Real Estate Marketing in the 21st Century
Facebook Marketing for Realtors (Real Estate Marketing Series)
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Narrated by:
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Adam Lofbomm
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By:
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Michael Smythe
About this listen
Real estate marketing has gotten really complicated.
The same real estate marketing strategies that worked 10 years ago, or even 5 years ago, seem to change as quickly as the housing market.
And with the good old days (or as I like to call them, 2005) long gone, realtors need to have a real estate marketing plan that's cheap, effective and flexible enough to move with the changing marketing landscape.
And Facebook is the perfect vehicle for your real estate marketing efforts.
I know, Facebook? You mean that annoying social network where people share every single thought that comes into their brain and barrage you with Mafia Wars invites?
Yeah, that Facebook.
Here's the thing: as realtors we aren't selling widgets or refrigerators or iPhone adapters. We are selling our experience, and our relationship with our clients.
And when it comes to the touchy-feely world of marketing relationships nothing works quite as well as Facebook.
As long as you do it right.
Because there are so many ways to do it wrong.
And that's why I wrote this book. To help other realtors struggling with:
- What do I post?
- When do I post?
- How do I post?
- How do I get fans?
- How do I not waste my time with Facebook?
I don't claim to be a total Facebook expert, but I do claim to have made every mistake in the book. (And hopefully learned a little something in the process.)
And that's why I wrote Real Estate Marketing in the 21st Century Vol.2: Facebook Marketing for Realtors
So what do I cover in the book?
Well... In Chapter 1: Yeah, But How Do I Make Money With Facebook?...I lay out a simple plan for turning all those fans and likes into actual leads and clients. (The method may surprise you.) In Chapter 2: 5 Biggest Fan-Page Mistakes Realtors Make...I show you the absolute top 5 things you gotta do when setting up your fan page, and how to absolutely crush the competition. In Chapter 3: The 3 Keys to Facebook Posting...I break down the when, what, and how of facebook posting with a simple, easy formula that even a congressman could follow. In Chapter 4: Custom Apps (Why They are your Best friend)...I explain how Facebook royally tries to screw us over as marketers, and how custom apps help you take back the power with focused little silos of lead-generating content. In Chapter 5: How to Get a Boatload of Fans...I show you...well...how to get a boatload of fans. In Chapter 6: Facebook Advertising for Realtors...I dig into my favorite types of Facebook ad types, and how to use them for top effectiveness. (And with as little cost as possible.) And lastly, in Chapter 7: How to Put Your Facebook Marketing on autopilot...i show you how to get other people to do all the work for you. (Yeah!) So, that's it! I've put everything I know about Facebook marketing for realtors into this book. Hopefully it gives you a good foundation for your Real estate marketing strategies and helps you make a whole lot of money! ©2013 Michael Smythe (P)2014 Toplocker MediaListeners also enjoyed...
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Plan Your Year Like a Millionaire
- By: Rachel Rodgers
- Narrated by: Rachel Rodgers
- Length: 2 hrs
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Plan Like a Millionaire is part of a riveting three-part series, and it's all about elevating your game and setting goals like a seven-figure earner. In this wealth-inspiring listening journey, Rachel reveals the secrets of how to set goals, manage time wisely, build essential support systems, break free from financial constraints, and make savvy money decisions.
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Feel Good Book, only
- By Maggie on 01-06-24
By: Rachel Rodgers
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How to Day Trade for a Living
- A Beginner's Guide to Trading Tools and Tactics, Money Management, Discipline and Trading Psychology
- By: Andrew Aziz
- Narrated by: Kevin Foley
- Length: 6 hrs and 56 mins
- Unabridged
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Very few careers can offer you the freedom, flexibility, and income that day trading does. As a day trader, you can live and work anywhere in the world. You can decide when to work and when not to work. You only answer to yourself. That is the life of the successful day trader. Many people aspire to it, but very few succeed. In the audiobook, I describe the fundamentals of day trading, explain how day trading is different from other styles of trading and investment, and elaborate on important trading strategies that many traders use every day.
