Marketing Rebellion
The Most Human Company Wins
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Narrated by:
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Mark Schaefer
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By:
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Mark Schaefer
About this listen
Are you overwhelmed by the breathtaking rate of change in the business world? Are confusing consumer trends, the unrelenting pace of technology, and the breakneck speed of digital marketing making you feel irrelevant and lost? Path-finding author Mark Schaefer provides an achievable and realistic framework to help you stay ahead of the curve by re-imagining marketing in a world where hyper-empowered consumers drive the business results.
Marketing Rebellion will teach you:
- How cataclysmic consumer trends are a predictable result of a revolution that started 100 years ago.
- Why businesses must be built on human impressions instead of advertising impressions.
- The five constant human truths at the heart of successful marketing strategy.
- Why customer loyalty is dying and what you need to do about it right now.
- How to help your best customers do the marketing for you.
- Actionable steps to provide an immediate course-correction for businesses of any size.
Through new research, singular insights, and inspiring case studies, this entertaining audiobook challenges your view of what it means to be a marketer today and provides an innovative blueprint for business growth. The Marketing Rebellion is knocking at your door. Are you ready?
©2019 Mark Schaefer (P)2019 Mark SchaeferListeners also enjoyed...
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- By Josh on 04-29-16
By: Sean Ammirati, and others
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Company of One
- Why Staying Small Is the Next Big Thing for Business
- By: Paul Jarvis
- Narrated by: Paul Jarvis
- Length: 7 hrs and 32 mins
- Unabridged
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Paul Jarvis left the corporate world when he realized that working in a high-pressure, high profile world was not his idea of success. In Company of One, Jarvis explains how you can find the right pathway to do the same, including planning how to set up your shop, determining your desired revenues, dealing with unexpected crises, keeping your key clients happy, and of course, doing all of this on your own. Company of One is a refreshingly new approach centered on staying small and avoiding growth, for any size business.
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Starts out strong...
- By Oliver Nielsen on 05-02-20
By: Paul Jarvis
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The Impact Equation
- Are You Making Things Happen or Just Making Noise?
- By: Chris Brogan, Julien Smith
- Narrated by: Chris Brogan, Julien Smith
- Length: 6 hrs and 41 mins
- Unabridged
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Three short years ago, when Chris Brogan and Julien Smith wrote their best seller, Trust Agents, being interesting and human on the Web was enough to build a significant audience. But now, everybody has a platform. The problem is that most of them are just making noise. In The Impact Equation, Brogan and Smith show that to make people truly care about what you have to say - you need more than just a good idea, trust among your audience, or a certain number of followers.
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Almost as good as Contagious
- By Bruce on 05-15-13
By: Chris Brogan, and others
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Dream Year
- Make the Leap from a Job You Hate to a Life You Love
- By: Ben Arment
- Narrated by: Sean Pratt
- Length: 7 hrs and 42 mins
- Unabridged
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What if someone could guide you, step-by-step, as you identify, plan, and launch your dream career - in just one year. That's what Ben Arment does in his transformative coaching class, which has helped hundreds of people reinvent their lives to enjoy greater enthusiasm and fulfillment while also making a living. Now he's sharing his best insights, advice, and inspiring true stories in Dream Year. You'll find out how people just like you are discovering (or rediscovering) what they were truly born to do, then following a proven process to make it real.
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Motivational!
- By ajanicad on 03-21-15
By: Ben Arment
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Becoming Facebook
- The 10 Challenges That Defined the Company That's Disrupting the World
- By: Mike Hoefflinger
- Narrated by: Nicholas Techosky
- Length: 7 hrs and 45 mins
- Unabridged
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Facebook's founding is legend: In a Harvard dorm, wunderkind Mark Zuckerberg invented a new way to connect with friends...and the rest is history. But for the people who actually molded this great idea into a game-changing $300 billion company, the experience was far more tumultuous and uncertain than we might expect. Mike Hoefflinger was one of those Facebook insiders.
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mainly a tribute to the success of FB
- By Anonymous User on 10-07-18
By: Mike Hoefflinger
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Shortcut Your Startup
- Speed Up Success with Unconventional Advice from the Trenches
- By: Carter Reum, Courtney Reum
- Narrated by: Carter Reum
- Length: 6 hrs and 55 mins
- Unabridged
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Courtney and Carter Reum have years of experience in the field, from investing in over 130 companies, including Lyft, Pinterest, Warby Parker, and ClassPass, to driving the success of their own liquor brand, VEEV Spirits. The Reum brothers have learned from every triumph and tribulation and over the years have developed an effective and easy-to-understand guide to help entrepreneurs through the startup journey from inception to sale.
