Inside Your Customer's Imagination
5 Secrets for Creating Breakthrough Products, Services, and Solutions
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Narrated by:
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Sean Pratt
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By:
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Chip R. Bell
About this listen
“Chip Bell’s unique perspective, lively illustrations, and practical advice result in one terrific resource for anyone eager to tap a customer’s ingenuity for creating breakthrough results.” (Jeanne Bliss, founder and CEO, CustomerBliss and cofounder, Customer Experience Professionals Association (CXPA))
Organizations need to offer customers breakthrough products, services, and solutions to effectively compete in today’s innovation-hungry economy. The challenge is customers often don’t know precisely what they want. As Henry Ford is reputed to have said, “If I had asked people what they wanted, they would have said faster horses."
To surprise and awe your customers, Chip Bell advises developing co-creation partnerships with them. Co-creation partnerships are about fulfilling customers’ hopes and aspirations, not just their needs and expectations.
Co-creation partnerships require (1) curiosity that uncovers insight, (2) grounding that promotes clear focus, (3) discovery that fosters risk-taking, (4) trust that safeguards partnership purity, and (5) passion that inspires energized generosity.
Using examples from organizations like McDonald’s, DHL, Marriott, Lockheed Martin, Discover Financial, Ultimate Software, and many more, Bell shows how co-creation partnerships enable you to tap into the treasure trove of ideas, ingenuity, and genius-in-the-raw within every customer.
©2020 Chip R. Bell (P)2020 Chip R. BellListeners also enjoyed...
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Story
For young professionals and entrepreneurs, there is no shortage of gurus, processes, and quick-fix formulas to chase in the quest to grow their business, lead their team, and find personal fulfillment. In fact, there are so many out there that it's exhausting. Wouldn't it be better to realize that the leadership lessons we need to learn are not out there somewhere but in here, in our own lives? That instead of becoming a knock-off of someone else, we can be uniquely ourselves?
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Great leadership nuggets!
- By Royce Morton on 01-20-23
By: Ron Kitchens
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Know What You're For
- A Growth Strategy for Work, an Even Better Strategy for Life
- By: Jeff Henderson, John C. Maxwell - foreword
- Narrated by: Jeff Henderson
- Length: 5 hrs and 45 mins
- Unabridged
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Know What You're For details an effective growth strategy for businesses and nonprofits by closing the gap between two simple questions: What do you want to be known for? What are you known for? When the two answers match, organizations gain incredible momentum by unleashing the most powerful marketing force there is: lasting word-of-mouth support.
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WOW!
- By Keehsa on 03-03-20
By: Jeff Henderson, and others
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The Orange Revolution
- How One Great Team Can Transform an Entire Organization
- By: Adrian Gostick, Chester Elton
- Narrated by: Adrian Gostick, Chester Elton
- Length: 7 hrs and 3 mins
- Unabridged
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Following the enormous popularity of their bestselling The Carrot Principle, Adrian Gostick and Chester Elton return with a groundbreaking guide to building high-performance teams. The powerful research reported in The Orange Revolution reveals that the true driver of exceptional success for great companies is not a genius CEO....
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Good Business Book on Teams
- By Lisa on 09-25-11
By: Adrian Gostick, and others
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Joy, Inc.
- How We Built a Workplace People Love
- By: Richard Sheridan
- Narrated by: Tim Andres Pabon
- Length: 7 hrs and 28 mins
- Unabridged
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Joy, Inc. offers an inside look at how Sheridan and Menlo created a joyful culture, and shows how any organization can follow their methods for a more passionate team and sustainable, profitable results. Sheridan also shows how to run smarter meetings and build cultural training into your hiring process. Joy, Inc. offers an inspirational blueprint for listeners in any field who want a committed, energizing atmosphere at work - leading to sustainable business results.
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Hey Menlo.
- By Stacey Colón on 03-25-16
By: Richard Sheridan
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Everybody Matters
- The Extraordinary Power of Caring for Your People Like Family
- By: Bob Chapman, Raj Sisodia
- Narrated by: Steven Menasche
- Length: 8 hrs and 51 mins
- Unabridged
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Starting in 1997, Bob Chapman and Barry-Wehmiller pioneered a dramatically different approach to leadership that creates off-the-charts morale, loyalty, creativity, and business performance. The company utterly rejects the idea that employees are simply functions to be moved around, "managed" with carrots and sticks, or discarded at will. Instead Barry-Wehmiller manifests the reality that every single person matters, just like in a family. That's not a cliché on a mission statement; it's the bedrock of the company's success.
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A Much Better Read
- By Bob Burton on 12-14-18
By: Bob Chapman, and others
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The High-Speed Company
- Creating Urgency and Growth in a Nanosecond Culture
- By: Jason Jennings, Laurence Haughton
- Narrated by: Jason Jennings
- Length: 6 hrs and 52 mins
- Unabridged
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Best-selling author Jason Jennings believes that urgency and speed are keys to the growth of any business. Leaders need to adapt and ignite their workplace cultures to prevent everyone from falling behind. Jennings draws on years of research and 11,000+ in-depth interviews with executives, business owners, and CEOs across the country to uncover how successful leaders build cultures that support constant innovation and growth.
