
Cumulative Advantage
How to Build Momentum for Your Ideas, Business and Life Against All Odds
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Narrated by:
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Mark W. Schaefer
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By:
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Mark Schaefer
At its essence, marketing today is about answering one question: “How can we be heard?” How can we rise above the din of infinite options to create sustainable meaning with an audience or group of customers?
Following the old rules of digital engagement is not enough...not nearly enough. Even being "great" is insufficient in the face of overwhelming competition redefining the limits of excellence every day. From the best-selling author of Known and Marketing Rebellion comes a practical guidebook built for the modern world.
Cumulative Advantage demonstrates how the world is stacked against us in big ways and small and provides new ideas to help us build the unstoppable momentum needed to rise above competitive barricades in business, in our careers, and in our lives. Filled with motivating ideas and fascinating case studies, Cumulative Advantage is an indispensable and practical source of inspiration for every person with a dream that’s ready to take flight.
You will learn:
- How the initial advantage that drives momentum comes from everyday ideas.
- The inside secrets of creating vast awareness for your projects.•How to nurture powerful connections that lead to break-through opportunities.
- Why momentum is driven by the speed, time, and space of a “seam.”
- How the “certainty of business uncertainty” can be used to your advantage.
Mark Schaefer weaves decades of research and revealing expert views into an entertaining guide to building momentous success in the real world. You’ll never view the world the same way again after learning how initial advantages, seams of opportunity, sonic booms, and the lift from mentors can impact your world in powerful and permanent ways. Get ready to make Cumulative Advantage work for you and your ideas right now!
©2021 Mark W. Schaefer (P)2021 Mark W. SchaeferListeners also enjoyed...




















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The book was so helpful, I had to get the audio to.
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-izzy
Inspiring
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Mark Schaefer’s publications!
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Insightful and Entertaining!
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The title says it All
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Some people are looking for the big ideas, but I have found success is often hampered by the details we didn't understand or execute on. I love that Mark helps reveal the construct of those elements that might be keeping you from reaching fullest potential.
You can clearly see the areas that you may be missing from his map for success. Another great set of observations and well worth the read.
Another Great Book From Mark!
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Listener received this title free
And the audiobook is a pleasure to listen to!
A wholesome and tested marketing strategy
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This is the ultimate advantage: igniting others and creating value. Do that with consistency and a pure heart, and you’ve got cumulative advantage. This book shows you how with practical steps and application!
Thank you, Mark, for being a guide to…SPARK…more light in this world.
Your fan,
Adam, TheFitPharmacist
NOT a book: a guide to make the world better! A+
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Grateful for Mark’s nuggets of knowledge
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It is a well thought out practical framework to follow. Made me rethink several things about my business and how we see the world.
Really enjoyed the book
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