Mastering Marketing Agility Audiobook By Andrea Fryrear cover art

Mastering Marketing Agility

Transform Your Marketing Teams and Evolve Your Organization

Preview

Try for $0.00
Prime logo Prime members: New to Audible?
Get 2 free audiobooks during trial.
Pick 1 audiobook a month from our unmatched collection.
Listen all you want to thousands of included audiobooks, Originals, and podcasts.
Access exclusive sales and deals.
Premium Plus auto-renews for $14.95/mo after 30 days. Cancel anytime.

Mastering Marketing Agility

By: Andrea Fryrear
Narrated by: Sandy Weaver
Try for $0.00

$14.95/month after 30 days. Cancel anytime.

Buy for $23.36

Buy for $23.36

Confirm purchase
Pay using card ending in
By confirming your purchase, you agree to Audible's Conditions of Use and Amazon's Privacy Notice. Taxes where applicable.
Cancel

About this listen

The leading authority on agile marketing shows how to build marketing operations that can pivot freely and yet remain committed to priorities.

As a marketer, are you tired of chasing marketing fads and algorithm rumors that seem to change every couple of months? This guide to building the perfect marketing department will help you achieve the latest and greatest without having to rebuild your operations from scratch every time the wind shifts. Agile strategies have been the accepted modus operandi for software development for two decades, and marketing is poised to follow in its footsteps.

As the audiences we market to become ever more digital, agile frameworks are emerging as the best and only way to manage marketing. This book is a signpost showing the way toward the agile future of marketing operations, explaining how every role, from social media intern up to chief marketing officer, can work in unison, responding to the market’s demanding challenges without losing focus on the big picture.

You will learn what it takes for marketing agility to thrive — customer focus, transparency, continuous improvement, adaptability, trust, bias for action, and courage — along with the antipatterns that can drag you down. Most important, you will learn how to implement the systems, strategies, and practices that will truly transform your marketing operations.

©2020 Andrea Fryrear (P)2020 Andrea Fryrear
E-Commerce Marketing Project Management Business
activate_Holiday_promo_in_buybox_DT_T2

What listeners say about Mastering Marketing Agility

Average customer ratings
Overall
  • 4 out of 5 stars
  • 5 Stars
    2
  • 4 Stars
    2
  • 3 Stars
    1
  • 2 Stars
    0
  • 1 Stars
    0
Performance
  • 4 out of 5 stars
  • 5 Stars
    1
  • 4 Stars
    1
  • 3 Stars
    1
  • 2 Stars
    0
  • 1 Stars
    0
Story
  • 3.5 out of 5 stars
  • 5 Stars
    0
  • 4 Stars
    2
  • 3 Stars
    1
  • 2 Stars
    0
  • 1 Stars
    0

Reviews - Please select the tabs below to change the source of reviews.