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A must read for start ups
- By Dave on 02-09-18
By: Carter Reum, and others
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The Art of the Start 2.0
- The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything
- By: Guy Kawasaki
- Narrated by: Paul Boehmer
- Length: 8 hrs and 43 mins
- Unabridged
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Whether you're an entrepreneur, an intrapreneur, or a not-for-profit leader, there's no shortage of advice on such topics as writing a business plan, recruiting, raising capital, and branding. In fact there are so many books, articles, and websites that many startups get bogged down to the point of paralysis, or they focus on the wrong priorities and go broke before they discover their mistakes.
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Like a collection of about.com articles
- By Lee on 06-15-15
By: Guy Kawasaki
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The Commitment Engine
- Making Work Worth It
- By: John Jantsch
- Narrated by: John Jantsch
- Length: 6 hrs and 17 mins
- Unabridged
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The small-business guru behind Duct Tape Marketing and The Referral Engine teaches listeners how to establish lasting commitment in their employees, customers, and businesses. Why are some companies able to generate committed, long-term customers while others struggle to stay afloat? Why do the employees of some organizations fully dedicate themselves while others punch the clock without enthusiasm?
By: John Jantsch
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Buying In
- The Secret Dialogue Between What We Buy and Who We Are
- By: Rob Walker
- Narrated by: Robert Fass
- Length: 9 hrs and 21 mins
- Unabridged
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Marketing executives and consumer advocates alike predict a future of brand-proof consumers, armed with technology and a sophisticated understanding of marketing techniques, who can effectively tune out ad campaigns. But as Rob Walker demonstrates, this widely accepted misconception has eclipsed the real changes in the way modern consumers relate to their brands of choice. Combine this with marketers' new ability to blur the line between advertising, entertainment, and public space, and you have dramatically altered the relationship between consumer and consumed.
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Lets you in on the secret...
- By Jeff on 07-06-08
By: Rob Walker
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Overdeliver
- Build a Business for a Lifetime Playing the Long Game in Direct Response Marketing
- By: Brian Kurtz
- Narrated by: Brian Kurtz
- Length: 8 hrs and 43 mins
- Unabridged
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Whether you’re new to marketing or a seasoned pro, this book gives you a crystal-clear road map to grow your business, make more money, maximize your impact in your market, and love what you’re doing while you’re doing it. Author Brian Kurtz takes you inside the craft to help you use all the tools at your disposal - from the intricate relationship between lists, offers, and copy, to continuity and creating lifetime value, to the critical importance of multichannel marketing and more - so you can succeed wildly, exceed all your expectations, and overdeliver every time.
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1 of the best books on marketing - highly recommended
- By Patrick J. Stiles on 12-13-19
By: Brian Kurtz
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Peak
- How Great Companies Get Their Mojo from Maslow (Revised and Updated)
- By: Chip Conley
- Narrated by: Brian Sutherland
- Length: 10 hrs and 28 mins
- Unabridged
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Peak is the popular, transformative guide to doing business better, written by a seasoned entrepreneur/CEO who has disrupted his favorite industry not once but twice. Author Chip Conley, founder and former CEO of one of the world's largest boutique hotel companies, turned to psychologist Abraham Maslow's Hierarchy of Needs at a time when his company was in dire need.
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Presentation and attention to detail matter
- By Stephen Estelle on 11-05-19
By: Chip Conley
What listeners say about Marketing Rebellion
Average customer ratingsReviews - Please select the tabs below to change the source of reviews.
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- CK Syme
- 09-01-19
Another winner from Schaefer
Every time Mark Schaefer writes a book I buy it. And every time I do, I am not disappointed. He always sees over the horizon and helps us know what's coming, not how to address what we already know. Data and story rich. Highly recommend for anyone who is serious about taking their marketing past Google Adwords and Facebook ads.
