
Simplified Cybersecurity Sales for MSPs
The Secret Formula for Closing Cybersecurity Deals Without Feeling Slimy
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Narrated by:
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Jennifer Bleam
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By:
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Jennifer Bleam
Selling was already challenging enough.
Most Managed Service Providers slog their way through sales because they know their services will bring value to their clients. But now that cybersecurity has become a mandatory concern for all businesses, the world of sales is even more uncertain.
What value does managed security bring when there’s no way to promise ROI? How do you convince small business owners to part with their hard-earned revenue when they don’t feel vulnerable to a cyberattack? What is the best way to mitigate your clients’ risk without feeling dishonest or using slimy sales tactics? And could someone please demystify sales and make it easy?
This book is the answer to all those questions and more. Forged in the steel of real-world MSP successes and failures, you’ll learn how to sell cybersecurity, simply and easily—even for the techiest tech in the industry.
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Clear, Concise, Powerful
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Excellent book, straight to the point
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Well worth your time.
Thanks.
Great sales and strategy book for MSP’s
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This book is for MSPs that want to make sure they have a handle on their value proposition and properly framing that and presenting it to your prospects, while avoiding fake "closing" techniques that turn people off.
I encourage you to check her out on podcasts and download her resources. She is a genuine and sincere person who is great at helping MSPs.
Sincere and helpful
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The insight and approach Jennifer provided on cybersecurity sales and marketing.
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