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Cumulative Advantage
- How to Build Momentum for Your Ideas, Business and Life Against All Odds
- Narrated by: Mark W. Schaefer
- Length: 4 hrs and 46 mins
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Publisher's summary
At its essence, marketing today is about answering one question: “How can we be heard?” How can we rise above the din of infinite options to create sustainable meaning with an audience or group of customers?
Following the old rules of digital engagement is not enough...not nearly enough. Even being "great" is insufficient in the face of overwhelming competition redefining the limits of excellence every day. From the best-selling author of Known and Marketing Rebellion comes a practical guidebook built for the modern world.
Cumulative Advantage demonstrates how the world is stacked against us in big ways and small and provides new ideas to help us build the unstoppable momentum needed to rise above competitive barricades in business, in our careers, and in our lives. Filled with motivating ideas and fascinating case studies, Cumulative Advantage is an indispensable and practical source of inspiration for every person with a dream that’s ready to take flight.
You will learn:
- How the initial advantage that drives momentum comes from everyday ideas.
- The inside secrets of creating vast awareness for your projects.•How to nurture powerful connections that lead to break-through opportunities.
- Why momentum is driven by the speed, time, and space of a “seam.”
- How the “certainty of business uncertainty” can be used to your advantage.
Mark Schaefer weaves decades of research and revealing expert views into an entertaining guide to building momentous success in the real world. You’ll never view the world the same way again after learning how initial advantages, seams of opportunity, sonic booms, and the lift from mentors can impact your world in powerful and permanent ways. Get ready to make Cumulative Advantage work for you and your ideas right now!
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- Narrated by: Srinivas Rao
- Length: 3 hrs and 45 mins
- Unabridged
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After getting rejected from many business schools and fired from several sales jobs, Srinivas Rao decided to stop doing what he thought he was supposed to do and start working in a way that felt honest. He launched the Unmistakable Creative Podcast to interview some of the greatest minds in business - including Seth Godin, Simon Sinek, Pam Slim, Elle Luna, and Ryan Holiday - and found a surprisingly big audience. This book distills the lessons, anecdotes, and insights of the 500+ people he has interviewed.
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Being Unique is a Necessity
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Mentor to Millions
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- Narrated by: Kevin Harrington, Mark Timm
- Length: 5 hrs and 30 mins
- Unabridged
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Kevin Harrington, one of the original "sharks" of the TV hit Shark Tank, and serial entrepreneur Mark Timm take you on a journey that radically redefines what it means to truly succeed - at work, at home, and in every area of life.
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Listen at 1.4x
- By Mark Fry on 09-26-20
By: Kevin Harrington, and others
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Risky Is the New Safe
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- Narrated by: Randy Gage
- Length: 4 hrs and 46 mins
- Unabridged
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Risky Is the New Safe is a different kind of book for a different kind of thinking - a thought-provoking manifesto for risk takers. It will challenge you to think laterally, question premises, and be a contrarian. Disruptive technology, accelerating speed of change, and economic upheaval are changing the game. The same tired, old conventional thinking won’t get you to success today. Risky Is the New Safe will change the way you look at everything!
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Very Enjoyable
- By Michael on 04-19-13
By: Randy Gage
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The Mackay MBA of Selling in The Real World
- By: Harvey Mackay
- Narrated by: Tim Wheeler
- Length: 8 hrs and 34 mins
- Unabridged
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Harvey Mackay is a legend - his bestsellers Swim with the Sharks Without Being Eaten Alive and Beware the Naked Man Who Offers You His Shirt were named by the New York Times as two of the most inspirational business books of all time. Now he’s back with the sum total of decades of sales know-how - teaching go-getters how to make the sale and hit the numbers, day in and day out. His advice is rooted in road-tested, real-world experiences and include tips on the Web, LinkedIn, and Facebook. The human touch is still the most important tool a salesperson has.
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Empty rah-rah
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By: Harvey Mackay
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Choose
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- By: Ryan Levesque
- Narrated by: Ryan Levesque
- Length: 4 hrs and 32 mins
- Unabridged
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What type of business should you start? For the past 10 years, Inc. 500 CEO and number-one national best-selling author, Ryan Levesque - featured for his work in the Wall Street Journal, USA Today, Forbes, and Entrepreneur - has guided thousands of entrepreneurs through the journey of answering this question. One of the biggest reasons why so many new businesses fail is because in the quest to decide what business to start, most of the conventional wisdom is wrong.
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Powerful Framework - Wish it was written sooner!
- By Audible 'Reader' on 05-02-19
By: Ryan Levesque
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Disruptive Marketing
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- By: Geoffrey Colon
- Narrated by: Geoffrey Colon
- Length: 6 hrs and 14 mins
- Unabridged
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Now that 75 percent of screen time is spent on connected devices, digital strategies have moved front and center of most marketing plans. But what if that's not enough? What if most people ignore company messages? What if consumer engagement never goes further than the "like" button? A sobering reality is hitting marketers. Technology hasn't just reshaped mass media, it's altering behavior as well. And getting through to customers will take some radical rethinking.
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Needed. Valuable. Welcome contribution.
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By: Geoffrey Colon
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Startup Rising
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- By: Christopher M. Schroeder
- Narrated by: Christopher M. Schroeder
- Length: 7 hrs and 24 mins
- Unabridged
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Despite the world's elation at the Arab Spring, shockingly little has changed politically in the Middle East; even frontliners Egypt and Tunisia continue to suffer repression, fixed elections, and bombings, while Syria descends into civil war. But in the midst of it all, a quieter revolution has begun to emerge, one that might ultimately do more to change the face of the region: Entrepreneurship.
