Social Media Explained Audiobook By Mark W. Schaefer cover art

Social Media Explained

Untangling the World's Most Misunderstood Business Trend

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Social Media Explained

By: Mark W. Schaefer
Narrated by: Mark W. Schaefer
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The best-selling social media book of the year! Too busy to spend hours trying to learn the fundamentals of social-media marketing? This is the book for you!

Mark Schaefer, author of the best-selling books The Content Code, Return on Influence, and The Tao of Twitter, unravels the most misunderstood and confusing business trend in this fun and jam-packed book. Narrated by the author, Social Media Explained explores the fundamental strategies and answers the biggest questions every business professional needs to answer before diving into a social-media initiative! This is the must-have guide for understanding the sociological and psychological drivers that make social-media marketing work.

You will learn:

The five fundamental social-media strategies

  • The six questions that lead you to a social-media strategy
  • Key ideas on resources, measurement, and deployment
  • Answers to the toughest questions about social-media marketing
  • Highlights of the major social-media platforms
    • ©2014 Mark W. Schaefer (P)2015 Mark W. Schaefer     Content Creation & Social Media E-Commerce Marketing Marketing & Sales Commerce Technology Business Digital Marketing
    All stars
    Most relevant  

    What made the experience of listening to Social Media Explained the most enjoyable?

    I study social media a lot, and it's often the same information over and over again. Mark takes such a wonderful perspective on it and makes it entertaining! Absolutely worth a read.

    Want a great overview of social media? This is it!

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    Sprinkled with Mark’s classic sense of humor, this is an easy read, packed full of great, timely information. I found several new insights in every chapter. Highly recommended!

    Hard hitting, actionable suggestions

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    great book to introduce you to social networks in an easy to understand presentation.. cheers!

    intro to socials...

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    No matter your experience rating, Mark Schaefer provides a great outline, tools and facts on how to attack social media for business.

    Novice 2 Expert; a great exlerience!

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    If you already know social media , which everyone in present world knows . Not worth spending money.

    . Not worth your money

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