Inbound Selling
How to Change the Way You Sell to Match How People Buy
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Narrated by:
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Kevin Stillwell
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By:
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Brian Signorelli
About this listen
Change the way you think about sales to sell more, and sell better.
Over the past decade, Inbound Marketing has changed the way companies earn buyers’ trust and build their brands - through meaningful, helpful content. But with that change comes unprecedented access to information in a few quick keystrokes. Enter the age of the empowered buyer, one who no longer has to rely on a sales rep to research their challenges or learn more about how a company’s offering might fit their needs. Now, with more than 60 percent of purchasing decisions made in the absence of a sales rep, the role of the rep itself has been called into question.
With no end in sight to this trend, sales professionals and the managers who lead them must transform both the way they think about selling and how they go about executing their sales playbook. Expert author and HubSpot Sales Director, Brian Signorelli has viewed the sales paradigm shift from the inside - his unique insights perfectly describe the steps sales professionals must take to meet the needs of the empowered customer.
In this audiobook, listeners will learn:
- How inbound sales grew out of inbound marketing concepts and practices
- A step-by-step approach for sales professionals to become inbound sellers
- What it really means to be a frontline sales manager who leads a team of inbound sellers
- The role executive leadership plays in affecting an inbound sales transformation
For front-line sellers, sales managers, executives, and other sales professionals, Inbound Selling is the complete resource to help your business thrive in the age of the empowered buyer.
PLEASE NOTE: When you purchase this title, the accompanying PDF will be available in your Audible Library along with the audio.
©2018 John Wiley & Sons, Inc. (P)2018 Audible, Inc.Listeners also enjoyed...
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GOOD Book. However...
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The High-Potential Leader
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Overall
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Companies need high potential leaders (Hi-Pos) more than ever before to help them adapt to today's tumultuous, digitally-driven business environment. If you meet the Hi-Po criteria, you're in high demand - and this book explains how to fast-track yourself.
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Good book for people wanting to climb the corporate ladder and for executives to accelerate high - potential leaders
- By Niel on 06-23-19
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Shortcut Your Startup
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- Narrated by: Carter Reum
- Length: 6 hrs and 55 mins
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Courtney and Carter Reum have years of experience in the field, from investing in over 130 companies, including Lyft, Pinterest, Warby Parker, and ClassPass, to driving the success of their own liquor brand, VEEV Spirits. The Reum brothers have learned from every triumph and tribulation and over the years have developed an effective and easy-to-understand guide to help entrepreneurs through the startup journey from inception to sale.
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A must read for start ups
- By Dave on 02-09-18
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The Art of the Start 2.0
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- By: Guy Kawasaki
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Whether you're an entrepreneur, an intrapreneur, or a not-for-profit leader, there's no shortage of advice on such topics as writing a business plan, recruiting, raising capital, and branding. In fact there are so many books, articles, and websites that many startups get bogged down to the point of paralysis, or they focus on the wrong priorities and go broke before they discover their mistakes.
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Like a collection of about.com articles
- By Lee on 06-15-15
By: Guy Kawasaki
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The Only Sales Guide You'll Ever Need
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Great read
- By Helpful Review on 10-12-17
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Company of One
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Paul Jarvis left the corporate world when he realized that working in a high-pressure, high profile world was not his idea of success. In Company of One, Jarvis explains how you can find the right pathway to do the same, including planning how to set up your shop, determining your desired revenues, dealing with unexpected crises, keeping your key clients happy, and of course, doing all of this on your own. Company of One is a refreshingly new approach centered on staying small and avoiding growth, for any size business.
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Starts out strong...
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A Wall Street Journal best seller! There is a major difference between being a salesperson in business and being in business as a salesperson. Being successful in sales has a lot to do with what's on the inside of a person, and the person's ability to establish and foster loyal relationships.
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The Core Foundation For Sales Success
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Who
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Overall
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Performance
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Story
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Great book but need PDF of Scorecard material
- By Nancy Walsh on 10-17-12
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What Customers Crave
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The best companies in the world discover what their customers desire - and then deliver it in memorable and deeply human experiences. How well do you know your customers? What Customers Crave examines how the hyper-connected economy is radically changing consumer expectations, and reveals what companies need to do to stay on top. The solution rests on two simple questions: What do your customers love? What do they hate? Find the answers, and you're well on your way to success
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Must read if you are looking for a way to improve your business
- By Anonymous User on 05-06-20
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Shark Tank Jump Start Your Business
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From the ABC hit show Shark Tank, this book - filled with practical advice and introductions from the Sharks themselves - will be the ultimate resource for anyone thinking about starting a business or growing the one they have. Full of tips for navigating the confusing world of entrepreneurship, the book will intersperse words of wisdom with inspirational stories from the show.
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Middle School material. Vague, no depth.
- By nate on 12-22-13
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The 25 Sales Skills
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Master the skills you can’t learn in a classroom. You can break into today’s cutting-edge sales force - and become a leader. All it takes is learning Stephan Schiffman’s essential skills. Honed to perfection over decades of experience, his techniques will make you a top sales performer. From the man who’s trained more than a half-million salespeople, these are the secrets you won’t learn in any classroom. Now they’re yours for the taking and will put you on the fast track to career advancement.
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Great Sales book!!!
- By NN on 02-27-17
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What listeners say about Inbound Selling
Average customer ratingsReviews - Please select the tabs below to change the source of reviews.
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Overall
- noah
- 02-27-19
a must read
if you are in sales, you should read it there is a lot of information about b2b sales and how it is changing.
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- Anonymous User
- 01-18-23
Inbound Selling is Real
My thoughts on this book are that the sales strategies of cold calling from list is over. I have waited to see this form of sales since Amazon became my go to for books in 1998. It has taken twenty years to get here. A change is needed. Overall the book give great insight to the methodology of inbound selling and highlights the potential impact once this process is embraced by businesses.
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- Keith Sisson
- 09-11-22
Minimal practical advice
The book reads more like a victory lap of HubSpot’s and the authors success rather than anything resembling a practical guide to inbound selling. The book spends the first several chapters saying over and over why it is important to do inbound selling, but then only offers a few sales question lines as the “how“. The book also presupposes, and in fact requires that you have a strong inbound marketing team in order to even begin finding this book useful.
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- Joseph malak
- 11-17-20
Not what I was looking for...
The book is interesting for people in sales, but it is mostly just about one man's experience. It is a little to surface level about a lot of interesting topics in my opinion.
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- James
- 12-11-23
Should be titled sales and sales management 101
The topic of inbound selling is crucially important, but this author, unfortunately does not cover much about this topic. Instead, this is a poorly written sales and sales management 101. I got a few good tips from this one, but a book titled inbound selling should really focus on the process of converting leads into sales and dive into the various complexities of that business model both for Frontline sales people, and managers. This book is much more general in nature, and the author is clearly not an experienced writer, so I would advise looking for other books to serve this purpose.
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