No Rules Rules
Netflix and the Culture of Reinvention
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Narrated by:
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Jason Culp
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Allyson Ryan
About this listen
Netflix cofounder Reed Hastings reveals for the first time the unorthodox culture behind one of the world's most innovative, imaginative, and successful companies.
There has never before been a company like Netflix. It has led nothing short of a revolution in the entertainment industries, generating billions of dollars in annual revenue while capturing the imaginations of hundreds of millions of people in more than 190 countries. But to reach these great heights, Netflix, which launched in 1998 as an online DVD rental service, has had to reinvent itself over and over again.
This type of unprecedented flexibility would have been impossible without the counterintuitive and radical management principles that cofounder Reed Hastings established from the very beginning. Hastings rejected the conventional wisdom under which other companies operate and defied tradition to instead build a culture focused on freedom and responsibility, one that has allowed Netflix to adapt and innovate as the needs of its members and the world have simultaneously transformed. Hastings set new standards, valuing people over process, emphasizing innovation over efficiency, and giving employees context, not controls. At Netflix, there are no vacation or expense policies. At Netflix, adequate performance gets a generous severance, and hard work is irrelevant. At Netflix, you don’t try to please your boss, you give candid feedback instead. At Netflix, employees don’t need approval, and the company pays top of market. When Hastings and his team first devised these unorthodox principles, the implications were unknown and untested. But in just a short period, their methods led to unparalleled speed and boldness, as Netflix quickly became one of the most loved brands in the world.
Here for the first time, Hastings and Erin Meyer, best-selling author of The Culture Map and one of the world’s most influential business thinkers, dive deep into the controversial ideologies at the heart of the Netflix psyche, which have generated results that are the envy of the business world. Drawing on hundreds of interviews with current and past Netflix employees from around the globe and never-before-told stories of trial and error from Hastings’s own career, No Rules Rules is the fascinating and untold account of the philosophy behind one of the world’s most innovative, imaginative, and successful companies.
*Includes a PDF containing examples of Netflix Culture Maps from the book.
PLEASE NOTE: When you purchase this title, the accompanying PDF will be available in your Audible Library along with the audio.
©2020 Reed Hastings and Erin Meyer (P)2020 Penguin AudioListeners also enjoyed...
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Critic reviews
“Given the current hostility to the technology sector, the rejection of established H.R. wisdom and intensity of the organizational upheaval promoted by No Rules Rules may generate controversy. Mr. Hastings could have remained under the radar during the Silicon Valley’s cultural maelstrom. Instead, he has entered the fray with an important contribution that provides the beginnings of a road map for the sector to regain trust.... No Rules Rules demonstrates that it is not only possible to pursue both freedom and responsibility at the same time, but that for Silicon Valley and the rest of us to thrive together, it is essential.” (The New York Times)
“Hastings, CEO and cofounder of Netflix, and Meyer, a business professor at INSEAD, team up to explore the organizational cultures, successes, and lessons learned within Netflix...taking turns throughout the book to explain a situation or practice. This format feels conversational, and makes the book very easy to follow.... Informative, thought provoking, and down-to-earth.” (Booklist)
"In alternating sections with Meyer, who provides elaboration based on more than 200 Netflix interviews, Hastings details the making of the Netflix way, from hiring the best creative talent at high pay to increasing candor through frequent feedback and gradually removing controls that stifle innovation.... Fascinating story of a counterintuitive approach that apparently works." (Kirkus Reviews)
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After meeting chef Alice Waters at her legendary restaurant, Chez Panisse, Sydney Finkelstein got to thinking about the dozens of chefs who had come from her establishment to open their own restaurants and gain notoriety as some of the country's most creative culinary figures. Waters, he found, had spawned a family tree of geniuses. Could this pattern exist in other industries?
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Interesting, but not helpful
- By Ben on 03-12-16
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The Little Big Things
- 163 Ways to Pursue EXCELLENCE
- By: Tom Peters
- Narrated by: Tom Peters
- Length: 11 hrs and 57 mins
- Unabridged
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"Years ago, I wrote about a retail store in the Palo Alto environs—a good one, which had a box of two-cent candies at the checkout. I subsequently remember that 'little' parting gesture of the two-cent candy as a symbol of all that is Excellent at that store. Dozens of people who have attended seminars of mine have come up to remind me, sometimes 15 or 20 years later, of “the two-cent candy story,” and to tell me how it had a sizable impact on how they did business."