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Its a sales pitch
- By Xavier Foley on 02-08-18
By: Andrew Aziz
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Los secretos de la mente millonaria (Narración en Castellano) [Secrets of the Millionaire Mind]
- Domina el juego de la riqueza [Mastering the Inner Game of Wealth]
- By: T. Harv Eker
- Narrated by: Ivan Villanueva
- Length: 2 hrs and 17 mins
- Unabridged
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El autor estaba en bancarrota, en solo dos años y medio se convirtió en millonario y construyó una de las más grandes firmas de consultoría para el éxito. Con sus enseñanzas ha tocado la vida de millones de personas. Este audiolibro te enseña a observar como piensas. Es un reto a tus ideas que te limitan, a los razonamientos que no te apoyan y a tus acciones con respecto al dinero.
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El libro está bien, pero ES VERSION RESUMIDA
- By alexnvlp on 08-24-23
By: T. Harv Eker
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The Little Book of Common Sense Investing
- The Only Way to Guarantee Your Fair Share of Stock Market Returns, 10th Anniversary Edition
- By: John C. Bogle
- Narrated by: L. J. Ganser
- Length: 5 hrs and 50 mins
- Unabridged
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The Little Book of Common Sense Investing is the classic guide to getting smart about the market. Legendary mutual fund pioneer John C. Bogle reveals his key to getting more out of investing: low-cost index funds. Bogle describes the simplest and most effective investment strategy for building wealth over the long term: buy and hold, at very low cost, a mutual fund that tracks a broad stock market Index such as the S&P 500.
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One star for every point this 5 hour book makes.
- By Matt on 01-31-19
By: John C. Bogle
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The Millionaire Fastlane: Crack the Code to Wealth and Live Rich for a Lifetime
- By: MJ DeMarco
- Narrated by: MJ DeMarco
- Length: 12 hrs and 46 mins
- Unabridged
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Since you were old enough to hold a job, you've been hoodwinked to believe that wealth can be created by blindly trusting in the uncontrollable and unpredictable markets: the housing market, the stock market, and the job market. I call this soul-sucking, dream-stealing dogma "The Slowlane" - an impotent financial gamble that dubiously promises wealth in a wheelchair. For those who don't want a lifetime subscription to "settle-for-less", there is an alternative.
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Excellent!
- By Iray007 on 09-22-15
By: MJ DeMarco
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The 1-Page Marketing Plan
- Get New Customers, Make More Money, And Stand Out From The Crowd
- By: Allan Dib
- Narrated by: Joel Richards
- Length: 6 hrs and 31 mins
- Unabridged
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To build a successful business, you need to stop doing random acts of marketing and start following a reliable plan for rapid business growth. Traditionally, creating a marketing plan has been a difficult and time-consuming process, which is why it often doesn’t get done.
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You Need to buy Book to get key info
- By Rosie's mom on 10-23-18
By: Allan Dib
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The Price We Pay
- What Broke American Health Care - and How to Fix It
- By: Marty Makary MD
- Narrated by: Marty Makary MD
- Length: 9 hrs and 29 mins
- Unabridged
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One in five Americans now has medical debt in collections and rising health care costs today threaten every small business in America. Dr Makary, one of the nation's leading health care experts, travels across America and details why health care has become a bubble. Drawing from on-the-ground stories, his research and his own experience, The Price We Pay paints a vivid picture of price-gouging, middlemen and a series of elusive money games in need of a serious shake-up.
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Very important book!
- By Wayne on 05-17-21
By: Marty Makary MD
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One Million Followers, Updated Edition
- How I Built a Massive Social Following in 30 Days
- By: Brendan Kane
- Narrated by: Brendan Kane
- Length: 7 hrs and 50 mins
- Unabridged
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In One Million Followers, Kane will teach you how to gain an authentic, dedicated, and diverse online following from scratch; create personal, unique, and valuable content that will engage your core audience; and build a multimedia brand through platforms like Facebook, Instagram, YouTube, Snapchat, and LinkedIn.