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Incredible testament to the spirit of positive growth and change
- By Alexandra d. on 04-05-23
By: Jason Jennings, and others
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Winning from Within
- A Breakthrough Method for Leading, Living, and Lasting Change
- By: Erica Ariel Fox
- Narrated by: Tavia Gilbert
- Length: 10 hrs and 2 mins
- Unabridged
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Life is a series of negotiations, whether or not you think of yourself as a negotiator. From seemingly insignificant daily decisions to major life choices, you negotiate every time you aim to persuade, argue over a decision, or resolve a conflict. But as negotiations and leadership expert Erica Ariel Fox reveals, the most important negotiations - the ones that determine the impact of our actions and the quality of our lives - are those we have with ourselves.
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Enlightening is an understatement
- By Lucas on 01-13-19
By: Erica Ariel Fox
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The Relationship Economy
- Building Stronger Customer Connections in the Digital Age
- By: John R. DiJulius III
- Narrated by: Joel Richards
- Length: 5 hrs and 22 mins
- Unabridged
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In The Relationship Economy, author John DiJulius teaches business leaders about the importance of relationship building in the digital age. He argues that in spite of (and because of) the advances in tech, we've become a less connected society. We have dramatically evolved away from face-to-face communication, and the skill of building rapport is evaporating. This means that customer personalization and relationships are more important now than ever - and they will be the key to success for businesses moving forward.
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Reinforces core values
- By Vicki Cloutier on 04-07-22
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Taking People With You
- The Only Way to Make Big Things Happen
- By: David Novak
- Narrated by: Sean Pratt
- Length: 6 hrs and 55 mins
- Unabridged
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David Novak learned long ago that you can't lead a great organization of any size without getting your people aligned, enthusiastic, and focused relentlessly on the mission. But how do you do that? There are countless leadership books, but how many will actually help a Taco Bell shift manager, a Fortune 500 CEO, a new entrepreneur, or anyone in between? Over his 15 years at Yum! Brands, Novak has developed a trademarked program he calls Taking People with You.
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I would like to recommend this book... but can't.
- By Michael on 01-30-12
By: David Novak
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The 8th Habit
- From Effectiveness to Greatness
- By: Stephen R. Covey
- Narrated by: Stephen R. Covey
- Length: 14 hrs and 23 mins
- Unabridged
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The 8th Habit is the answer to the soul's yearning for greatness, the organization's imperative for significance and superior results, and humanity's search for its "voice". Profound, compelling, and stunningly timely, this groundbreaking new audiobook of next level thinking gives a clear way to finally tap the limitless value-creation promise of the Knowledge Worker Age.
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A Real Disappointment
- By Mark on 03-08-07
By: Stephen R. Covey
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The Little Big Things
- 163 Ways to Pursue EXCELLENCE
- By: Tom Peters
- Narrated by: Tom Peters
- Length: 11 hrs and 57 mins
- Unabridged
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"Years ago, I wrote about a retail store in the Palo Alto environs—a good one, which had a box of two-cent candies at the checkout. I subsequently remember that 'little' parting gesture of the two-cent candy as a symbol of all that is Excellent at that store. Dozens of people who have attended seminars of mine have come up to remind me, sometimes 15 or 20 years later, of “the two-cent candy story,” and to tell me how it had a sizable impact on how they did business."
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Really hard to listen
- By Alexander on 06-03-10
By: Tom Peters
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It's Not About the Coffee
- Leadership Principles from a Life at Starbucks
- By: Howard Behar
- Narrated by: Malcolm Hillgartner
- Length: 4 hrs and 22 mins
- Unabridged
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Howard Behar is one of three top executives who have helped shape one of the most recognized companies in the world: Starbucks. A widely acclaimed leader, Behar, with his signature energy, smarts, high expectations, and belief in people, has become a symbol of the soul and candor of the Starbucks culture.
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Top Level Leadership
- By ManifestingMango on 07-31-09
By: Howard Behar
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Flipping the Switch
- Unleash the Power of Personal Accountability Using the QBQ!
- By: John G. Miller
- Narrated by: John G. Miller
- Length: 1 hr and 38 mins
- Unabridged
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In QBQ! The Question Behind the Question, John G. Miller revealed how personal accountability helps to create opportunity, overcome obstacles, and achieve goals by eliminating blame, complaining, and procrastination. The result? Stronger organizations, more dynamic teams, and healthier relationships. Now Miller takes listeners to the next level to show how they can use the power of the QBQ! and personal accountability every day. When a light switch is flipped the flow of energy that is released reaches the lightbulb in an instant, bringing it to life.
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Quick listen
- By Shea on 09-20-23
By: John G. Miller
What listeners say about Inside Your Customer's Imagination
Average customer ratingsReviews - Please select the tabs below to change the source of reviews.
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- Joy
- 02-19-24
Standing out in an outstanding world
Wow! Chip not only has innovative ideas, but he shares so many innovative concepts from others that this book stands out. Definitely a must read/listen for anyone in the world of marketing or sales and service. The cooperative approach is the key.
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