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Really hard to listen
- By Alexander on 06-03-10
By: Tom Peters
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The Power of People Skills
- How to Eliminate 90% of Your HR Problems and Dramatically Increase Team and Company Morale and Performance
- By: Trevor Throness
- Narrated by: Tom Parks
- Length: 5 hrs and 41 mins
- Unabridged
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People are the problem. They're always the problem. If a business person goes home frustrated, if they talk with their significant other about it, if they lay awake at night stewing about it, inevitably the problem is some person at work - a colleague, subordinate, or boss. Handling people issues is every leader's major headache. It's what takes up the majority of their time and - more important - the bulk of their head space. Every leader can and must develop this most important of all management skills.
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great listen
- By RB Player on 03-30-18
By: Trevor Throness
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Taking People With You
- The Only Way to Make Big Things Happen
- By: David Novak
- Narrated by: Sean Pratt
- Length: 6 hrs and 55 mins
- Unabridged
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David Novak learned long ago that you can't lead a great organization of any size without getting your people aligned, enthusiastic, and focused relentlessly on the mission. But how do you do that? There are countless leadership books, but how many will actually help a Taco Bell shift manager, a Fortune 500 CEO, a new entrepreneur, or anyone in between? Over his 15 years at Yum! Brands, Novak has developed a trademarked program he calls Taking People with You.
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I would like to recommend this book... but can't.
- By Michael on 01-30-12
By: David Novak
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The Myth of the Nice Girl
- Achieving a Career You Love Without Becoming a Person You Hate
- By: Fran Hauser, Jodi Lipper
- Narrated by: Fran Hauser
- Length: 5 hrs and 51 mins
- Unabridged
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In The Myth of the Nice Girl, Fran Hauser deconstructs the negative perception of "niceness" that many women struggle with in the business world. If women are nice, they are seen as weak and ineffective, but if they are tough, they are labeled a bitch. Hauser proves that women don't have to sacrifice their values or hide their authentic personalities to be successful.
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meeeh
- By Cindy blunt on 12-04-18
By: Fran Hauser, and others
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More Than a Boss
- Six Indispensable Leadership Tools For First-Time Managers
- By: Nick Brzozowski
- Narrated by: Joe Scalora
- Length: 3 hrs and 39 mins
- Unabridged
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This is an audiobook about the basics. I won’t tell you how to become CEO or double your salary, but if your hope is to become the boss that you would have wanted, this is the audiobook for you.
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Wasn’t expecting a DEI push in this book but yet there it is in chapter 2. I will not be finishing it.
- By Jake Beard on 10-27-24
By: Nick Brzozowski
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The Stay Interview
- A Manager's Guide to Keeping the Best and Brightest
- By: Richard P. Finnegan
- Narrated by: Tim Andres Pabon
- Length: 3 hrs and 3 mins
- Unabridged
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This practical guide introduces managers to a powerful new engagement and retention tool: the stay interview. Smart companies have begun conducting these periodic reviews in order to discover why their important talent might leave and to solve any problems before they actually quit.
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Great advice.
- By Kevin L. Jeter on 11-02-18
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First, Break All the Rules
- What the World's Greatest Managers Do Differently
- By: Marcus Buckingham, Gallup Press, Jim Harter - foreword
- Narrated by: Mel Foster
- Length: 9 hrs and 51 mins
- Unabridged
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They actually have vastly different styles and backgrounds. Yet despite their differences, great managers share one common trait: They don’t hesitate to break virtually every rule held sacred by conventional wisdom. They don’t believe that, with enough training, a person can achieve anything he sets his mind to. They don’t try to help people overcome their weaknesses. And, yes, they even play favorites. In this longtime management bestseller, Gallup presents the remarkable findings of its massive in-depth study of great managers.
