-
Simplified Cybersecurity Sales for MSPs
- The Secret Formula for Closing Cybersecurity Deals Without Feeling Slimy
- Narrated by: Jennifer Bleam
- Length: 2 hrs and 9 mins
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Publisher's summary
Selling was already challenging enough.
Most Managed Service Providers slog their way through sales because they know their services will bring value to their clients. But now that cybersecurity has become a mandatory concern for all businesses, the world of sales is even more uncertain.
What value does managed security bring when there’s no way to promise ROI? How do you convince small business owners to part with their hard-earned revenue when they don’t feel vulnerable to a cyberattack? What is the best way to mitigate your clients’ risk without feeling dishonest or using slimy sales tactics? And could someone please demystify sales and make it easy?
This book is the answer to all those questions and more. Forged in the steel of real-world MSP successes and failures, you’ll learn how to sell cybersecurity, simply and easily—even for the techiest tech in the industry.
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- The Simple Economics of Artificial Intelligence
- By: Ajay Agrawal, Joshua Gans, Avi Goldfarb
- Narrated by: LJ Ganser
- Length: 7 hrs and 50 mins
- Unabridged
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Artificial intelligence does the seemingly impossible - driving cars, trading stocks, and teaching children. But facing the sea change that AI will bring can be paralyzing. How should companies set strategies, governments design policies, and people plan their lives for a world so different from what we know? In Prediction Machines, three eminent economists recast the rise of AI as a drop in the cost of prediction. With this single, masterful stroke, they lift the curtain on the AI-is-magic hype and show how basic tools from economics provide clarity about the AI revolution and a basis for action by CEOs, managers, policy makers, investors, and entrepreneurs.
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Not sure what I was expecting, but underwhelmed
- By William J Brown on 09-27-18
By: Ajay Agrawal, and others
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Glow Kids
- How Screen Addiction Is Hijacking Our Kids - and How to Break the Trance
- By: Nicholas Kardaras PhD
- Narrated by: Jonathan Davis
- Length: 11 hrs and 5 mins
- Unabridged
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In Glow Kids, Dr. Nicholas Kardaras will examine how technology - more specifically, age-inappropriate screen tech, with all of its glowing ubiquity - has profoundly affected the brains of an entire generation. Brain imaging research is showing that stimulating glowing screens are as dopaminergic (dopamine activating) to the brain’s pleasure center as sex. And a growing mountain of clinical research correlates screen tech with disorders like ADHD, addiction, anxiety, depression, increased aggression, and even psychosis.
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Fear Mongering - a modern day Mazes and Monsters
- By Veronica on 11-03-20
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This Is Not a Game with Marc Fennell
- By: Marc Fennell
- Narrated by: Marc Fennell
- Length: 3 hrs and 19 mins
- Unabridged
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This Is Not a Game is the extraordinary untold story of the internet’s first conspiracy theory, the legend of Ong’s Hat. Marc Fennell will dive deep into a previously unexplored world of tech hippies, eccentric web subcultures and simmering paranoia, uncovering how this tongue-in-cheek artistic experiment backfired on its creator and went on to influence much of what’s wrong with the internet today.
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WOW!
- By pondo on 05-09-24
By: Marc Fennell
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Super Pumped
- The Battle for Uber
- By: Mike Isaac
- Narrated by: Holter Graham, Mike Isaac
- Length: 12 hrs and 52 mins
- Unabridged
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A New York Times technology correspondent presents the dramatic rise and fall of Uber, set against the rapid upheaval in Silicon Valley during the mobile era. Based on hundreds of interviews with current and former Uber employees, along with previously unpublished documents, Super Pumped is a pause-resisting story of ambition and deception, obscene wealth, and bad behavior, that explores how blistering technological and financial innovation culminated in one of the most catastrophic 12-month periods in American corporate history.
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A forced narrative and a bad version of Bad Blood
- By Benji on 09-09-19
By: Mike Isaac
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Algorithms of Oppression
- How Search Engines Reinforce Racism
- By: Safiya Umoja Noble
- Narrated by: Shayna Small
- Length: 6 hrs and 21 mins
- Unabridged
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Run a Google search for “black girls” - what will you find? “Big Booty” and other sexually explicit terms are likely to come up as top search terms. But, if you type in “white girls”, the results are radically different. The suggested porn sites and un-moderated discussions about “why black women are so sassy” or “why black women are so angry” presents a disturbing portrait of black womanhood in modern society. In Algorithms of Oppression, Safiya Umoja Noble challenges the idea that search engines like Google offer an equal playing field for all forms of ideas, identities, and activities.
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Read this book. Tell everyone you know about it.
- By Joshua Daniel-Wariya on 06-06-19
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Millennium
- From Religion to Revolution: How Civilization Has Changed over a Thousand Years
- By: Ian Mortimer
- Narrated by: John Lee
- Length: 15 hrs and 14 mins
- Unabridged
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In Millennium, best-selling historian Ian Mortimer takes the listener on a whirlwind tour of the last 10 centuries of Western history. It is a journey into a past vividly brought to life and bursting with ideas, that pits one century against another in his quest to measure which century saw the greatest change. We journey from a time when there was a fair chance of your village being burned to the ground by invaders - and dried human dung was a recommended cure for cancer - to a world in which explorers sailed into the unknown and civilizations came into conflict.
