
Someone Has to Be the Most Expensive Why Not Make It You?
But if You're Going to Be the Most Expensive You Have to Be the Best.
Failed to add items
Add to Cart failed.
Add to Wish List failed.
Remove from wishlist failed.
Adding to library failed
Follow podcast failed
Unfollow podcast failed

Get 2 free audiobooks during trial.
Buy for $15.56
No default payment method selected.
We are sorry. We are not allowed to sell this product with the selected payment method
-
Narrated by:
-
Andrew Mark Griffiths
About this listen
One of the greatest challenges facing business owners globally is that they simply don't charge enough for what they do. And this leads to all kinds of nasty problems. There has never been a better time to put an end to this self-destructive business practice once and for all.
Someone Has To Be The Most Expensive, Why Not Make It You? is the culmination of Andrew Griffiths' thirty-five-year entrepreneurial journey. This has seen him travel the world as an international bestselling author, global speaker and commentator, working with business owners in every corner of the planet to help them create enterprises of substance and significance.
If you're sick of not charging enough for what you do, of not having any money in the bank, of feeling the exhaustion of working incredibly hard but not getting where you want to go, then this is, without a doubt, the book you need to listen to—now.
Written specifically for business owners to inspire and to provide practical advice at the same time, this book has a number of very clear outcomes:
- putting an end to the business owner struggle around money
- challenging your thinking about what you charge and how you charge it
- showing why being the cheapest is, without a doubt, the worst business strategy ever
- explaining why there has never been a better time to charge what you're worth
- give you the courage to become the best and most expensive at what you do.
- provide a clear process to follow to help you start charging more for what you do.
This is a concept that works, regardless of the economic conditions, the industry you may be in or your geographic location. Someone has to be the most expensive, why not make it you? But if you're going to be most expensive, you have to be the best. It really is as simple and as complicated as that.
©2021 Andrew Griffiths (P)2023 Andrew GriffithsListeners also enjoyed...
-
10x Is Easier than 2x
- How World-Class Entrepreneurs Achieve More by Doing Less
- By: Dan Sullivan, Dr. Benjamin Hardy
- Narrated by: Dan Sullivan, Dr. Benjamin Hardy
- Length: 9 hrs and 58 mins
- Unabridged
-
Overall
-
Performance
-
Story
Dan Sullivan, the world's leading coach for highly successful entrepreneurs, wants you to know that achieving 10X growth is exponentially easier than striving for 2X growth. Most find this idea confusing at first because simply imagining 10X growth causes them to think they need to do 10X more work to achieve it. However, being a 10X entrepreneur is nothing like what most people think.
-
-
Best Book of the year for me!!!
- By Trenton on 05-15-23
By: Dan Sullivan, and others
-
The 10X Mentor
- By: Grant Cardone
- Narrated by: Grant Cardone
- Length: 11 hrs and 37 mins
- Original Recording
-
Overall
-
Performance
-
Story
In The 10X Mentor, available exclusively in audio via Audible, Grant Cardone—business titan, entrepreneur, real estate mogul, New York Times best-selling author, thought leader, philanthropist, and founder of the 10X Growth Conference—takes listeners underwing to teach them the fundamentals of his success, and not just modest success: We’re talking 10X success.
-
-
Less is More...Sometimes
- By Amazon Customer on 06-21-22
By: Grant Cardone
-
Buy Back Your Time
- Get Unstuck, Reclaim Your Freedom, and Build Your Empire
- By: Dan Martell
- Narrated by: Dan Martell
- Length: 8 hrs and 4 mins
- Unabridged
-
Overall
-
Performance
-
Story
How you use your free time will make or break your success. The secret? It’s not about working harder or finding more time to do work. It’s about designing the freedom to engage in the high-value work that brings you energy and fulfillment. This is at the heart of the message that has made Dan Martell the world’s most popular SaaS (Software-as-a-Service) coach. Now, in his first book, Buy Back Your Time, he teaches entrepreneurs at every level how to scale their business, fast, while avoiding burnout.
