
Twelve and a Half
Leveraging the Emotional Ingredients Necessary for Business Success
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Narrated by:
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Gary Vaynerchuk
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By:
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Gary Vaynerchuk
In his sixth business book, best-selling author, entrepreneur, and investor Gary Vaynerchuk explores the 12 essential emotional skills that are integral to his life - and business - success and provides today’s (and tomorrow’s) leaders with critical tools to acquire and develop these traits.
For decades, leaders have relied on “hard” skills to make smart decisions, while dismissing the importance of emotional intelligence. Soft skills like self-awareness and curiosity aren’t quantifiable; they can’t be measured on a spreadsheet and aren’t taught in B-schools or emphasized in institutions. We’ve been taught that emotional intelligence is a “nice to have” in business, not a requirement. But soft skills can actually accelerate business success, Gary Vaynerchuk argues. For analytical minds, it’s challenging to understand how to get “better” at being self-aware, curious, or empathetic - or even why it’s important to try.
In this wise and practical book, Gary explores the 12 human ingredients that have led to his success and happiness and provides exercises to help you develop these traits yourself. He also shares what the “half” is - that emotional ingredient of leadership he’s weakest at and makes the most effort to improve. Working through the ideas and exercises in the book, he teaches you how to discover your own “halves” and offers insight on how to strengthen them.
Gary’s secret to success is using these 12 traits in varying mixtures, depending on the situation. But how do we know when to balance patience with ambition? Humility with conviction? Gary provides real-life examples involving common business scenarios to show you how to use them together for optimum results.
This iconoclastic book will help you refine your ingredients and improve your leadership capabilities. When implemented in the proper situation, these ingredients can help leaders land promotions, retain core employees, move faster than competitors, win the loyalty of customers, and build successful organizations that last.
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The key ingredients for business and for life!
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These ingredients are the soft skills that most don’t put emphasis on in business like EMPATHY, COMPASSION, and KIND CANDOR. He not only goes through what the ingredients are in detail, but gives helpful real life examples and multiple ways to apply the ingredients. This is going to be a game changer for many people and provides real value.
I ordered the twelve hardcopy book deal to share with my team, partners, and new friends, but they were delayed. I wanted to read it on book launch day so I got the audio book as well. It was a blessing in disguise because I’m not a great reader. Gary’s larger than life personality shines through on the audio and you can feel the genuine passion for the topic. I enjoyed the off the script moments too. The 4+ hours went by quick.
I loved this book! I highly recommend for anyone looking to improve their career, life, and just become a better human in general.
Gary, if you are reading this comment, I hope it is still your oxygen. Love you. ❤️
A better secret recipe than KFC
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Gary’s philosophy and outlook on business and being a good human is a great one to model after. I will be keeping this title and revisiting it every year.
Best book I’ve listened to in a while
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I had to rehear this audible
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Great read
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