New Sales. Simplified. Audiobook By Mike Weinberg cover art

New Sales. Simplified.

The Essential Handbook for Prospecting and New Business Development

 Preview
LIMITED TIME OFFER

3 months free
Try for $0.00
Offer ends July 31, 2025 at 11:59PM PT.
Pick 1 audiobook a month from our unmatched collection.
Listen all you want to thousands of included audiobooks, Originals, and podcasts.
Access exclusive sales and deals.
Premium Plus auto-renews for $14.95/mo after 3 months. Cancel anytime.

New Sales. Simplified.

By: Mike Weinberg
Narrated by: Mike Weinberg
Try for $0.00

$0.00/mo. after 3 months. Offer ends July 31, 2025 at 11:59PM PT. Cancel anytime.

Buy for $22.49

Buy for $22.49

Confirm purchase
Pay using card ending in
Switch payment method
By confirming your purchase, you agree to Audible's Conditions of Use, License, and Amazon's Privacy Notice. Taxes where applicable.
Cancel

No matter how much repeat business you get from loyal customers, the lifeblood of your business is a constant flow of new accounts. Packed with tested strategies and anecdotes, New Sales. Simplified. offers a proven formula for prospecting, developing, and closing deals.

With refreshing honesty and some much-needed humor, sales expert Mike Weinberg examines the critical mistakes made by most salespeople and executives, then provides tips to help you achieve the opposite results.

In New Sales. Simplified., you will learn how to:

  • Identify a strategic list of genuine prospects
  • Draft a compelling, customer focused “sales story”
  • Perfect the proactive telephone call to get face to face with more prospects
  • Use email, voicemail, and social media to your advantage
  • Prepare for and structure a winning sales call
  • Make time in your calendar for business development activities

New Sales. Simplified. is about overcoming and even preventing buyers’ anti-salesperson reflex by establishing trust. This book will help you choose the right targets and build a winning plan to pursue them.

Named by Hubpot as a Top 20 Sales Book of All Time, this easy-to-follow guide will remove the mystery surrounding prospecting and have you ramping up for new business.

©2012 Mike Weinberg (P)2020 AMACOM Business Development & Entrepreneurship Customer Service Marketing & Sales Sales & Selling Business Marketing Inspiring Strategic Selling

Critic reviews

"'New Sales. Simplified. is truly priceless. This is a book you don't read once; it's one you read with a highlighter and pad, taking notes on each topic. After you've read it and marked it up, you'll find yourself coming back time and time again for more ideas to help you grow your sales." (Mark Hunter, The Sales Hunter, author of High-Profit Selling)

"Mike Weinberg's coaching and the approach presented in New Sales. Simplified. have been game-changers for our firm. Our revamped sales story is getting us in front of significantly more Fortune 500 prospects, and Mike's method for conducting sales calls has changed the entire dynamic of the sales dance and helped shorten our sales cycle." (Thomas H. Lawrence, CEO, Smartlight Subrogation)

"Everyone in sales is responsible for new business development. Period. End of story. But as Mike Weinberg so clearly puts it, 'No one ever defaults to prospecting.' If you constantly struggle to generate new business, you owe it yourself to read New Sales. Simplified. You will learn everything you need to do to stand out from the competition, get more appointments, and close more deals. Oh, and you will have more fun doing it!' (Kelley Robertson, CEO, The Robertson Training Group, and author of Stop, Ask and Listen and The Secrets of Power Selling)
Practical Sales Techniques • Comprehensive Sales Process • Masterful Presentation • Actionable Business Strategies
Highly rated for:
All stars
Most relevant  
Humble yourself and think of this book as a solution to your method of sales

Forget everything you know about sales

Something went wrong. Please try again in a few minutes.
This book is on a whole other level when it comes to sales. The author thinks outside of the box, which is what is needed in today’s sale’s culture. I can’t wait to implement the knowledge from this book!

Amazing resource for sales!

Something went wrong. Please try again in a few minutes.
30 year veteran and pretty successful, but I anticipate my own performance will kick up another level after taking the concepts in the book and applying them. Thank you Mike for teaching me things I didn’t know and reminding me of things I forgot.

Every professional salesperson will find this worthwhile

Something went wrong. Please try again in a few minutes.
Mike does a masterful job of breaking down the tools, techniques, and necessary elements of nearly any sales process. He provides numerous real world examples along with immediate, simple actionable insights anyone can begin to deploy to connect more frequently with prospects and dramatically improve results. You’ll likely consume it more than once and return to certain chapters for refreshers when your world starts to get noisy. A true classic and Mike is correct to promote it as such.

Timeless Wisdom for Every Salesperson (and their leaders)

Something went wrong. Please try again in a few minutes.
As a sales trainer, I am speaking about the concepts Mike covers on a daily basis. I found his book very comprehensive and based on what I believe to be the truths of selling.
This is a great resource for someone selling today, not only ten years ago.

Solid sales advice

Something went wrong. Please try again in a few minutes.
I wish I had read this book when I started my sales career. Unfortunately, most business courses are focused on marketing and general management, few describe a sales process and explain it.
Mike explains a full sales process and its most critical stages. I can recommend this book for both rookie sales representatives and seasoned sales managers.

Best book about B2B sales process

Something went wrong. Please try again in a few minutes.
A book as good for the C-Suite as for those in the trenches, Mike Weinberg does a masterful job laying bear the inconvenient truths about how to actually drive net new business performance charts up, and to the right.

Time well spent

Something went wrong. Please try again in a few minutes.
super practical and different from other sales approaches,and the difference surely cuts it .

Recommedable

Something went wrong. Please try again in a few minutes.
I love this Mike Weinberg has incredible insight. He gives great examples to all lessons.

Must listen for a Sale Executive

Something went wrong. Please try again in a few minutes.
If you are looking for getting back to sales basics. This is the book for you.

Great book of selling.

Something went wrong. Please try again in a few minutes.
See more reviews