Twelve and a Half
Leveraging the Emotional Ingredients Necessary for Business Success
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Narrated by:
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Gary Vaynerchuk
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By:
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Gary Vaynerchuk
About this listen
In his sixth business book, best-selling author, entrepreneur, and investor Gary Vaynerchuk explores the 12 essential emotional skills that are integral to his life - and business - success and provides today’s (and tomorrow’s) leaders with critical tools to acquire and develop these traits.
For decades, leaders have relied on “hard” skills to make smart decisions, while dismissing the importance of emotional intelligence. Soft skills like self-awareness and curiosity aren’t quantifiable; they can’t be measured on a spreadsheet and aren’t taught in B-schools or emphasized in institutions. We’ve been taught that emotional intelligence is a “nice to have” in business, not a requirement. But soft skills can actually accelerate business success, Gary Vaynerchuk argues. For analytical minds, it’s challenging to understand how to get “better” at being self-aware, curious, or empathetic - or even why it’s important to try.
In this wise and practical book, Gary explores the 12 human ingredients that have led to his success and happiness and provides exercises to help you develop these traits yourself. He also shares what the “half” is - that emotional ingredient of leadership he’s weakest at and makes the most effort to improve. Working through the ideas and exercises in the book, he teaches you how to discover your own “halves” and offers insight on how to strengthen them.
Gary’s secret to success is using these 12 traits in varying mixtures, depending on the situation. But how do we know when to balance patience with ambition? Humility with conviction? Gary provides real-life examples involving common business scenarios to show you how to use them together for optimum results.
This iconoclastic book will help you refine your ingredients and improve your leadership capabilities. When implemented in the proper situation, these ingredients can help leaders land promotions, retain core employees, move faster than competitors, win the loyalty of customers, and build successful organizations that last.
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Goldsmith implores listeners to avoid the Great Western Disease of “I’ll be happy when. . . .” He offers practical advice and exercises aimed at helping us shed the obstacles, especially the failures of imagination, that prevent us from creating our own fulfilling lives. With this book as their guide, listeners can close the gap between what they plan to achieve and what they actually get done—and avoid the trap of existential regret, the kind that reroutes destinies and persecutes our memories.
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Brilliant Book 💛
- By Dr. Lilian Ajayi-Ore on 05-04-22
By: Marshall Goldsmith, and others
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Yes! Energy
- The Equation to Do Less, Make More
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The strongest energy always wins. That's it! That's the key to moving from your current situation, any situation, into the life you've always wanted. Yes! Energy presents the power of the "Energy Equation," which you can employ to attract abundance to all areas of your life. Best-selling author and entrepreneurial speaker Loral Langemeier developed this simple and straightforward methodology, which is revealed explicitly in these pages, because she needed it herself.
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Loral gets better and better
- By Patricia on 08-14-12
By: Loral Langemeier
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Fearless at Work
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- By: Molly Fletcher
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Hailed as "the female Jerry Maguire" by CNN, sports-agent-turned-entrepreneur Molly Fletcher reveals the winning secrets of fearless world-class achievers. Molly Fletcher knows a thing or two about making trades. As a sports agent, she's negotiated on behalf of champions such as Hall of Fame pitcher John Smoltz and seven-time PGA TOUR winner Matt Kuchar. As a top-tier speaker and consultant, she's helped energize companies worldwide.
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Sound advice for all
- By Dayman_fanatic on 06-06-22
By: Molly Fletcher
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Attitude is Everything
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Keith Harrell has been taking the corporate lecture circuit - and the media - by storm, and is poised to take his place among the motivational greats of the world. At six feet six inches, 43-year-old Harrell has the charisma of Tony Robbins, the intellect of Stephen Covey and the looks of Stedman Graham. He regularly inspires Fortune 500 companies with a 100% satisfaction rate. His message is simple yet powerful: Attitude, whether positive or negative, has the power to impact on an organization’s or individual's success.
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Could be better...