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- SL22268
- 02-06-19
A needed challenge to the status quo
Mark really challenges me in his book. A good challenge, which included encouraging stories and examples of this marketing rebellion in action, but definitely challenging to my current way of doing things. Even as we see the rebellion and embrace it, we continue to do what we know. With Mark’s way of laying it all out, there’s hope that we can shrug the shackles of “we’ve always done it this way” and the chains of “get me a dashboard to show ROI right now” and put on the freeing cape of MORE HUMAN MARKETING. A must read for anyone in business today.
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1 person found this helpful
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- Fiona
- 02-22-19
Be a rebel. But be warned: Mark shows you how.
There's that voice in the back of your head that nags at you - something has to change. Usually kicked off while sitting at a Marcom boardroom and another "let's take this offline" or "We're really happy where we ended up with this creative" (before the agency pitches an idea that requires shots of Kool Aid to wash it down).
Mark takes you through the uncomfortable reality of where you are now. How impossible it is - both the current state of marketing and that feeling that it can't be changed. But he does take you through the other side. This is not a book of wistful theory. It is a book based on fundamentals (including the prized and still relevant fundamentals of Kotler), of observations sifted through Mark's own rational and innovative brain cells and grounded in Marketers daily realities, via interviews presented in Mark's signature storytelling fashion.
I choose to listen to Mark's books. Because it reminds me of hearing him speak. No other business author or speaker will have you laughing out loud as much as Mark. Beyond the lessons of his books, take note of his storytelling gift. How he introduces you to a point, how he illustrates it in a story - with clarity and wonder. And how this leads to your solution - specific and actionable.
Be ready for solutions to your specific marketing challenges to pop in to your head while listening to this audiobook. Now go forth and change the world.
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- Kerry Gorgone
- 02-12-19
Important book, excellent narration by the author!
This book is a must-read for marketers everywhere. Our industry is changing. The traditional approaches aren’t working. Mark explains in depth how these changes started years ago, and what we need to do now to stay relevant.
“Marketing Rebellion” is packed with valuable research and inspiring examples, and Mark’s reading adds more value. He makes it feel personal, like hearing industry secrets from a trusted friend or mentor.
Get this book! Especially the audio version. You won’t regret it.
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- RaphieOT
- 06-13-19
A book for humans and well those in business too.
I am not sure I would even do this book justice.
But I will share my story and experience.
Which considering this book and its focus is well, kinda spot on!
I was in the entrepreneurship world 2 times before. I learned lessons and pick up some gems along the way-thankful.
I have 2 new projects and I knew I needed a different approach, a different plan this time.
So since the beginning of 2019 I have been digging deep and listening to business-related books, self-development from women thought leaders and now in the marketing space.
Since I was not a business major, nor did my healthcare degree require any business classes - I know I needed more knowledge.
When I first started this book thought " he sounds like Ferris Bueller" ( I think he does)
Back to the book.
I feel like not only have I learned some powerful business insight - I have learned to be a different human.
The case studies and examples are pretty EPIC.
Learned a lot about my favorite brands. Learned I need to shop at Room & Board (ha).
I also learned that I need to dig deeper into the brands I like, follow and trust, and re-exam some too.
I am so thankful for this book.
I am of the thought that even if you are not in business, business owner or in marketing - there are lesson and skills in this book that are of VALUE and meaning.
This could be of value for healthcare - perhaps can spark a revolution there!
I move forward in my projects with a much better understanding of "meaning, purpose and marketing"
Thank you
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3 people found this helpful
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- Amazon Customer
- 12-26-20
Best marketing book for 2020
I’ve read my share of marketing books and this one is by far the most effective in providing useful and relevant strategies. It’s the first to really tap into the emotional and psychological behaviors of consumers. I highly recommend it. It gave me several ideas for my newly launched hot sauce business.
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1 person found this helpful
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- Dave T
- 04-15-19
Really inspires a new approach
Mark does a great job inspiring a new application for those of us tied of the downward spiral if transactional customer relationships. Gotta believe in doing different for this to be a springboard! Love Mark's narration!
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- Trila
- 06-28-20
Amazing Insight
I absolutely adore this title and would suggest anyone wanting to know how to get more clients today... to listen to it
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- Jason S
- 03-25-19
Great insight
As I begin to explore more marketing this book really helped me think about things in a good perspective.
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Overall
- Sarah Stahl
- 03-10-19
A Book Every Marketer Should Read!
wow!
For those looking to make true and lasting change with a meaningful impact in their marketing career, start here! The history and future has never been more clearly articulated, with the true way forward well layed out.
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1 person found this helpful