
How Clients Buy
A Practical Guide to Business Development for Consulting and Professional Services
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Narrated by:
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Barry Abrams
About this listen
The real-world guide to selling your services and bringing in business....
How Clients Buy is the much-needed guide to selling your services. If you're one of the millions of people whose skills are the "product," you know that you cannot be successful unless you bring in clients. The problem is, you're trained to do your job-not sell it. No matter how great you may be at your actual role, you likely feel a bit lost, hesitant, or "behind" when it comes to courting clients, an unfamiliar territory where you're never quite sure of the line between under- and over-selling. This book comes to the rescue with real, practical advice for selling what you do. You'll have to unlearn everything you know about sales, but then you'll learn new skills that will help you make connections, develop rapport, create interest, earn trust, and turn prospects into clients.
Business development is critical to your personal success, and your skills in this area will dictate the course of your career. This invaluable guide gives you a set of real-world best practices that can help you become the rainmaker you want to be.
©2018 Thomas McMakin and Wade D. Fletcher, Jr. (P)2019 Gildan Media, LLCListeners also enjoyed...
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Story
We are in the golden era of boutiques. The business models of your clients are being disrupted. This makes it virtually impossible for them to have all the required expertise in-house. They are looking for external expertise. They have big budgets to spend. Clients are buying from boutiques in record numbers. The sun is shining. Time to make hay.
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Great Insight
- By Millenial on 04-19-24
By: Greg Alexander
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Master Your Time, Master Your Life
- The Breakthrough System to Get More Results, Faster, in Every Area of Your Life
- By: Brian Tracy
- Narrated by: Brian Tracy
- Length: 4 hrs and 2 mins
- Unabridged
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In Master Your Time, Master Your Life, Tracy explains why tackling the right project at the right time is of the utmost importance. Based on the most recent research into the field of productivity as well as the author's personal experiences and those of his clients, Tracy argues that we may be stuck on something because of one simple thing: The timing isn't right.
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Great material. Audio quality lacking.
- By Richard Fox on 02-05-17
By: Brian Tracy
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Book Yourself Solid, Third Edition
- The Fastest, Easiest, and Most Reliable System for Getting More Clients Than You Can Handle Even if You Hate Marketing and Selling
- By: Michael Port
- Narrated by: Michael Port
- Length: 9 hrs and 54 mins
- Unabridged
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Book Yourself Solid has been one of the most popular marketing guides in the world for service-based businesses since its initial release in 2006. This new third edition includes updated and expanded strategies, techniques, and skills to help you get more clients and increase your take-home profits.
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One of the best.
- By Amazon Customer on 02-02-19
By: Michael Port
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Small Giants
- Companies That Choose to Be Great Instead of Big, 10th Anniversary Edition
- By: Bo Burlingham
- Narrated by: Bo Burlingham, Sean Pratt
- Length: 10 hrs and 47 mins
- Unabridged
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It's an axiom of business that great companies grow their revenues and profits year after year. Yet quietly, under the radar, a small number of companies have rejected the pressure of endless growth to focus on more satisfying business goals. Goals like being great at what they do, creating a great place to work, providing great customer service, making great contributions to their communities, and finding great ways to lead their lives. In Small Giants, veteran journalist Bo Burlingham takes us deep inside 14 such remarkable companies.
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fantastic book for small company builders
- By Amazon Customer on 08-01-17
By: Bo Burlingham
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Maximum Achievement
- Strategies and Skills That Will Unlock Your Hidden Powers to Succeed
- By: Brian Tracy
- Narrated by: Brian Tracy
- Length: 13 hrs and 25 mins
- Unabridged
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Brian Tracy, the world's leading authority on success and personal achievement, gives you his proven principles and step-by-step tips for raising your self-esteem and improving your life. This audiobook is based on his seminar program that has dramatically improved the income and lives of over one million graduates. It is based on proven principles drawn from psychology, religion, philosophy, business, economics, politics, history, and metaphysics.
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get your inner World sorted out
- By K. Lenoir on 11-03-17
By: Brian Tracy
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Sell!
- The Way Your Customers Want to Buy
- By: Dale Carnegie & Associates
- Narrated by: Dan Strutzel
- Length: 5 hrs and 10 mins
- Unabridged
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What do How to Win Friends and Influence People and Sell! have in common (other than Dale Carnegie)? They're both based on the premise that relationships are what matter. In this age where media is social and funding is raised by crowds, the sales cycle has permanently changed. It's no longer enough to know your product, nor always appropriate to challenge your customer's thinking based on your online research. In Sell!: The Way Your Customers Want to Buy, Dale Carnegie & Associates reveal the real modern sales cycle.
