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Nothing Gets Sold Until the Story Gets Told
- Corporate Storytelling for Career Success and Value-Driven Marketing
- Narrated by: Steve Multer
- Length: 8 hrs and 30 mins
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Publisher's summary
The corporate speaker’s best friend for adding value, passion, and connection to any talk you give.
No one likes to be sold to, but everyone loves a great story. That’s why average brands pitch, but smart brands communicate. Get ready to rise above the average.
Corporate storytelling combines informative content with personal investment, turning your typical lecture into a meaningful conversation. Whatever work you do or topic you’re asked to deliver, learning to connect with your audience as trusted partners rather than captive commodities instantly elevates your message’s success.
Veteran Fortune 500 spokesman and executive speaker coach Steve Multer shares the marketing strategies and secrets to delivering value-driven content that reaches the heart as well as the head. With fun, practical, easily applied tips, this energetic and insightful guide will level up your public speaking skills, build your confidence onstage or on-camera, and position you as a more valuable representative for your company.
Steve helps you to:
- Speak from your audience’s perspective for maximum attention, retention, and follow-up response.
- Leverage crucial rules of business in the dynamic speaker-audience relationship.
- Reduce fear of public speaking through clarity, structure, and undeniable value.
- Add personal passion to your talk that inspires equal passion in your listeners.
- Craft a winning sales plan to open strong, close stronger, and never say goodbye until you’ve set up the next hello.
- Build brand-identity skills into a better story for any audience, any size, any topic.
Ensure your talk lasts long after you’ve left the spotlight. Get Nothing Gets Sold Until the Story Gets Told and discover the power of corporate storytelling.
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- Unabridged
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Whether you're making a formal presentation, wooing a client, closing a sale, or proposing an idea, persuasive communication can make the difference between success and failure. Well Said! shows listeners how to put themselves in their audience's shoes and tailor their message to the needs of decision makers. It reveals simple but powerful techniques anyone can use to prioritize, organize, and economize their words so that their communications are concise, clear, and - most importantly - convincing.
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I'd choose the audio over the printed book
- By S. D. Schwaitzberg on 11-24-19
By: Darlene Price
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Make Noise
- A Creator's Guide to Podcasting and Great Audio Storytelling
- By: Eric Nuzum
- Narrated by: George Newbern
- Length: 8 hrs and 14 mins
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Make Noise brings all the wisdom, advice, practical information, and big-picture thinking that any individual or business needs to make a successful podcast. He identifies core principles - such as create empathetically, i.e., think like the audience listens, and stay focused on what’s unique to you and what you have to say. He helps listeners come up with a “Ten Word Description” that will guide them throughout the creative process and then gets into how-tos - how to develop character, story, voice, and more.
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Excellent, thought provoking.
- By William Scott on 09-05-20
By: Eric Nuzum
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The Commitment Engine
- Making Work Worth It
- By: John Jantsch
- Narrated by: John Jantsch
- Length: 6 hrs and 17 mins
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The small-business guru behind Duct Tape Marketing and The Referral Engine teaches listeners how to establish lasting commitment in their employees, customers, and businesses. Why are some companies able to generate committed, long-term customers while others struggle to stay afloat? Why do the employees of some organizations fully dedicate themselves while others punch the clock without enthusiasm?
By: John Jantsch
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Combo Prospecting
- The Powerful One-Two Punch That Fills Your Pipeline and Wins Sales
- By: Tony J. Hughes
- Narrated by: Simon Mattacks
- Length: 8 hrs and 6 mins
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How do you break through to impossible-to-reach executive buyers who are intent on blocking out the noise that confronts them every day? Old-school prospecting tactics or new-school techniques alone won't provide the answers. But Combo Prospecting will...by showing how to combine time-tested sales processes with cutting-edge social media strategies and clever technology hacks.
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Excellent Book
- By Amazon Customer on 04-04-18
By: Tony J. Hughes
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The Impact Equation
- Are You Making Things Happen or Just Making Noise?
- By: Chris Brogan, Julien Smith
- Narrated by: Chris Brogan, Julien Smith
- Length: 6 hrs and 41 mins
- Unabridged
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Three short years ago, when Chris Brogan and Julien Smith wrote their best seller, Trust Agents, being interesting and human on the Web was enough to build a significant audience. But now, everybody has a platform. The problem is that most of them are just making noise. In The Impact Equation, Brogan and Smith show that to make people truly care about what you have to say - you need more than just a good idea, trust among your audience, or a certain number of followers.
