
Quench Your Own Thirst
Business Lessons Learned over a Beer or Two
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Narrated by:
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Jim Koch
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By:
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Jim Koch
Founder of The Boston Beer Company, brewer of Samuel Adams Boston Lager, and a key catalyst of the American craft beer revolution, Jim Koch offers his unique perspective when it comes to business, beer, and turning your passion into a successful company or career.
In 1984, it looked like an unwinnable David and Goliath struggle: one guy against the mammoth American beer industry. When others scoffed at Jim Koch’s plan to leave his consulting job and start a brewery that would challenge American palates, he chose a nineteenth-century family recipe and launched Samuel Adams. Now one of America’s leading craft breweries, Samuel Adams has redefined the way Americans think about beer and helped spur a craft beer revolution.
In Quench Your Own Thirst, Koch offers unprecedented insights into the whirlwind ride from scrappy start-up to thriving public company. His innovative business model and refreshingly frank stories offer counterintuitive lessons that you can apply to business and to life.
Koch covers everything from finding your own Yoda to his theory on how a piece of string can teach you the most important lesson you’ll ever learn about business. He also has surprising advice on sales, marketing, hiring, and company culture. Koch’s anecdotes, quirky musings, and bits of wisdom go far beyond brewing. A fun, engaging guide for building a career or launching a successful business based on your passions, Quench Your Own Thirst is the key to the ultimate dream: being successful while doing what you love.
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Critic reviews
"Koch takes you into his confidence with an affable, gravelly voice, detailing lessons learned; frank stories of mistakes and failures; and thoughts on how a focus on quality, community, and innovation have propelled his work. You don’t have to be a hophead to glean insights, as Koch’s down-to-earth language, deadpan humor, and clear passion for beer help pull listeners in (his loving description of tasting the company’s signature Sam Adams Boston Lager charmingly borders on the erotic). With short chapters and amusing anecdotes, this is an enjoyable listen for budding entrepreneurs, craft-brew drinkers, and anyone who enjoys learning the ins and outs of a unique industry." -Booklist
Great Quick Book
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Thanks for what you've done for craft brewing, Jim.
Excellent beer, Great book!
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fantastic
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Enjoying a cold one with Jim
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Jim has a lot of great things to say about starting and running a business. tHe is also an excellent narrator of his own book. If the beer thing doesn't work out he can always get a gig narrating as he does it better than most of the ones I listen to.
a great audiobook for the car
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If you could sum up Quench Your Own Thirst in three words, what would they be?
Inspiration to CreateWho was your favorite character and why?
N/AWhich character – as performed by Jim Koch – was your favorite?
Himself... Obviously.Did you have an extreme reaction to this book? Did it make you laugh or cry?
Yes. Goosebumps of inspiration.Any additional comments?
Loving beer the way I do and being stuck in Oklahoma with the lack of great beer selection this book makes me want to read and learn more about the industry. Having just started home brewing myself a few months ago I take inspiration that your passion can become your career. I would also like to say I enjoy his voice even though he pokes fun at himself in the reading of the book.Made me thirsty.
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as an entrepenour I found this book to be very educative and supportive of creative but yet simple ideas.
its highly recommended (excuse my typos I wrote this review vis my mobile)
totally insperational
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Fantastic and inspiring, i truly enjoyed it.
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Powerful entrepreneurship book
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Great Story!
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