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A Very Poor Read
- By Anthony Butler on 04-14-21
By: Brendan Kane
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The Most Important Thing
- Uncommon Sense for The Thoughtful Investor
- By: Howard Marks
- Narrated by: John FitzGibbon
- Length: 7 hrs and 9 mins
- Unabridged
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Howard Marks, the chairman and cofounder of Oaktree Capital Management, is renowned for his insightful assessments of market opportunity and risk. After four decades spent ascending to the top of the investment management profession, he is today sought out by the world's leading value investors, and his client memos brim with insightful commentary and a time-tested, fundamental philosophy. The Most Important Thing explains the keys to successful investment and the pitfalls that can destroy capital or ruin a career.
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Five Star Book, two Star Audiobook
- By Johnny on 06-08-15
By: Howard Marks
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The Wealth Mindset
- Understanding the Mental Path to Wealth
- By: Neville Goddard
- Narrated by: Mark Manning
- Length: 1 hr and 4 mins
- Unabridged
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Taught by one of the great self-improvement teachers of the 20th century, The Wealth Mindset is an extraordinary guide on how to achieve success by transforming your mental attitude. Clear and provocative, this audiobook will reveal to you a fascinating new way to wealth.
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Excellent Read!
- By @larry on 11-21-16
By: Neville Goddard
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Million-Dollar Habits
- By: Rachel Rodgers
- Narrated by: Rachel Rodgers
- Length: 2 hrs and 3 mins
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Rachel Rodgers, personal finance expert and author of the best-selling We Should All Be Millionaires, delivers yet again in her three-part Audible Originals series. In Million Dollar Habits, Rodgers puts forward the habits you would do well to adopt in order to generate wealth. And before she gets to those habits, she first encourages you to raise your financial goals.
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Good foundational information.. ughh
- By JAR on 03-28-24
By: Rachel Rodgers
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Six-Figure Side Hustle
- By: Rachel Rodgers
- Narrated by: Rachel Rodgers
- Length: 3 hrs and 42 mins
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Rachel Rodgers, financial maven and heralded author of We Should All Be Millionaires, has created a groundbreaking new Audible Original series with Six Figure Side Hustle. In this installment of a dynamic three-part audio journey, Rachel unveils the blueprint for turning spare time into a $100,000-per-year side hustle in just three months.
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Not For YOU!
- By S. Seigel on 03-02-24
By: Rachel Rodgers
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The New Market Wizards
- Conversations with America's Top Traders
- By: Jack D. Schwager
- Narrated by: DJ Holte
- Length: 16 hrs and 1 min
- Unabridged
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In The New Market Wizards, successful traders relate the financial strategies that have rocketed them to success. Asking questions that listeners with an interest or involvement in the financial markets would love to pose to the financial superstars, Jack D. Schwager encourages these financial wizards to share their insights. Entertaining, informative, and invaluable, The New Market Wizards is destined to become another Schwager classic.
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Good insight, even for experienced traders
- By josh on 09-27-16
By: Jack D. Schwager
What listeners say about Real Estate Marketing in the 21st Century
Average customer ratingsReviews - Please select the tabs below to change the source of reviews.
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- Steve
- 06-20-16
Great resource for realtors
this is one of several books by Michael Smythe that I've really enjoyed. listened to this several times as its full of useful and specific how to info. even if your not a real estate agent there is great advice as to how to be genuine instead of sales'y while putting social media to work in your business.
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- Yari Pagani
- 02-12-15
very cool
gives you a basic idea on how to use strategy on captive emails for your future leads
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6 people found this helpful
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- The Seeker
- 07-01-16
Great book!
This book gave step by step directions on how and why to advertise on Facebook.
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1 person found this helpful
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- kevinthomas
- 08-07-17
A Good Listen
I got plenty of good tips from this audiobook. This is one that every realtor should have.
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- Cast Iron Mo
- 09-19-17
really really short. cheap throw away.
information is ultra condensed and lacks substance. in the begining he reccomends creating a cheap throw away piece of information to drive your opt in services. this book feels like his version of that except he charged us!
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1 person found this helpful