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Linchpin
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Performance
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There used to be two teams in every workplace: management and labor. Now there’s a third team, the linchpins. These people invent, lead (regardless of title), connect others, make things happen, and create order out of chaos. They figure out what to do when there’s no rule book. They delight and challenge their customers and peers. They love their work, pour their best selves into it, and turn each day into a kind of art.
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I was expecting more
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By: Seth Godin
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The Power of Starting Something Stupid
- How to Crush Fear, Make Dreams Happen, and Live without Regret
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What if the smartest people in the world understand something that the rest of us don't? (They do.) What if they know that in order to achieve success, they will sometimes have to do things that others may initially perceive as stupid? The fact of the matter is that the smartest people in the world don't run from stupid, they lean into it (in a smart way). In The Power of Starting Something Stupid, Richie Norton redefines stupid as we know it, demonstrating that life-changing ideas are often tragically mislabeled stupid.
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Powerful
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By: Richie Norton, and others
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Hopping Over the Rabbit Hole chronicles the rise, fall, and resurgence of SkyBridge Capital founder Anthony Scaramucci, giving you a primer on how to thrive in an unpredictable business environment. The sheer number of American success stories has created a false impression that becoming an entrepreneur is a can't-miss endeavor - but nothing could be further from the truth. Hopping Over the Rabbit Hole gives you the skills, insight, and mindset you need to be one of the winners.
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Scaramucci is Key to Making America Great Again
- By Cynthia on 07-24-17
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Winging It: Stop Thinking, Start Doing
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Women are notorious over-preparers and underestimators when it comes to their own readiness to try something new. But as Emma teaches, what most often holds us back are our own fears, excuses, and doubts. With her revolutionary manifesto, Winging It, Emma shares a rallying cry for all women to “do the things that scare you, build your wealth, make an impact, fail lots, and get up and try again”.
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Good advice
- By Amanda Schmidt on 05-28-21
By: Emma Isaacs
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Time, Money, Freedom
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From living on Jess's wages as a makeup counter sales clerk, to achieving dramatic success as network marketing partners, to running a multi-million-dollar coaching and training company today, Ray and Jessica Higdon have built their lives on a shared desire for freedom and balance. With 10 simple rules for redefining what's possible in your life, this book will help you build confidence, shift your mind-set, and learn the tools to take control of your life and start on a path toward your own definition of freedom.
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INSPIRING‼️‼️
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Hustle
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Too often we feel like underdogs fighting a system that stacks the odds against us. We work hard, follow the rules, and dream of a better life. But these days, working harder doesn't always lead to fulfillment. In fact, according to Gallup research, nearly 90% of people feel disconnected from their jobs. So how do you break free from the drudgery and achieve more success on your own terms? You hustle.
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Brian Sutherland can narrate ALL MY BOOKS
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The Masculinity Manifesto
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Men are not the enemy, and masculinity, contrary to what much of popular culture would have you believe, is the solution to what plagues individuals, families, and society as a whole. In The Masculinity Manifesto, author and podcaster Ryan Michler focuses on how a man can wield his power and lead others well with influence, credibility, and authority. Ryan refuses to accept the gradual and intentional decay of masculinity, instead he chooses to tackle the questions others are afraid to address.
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One of the Best books of 2022!
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Leap
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Until recently Tess Vigeland was a longtime host of public radio's Marketplace. It was a rewarding, high-status job, and Tess was very good at it - but she'd begun to feel restless. Without any definite, clear sense of what she wanted to do next (but an absolute certainty that what she'd been doing was no longer truly satisfying), she walked away from her dream job and into a vast unknown. Suddenly she was no longer " Marketplace's Tess Vigeland"; she was just Tess Vigeland.
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Everything Mrs Vigeland says is true, but ...
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Necessary Endings
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While endings are a natural part of business and life, we often experience them with a sense of hesitation, sadness, resignation, or regret. But consultant, psychologist, and bestselling author Dr. Henry Cloud sees endings differently. He argues that our personal and professional lives can only improve to the degree that we can see endings as a necessary and strategic step to something better.
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A Good One
- By Philips Adeniyi on 03-26-12
By: Henry Cloud
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What listeners say about Twelve and a Half
Average customer ratingsReviews - Please select the tabs below to change the source of reviews.
