
Restaurant Success by the Numbers, Second Edition
A Money-Guy's Guide to Opening the Next New Hot Spot
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Narrated by:
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Jonathan Yen
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By:
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Roger Fields
A one-stop start-up guide from an accountant-turned-restaurateur.
Ninety percent of all restaurants fail, and those that succeed happened upon that mysterious X factor, right? Wrong! A man of many hats - money-guy, restaurant owner, and restaurant consultant - Roger Fields shows how a restaurant can survive its first year and keep diners coming back for years. Featuring real-life start-up stories (including many of the author's own), this comprehensive how-to walks listeners through the logistics of opening a restaurant: concept, location, menu, ambiance, staff, and, most important, profit.
Updated to address current trends such as food trucks and to tackle online opportunities (and pitfalls!) including Groupon, Yelp, and Twitter, Restaurant Success by the Numbers remains a critical resource for navigating the food industry. Opening a restaurant isn't easy, but this realistic dreamer's guide helps set the table for lasting success.
Download the accompanying reference guide.©2014 Roger Fields (P)2017 TantorListeners also enjoyed...




















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Must Read Book for Restaurateurs!!!
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Entry level book
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Great info
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practical and timeless advice
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Great content for a successful restaurant
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Great book. I feel more prepared.
What a great and very detailed work.
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From food trucks to brick and mortar a wealth of information. It is long so take notes and cut in chunks. Also as advertised he gives you numbers to follow and calculations.
Must read for anyone in restaurant or bar industry.
Amazing informative book
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Highly recommended
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Good info, not what I needed.
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Everything mentioned I learned as I ran restaurant
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