Live It 2 Own It Audiobook By Dr. Jeffrey A. Kaplan cover art

Live It 2 Own It

Beyond the Pitch, Promise and Prospectus: Making the Cut in the World of Franchise Ownership

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Live It 2 Own It

By: Dr. Jeffrey A. Kaplan
Narrated by: Jerry Akers, Tara Thomas-Gettman, Dr. Jeffrey A. Kaplan
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About this listen

Whether you are just starting out, investing in an existing franchise or making the move to expand your current operation, Live It 2 Own It is your ultimate franchise guide!

Live It 2 Own It is your personal guide to what really matters in selecting the franchise opportunity that’s right for you.

Deciding to invest in or expand an independent business involves much more than finding a hot franchise opportunity, running a few numbers, and figuring out what you’ll do with all the profits. A franchise operation is a complex and often all-consuming effort that shouldn’t be taken lightly.

Live It 2 Own It is designed to help you every step of the way. Use it as your companion, mentor, and coach throughout your franchise journey.

The knowledge in this book, like a franchise business, isn’t yours simply because you pay a fee. Handing you the set of keys doesn’t make you a business owner. Having employees doesn’t make you a business owner. Customers don’t make you a business owner (but they are nice to have around). Businesses aren’t purchased - they are earned. To earn a franchise business, you must be willing to win, to go all-in from day one. You must be willing to live it. You must be willing to live it to own it.

No matter your background or experience level, one thing is certain: You don’t know what you don’t know, and there’s not enough time in the day to learn everything you’ll need to know without help. That’s why L2O is designed to get you the information you need when you need it. Listen to the book and do the activities from cover to cover, and you’ll have a solid foundation for building a thriving franchise operation. You’ll know the questions to ask and where to find the answers.

©2021 Dr. Jeffrey A. Kaplan (P)2021 Dr. Jeffrey A. Kaplan
Entrepreneurship Small Business Business
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What listeners say about Live It 2 Own It

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Not just for franchising

This book is great for anyone in business, and not just franchising folks. I highly recommend you check it out! With 3 voices, the book is easy to listen to. Jerry's stories are amazing and Jeff's insights are really great. if you want to be successful in business, listen to this book.

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WOW, just what I needed

This is THE book to get when you are contemplating a franchise. It is very comprehensive and has everything from site selection, marketing, questions to ask franchisor etc. GET THE BOOK. YOU WILL NOT REGRET IT

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A business book that actually HELPS YOU!

With 100's of building successful business books, one could be reading or listening to this one should be on your shortlist. You won't be disappointed. Live It 2 Own It is a fantastic book that not only shares ownership successes and pitfalls but actually guides you through some exercises to make sure you are ready to take on being your own boss. The reality of needing to invest and care for your people really hit home. I am in my third listen-through.
Highly recommended!

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