-
-
From Pain Line to Peace: This Book 📕 is My Escape Route to Time Freedom”
- By dayana on 09-18-24
By: Dan Martell
-
Blue Ocean Strategy, Expanded Edition
- How to Create Uncontested Market Space and Make the Competition Irrelevant
- By: W. Chan Kim, Renee Mauborgne
- Narrated by: Roger Wayne
- Length: 8 hrs and 43 mins
- Unabridged
-
Overall
-
Performance
-
Story
In this perennial best seller, embraced by organizations and industries worldwide, globally preeminent management thinkers W. Chan Kim and Renee Mauborgne challenge everything you thought you knew about the requirements for strategic success. Recognized as one of the most iconic and impactful strategy books ever written, Blue Ocean Strategy, now updated with fresh content from the authors, argues that cutthroat competition results in nothing but a bloody red ocean of rivals fighting over a shrinking profit pool.
-
-
Profoundly Insightful
- By James on 10-29-20
By: W. Chan Kim, and others
-
The 24-Hour Online Startups
- 5 Steps to Get Your Online Businesses & Side Hustles Up and Running for Monthly Payments
- By: Alex Mint
- Narrated by: Carrina Murphy
- Length: 3 hrs and 43 mins
- Unabridged
-
Overall
-
Performance
-
Story
If you’re curious about launching your own side hustle, chances are you’ve probably already heard your fair share of “rumors” about the game of entrepreneurship.
-
-
There is nothing twenty four hours about this book
- By Chris Townsend on 11-17-23
By: Alex Mint
-
$100M Offers
- How to Make Offers So Good People Feel Stupid Saying No
- By: Alex Hormozi
- Narrated by: Alexander Hormozi
- Length: 3 hrs and 48 mins
- Unabridged
-
Overall
-
Performance
-
Story
The methods contained within this book are so simple, so instantaneous, and so effective, it’s as if they work by magic. If you implement even one tactic in this book, you’ll see the change in your prospects' demeanor. And you’ll know the $100M Offers method worked when you start hearing, “What do I need to do to move forward?” before you even ask for the sale.
-
-
Great content littered with filthy language
- By Amazon Customer on 09-29-21
By: Alex Hormozi
-
10x Is Easier than 2x
- How World-Class Entrepreneurs Achieve More by Doing Less
- By: Dan Sullivan, Dr. Benjamin Hardy
- Narrated by: Dan Sullivan, Dr. Benjamin Hardy
- Length: 9 hrs and 58 mins
- Unabridged
-
Overall
-
Performance
-
Story
Dan Sullivan, the world's leading coach for highly successful entrepreneurs, wants you to know that achieving 10X growth is exponentially easier than striving for 2X growth. Most find this idea confusing at first because simply imagining 10X growth causes them to think they need to do 10X more work to achieve it. However, being a 10X entrepreneur is nothing like what most people think.
-
-
Best Book of the year for me!!!
- By Trenton on 05-15-23
By: Dan Sullivan, and others
-
The 10X Mentor
- By: Grant Cardone
- Narrated by: Grant Cardone
- Length: 11 hrs and 37 mins
- Original Recording
-
Overall
-
Performance
-
Story
In The 10X Mentor, available exclusively in audio via Audible, Grant Cardone—business titan, entrepreneur, real estate mogul, New York Times best-selling author, thought leader, philanthropist, and founder of the 10X Growth Conference—takes listeners underwing to teach them the fundamentals of his success, and not just modest success: We’re talking 10X success.
-
-
Less is More...Sometimes
- By Amazon Customer on 06-21-22
By: Grant Cardone
-
Buy Back Your Time
- Get Unstuck, Reclaim Your Freedom, and Build Your Empire
- By: Dan Martell
- Narrated by: Dan Martell
- Length: 8 hrs and 4 mins
- Unabridged
-
Overall
-
Performance
-
Story
How you use your free time will make or break your success. The secret? It’s not about working harder or finding more time to do work. It’s about designing the freedom to engage in the high-value work that brings you energy and fulfillment. This is at the heart of the message that has made Dan Martell the world’s most popular SaaS (Software-as-a-Service) coach. Now, in his first book, Buy Back Your Time, he teaches entrepreneurs at every level how to scale their business, fast, while avoiding burnout.
