Preview
  • Raising the Bar

  • Integrity and Passion in Life and Business - The Story of Clif Bar, Inc.
  • By: Lois Lorentzen, Gary Erickson
  • Narrated by: Richard Harries
  • Length: 7 hrs and 59 mins
  • 4.0 out of 5 stars (28 ratings)

Prime logo Prime members: New to Audible?
Get 2 free audiobooks during trial.
Pick 1 audiobook a month from our unmatched collection.
Listen all you want to thousands of included audiobooks, Originals, and podcasts.
Access exclusive sales and deals.
Premium Plus auto-renews for $14.95/mo after 30 days. Cancel anytime.

Raising the Bar

By: Lois Lorentzen, Gary Erickson
Narrated by: Richard Harries
Try for $0.00

$14.95/month after 30 days. Cancel anytime.

Buy for $17.19

Buy for $17.19

Pay using card ending in
By confirming your purchase, you agree to Audible's Conditions of Use and Amazon's Privacy Notice. Taxes where applicable.

Publisher's summary

In April of 2000, Gary Erickson turned down a $120 million offer to buy his thriving company. Today, instead of taking it easy for the rest of his life and enjoying a luxurious retirement, he's working harder than ever. Why would any sane person pass up the financial opportunity of a lifetime?

©2004 Gary Erickson (P)2006 Recorded Books
activate_Holiday_promo_in_buybox_DT_T2

Critic reviews

"I applaud the efforts of Gary and Clif Bar to develop business practices that promote an ethic of global responsibility." (Mikhail S. Gorbachev, Green Cross International)

What listeners say about Raising the Bar

Average customer ratings
Overall
  • 4 out of 5 stars
  • 5 Stars
    14
  • 4 Stars
    6
  • 3 Stars
    5
  • 2 Stars
    1
  • 1 Stars
    2
Performance
  • 4 out of 5 stars
  • 5 Stars
    14
  • 4 Stars
    2
  • 3 Stars
    6
  • 2 Stars
    2
  • 1 Stars
    3
Story
  • 4 out of 5 stars
  • 5 Stars
    13
  • 4 Stars
    8
  • 3 Stars
    4
  • 2 Stars
    0
  • 1 Stars
    2

Reviews - Please select the tabs below to change the source of reviews.

Sort by:
Filter by:
  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars

Awesome!

I could feel the Passion Gary has for Clif bar in this story, its absolutely incredible. It really helps me to see things in a new light for my own company, its been drilled into my head a thousand times, profit is the bottom line, get the profits up up up, grow as fast as you can, get as much capital as you can to grow bigger so you can sell for a good price!. It's reassuring to hear a successful business owner say that's not the case, grow naturally and be healthy, and stay private.

Something went wrong. Please try again in a few minutes.

You voted on this review!

You reported this review!

  • Overall
    2 out of 5 stars
  • Performance
    1 out of 5 stars
  • Story
    1 out of 5 stars

Had high hopes but was disappointed

This book has very little detail on how the company started up and spends so much time talking about the attempted buyout. The rest of the chapters are just more repetition of the same story and his ego. Not in a good Elon Musk kinda way either.

Summary: He doesn’t sell the company and splits from his partner. Whole story.

Something went wrong. Please try again in a few minutes.

You voted on this review!

You reported this review!