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Bad ending - literally
- By John Gordon on 12-14-16
By: Ian Mortimer
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Tesla
- Inventor of the Electrical Age
- By: W. Bernard Carlson
- Narrated by: Allan Robertson
- Length: 16 hrs and 11 mins
- Unabridged
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Nikola Tesla was a major contributor to the electrical revolution that transformed daily life at the turn of the 20th century. His inventions, patents, and theoretical work formed the basis of modern AC electricity, and contributed to the development of radio and television. Like his competitor Thomas Edison, Tesla was one of America's first celebrity scientists, enjoying the company of New York high society and dazzling the likes of Mark Twain with his electrical demonstrations. An astute self-promoter and gifted showman, he cultivated a public image of the eccentric genius.
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A detailed examination of Tesla's work
- By Jean on 02-01-14
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Engineers of Victory
- The Problem Solvers Who Turned the Tide in the Second World War
- By: Paul Kennedy
- Narrated by: Stephen Hoye
- Length: 16 hrs and 8 mins
- Unabridged
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Paul Kennedy, award-winning author of The Rise and Fall of the Great Powers and one of today’s most renowned historians, now provides a new and unique look at how World War II was won. Engineers of Victory is a fascinating nuts-and-bolts account of the strategic factors that led to Allied victory. Kennedy reveals how the leaders’ grand strategy was carried out by the ordinary soldiers, scientists, engineers, and businessmen responsible for realizing their commanders’ visions of success.
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Misleading title
- By Thomas on 04-10-14
By: Paul Kennedy
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Early True Believers
- The Untold Story of Silicon Alley
- By: Vanessa Grigoriadis, Adam Fisher
- Narrated by: Vanessa Grigoriadis
- Length: 4 hrs and 23 mins
- Original Recording
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Early True Believers: The Untold Story of Silicon Alley is a 1990s saga of ambition and innovation set in Manhattan’s Silicon Alley, a swath of downtown that served as New York City’s nerve center of tech entrepreneurship. The series features the stories of a forgotten cohort of early internet visionaries, countercultural social networks, the digital gold rush, and the lavish events that came with it, including one held in an underground Tribeca bunker that abruptly ended in a police raid—a harbinger of the upheaval to come.
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What I Never Knew
- By Charlotte Lovegrove on 08-15-24
By: Vanessa Grigoriadis, and others
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Cybersecurity for Beginners
- By: Raef Meeuwisse
- Narrated by: Danny Eastman
- Length: 7 hrs and 8 mins
- Unabridged
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Performance
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Story
Companies that can use technology wisely and well are booming, companies that make bad or no technology choices collapse and disappear. The cloud, smart devices and the ability to connect almost any object to the internet are an essential landscape to use but are also fraught with new risks and dangers of a magnitude never seen before. Also featuring an alphabetical section at the back of the book to help you translate many of the main cybersecurity technical terms into plain, non-technical English.
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Not for IT ppl moving into security
- By keith on 03-25-18
By: Raef Meeuwisse
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What listeners say about Simplified Cybersecurity Sales for MSPs
Average customer ratingsReviews - Please select the tabs below to change the source of reviews.
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- Brian Kelly
- 10-12-23
Clear, Concise, Powerful
The author delivers on her promise of a filler free explanation of her simplified cybersecurity sales process. Highly recommend for sales people and for service leaders looking to better understand a sales cycle that puts client relationships first.
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- Samson
- 11-28-23
Excellent book, straight to the point
There’s nothing to dislike about this book. If you sell cybersecurity solutions you need to read this. It’s fast and sharpens your approach, regardless of your existing sales skills. 10/10 will read again
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- Michael
- 10-11-23
Great sales and strategy book for MSP’s
Awesome!! Read Jennifer provides allot of GEMS in this book.
Well worth your time.
Thanks.
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- William A. Ross
- 10-31-23
Sincere and helpful
Jennifer provides a solid framework for how to sell cybersecurity. There are no "used car salesman" techniques. Just being a genuine human and framing things in an honest way that adds value to a client. You don't have to become "salesy". She simply helps you understand the value proposition and how to convey the importance of what you offer to your clients.
This book is for MSPs that want to make sure they have a handle on their value proposition and properly framing that and presenting it to your prospects, while avoiding fake "closing" techniques that turn people off.
I encourage you to check her out on podcasts and download her resources. She is a genuine and sincere person who is great at helping MSPs.
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- Amazon Customer
- 02-10-24
The insight and approach Jennifer provided on cybersecurity sales and marketing.
I absolutely love Jennifer’s book, “Simplified Cybersecurity Sales for MSPs.” It’s an indispensable resource for MSPs and MSSPs at any stage of their business journey, offering innovative insights into sales and marketing strategies. Jennifer does a phenomenal job breaking down complex concepts into actionable advice, providing readers with fresh perspectives every time they consult the book. Whether you’re starting out or looking to enhance your existing services, this book, with its honest approach to selling and marketing, is a must-have that you’ll find yourself returning to for ‘different nuggets’ of wisdom. - Mike H.
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