-
-
From Pain Line to Peace: This Book 📕 is My Escape Route to Time Freedom”
- By dayana on 09-18-24
By: Dan Martell
-
Blue Ocean Strategy, Expanded Edition
- How to Create Uncontested Market Space and Make the Competition Irrelevant
- By: W. Chan Kim, Renee Mauborgne
- Narrated by: Roger Wayne
- Length: 8 hrs and 43 mins
- Unabridged
-
Overall
-
Performance
-
Story
In this perennial best seller, embraced by organizations and industries worldwide, globally preeminent management thinkers W. Chan Kim and Renee Mauborgne challenge everything you thought you knew about the requirements for strategic success. Recognized as one of the most iconic and impactful strategy books ever written, Blue Ocean Strategy, now updated with fresh content from the authors, argues that cutthroat competition results in nothing but a bloody red ocean of rivals fighting over a shrinking profit pool.
-
-
Profoundly Insightful
- By James on 10-29-20
By: W. Chan Kim, and others
-
The 24-Hour Online Startups
- 5 Steps to Get Your Online Businesses & Side Hustles Up and Running for Monthly Payments
- By: Alex Mint
- Narrated by: Carrina Murphy
- Length: 3 hrs and 43 mins
- Unabridged
-
Overall
-
Performance
-
Story
If you’re curious about launching your own side hustle, chances are you’ve probably already heard your fair share of “rumors” about the game of entrepreneurship.
-
-
There is nothing twenty four hours about this book
- By Chris Townsend on 11-17-23
By: Alex Mint
-
$100M Offers
- How to Make Offers So Good People Feel Stupid Saying No
- By: Alex Hormozi
- Narrated by: Alexander Hormozi
- Length: 3 hrs and 48 mins
- Unabridged
-
Overall
-
Performance
-
Story
The methods contained within this book are so simple, so instantaneous, and so effective, it’s as if they work by magic. If you implement even one tactic in this book, you’ll see the change in your prospects' demeanor. And you’ll know the $100M Offers method worked when you start hearing, “What do I need to do to move forward?” before you even ask for the sale.
-
-
Great content littered with filthy language
- By Amazon Customer on 09-29-21
By: Alex Hormozi
-
Your Next Five Moves
- Master the Art of Business Strategy
- By: Patrick Bet-David
- Narrated by: Patrick Bet-David
- Length: 8 hrs and 6 mins
- Unabridged
-
Overall
-
Performance
-
Story
From the creator of Valuetainment, the number-one YouTube channel for entrepreneurs, and “one of the most exciting thinkers” (Ray Dalio, author of Principles) in business today, comes a practical and effective guide for thinking more clearly and achieving your most audacious professional goals.
-
-
Mediocre; few actionable take-aways.
- By Michael on 10-31-20
-
The YouTube Formula
- How Anyone Can Unlock the Algorithm to Drive Views, Build an Audience, and Grow Revenue
- By: Derral Eves, "Mr. Beast" Jimmy Donaldson - foreword
- Narrated by: Derral Eves, Tom Parks
- Length: 10 hrs and 3 mins
- Unabridged
-
Overall
-
Performance
-
Story
Derral Eves has generated over 60 billion views on YouTube and helped channels grow to one million subscribers from zero. In The YouTube Formula: How Anyone Can Unlock the Algorithm to Drive Views, Build an Audience, and Grow Revenue, the owner of the largest YouTube how-to channel provides the secrets to getting the results that every YouTube creator and strategist wants. Eves will reveal what listeners can't get anywhere else: the inner workings of the YouTube algorithm that's responsible for determining success on the platform, and how creators can use it to their advantage.
