Subscription Marketing
Strategies for Nurturing Customers in a World of Churn
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Narrated by:
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Anne Janzer
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By:
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Anne Janzer
About this listen
You may not have noticed, but the world around you is switching to subscriptions.
Have you changed your marketing practices to thrive in this new economy?
Subscribers expect different things from businesses than transactional customers. It's up to you to deliver.
This audiobook is a practical guide for marketers, start-up executives, customer success management professionals, and executives of businesses adopting or transitioning to a subscription-based model. This completely revised, expanded edition includes:
- Updated research and case studies reflecting the rapid growth of subscription-based businesses
- Real-world examples of effective value nurturing strategies
- A new chapter on the risks and challenges of subscription marketing
Subscription Marketing is one of the best marketing strategy audiobooks of all time, according to BookAuthority. Find out why.
©2017 Anne Janzer (P)2017 Anne JanzerListeners also enjoyed...
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Don't let the title fool you. This isn't a book about high fiving everyone else in your life. You're already doing that. Cheering for your favorite teams. Celebrating your friends. Supporting the people you love as they go after what they want in life. Imagine if you gave that same love and encouragement to yourself. Or even better, you made it a daily habit. You'd be unstoppable. In this book, Mel teaches you how to start high fiving the most important person in your life, the one who is staring back at you in the mirror: YOURSELF.
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Narrator issues.
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The Creature from Jekyll Island
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This classic expose of the Fed has become one of the best-selling books in its category of all time. Where does money come from? Where does it go? Who makes it? The money magician's secrets are unveiled. Here is a close look at their mirrors and smoke machines, the pulleys, cogs, and wheels that create the grand illusion called money. A boring subject? Just wait. You'll be hooked in five minutes. It reads like a detective story - which it really is, but it's all true.
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Lost confidence in author
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Worthy
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Performance
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Author Jamie Kern Lima's first, instant New York Times bestselling book Believe It, captured her journey of going from Denny's waitress to billion-dollar entrepreneur by learning to believe in herself. And now her second, much-anticipated, upcoming book Worthy, is the playbook for how YOU can believe in YOU! If you've ever struggled with self-doubt, felt like you don't have what it takes...or that who you truly are isn't enough, even if you're really good at hiding it from the world, WORTHY is for you.
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💫 We're so WORTHY! 🦋 Listen - Read - Share 🔆
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Plan Your Year Like a Millionaire
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Performance
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Plan Like a Millionaire is part of a riveting three-part series, and it's all about elevating your game and setting goals like a seven-figure earner. In this wealth-inspiring listening journey, Rachel reveals the secrets of how to set goals, manage time wisely, build essential support systems, break free from financial constraints, and make savvy money decisions.
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Feel Good Book, only
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How to Day Trade for a Living
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Overall
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Very few careers can offer you the freedom, flexibility, and income that day trading does. As a day trader, you can live and work anywhere in the world. You can decide when to work and when not to work. You only answer to yourself. That is the life of the successful day trader. Many people aspire to it, but very few succeed. In the audiobook, I describe the fundamentals of day trading, explain how day trading is different from other styles of trading and investment, and elaborate on important trading strategies that many traders use every day.
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Its a sales pitch
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The Ideal Team Player
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In The Ideal Team Player, Lencioni tells the story of Jeff Shanley, a leader desperate to save his uncle's company by restoring its cultural commitment to teamwork. Jeff must crack the code on the virtues that real team players possess and then build a culture of hiring and development around those virtues. Beyond the fable, Lencioni presents a practical framework and actionable tools for identifying, hiring, and developing ideal team players.
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Lot of talk about a simple concept
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F--k Your Feelings: Master Your Mind, Accomplish Anything and Become a More Significant Human
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Overall
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95 percent of decisions are based on feelings. Not logic. Not rational thought. Feelings. Can you feel the pull of emotions, hunger, guilt, pain, jealously, depression, and everything else weighing on every decision that you make? Business owners, entrepreneurs, regular people looking to get in shape, anyone with a goal that isn't terrified of tough love - you need to listen to F--k Your Feelings - as soon as possible! In this audiobook you'll learn how to use personal mind control techniques to control the way your brain is wired and much more.