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Inspiring stories
- By Raafat Zaini on 02-13-15
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The Power of Starting Something Stupid
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- By: Richie Norton, Natalie Norton
- Narrated by: Richie Norton
- Length: 5 hrs and 25 mins
- Unabridged
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What if the smartest people in the world understand something that the rest of us don't? (They do.) What if they know that in order to achieve success, they will sometimes have to do things that others may initially perceive as stupid? The fact of the matter is that the smartest people in the world don't run from stupid, they lean into it (in a smart way). In The Power of Starting Something Stupid, Richie Norton redefines stupid as we know it, demonstrating that life-changing ideas are often tragically mislabeled stupid.
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Powerful
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By: Richie Norton, and others
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The Barefoot Executive
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- By: Carrie Wilkerson
- Narrated by: Carrie Wilkerson
- Length: 6 hrs and 26 mins
- Unabridged
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Don't think you have what it takes to run a business? It's time to reconsider. Carrie Wilkerson offers the opportunity to live life on your terms. Want to start your workday with e-mail and coffee on the back patio? Want the flexibility of joining your fourth grader on an all-day field trip? Are you ready to take that vacation you’ve been planning for years? Then you have a choice to make, and The Barefoot Executive will help jump-start your transition. You’ll learn: Your “why.” The most important question.
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Where is the substance?
- By David on 06-21-12
By: Carrie Wilkerson
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Hustle
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- By: Patrick Vlaskovits, Neil Patel, Jonas Koffler
- Narrated by: Brian Sutherland
- Length: 8 hrs and 43 mins
- Unabridged
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Too often we feel like underdogs fighting a system that stacks the odds against us. We work hard, follow the rules, and dream of a better life. But these days, working harder doesn't always lead to fulfillment. In fact, according to Gallup research, nearly 90% of people feel disconnected from their jobs. So how do you break free from the drudgery and achieve more success on your own terms? You hustle.
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Brian Sutherland can narrate ALL MY BOOKS
- By Debbie Tudor on 08-18-19
By: Patrick Vlaskovits, and others
What listeners say about Cumulative Advantage
Average customer ratingsReviews - Please select the tabs below to change the source of reviews.
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- Jon
- 05-17-21
The book was so helpful, I had to get the audio to.
This is one of the rare books that as soon as I read it, I downloaded the audiobook and listened to it (in one day) Cumulative Advantage has humor and great stories that i won’t forget. It also has insights that are so impactful to my life and career now but if I read this book 20 years ago I would have found it just as impactful for that stage in my life.
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- Jim H
- 03-19-21
Inspiring
I enjoyed this book. It was inspiring and I will be rereading it, just like I do his other books. This author is one of my favorite authors and he did not disappoint with this book. It was enlightening how much advantage we come by due to circumstance and how much is our effort. It has a lot of great advice and can enhance your appreciation for the gifts that you inherit. Great book to better your point of view.
-izzy
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- Texas Annie
- 01-28-22
Mark Schaefer’s publications!
Every book I have read written by Mark Schaefer has been great. I feel like I am one of the characters many of his stories. There is no exception to Cumulative Advantage. My business success was tied to many other people I was fortunate enough to have known along the way. Thank you Mark, for reminding me of this.
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- TLE
- 11-20-21
Insightful and Entertaining!
Mark has a great voice for narrating his book! I purchased it to help get ideas for building my brand. When I first started listening, I kept waiting for the “mini-stories” to end and the tips to kick in as other books have. After the first two chapters, realized that embedded in each story were not only tips but served as encouragement that I can have a successful brand! I plan to listen again and most likely again😀
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- Amazon Customer
- 08-30-21
The title says it All
I thoroughly enjoyed listening to this book. It goes over the reasons of why we must understand where we want to go in life and the reality of where we currently stand today. This was a quick listen and definitely recommend to anyone seeking to learn a little more on how to create a bit more momentum in your career.
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- Ross Quintana
- 09-20-22
Another Great Book From Mark!
I always enjoy Mark's storytelling and sense of humor. He has great insights and this is a topic that is very important for people trying to breakthrough and succeed.
Some people are looking for the big ideas, but I have found success is often hampered by the details we didn't understand or execute on. I love that Mark helps reveal the construct of those elements that might be keeping you from reaching fullest potential.
You can clearly see the areas that you may be missing from his map for success. Another great set of observations and well worth the read.
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- FotoComeFare
- 06-29-22
A wholesome and tested marketing strategy
The marketing world is full of shady techniques that make you feel dirty. Mark Schaefer describes a healthier approach that makes you want to follow it. Many success stories confirm it works.
And the audiobook is a pleasure to listen to!
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- Adam/The Fit Pharmacist
- 06-19-22
NOT a book: a guide to make the world better! A+
Mark, you did it again: another home run, showing the reader how they can be the star…by making a spark in the lives of others!
This is the ultimate advantage: igniting others and creating value. Do that with consistency and a pure heart, and you’ve got cumulative advantage. This book shows you how with practical steps and application!
Thank you, Mark, for being a guide to…SPARK…more light in this world.
Your fan,
Adam, TheFitPharmacist
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- Bob (the Green Guy) Farnham
- 06-04-21
Grateful for Mark’s nuggets of knowledge
If you invested time and energy on reinventing yourself during the pandemic, invest a little more for this book. In fact, I’d encourage you to invest in all of Mark’s books. It’s been a good investment for me.
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- D. Pistulka
- 12-17-21
Really enjoyed the book
This book really breaks down what it takes to build and sustain a market advantage.
It is a well thought out practical framework to follow. Made me rethink several things about my business and how we see the world.
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