Onward
How Starbucks Fought for Its Life Without Losing Its Soul
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Narrated by:
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Stephen Bowlby
About this listen
In 2008, Howard Schultz, the president and chairman of Starbucks, made the unprecedented decision to return as CEO, eight years after he stepped down from daily oversight of the company to become chairman. Concerned that Starbucks had lost its way, Schultz was determined to help it return to its core values and restore not only its financial health, but also its soul. In Onward, he shares the remarkable story of the company's ongoing transformation under his leadership, revealing how, during one of the most tumultuous economic times in history, Starbucks again achieved profitability and sustainability without sacrificing humanity.
A compelling, candid narrative documenting the maturing of a brand as well as a businessman, Onward represents Schultz's central leadership philosophy: It's not just about winning, but the right way to win.
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An inspiring case study for the next generation of start-ups by the unconventional founders of Method. Founded ten years ago by childhood pals Eric Ryan and Adam Lowry, Method has been making headlines and profits with a revolutionary blend of culture and commerce, style and substance. Today, Method's ecofriendly soaps, detergents, and cleaners are ubiquitous in stores, capturing valuable shelf space long dominated by the tired old products of giants P&G and Unilever.
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Wow!!!!!
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The Orange Revolution
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- Narrated by: Adrian Gostick, Chester Elton
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Overall
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Following the enormous popularity of their bestselling The Carrot Principle, Adrian Gostick and Chester Elton return with a groundbreaking guide to building high-performance teams. The powerful research reported in The Orange Revolution reveals that the true driver of exceptional success for great companies is not a genius CEO....
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Good Business Book on Teams
- By Lisa on 09-25-11
By: Adrian Gostick, and others
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Who Says Elephants Can't Dance?
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- Narrated by: Edward Herrmann
- Length: 8 hrs and 29 mins
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Overall
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Performance
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In 1990, IBM had its most profitable year ever. By 1993, the company was on a watch list for extinction, victimized by its own lumbering size, an insular corporate culture, and the PC era IBM had itself helped invent.
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Moderate Start, Picks up FAST!
- By Art H on 02-08-05
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Everybody Matters
- The Extraordinary Power of Caring for Your People Like Family
- By: Bob Chapman, Raj Sisodia
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Overall
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Performance
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Starting in 1997, Bob Chapman and Barry-Wehmiller pioneered a dramatically different approach to leadership that creates off-the-charts morale, loyalty, creativity, and business performance. The company utterly rejects the idea that employees are simply functions to be moved around, "managed" with carrots and sticks, or discarded at will. Instead Barry-Wehmiller manifests the reality that every single person matters, just like in a family. That's not a cliché on a mission statement; it's the bedrock of the company's success.
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A Much Better Read
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The Strategist
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Based on an acclaimed professor's legendary strategy course at Harvard Business School, The Strategist offers a radically new perspective on a leader's most vital role. "Are you a strategist?" That's the first question Cynthia Montgomery asks the business owners and senior executives from all over the world who participate in her highly regarded executive education course. It's not a question they anticipate, but by the time the program ends, they cannot imagine leading their companies to success without being - and living the role of - a strategist.
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Slow going with an odd narrative tone
- By Benson Bumpkin on 08-06-12
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Peak
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Peak is the popular, transformative guide to doing business better, written by a seasoned entrepreneur/CEO who has disrupted his favorite industry not once but twice. Author Chip Conley, founder and former CEO of one of the world's largest boutique hotel companies, turned to psychologist Abraham Maslow's Hierarchy of Needs at a time when his company was in dire need.
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Presentation and attention to detail matter
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The Self-Made Billionaire Effect
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Imagine what Atari might have achieved if Steve Jobs had stayed there to develop the first massmarket personal computer. Or what Steve Case might have done for PepsiCo if he hadn't left for a gaming start-up that eventually became AOL. What if Salomon Brothers had kept Michael Bloomberg, or Bear Stearns had exploited the inventive ideas of Stephen Ross? Scores of top-tier entrepreneurs worked for established corporations before they struck out on their own and became self-made billionaires.
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Waste of time!
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Start with Why
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The inspirational best seller that ignited a movement and asked us to find our why. Discover the book that is captivating millions on TikTok and that served as the basis for one of the most popular TED Talks of all time - with more than 56 million views and counting. Over a decade ago, Simon Sinek started a movement that inspired millions to demand purpose at work, to ask what was the why of their organization. Since then, millions have been touched by the power of his ideas, and these ideas remain as relevant and timely as ever.
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Useless Dribble
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Leadership Dubai Style
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Every now and then, a story comes along that absolutely captures your attention. Dubai is one of those for me, but not just me - millions around the world yearn to come to Dubai. This global super city, which just five decades ago was a cholera-plagued backwater, might just be the picture of a dream becoming reality. But how, exactly, did this incredible transformation take place? Leadership! But not your run-of-the-mill government leadership, nor typical corporate leadership....
