Lobster on a Cheese Plate
How to Stand Out, Attract the Best Clients, and Win Every Sale That Comes Your Way
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Narrated by:
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Elvis Deane
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By:
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Mark Harari
About this listen
The easy-to-execute system for dominating your service market.
What makes you stand out? In a world filled with good choices, why should your prospective clients choose you over the competition? In short, it comes down to answering one question: "Why should I choose you?" The best answer wins. But there's a catch: Prospects start answering that question on your behalf from the moment they become aware of your existence.
This book will show you how to establish yourself as that "best choice" from the onset, dramatically shortening your sales cycle and virtually guaranteeing the sale every time.
In this practical, step-by-step guide, author Mark Harari tackles the intimidating subject of market differentiation with great approachability, a sense of fun, and a uniqueness that helps you hone and focus your business for maximum potential.
Whether you compete in a market saturated with similar service companies, or with franchises and corporations thousands of times your size, Lobster on a Cheese Plate will give the tools you need to take them on...and win.
Through the author's real-world examples, interactive exercises, and free resources available for download, you will come away with actionable knowledge and a firm plan for dominating your market.
©2020 Mark Harari (P)2021 Mark HarariListeners also enjoyed...
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recycles a lot of common info
- By roland on 04-18-17
By: Mark Hunter CSP
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Youtility
- Why Smart Marketing Is About Help Not Hype
- By: Jay Baer
- Narrated by: Marcus Sheridan, Jay Baer
- Length: 4 hrs and 51 mins
- Unabridged
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Overall
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Performance
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Jay Baer's Youtility offers a new approach that cuts through the clutter: marketing that is truly, inherently useful. If you sell something, you make a customer today, but if you genuinely help someone, you create a customer for life. Drawing from real examples of companies who are practicing Youtility as well as his experience helping more than 700 brands improve their marketing strategy, Baer provides a groundbreaking plan for using information and helpfulness to transform the relationship between companies and customers.
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Good Framing, Examples and Supporting Concepts
- By Adam Helweh on 10-13-13
By: Jay Baer
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Reality Check
- Outsmarting, Outmanaging, and Outmarketing Your Competition
- By: Guy Kawasaki
- Narrated by: Paul Boehmer
- Length: 14 hrs and 53 mins
- Unabridged
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Overall
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Performance
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Story
In Silicon Valley slang, a "bozo explosion" is what causes a lean, mean, fighting machine of a company to slide into mediocrity. As Guy Kawasaki puts it, "If the two most popular words in your company are partner and strategic, and partner has become a verb, and strategic is used to describe decisions and activities that don't make sense"...then it's time for a reality check.
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The Reality of Reality Check
- By Ben on 08-18-09
By: Guy Kawasaki
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Inbound Selling
- How to Change the Way You Sell to Match How People Buy
- By: Brian Signorelli
- Narrated by: Kevin Stillwell
- Length: 7 hrs and 14 mins
- Unabridged
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Overall
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Performance
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Story
Over the past decade, Inbound Marketing has changed the way companies earn buyers’ trust and build their brands - through meaningful, helpful content. But with that change comes unprecedented access to information in a few quick keystrokes. Enter the age of the empowered buyer, one who no longer has to rely on a sales rep to research their challenges or learn more about how a company’s offering might fit their needs. Now, with more than 60 percent of purchasing decisions made in the absence of a sales rep, the role of the rep itself has been called into question.
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Should be titled sales and sales management 101
- By James on 12-11-23
By: Brian Signorelli