-
-
Every insight but how to make quality content
- By Jeff Harper on 09-09-22
By: Derral Eves, and others
-
Coaching for Performance, 5th Edition
- The Principles and Practice of Coaching and Leadership
- By: Sir John Whitmore, John McFarlane - foreword
- Narrated by: Richard Lyddon
- Length: 8 hrs and 5 mins
- Unabridged
-
Overall
-
Performance
-
Story
Written by Sir John Whitmore, the pioneer of coaching, and Performance Consultants, the global market leaders in performance coaching, this extensively revised and extended edition will revolutionize the traditional approach to organizational culture. Brand-new practical exercises, corporate examples, and coaching dialogues strengthen the learning process, whilst a critical new chapter demonstrates how to measure the benefits of coaching as a return on investment, ensuring this landmark new edition will remain at the forefront of professional coaching and leadership development.
-
-
Excellent concept
- By copious on 03-27-21
By: Sir John Whitmore, and others
-
2 Second Lean: How to Grow People and Build a Fun Lean Culture at Work & at Home, 3rd Edition
- By: Paul A. Akers
- Narrated by: Paul A. Akers
- Length: 4 hrs and 29 mins
- Unabridged
-
Overall
-
Performance
-
Story
2 Second Lean will flip your world right-side up. It's a practical way to improve your life every day by making a simple two-second improvement. Join author, business expert, radio show host, and international speaker Paul A Akers, as he takes you on a LEAN journey that will transform every aspect your life - from your home to the office.
-
-
I Listened To This Straight Thru!
- By Steve C Stutz on 08-06-15
By: Paul A. Akers
-
12 Months to $1 Million
- How to Pick a Winning Product, Build a Real Business, and Become a Seven-Figure Entrepreneur
- By: Ryan Daniel Moran
- Narrated by: Ryan Daniel Moran
- Length: 7 hrs and 38 mins
- Unabridged
-
Overall
-
Performance
-
Story
By cutting out the noise and providing a clear and proven plan, this road map helps even brand-new entrepreneurs make decisions quickly, get their product up for sale, and launch it to a crowd that is ready and waiting to buy. This one-year plan will guide you through the three stages to your first $1 million: the Grind (months 0-4), the Growth (months 5-8), and the Gold (months 9-12). If your goal is to be a full-time entrepreneur, get ready for one chaotic, stressful, and rewarding year. If you have the guts to complete it, you will be the proud owner of a million-dollar business.
-
-
Good, but a Little Misleading
- By Chris Love on 11-28-20
-
The 1-Page Marketing Plan
- Get New Customers, Make More Money, And Stand Out From The Crowd
- By: Allan Dib
- Narrated by: Joel Richards
- Length: 6 hrs and 31 mins
- Unabridged
-
Overall
-
Performance
-
Story
To build a successful business, you need to stop doing random acts of marketing and start following a reliable plan for rapid business growth. Traditionally, creating a marketing plan has been a difficult and time-consuming process, which is why it often doesn’t get done.
-
-
You Need to buy Book to get key info
- By Rosie's mom on 10-23-18
By: Allan Dib
-
This Is Marketing
- You Can't Be Seen Until You Learn to See
- By: Seth Godin
- Narrated by: Seth Godin
- Length: 7 hrs and 2 mins
- Unabridged
-
Overall
-
Performance
-
Story
Now, for the first time, Seth Godin offers the core of his marketing wisdom in one compact, accessible, and timeless package. This Is Marketing shows you how to do work you're proud of, whether you're a tech start-up founder, a small-business owner, or part of a large corporation. Great marketers don't use consumers to solve their company's problem; they use marketing to solve other people's problems. Their tactics rely on empathy, connection, and emotional labor instead of attention-stealing ads. When done right, marketing seeks to make change in the world.