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- Jason Weber
- 11-30-21
This Is The First Day Of The Rest Of Your Life
Not Too Late To Make Changes In Life To Make What Truly Makes You Happy. This Book & Gary Does a Great Job Of Dumbing Down What Is Most Important In Life.
Be Grateful For What You Have & Not What You Don’t.
Life Is About Perspective. Educate Yourself On What’s Going On In The World To Know You’re Actually A Bright Diamond.
5 Stars
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- Matthew
- 12-08-21
Is Gary crushing it again
This is a great book by Gary Vee very well-thought-out would've loved the cover to be him in a chef's outfit putting it together with the different ingredients. This is certainly a book that I think everyone everyone from a teenager to 90 year year olds needs to read and implement thanks again Gary for giving us great content that we can actually execute on.
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- Jason nichols
- 02-06-22
Gary Vee did it again
Helped put me back on track after slipping back. Love the journey everyone, and if you work the process the joy is sure to follow! Thank you for always giving so much to your community, i have gifted this book to some very close connections already. Thanks Gary!
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- Nicole Wheeler
- 02-11-22
THIS is what it takes to be an authentic leader!!
You can lack many skill sets as a leader, but If you can connect with your team, your family and your friends with these 12 1/2 ingredients, everything about those relationships will improve! Thank you Gary Vee!!
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- Amazon Customer
- 12-06-21
Read This
Once again Gary crushed it. If you consume his content often much of this is not new. However he has laid it out the 12 principles in a way that is executable by all. Whether you have listened to GV before or are just just starting, the principles in this book are relevant to all.
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- Brian Barnes
- 11-30-21
The key ingredients for business and for life!
Love how Gary links the principles of business to life outside of business. This book is great for anyone who wants to do more and become better whether in life or in their business. Gratitude, self-awareness, accountability, optimism, empathy, kindness, tenacity, curiosity, patience, conviction, humility, and ambition are all essential. You should not ignore any one of these emotional ingredients because they are all important! Gary also talks about a 13th trait that is as key as the others but one that he is still working on developing. Nothing can be better than the book be narrated by Gary himself! And it's great to listen to the random "audio-version only tangents" that he takes in the audio version of this book.
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- Nick Clark
- 12-02-21
A better secret recipe than KFC
Colonel Sanders may have risen to success with his 11 secret herbs & spices, but Gary Vaynerchuk will help you be successful in life with these twelve and a half ingredients.
These ingredients are the soft skills that most don’t put emphasis on in business like EMPATHY, COMPASSION, and KIND CANDOR. He not only goes through what the ingredients are in detail, but gives helpful real life examples and multiple ways to apply the ingredients. This is going to be a game changer for many people and provides real value.
I ordered the twelve hardcopy book deal to share with my team, partners, and new friends, but they were delayed. I wanted to read it on book launch day so I got the audio book as well. It was a blessing in disguise because I’m not a great reader. Gary’s larger than life personality shines through on the audio and you can feel the genuine passion for the topic. I enjoyed the off the script moments too. The 4+ hours went by quick.
I loved this book! I highly recommend for anyone looking to improve their career, life, and just become a better human in general.
Gary, if you are reading this comment, I hope it is still your oxygen. Love you. ❤️
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- Amazon Customer
- 01-20-22
Best book I’ve listened to in a while
This book was well-written and well thought out. It’s been a long time since I’ve been infatuated with a book and it’s topic, but this one hit the nail on the head.
Gary’s philosophy and outlook on business and being a good human is a great one to model after. I will be keeping this title and revisiting it every year.
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- Anonymous User
- 12-22-21
I had to rehear this audible
There is so much information in this audible that I had to re hear it. After hearing it twice it has made me feel light. By light I mean the noise in my head dwindled and life feels easier. This book has given me new ways to reflect and look at things
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- William Garay, JR
- 12-04-21
Great read
It feels great to hear a a successful CEO talk about the characteristics that make you a great person, can make you successful in business.
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