Preview
  • The Little Red Book of Selling

  • 12.5 Principles of Sales Greatness
  • By: Jeffrey Gitomer
  • Narrated by: uncredited
  • Length: 4 hrs and 26 mins
  • 4.6 out of 5 stars (1,514 ratings)

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The Little Red Book of Selling

By: Jeffrey Gitomer
Narrated by: uncredited
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Publisher's summary

Winner of the 2009 Audie Award for Business/Educational Audiobook

Sharing strategies and answers from a lifetime of selling, Jeffrey has packed The Little Red Book of Selling with the information you've been searching for. You'll learn a philosophy of success - long term, relationship-driven, and referral-oriented - that has nothing to do with manipulation or other old-world sales tactics, and has everything to do with understanding buying motives and taking ethical, relationship-building actions.

©2004 Jeffrey Gitomer (P)2008 Simon & Schuster
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What listeners say about The Little Red Book of Selling

Average customer ratings
Overall
  • 4.5 out of 5 stars
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  • Overall
    5 out of 5 stars

I am fast becoming a Gitomer fan.

I have purchased his hard bound books in addition to the audible downloads. I have listened to The Little Red Book twice, and to the Sales Bible once. Each time I pick up something new and usable. I intend to make the Little Red Book a constant in my reading and listening. Not only have I learned a lot, but I am incorporating what I learn in my work.

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9 people found this helpful

  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
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    5 out of 5 stars

A game changer

This book helped open my eyes to the real issues in my sales efforts. I will continue to read this book over and over again and I'd recommend the same thing for others.

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  • Overall
    5 out of 5 stars

One of the Top 5 Sales Books All time

This book was amazing and SO FUN to listen to! I highly recommend it for you and your sales team

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  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    4 out of 5 stars

Great Tool to Better Yourself in Sales

Great book full of solid points. It certainly gets your mind thinking in the right direction and reminds you of what is important.

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  • Overall
    5 out of 5 stars
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    5 out of 5 stars
  • Story
    5 out of 5 stars

my new bible...

loved it and have already shared this b4 it was over!! I bought another to start my library

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  • Overall
    5 out of 5 stars
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    5 out of 5 stars
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    5 out of 5 stars

Loved this book.

Great book to learn about selling.
Easy to understand and no B.S.
Straight to the point.

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  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
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    5 out of 5 stars

So much information

This book is fantastic. It goes through step by step ways to improve your techniques and attitude. I have already made some changes. I listened once and am starting it again!

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  • Overall
    5 out of 5 stars
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    5 out of 5 stars
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    5 out of 5 stars

New to sales? This is your first audible book.

Jeffrey Gitomer entertains you with his tell it like it is style and wit.
I highly recommend this enjoyable listen.

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  • Overall
    5 out of 5 stars
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    5 out of 5 stars
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    5 out of 5 stars

Truly enjoyed listening to this.

The only thing I didn't agree with was the part about cold calling and interrupting people. It seems that the author is not a big fan of this idea but I happen to know that it works well if you know what you're doing.

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  • Overall
    4 out of 5 stars
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    4 out of 5 stars
  • Story
    4 out of 5 stars

To the point!

Great insight to reality in sales. A must read for business owners. Enjoyed the stories.

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