-
-
Series of Anecdotes Without Any Actionable Insight
- By JL on 11-19-18
By: Seth Godin
-
The Little Red Book of Selling
- 12.5 Principles of Sales Greatness
- By: Jeffrey Gitomer
- Narrated by: uncredited
- Length: 4 hrs and 26 mins
- Unabridged
-
Overall
-
Performance
-
Story
Sharing strategies and answers from a lifetime of selling, Jeffrey has packed The Little Red Book of Selling with the information you've been searching for. You'll learn a philosophy of success - long term, relationship-driven, and referral-oriented - that has nothing to do with manipulation or other old-world sales tactics, and has everything to do with understanding buying motives and taking ethical, relationship-building actions.
-
-
Questionable Advice
- By Fernando on 10-16-09
By: Jeffrey Gitomer
-
Boss Up!
- This Ain’t Your Mama’s Business Book
- By: Lindsay Teague Moreno, Jon Acuff
- Narrated by: Lindsay Moreno
- Length: 6 hrs and 17 mins
- Unabridged
-
Overall
-
Performance
-
Story
Boss Up! will help you put your business on the map and the ideas you’ve previously only dreamed about into the marketplace. Learn to overcome your fears and guilt to find a fulfillment that changes you and your family for the better—breaking free of the hard and boring and having fun along the way.
-
-
Great if Just Starting Out
- By Anonymous User on 09-13-19
By: Lindsay Teague Moreno, and others
-
The Christian Entrepreneur
- Dream, Plan, Execute, Grow
- By: Brock Shinen
- Narrated by: Brock Shinen
- Length: 4 hrs and 59 mins
- Unabridged
-
Overall
-
Performance
-
Story
The road to launching a successful business can be long and confusing. Where do you start? Should you rent office space or work out of your garage? Should you register as a for-profit or a nonprofit business? How should you handle legal issues that come up? What does it mean to be a "Christian" entrepreneur anyway? Drawing from his work as a legal expert and business coach, Brock Shinen combines practical wisdom and a biblical worldview to help Christians turn their dreams and passions into viable businesses.
-
-
Great book!
- By Tim P. on 07-29-20
By: Brock Shinen
-
Beyond the Agency Box
- The Phoneless, Meetingless Digital Marketing Agency That Creates Lifetime Happy Clients Without Facebook Ads, Webinars, Google, or SEO
- By: Frankie Fihn
- Narrated by: Frankie Fihn
- Length: 5 hrs and 10 mins
- Unabridged
-
Overall
-
Performance
-
Story
Starting a digital marketing agency is a double-edged sword. You get started as a freelancer with no money. You build everything yourself through your blood, sweat, and tears. Then, you discover it’s one of the hardest businesses to scale. You are the product. Before you know it, you have built your own prison of clients who want constant meetings, phone calls, email requests, and they expect miracles.
-
-
Better than Alex Hormozi?
- By Anonymous User on 05-08-25
By: Frankie Fihn
-
The Bulletproof Practice
- Your Epic Practice Begins Now
- By: Peter Boulden DMD, Craig Spodak DMD
- Narrated by: Craig Spodak
- Length: 2 hrs and 40 mins
- Unabridged
-
Overall
-
Performance
-
Story
With very different and highly innovative business models, Dr. Peter Boulden and Dr. Craig Spodak are redefining the dental industry standard of care and the patient + dentist experience. On their podcast, Bulletproof Dental Practice, they provide insight on what it takes to be competitive in the age of Uber, Amazon, and corporate dentistry. Peter and Craig will help you build and realize your vision for a kick-ass practice that s not only successful, but also fulfilling.
-
-
Extremely valuable content
- By Georg on 03-21-21
By: Peter Boulden DMD, and others
As a small business owner who operates with this mindset and mentality- Andrew Griffiths so effectively communicates the benefits of being the most expensive and the course to get there.
I will be recommending this book to many small business owners as this book can be the roadmap for taking your business from zero to hero.
Small business owner - this is the book you need.
Something went wrong. Please try again in a few minutes.