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Almost as good as Contagious
- By Bruce on 05-15-13
By: Chris Brogan, and others
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Questions Are the Answer
- A Breakthrough Approach to Your Most Vexing Problems at Work and in Life
- By: Hal Gregersen
- Narrated by: Rick Adamson
- Length: 8 hrs and 45 mins
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For innovation and leadership guru Hal Gregersen, the power of questions has always been clear - but it took some years for the follow-on question to hit him: If so much depends on fresh questions, shouldn’t we know more about how to arrive at them? That sent him on a research quest ultimately including more than 200 interviews with creative thinkers. Questions Are the Answer delivers the insights Gregersen gained about the conditions that give rise to catalytic questions - and breakthrough insights - and how anyone can create them.
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All you need is the title
- By Bob Jordy on 01-13-22
By: Hal Gregersen
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Good in a Room
- How to Sell Yourself (and Your Ideas) and Win Over Any Audience
- By: Stephanie Palmer
- Narrated by: Judith Brackley
- Length: 6 hrs and 40 mins
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Business consultant and former MGM director of creative affairs Stephanie Palmer reveals the techniques used by Hollywood's top writers, producers, and directors to get financing for their projects and explains how you can apply these techniques to be more successful in your own high-stakes meetings.
As Palmer has found, the strategies used to sell yourself and your ideas in Hollywood not only work in other businesses, they often work better.
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Much Too General to Be Useful
- By Coldmountain on 05-22-15
By: Stephanie Palmer
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Managers as Mentors
- Building Partnerships for Learning (Third Edition)
- By: Chip R. Bell, Marshall Goldsmith
- Narrated by: Mark Peckham
- Length: 6 hrs and 34 mins
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Managers as Mentors is a rapid-fire listen and a provocative guide to helping associates grow and adapt in today’s tumultuous organizations. This new edition has been thoroughly revised and updated. As with previous editions there is a fictional case study of a mentor-protégé relationship running through the book, but this is augmented with six actual case studies of top CEOs who relate key mentoring experiences in their lives. This hands-on guide takes the mystery out of effective mentoring.
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Great tips and tools on mentoring
- By Hello on 01-14-23
By: Chip R. Bell, and others
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Know What You're For
- A Growth Strategy for Work, an Even Better Strategy for Life
- By: Jeff Henderson, John C. Maxwell - foreword
- Narrated by: Jeff Henderson
- Length: 5 hrs and 45 mins
- Unabridged
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Know What You're For details an effective growth strategy for businesses and nonprofits by closing the gap between two simple questions: What do you want to be known for? What are you known for? When the two answers match, organizations gain incredible momentum by unleashing the most powerful marketing force there is: lasting word-of-mouth support.
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WOW!
- By Keehsa on 03-03-20
By: Jeff Henderson, and others
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The Confidence Effect
- Every Woman's Guide to the Attitude That Attracts Success
- By: Grace Killelea
- Narrated by: Karen Saltus
- Length: 5 hrs and 20 mins
- Unabridged
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The Confidence Effect helps women speak out, take risks, and assume leadership positions with assurance. The book moves beyond research and statistics to focus on what's really important: how women can become more confident one step at a time. Practical strategies show how to turn job competency into the kind of authentic confidence that gets noticed. Women learn to practice the "Four Rs of Success" - relationships, reputation, results, and resilience....
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this book is about business, not confidence
- By Amazon Customer on 11-24-18
By: Grace Killelea
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The Making of a Manager
- What to Do When Everyone Looks to You
- By: Julie Zhuo
- Narrated by: Karissa Vacker, Julie Zhuo
- Length: 7 hrs and 32 mins
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Having managed dozens of teams spanning tens to hundreds of people, Julie Zhuo knows the most important lesson of all: Great managers are made, not born. The Making of a Manager is a modern field guide packed with everyday examples and transformative insights you need to be the kind of manager you wish you had.
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Drink the Facebook Kool Aid
- By Amazon_Customer on 03-29-19
By: Julie Zhuo
What listeners say about Nothing Gets Sold Until the Story Gets Told
Average customer ratingsReviews - Please select the tabs below to change the source of reviews.
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- Solarplex
- 09-27-23
A must read if you plan on speaking at an event
Do not hesitate to pick this book up prior to delivering your next presentation. Steve managed to include so many overlooked details that many times are passed on in the pursuit of delivering the most information in the time allotted.
in addition to including some personal stories as to why and how information should be delivered to an audience, he was also thoughtfully included things like preferable font on presentation slides, how to avoid distracting words or phrases that should never be used, ways to rephrase the title of your presentation to attract a wider audience and those who need to hear your information. Although I was listening to this book on a flight coming back from a convention (and regretting not listening to it on the way TO the conference) I took out my phone and started typing in notes to myself specifically what he recommended for my next talk.
If you want a mini power coaching session before your next talk, this audiobook will help get you in the right space for it. Be prepared to take notes while you listen. The book is well organized and gets right to the point with actual exercises to help prepare you for your next speaking engagement.
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