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Science heavy for those of us who want the why
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The latest groundbreaking tome from Tim Ferriss, the number-one New York Times best-selling author of The 4-Hour Workweek. For the last two years, I've interviewed more than 200 world-class performers for my podcast, The Tim Ferriss Show. The guests range from super celebs (Jamie Foxx, Arnold Schwarzenegger, etc.) and athletes (icons of powerlifting, gymnastics, surfing, etc.) to legendary Special Operations commanders and black-market biochemists. For most of my guests, it’s the first time they’ve agreed to a two-to-three-hour interview.
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If I could sum it up: too much of a good thing
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The Personal MBA: Master the Art of Business
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Josh Kaufman founded PersonalMBA.com as an alternative to the business school boondoggle. His blog has introduced hundreds of thousands of readers to the best business books and most powerful business concepts of all time. Now, he shares the essentials of entrepreneurship, marketing, sales, negotiation, operations, productivity, systems design, and much more, in one comprehensive volume. The Personal MBA distills the most valuable business lessons into simple, memorable mental models that can be applied to real-world challenges.
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Not an MBA, But A Damn Decent Experience.
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Los secretos de la mente millonaria (Narración en Castellano) [Secrets of the Millionaire Mind]
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Overall
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El autor estaba en bancarrota, en solo dos años y medio se convirtió en millonario y construyó una de las más grandes firmas de consultoría para el éxito. Con sus enseñanzas ha tocado la vida de millones de personas. Este audiolibro te enseña a observar como piensas. Es un reto a tus ideas que te limitan, a los razonamientos que no te apoyan y a tus acciones con respecto al dinero.
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El libro está bien, pero ES VERSION RESUMIDA
- By alexnvlp on 08-24-23
By: T. Harv Eker
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What listeners say about Subscription Marketing
Average customer ratingsReviews - Please select the tabs below to change the source of reviews.
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Overall
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Performance
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Story
- M. Sturdevant
- 12-04-17
Revealing the Subscribed Economy
What made the experience of listening to Subscription Marketing the most enjoyable?
Finally I have a clearer understanding of an almost invisible method of doing business, subscriptions. But this book goes beyond subscriptions and lays out a method of giving real value to the customer while maintaining an enduring relationship and avoid churn.
My next step will be to purchase printed a printed copy to highlight essential parts and write lots of notes in the margins. Well done!
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1 person found this helpful
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- AdaManda
- 12-30-19
Poor Recording Quality, but a decent overview.
This audio is a decent overview on the history of subscription models.
But the title suggests we are going to learn about marketing, and the author
does not dwell on that very much. Most of the book reviews what other big name companies
have done to switch from old revenue models to subscription marketing,... so if you haven't listened
to any other books on this subject, then you may find some interesting stories.
As far as the subtitle "Strategies for nurturing customers in a world of churn", the author gives a few points,
but they are forgettable. For example, the author says multiple times "Don't be Creepy" and tells you that
even if you have the data, don't creep your customers out by suggesting things for them based on their habits.
But honestly, that's really the only one of the strategies that stuck out, and it's average at best.
The main reason overall that I did not enjoy this audio is that the Quality of the recording is pretty bad.
You can hear the feedback hiss when the recorder is turned on / off. The author also just seems to read the
text and not put much emotion / passion into the reading. Would of been better with a hired Narrator and
recorded in a professional studio. Can only recommend if you get it in a daily deal or another inexpensive sale.
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1 person found this helpful
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- Pamela
- 11-04-18
Thought-provoking ideas for any marketer
Warning: If you're not offering your products or services on a subscription basis, this book will make you want to start.
It's chock-full of thoughtful ideas for both creating valuable subscription offerings and keeping your subscribers happy and on board once they sign up.
Beautifully narrated by the author: a great listen!
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2 people found this helpful
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- Pierre Chamberland
- 03-10-18
thoughtful advice for subscription businesses
well read by author herself. covers much more than traditional marketing. fast, enjoyable read. good resources on author site.
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1 person found this helpful
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- Justin D
- 11-01-19
Please improve your sound quality.
Hissing noise in the audio makes it very hard to pay attention to the content.
High quality audio is ubiquitous on audible.
The few titles that have missed the mark on this are at a strong disadvantage to their competitors.
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