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Content is dated
- By A. Yoshida on 09-09-19
By: Marcus Buckingham, and others
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Yes, And
- How Improvisation Reverses ""No, But"" Thinking and Improves Creativity and Collaboration--Lessons from The Second City
- By: Kelly Leonard, Tom Yorton
- Narrated by: Alan Winter
- Length: 7 hrs and 18 mins
- Unabridged
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The Second City has launched the careers of celebrated comic performers such as Tina Fey and Stephen Colbert and produced award-winning content. But it's the actual improvisational process developed and honed over the years by The Second City that has become its legacy. Players master an ability to cocreate in ensembles using philosophies that celebrate a "yes, and" approach.
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The Title is all you learn from the book
- By T. Bennett on 05-21-15
By: Kelly Leonard, and others
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Reality Check
- Outsmarting, Outmanaging, and Outmarketing Your Competition
- By: Guy Kawasaki
- Narrated by: Paul Boehmer
- Length: 14 hrs and 53 mins
- Unabridged
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In Silicon Valley slang, a "bozo explosion" is what causes a lean, mean, fighting machine of a company to slide into mediocrity. As Guy Kawasaki puts it, "If the two most popular words in your company are partner and strategic, and partner has become a verb, and strategic is used to describe decisions and activities that don't make sense"...then it's time for a reality check.
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The Reality of Reality Check
- By Ben on 08-18-09
By: Guy Kawasaki
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The Entrepreneur's Playbook
- More Than 100 Proven Strategies, Tips, and Techniques to Build a Radically Successful Business
- By: Leonard C. Green, Paul B. Brown
- Narrated by: Leonard C. Green, Tim Andres Pabon
- Length: 5 hrs and 16 mins
- Unabridged
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Overall
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Big new ideas rarely make great businesses. Laboring on a business plan can be a waste of time. You are going to need dramatically more start-up money than you think you do. Counterintuitive concepts like these have helped the world's best entrepreneurs succeed. Yet most of us only learn them the hard way. Len Green, an experienced investor, entrepreneur, and business professor, shares inside secrets and proven tactics for launching a business.
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Need a narrator who is not phlegmy
- By Leo on 01-19-18
By: Leonard C. Green, and others
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The Oz Principle
- Getting Results Through Individual and Organizational Accountability
- By: Roger Connors, Tom Smith, Craig Hickman
- Narrated by: Wayne Shepherd
- Length: 8 hrs
- Unabridged
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The Oz Principle is the groundbreaking work that demonstrates the vital role of accountability in the achievement of business results and the improvement of both individual and organizational performance. With more than a half million copies sold, The Oz Principle has emerged as one of the most influential and useful business ideas of recent times. The Oz Principle shows how to overcome The Blame Game that is so prevalent in organizations today.
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Trustless Accountability
- By Michael on 04-23-17
By: Roger Connors, and others
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Joins “Shoe Dog” as required biographies.
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Ode to culture of creativity
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In this collection of Jeff Bezos' writings - his unique and strikingly original annual shareholder letters, plus numerous speeches and interviews that provide insight into his background, his work, and the evolution of his ideas - you'll gain an insider's view of the why and how of his success. Spanning a range of topics across business and public policy, from innovation and customer obsession to climate change and outer space, this book provides a rare glimpse into how Bezos thinks about the world and where the future might take us.
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Do the right thing.
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The great secret of our time is that there are still uncharted frontiers to explore and new inventions to create. In Zero to One, legendary entrepreneur and investor Peter Thiel shows how we can find singular ways to create those new things.
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Seems Insightful Until You Think A Little Deeper
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Almost 10 years ago, Bloomberg journalist Brad Stone captured the rise of Amazon in his best seller The Everything Store. Since then, Amazon has expanded exponentially, inventing novel products like Alexa and disrupting countless industries, while its workforce has quintupled in size and its valuation has soared to nearly two trillion dollars.
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Great book and content. Awful narration
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Snowflake CEO Frank Slootman is one of the tech world's most accomplished executives in enterprise growth, having led Snowflake to the largest software IPO ever after leading Data Domain and ServiceNow to exponential growth and the public market before that. In Amp It Up, he shares his leadership approach for the first time.
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Must read
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In this, his first audiobook, Tony Hsieh - the widely admired CEO of Zappos, the online shoe retailer -explains how he created a unique culture and commitment to service that aims to improve the lives of its employees, customers, vendors, and backers. Using anecdotes and stories from his own life experiences, and from other companies, Hsieh provides concrete ways that companies can achieve unprecedented success.
