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Professional Services Marketing
- How the Best Firms Build Premier Brands, Thriving Lead Generation Engines, and Cultures of Business Development Success
- Narrated by: Joe Barrett
- Length: 9 hrs and 5 mins
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Publisher's summary
Evolve your work strategy and thrive in today's high-pressure economy.
As Darwin famously observed, the beaks of each generation of Galapagos Island finches change to accommodate shifting food resources, allowing the birds to survive by adapting their capabilities to the new environment. Today's business people should take note: In the post-crisis economy, traditional career strategies spell professional extinction, but the fluid new "gig economy" offers tremendous potential for anyone willing to adapt. Based on her popular blog and drawing on her leadership development experience, Nacie Carson explains what it takes to make it in today's world of work.
- Outlines and explains five steps for ensuring professional success: adopt a gig mindset; identify your value; cultivate your skills; nurture your social network; and harness your entrepreneurial energy
- Builds on Carson's experience as a popular blogger on Portfolio.com and author of the popular website The Life Uncommon (thelifeuncommon.net)
- Features a foreword from Craigslist founder Craig Newmark
The Finch Effect offers the information professionals need to earn big, achieve their potential, and remain at the top of the work food chain.
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By: Sean Ammirati, and others
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Overdeliver
- Build a Business for a Lifetime Playing the Long Game in Direct Response Marketing
- By: Brian Kurtz
- Narrated by: Brian Kurtz
- Length: 8 hrs and 43 mins
- Unabridged
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Performance
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Whether you’re new to marketing or a seasoned pro, this book gives you a crystal-clear road map to grow your business, make more money, maximize your impact in your market, and love what you’re doing while you’re doing it. Author Brian Kurtz takes you inside the craft to help you use all the tools at your disposal - from the intricate relationship between lists, offers, and copy, to continuity and creating lifetime value, to the critical importance of multichannel marketing and more - so you can succeed wildly, exceed all your expectations, and overdeliver every time.
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1 of the best books on marketing - highly recommended
- By Patrick J. Stiles on 12-13-19
By: Brian Kurtz
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Company of One
- Why Staying Small Is the Next Big Thing for Business
- By: Paul Jarvis
- Narrated by: Paul Jarvis
- Length: 7 hrs and 32 mins
- Unabridged
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Paul Jarvis left the corporate world when he realized that working in a high-pressure, high profile world was not his idea of success. In Company of One, Jarvis explains how you can find the right pathway to do the same, including planning how to set up your shop, determining your desired revenues, dealing with unexpected crises, keeping your key clients happy, and of course, doing all of this on your own. Company of One is a refreshingly new approach centered on staying small and avoiding growth, for any size business.
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Starts out strong...
- By Oliver Nielsen on 05-02-20
By: Paul Jarvis
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The Art of the Start 2.0
- The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything
- By: Guy Kawasaki
- Narrated by: Paul Boehmer
- Length: 8 hrs and 43 mins
- Unabridged
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Whether you're an entrepreneur, an intrapreneur, or a not-for-profit leader, there's no shortage of advice on such topics as writing a business plan, recruiting, raising capital, and branding. In fact there are so many books, articles, and websites that many startups get bogged down to the point of paralysis, or they focus on the wrong priorities and go broke before they discover their mistakes.
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Like a collection of about.com articles
- By Lee on 06-15-15
By: Guy Kawasaki
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Combo Prospecting
- The Powerful One-Two Punch That Fills Your Pipeline and Wins Sales
- By: Tony J. Hughes
- Narrated by: Simon Mattacks
- Length: 8 hrs and 6 mins
- Unabridged
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How do you break through to impossible-to-reach executive buyers who are intent on blocking out the noise that confronts them every day? Old-school prospecting tactics or new-school techniques alone won't provide the answers. But Combo Prospecting will...by showing how to combine time-tested sales processes with cutting-edge social media strategies and clever technology hacks.
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Excellent Book
- By Amazon Customer on 04-04-18
By: Tony J. Hughes
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Shark Tank Jump Start Your Business
- How to Launch and Grow a Business from Concept to Cash
- By: Michael Parrish DuDell, Mark Cuban, Barbara Corcoran, and others
- Narrated by: Michael Parrish DuDell
- Length: 6 hrs and 5 mins
- Unabridged
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Overall
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From the ABC hit show Shark Tank, this book - filled with practical advice and introductions from the Sharks themselves - will be the ultimate resource for anyone thinking about starting a business or growing the one they have. Full of tips for navigating the confusing world of entrepreneurship, the book will intersperse words of wisdom with inspirational stories from the show.
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Middle School material. Vague, no depth.
- By nate on 12-22-13
By: Michael Parrish DuDell, and others
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What listeners say about Professional Services Marketing
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- ArmyRanger87
- 09-20-20
Excellent and Current Marketing Advice
I run a mid sized, successful marketing firm for service businesses. This book is extremely well written and offers outstanding advice to owners of business service firms. I found the information to be well up to date with current thinking and practice.
The frustrating thing about the subject and the book reflects this is the lack of commitment and follow through regarding marketing by senior management. My firm has never worked with a Fortune 500 firm, our clients are much smaller and in one industry (construction) but we have never once had a client that embraces all that marketing can do and commits themselves long term to success with marketing. The budgets spent by every firm we represent are woefully below what really is needed to break through the noise - get noticed and stay noticed.
We can prove that higher expenditures are and will be beneficial as part of a enterprise wide commitment to marketing but everybody inevitably gets busy, focus on the short term success that marketing brings and then pulls back. We would love for clients to stay the course and keep pushing but the time demands of understanding and supporting a broad based marketing effort is just too complex and it always stops like a wave crashing on the beach and is not followed through. The willingness to understand that initial success is the first wave of ongoing growth fades as people and productive resources get backlogs. They don't believe the gains are real and long lived and rarely staff up and expand as really needed and bizarrely (to our thinking) cut marketing until they work their way out of the backlog.
I understand that many business owners want to achieve and stay at a certain size, and that explains some of this but the issue is you not only have to commit to marketing, you have build your business processes and mindset around marketing if you want to get to the top. Having a great website. Slowdowns in expenditure are fine to regroup and build resources but real marketing effort should never, ever stop.
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