Preview
  • Social Media Explained

  • Untangling the World's Most Misunderstood Business Trend
  • By: Mark W. Schaefer
  • Narrated by: Mark W. Schaefer
  • Length: 4 hrs and 49 mins
  • 4.2 out of 5 stars (60 ratings)

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Social Media Explained

By: Mark W. Schaefer
Narrated by: Mark W. Schaefer
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Publisher's summary

The best-selling social media book of the year! Too busy to spend hours trying to learn the fundamentals of social-media marketing? This is the book for you!

Mark Schaefer, author of the best-selling books The Content Code, Return on Influence, and The Tao of Twitter, unravels the most misunderstood and confusing business trend in this fun and jam-packed book. Narrated by the author, Social Media Explained explores the fundamental strategies and answers the biggest questions every business professional needs to answer before diving into a social-media initiative! This is the must-have guide for understanding the sociological and psychological drivers that make social-media marketing work.

You will learn:

The five fundamental social-media strategies

  • The six questions that lead you to a social-media strategy
  • Key ideas on resources, measurement, and deployment
  • Answers to the toughest questions about social-media marketing
  • Highlights of the major social-media platforms
  • ©2014 Mark W. Schaefer (P)2015 Mark W. Schaefer
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    What listeners say about Social Media Explained

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    • Overall
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    Want a great overview of social media? This is it!

    What made the experience of listening to Social Media Explained the most enjoyable?

    I study social media a lot, and it's often the same information over and over again. Mark takes such a wonderful perspective on it and makes it entertaining! Absolutely worth a read.

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    2 people found this helpful

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    Hard hitting, actionable suggestions

    Sprinkled with Mark’s classic sense of humor, this is an easy read, packed full of great, timely information. I found several new insights in every chapter. Highly recommended!

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      5 out of 5 stars
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    intro to socials...

    great book to introduce you to social networks in an easy to understand presentation.. cheers!

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      5 out of 5 stars
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    Novice 2 Expert; a great exlerience!

    No matter your experience rating, Mark Schaefer provides a great outline, tools and facts on how to attack social media for business.

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    . Not worth your money

    If you already know social media , which everyone in present world knows . Not worth spending money.

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