The Forever Transaction
How to Build a Subscription Model So Compelling, Your Customers Will Never Want to Leave
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Narrated by:
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Caroline Miller
About this listen
Develop and cultivate the kind of robust, long-term customer relationships that power companies like Nike, Spotify, LinkedIn, and Target.
More and more companies are concluding that the potential rewards of subscription-based products and services are worth the risk of radically changing their business models. They're correct. The membership economy is here, and it's here to stay - and if you want to compete for the long run, you need to join it.
Strategy consultant Robbie Kellman Baxter has been helping companies excel in this business environment for more than a decade. Now, in The Forever Transaction, she reveals all her secrets. Whatever industry you're in, Baxter provides the inspiration, tools, and insight you need to build and execute a business model that will leave your competition in the dust.
You'll find out how industry leaders like Under Armour, Microsoft, and Netflix have created an ever-expanding customer base of loyal subscribers - and are keeping them coming back. You'll learn how to lead your organization through every step of the process - from initial start-up to new product testing, scaling for long-term growth and sustainability to revamping your culture so everyone works together to optimize customer lifetime value. You'll also master all the essentials of succeeding in the membership economy, like subscription pricing, software-as-a-service, digital community engagement, and freemium incentives as a way to turn casual browsers into cash-paying super-users.
With The Forever Transaction, you have everything you need to build durable, long-term relationships with every customer and leverage them for ultimate business success - today, tomorrow, and forever.
©2020 Robbie Kellman Baxter (P)2020 McGraw Hill-Ascent AudioListeners also enjoyed...
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Business owners want growth but fear it will take over their lives. Surprisingly, the only way to truly grow your company is to reduce its reliance on you - to scale. Jeff Hoffman and David Finkel offer a blueprint to rapidly grow your business while also gaining more freedom. Based on their own experiences starting, scaling, and effectively exiting from multiple successful companies, they provide seven clear principles that will help you determine the best strategy for growth in your company.
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When CEOs think about the supply chain, it's usually to cut costs. But the smartest leaders see supply chain and sourcing for what they can be: hidden tools for outperforming the competition. Steve Jobs, upon returning to Apple in 1997, focused on transforming the supply chain. He hired Tim Cook - and the company sped up the development of new products, getting them into consumers' hands faster. The rest is history.
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Based on an acclaimed professor's legendary strategy course at Harvard Business School, The Strategist offers a radically new perspective on a leader's most vital role. "Are you a strategist?" That's the first question Cynthia Montgomery asks the business owners and senior executives from all over the world who participate in her highly regarded executive education course. It's not a question they anticipate, but by the time the program ends, they cannot imagine leading their companies to success without being - and living the role of - a strategist.
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Playing to Win, a noted Wall Street Journal and Washington Post best seller, outlines the strategic approach Lafley, in close partnership with strategic adviser Roger Martin, used to double P&G’s sales, quadruple its profits, and increase its market value by more than $100 billion when Lafley was first CEO (he led the company from 2000 to 2009). The book shows leaders in any type of organization how to guide everyday actions with larger strategic goals built around the clear, essential elements that determine business successwhere to play and how to win.
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The P&G Story
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What listeners say about The Forever Transaction
Average customer ratingsReviews - Please select the tabs below to change the source of reviews.
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- AMZ Customer
- 01-24-23
World Class Expert Giving World Class Guidance
Insightful and well structured, this book helped me better understand how to further develop my business. Whether a subscription business or any other type of business looking to evolve towards developing additional revenue sources, this book has something for everyone.
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- Ryan Veit
- 02-27-24
Great read
Plenty in this book to implement into my business. So happy I purchased this book. Highly recommend.
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