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Awesome story!
- By SmartSysta on 06-07-23
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McKinsey Mind
- By: Ethan M. Rasiel, Paul N. Friga
- Narrated by: Marc Cashman
- Length: 5 hrs and 13 mins
- Unabridged
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McKinsey & Company is the most respected and most secretive consulting firm in the world, and business readers just can't seem to get enough of all things McKinsey. Now, hot on the heels of his acclaimed international best seller The McKinsey Way, Ethan Rasiel brings listeners a powerful new guide to putting McKinsey concepts and skills into action: The McKinsey Mind. It explains, step-by-step, how to use McKinsey tools, techniques, and strategies to solve an array of core business problems and to make any business venture more successful.
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just freaking great.
- By Jayson on 06-25-22
By: Ethan M. Rasiel, and others
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The Lifestyle Business Owner
- How to Buy a Business, Grow Your Profits, and Make It Run Without You
- By: Aaron Muller
- Narrated by: Chris Abell
- Length: 6 hrs and 52 mins
- Unabridged
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The Lifestyle Business Owner reveals how ordinary people can buy a small business in their community, earn a six-figure income, and make the business run without them. Aaron Muller, founder of Lifestyle Business Owner Academy, reveals the three-step formula he utilized to go from a kid who didn't attend college to the owner of eight companies that run without him. Now it’s your turn to discover the secrets to owning a business that gives you the financial freedom, lifestyle, and contribution you desire.
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Self-Promoting Business Broker
- By Pat Lazure on 07-27-19
By: Aaron Muller
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High-Profit Prospecting
- Powerful Strategies to Find the Best Leads and Drive Breakthrough Sales Results
- By: Mark Hunter CSP
- Narrated by: Sean Pratt
- Length: 6 hrs and 10 mins
- Unabridged
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As a salesperson, your pipeline is the key to your success. No matter what changes, that remains the same. Top producers prospect - and they do it all the time. "But how?" you ask, "In the age of the Internet, isn't cold-calling dead?" Now, in his new audiobook, sales expert Mark Hunter shatters costly prospecting myths and eliminates confusion about what works today.
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recycles a lot of common info
- By roland on 04-18-17
By: Mark Hunter CSP
What listeners say about How Clients Buy
Average customer ratingsReviews - Please select the tabs below to change the source of reviews.
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- Daniel J. Coonan
- 02-08-23
Highly relevant
If you work in professional services this is a must listen. Wish I read this at the beginning of my career.
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- hayes carter
- 08-08-19
Great Book on professional/expert service sales
Solid book full of great information that is easy to follow and easy to apply.
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1 person found this helpful
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- Anne S.
- 03-15-23
10x Longer Than it Should Be
I read the other reviews saying the examples and metaphors dragged on, but there were some valuable nuggets of information. I would say this is the least concise book I've ever listened to, I often skipped ahead 30s at a time through long-winded metaphors. Basically, chapters 1-6 should just be 1 chapter. Then, there is some value of the 7 Elements and B2B business types. Also the book is filled with attemps at 1 liner humor and broad generalization of generations as well as equating millennial to young people. I'm not sure if they are eager to write new editions, but the examples will become dated very quickly.
Also, I feel bad for saying this, but the narrator is AWFUL. He often changed voices in a way that felt sarcastic. (The weak content didn't help, but still.)
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- Michael
- 10-18-19
Wish for more depth
it was a quick read so I shouldn't be surprised to find that there wasn't much in depth knowledge. Most of the book was stuff I already knew. The topics stayed too superficial.
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2 people found this helpful
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- Willert
- 06-23-20
Practical and Actionable
right book right time for me as I launch my Business Growth Consulting practice area. Biggest takeaway is the need to underwrite the conversation. I have to be clear on that topic. Recommend the read.
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1 person found this helpful
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- Fred Schneider
- 01-10-21
Not much meat on the bone
Although there are plenty of words, analogies, stories of consultants the real meat in this book is rather lean and buried in the middle of the book sorrow fed by fat. To be sure there are two or three useful nuggets of insight, but not enough to have made the time spent with this book worth while.
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- Brad Maruca
- 07-20-24
Inventory of the obvious
I bought this book in earnest because it was focused on professional services. What I found was an inventory of the obvious. Pedestrian and basic, the level of people who “sell” professional services know that you introduce yourself, send follow up in 1- business day, speak to your experience, etc. I would not recommend this to anyone more than 2 years into their professional service career.
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