please try again in a few minutes.

Very informative, helpful and motivating! This filled in a lot of the blanks I had and has pushed me to the next step to publishing my book.

Fantastic!

Something went wrong. Please try again in a few minutes.

Loved this book! I enjoyed that it offered a lot of great examples of what to do and also had CTAs that went to websites that provided more details/examples. I was hesitant to launch this upcoming book but now feel more prepared! Thank you, Joanna!

Go many great ideas!

Something went wrong. Please try again in a few minutes.

Just what I needed to get my author career off the ground and started up!

Helpful!

Something went wrong. Please try again in a few minutes.

See more reviews