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Nice to know
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Hopping Over the Rabbit Hole
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Hopping Over the Rabbit Hole chronicles the rise, fall, and resurgence of SkyBridge Capital founder Anthony Scaramucci, giving you a primer on how to thrive in an unpredictable business environment. The sheer number of American success stories has created a false impression that becoming an entrepreneur is a can't-miss endeavor - but nothing could be further from the truth. Hopping Over the Rabbit Hole gives you the skills, insight, and mindset you need to be one of the winners.
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Scaramucci is Key to Making America Great Again
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Taking People With You
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David Novak learned long ago that you can't lead a great organization of any size without getting your people aligned, enthusiastic, and focused relentlessly on the mission. But how do you do that? There are countless leadership books, but how many will actually help a Taco Bell shift manager, a Fortune 500 CEO, a new entrepreneur, or anyone in between? Over his 15 years at Yum! Brands, Novak has developed a trademarked program he calls Taking People with You.
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I would like to recommend this book... but can't.
- By Michael on 01-30-12
By: David Novak
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What listeners say about Onward
Average customer ratingsReviews - Please select the tabs below to change the source of reviews.
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- Amazon Customer
- 06-30-19
Great Book
loved the. book, very interesting and insightful. really enjoyed hearing the Starbucks history and many struggles.
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Overall
- Jason McCutcheon
- 08-17-11
Great insight into Starbucks
I found this book to be fascinating and gave me a new appreciation for the values and choices that are behind the business. It is great to see how the company that seemed to epitomize "excess" during the recession reinvent itself and come out on top. A few parts get a little too "inside baseball" but overall, a great listen.
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- Maria
- 01-10-12
Listen to the story, hear more than the story
I have to admit, towards the end I was looking forward to finishing this audiobook. Sometimes the "name dropping" got long and felt purposeless although I can appreciate that Howard Schultz gives credit where credit is due.
The "story" itself is interesting and several parts felt thoroughly inspiring. I have definitely learned a great deal about Starbucks! Other than the company's navigation through its hardships though, the reader (or better yet, the listeners) can also read, between the lines, a great many lessons. From change management, to marketing, to branding and ultimately, to giving a company a soul, this audiobook covers an interesting array of challenges that a company faces. Definitely an interesting listen!
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6 people found this helpful
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- Ryan
- 12-30-17
Hours of Howard Schultz humble-bragging
I like Howard Schultz, but this is just too much. Listen to the how I built this podcast episode and you will get the same good info and lessons in half an hour.
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- Alfonso Lerma
- 07-20-15
Howard Does it Again
What can I say...I love Starbucks! Howard's passion, the entrepreneurial spirit inherent in the organization's DNA, and how those things are manifested in the experience of stepping into a Starbucks store propels me proudly atop my soap box to sing Starbucks praises.
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- tommydkat
- 09-02-20
Started off good
I finished just to finish, but midway, it got Pretty boring. Tires could have been shorter with less filler
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- royphotog
- 11-07-11
A good lesson for any company
I had read Howard Schultz first book and was already a fan of Starbucks but this book made me even more of a fan. Starbucks is one of those rair companies who manages to stay true to ther roots and their small store beliefs even after they turn public and have thousands of stores. But this is the story or a turn around, of seeing the problems even before they affect the bottom line, of making hard decisions, of treating their people, and customers right. I learned a lot from this book and if your at all interested in Starbucks as a company, or if you have a company that's having trubble, then I recommend this to you. The only drawback, and it's a small one is the reading style is a little slow. I wished at times that Bowlby would speed things up a bit.
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- Amazon Customer
- 02-02-16
great but slow at times.
The book was very interesting as far as learning about Starbucks company history but the personal story of Howard was sometimes a struggle to get through due to his high views of every single decision he has ever made. he basically comes off very over confident. other than that great book
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- Joey D.
- 10-13-16
Great Book!
After listening to this, I have found a new respect and admiration for Starbucks! This is a place that anyone should be proud to work for. Howard is a very inspiring leader.
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- James Mason
- 06-20-15
Real life version of Weird Al's Mission Statement
Would you recommend this book to a friend? Why or why not?
Only if they had already read all of the other popular leadership / large company books (e.g., Steve Jobs, various Google ones) and were running low on options. That's how I came to it.
Would you be willing to try another book from Howard Schultz and Joanne Gordon ? Why or why not?
No. Howard Schultz seems to have no sense of humor. He tries to be humble in certain places but without any sense of self deprecating humor, it comes off as if he's just covering his butt and placating. The language was also strikingly similar to the jibberish blend of buzz words that Weird Al put together in his recent "Mission Statement" song. Maybe Howard Schultz is a really good leader, but this writing came across as though he was trying to fit the mold.
What three words best describe Stephen Bowlby’s performance?
Clear but too movie-announcer-y
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