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Delivering Spin
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High Growth Handbook
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Global technology executive, serial entrepreneur, and angel investor Elad Gil has worked with high-growth, tech companies like Airbnb, Twitter, Google, Stripe, and Square as they've grown from small companies to global enterprises. Across all of these breakout companies, a set of common patterns has evolved into a repeatable playbook that Gil has now codified in High Growth Handbook.
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Superb
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Shoe Dog
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In this candid and riveting memoir, for the first time ever, Nike founder and CEO Phil Knight shares the inside story of the company's early days as an intrepid start-up and its evolution into one of the world's most iconic, game-changing, and profitable brands.
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Just read it. (or listen, whatever)
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High Output Management
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The essential skill of creating and maintaining new businesses - the art of the entrepreneur - can be summed up in a single word: managing. In High Output Management, Andrew S. Grove, former chairman and CEO (and employee number three) of Intel, shares his perspective on how to build and run a company. Born of Grove’s experiences at one of America’s leading technology companies, this legendary management book is a Silicon Valley staple, equally appropriate for sales managers, accountants, consultants, and teachers, as well as CEOs and start-up founders.
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All nuts and bolts
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What listeners say about No Rules Rules
Average customer ratingsReviews - Please select the tabs below to change the source of reviews.
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- Jules1817
- 05-24-21
Fascinating book
This book gave me a lot to think about. I don't know that I believe Netflix got everything right, or that I would even want to work there, but the Netflix way challenges the assumptions of Corporate America and I found it very interesting to reach about.
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- Irina
- 01-13-21
So interesting and insightful; I loved it!
I am so glad I did not get discouraged by some of the reviews claiming that the book is a huge Netflix advertisement and nothing more. In my opinion, this statement cannot be further from the truth. The book provides great insight in an extremely captivating way; it is full of stories and lessons learned. I also think Reed Hastings pairing up with Erin Meyer to write the book was an excellent move: she had provided the research on why what Netflix does makes sense, and that gives the book even more merit. Highly recommended for people who would like to learn how to turn their process company around and make it an Agile innovation hub.
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- thomas
- 06-02-21
Insightful book for managers and entrepreneurs
This book was a great. I would recommend that all managers and CEOs read it. However, prior to reading I would recommend Creativity Inc. and Infinite Game. Those two books identify very valuable fundamental principles, where this book explores one particular culture and the necessary components to create that culture. I think it's important for people to have a good foundation prior to exploring this case studies.
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- nate h
- 09-20-21
A must-listen for every Software Engineer
Made me realize exactly what my last job was missing. Also, a great example of a well functioning meritocracy.
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- Anonymous User
- 02-21-21
This book Rules!
If you manage people in your work, or even in your own family there is a lot of wisdom on this book. Real eye opener on how to build better teams and thrive in todays ever changing world of business version 2.0.2.1
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- Andrés Contreras
- 10-28-21
Extremely insightful
Very enjoyable narration with both female and male voices for the two authors. This book is extremely insightful and a must read for entrepreneurs and managers, particularly in creative or innovation oriented industries
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- Amazon Customer
- 11-13-20
Freedom and Responsibility
If you long for more structure in your workplace, thinking that it will be a panacea for disorganization and disruptions, be careful. Hastings makes a compelling case why operating “on the edge of chaos” is the most effective way to run a company in a creative economy. Tough to argue against his record of success at Netflix.
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- Priya
- 03-17-22
Balancing culture & hyper performance with candor
Loved the real examples of Hastings quotes from Netflix culture and his past employers. clearly articulates what method works for error prevention vs innovation. Leadership styles to adapt and index on those 2 dimensions for successful culture.
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- AmyKaroline
- 05-27-23
Excellent
Just joined Netflix and this really helped me get up to speed in a way that felt more like the philosophy behind the decisions and the history of how they learned to operate over time.
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- Sean Grossnickle
- 11-11-20
An Interesting Approach to Corporate Culture
This is a great overview of a very unique way to approach corporate culture in the creative industries of the 21st century. Highly recommended read for all managers and business students.
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5 people found this helpful