Surge
Time the Marketplace, Ride the Wave of Consumer Demand, and Become Your Industry's Big Kahuna
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Narrated by:
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Mike Michalowicz
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By:
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Mike Michalowicz
About this listen
To achieve the ultimate in entrepreneurial breakthrough success requires an uncanny ability to spot the next big wave of consumer demand - but how do you do that? For most small business owners, the true cash cows seem to be reserved for lucky people who were in the right place at the right time.
In his newest book, Surge, prolific small business author Mike Michalowicz shares the five-step process for identifying trends in your marketplace. After listening to his from-the-trenches stories and no-nonsense approach you'll realize you don't need to wait for a lucky break. You can make it yourself.
©2016 Michael Michalowicz (P)2016 Michael MichalowiczListeners also enjoyed...
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Don't think you have what it takes to run a business? It's time to reconsider. Carrie Wilkerson offers the opportunity to live life on your terms. Want to start your workday with e-mail and coffee on the back patio? Want the flexibility of joining your fourth grader on an all-day field trip? Are you ready to take that vacation you’ve been planning for years? Then you have a choice to make, and The Barefoot Executive will help jump-start your transition. You’ll learn: Your “why.” The most important question.
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Where is the substance?
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The Art of the Start 2.0
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Whether you're an entrepreneur, an intrapreneur, or a not-for-profit leader, there's no shortage of advice on such topics as writing a business plan, recruiting, raising capital, and branding. In fact there are so many books, articles, and websites that many startups get bogged down to the point of paralysis, or they focus on the wrong priorities and go broke before they discover their mistakes.
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Like a collection of about.com articles
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Reality Check
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In Silicon Valley slang, a "bozo explosion" is what causes a lean, mean, fighting machine of a company to slide into mediocrity. As Guy Kawasaki puts it, "If the two most popular words in your company are partner and strategic, and partner has become a verb, and strategic is used to describe decisions and activities that don't make sense"...then it's time for a reality check.
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The Reality of Reality Check
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The Method Method
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An inspiring case study for the next generation of start-ups by the unconventional founders of Method. Founded ten years ago by childhood pals Eric Ryan and Adam Lowry, Method has been making headlines and profits with a revolutionary blend of culture and commerce, style and substance. Today, Method's ecofriendly soaps, detergents, and cleaners are ubiquitous in stores, capturing valuable shelf space long dominated by the tired old products of giants P&G and Unilever.
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Wow!!!!!
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Using the greatest material from his popular Blog Maverick, Cuban has collected and updated his postings on business and life to provide a catalog of insider knowledge on what it takes to become a thriving entrepreneur. He tells his own rags-to-riches story of how he went from selling powdered milk and sleeping on friends' couches to owning his own company and becoming a multibillion-dollar success story.
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Short and precise.
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Too often we feel like underdogs fighting a system that stacks the odds against us. We work hard, follow the rules, and dream of a better life. But these days, working harder doesn't always lead to fulfillment. In fact, according to Gallup research, nearly 90% of people feel disconnected from their jobs. So how do you break free from the drudgery and achieve more success on your own terms? You hustle.
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Brian Sutherland can narrate ALL MY BOOKS
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Dream Year
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What if someone could guide you, step-by-step, as you identify, plan, and launch your dream career - in just one year. That's what Ben Arment does in his transformative coaching class, which has helped hundreds of people reinvent their lives to enjoy greater enthusiasm and fulfillment while also making a living. Now he's sharing his best insights, advice, and inspiring true stories in Dream Year. You'll find out how people just like you are discovering (or rediscovering) what they were truly born to do, then following a proven process to make it real.
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Motivational!
- By ajanicad on 03-21-15
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The Impact Equation
- Are You Making Things Happen or Just Making Noise?
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Three short years ago, when Chris Brogan and Julien Smith wrote their best seller, Trust Agents, being interesting and human on the Web was enough to build a significant audience. But now, everybody has a platform. The problem is that most of them are just making noise. In The Impact Equation, Brogan and Smith show that to make people truly care about what you have to say - you need more than just a good idea, trust among your audience, or a certain number of followers.
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Almost as good as Contagious
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Shortcut Your Startup
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Courtney and Carter Reum have years of experience in the field, from investing in over 130 companies, including Lyft, Pinterest, Warby Parker, and ClassPass, to driving the success of their own liquor brand, VEEV Spirits. The Reum brothers have learned from every triumph and tribulation and over the years have developed an effective and easy-to-understand guide to help entrepreneurs through the startup journey from inception to sale.
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A must read for start ups
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Choose
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What type of business should you start? For the past 10 years, Inc. 500 CEO and number-one national best-selling author, Ryan Levesque - featured for his work in the Wall Street Journal, USA Today, Forbes, and Entrepreneur - has guided thousands of entrepreneurs through the journey of answering this question. One of the biggest reasons why so many new businesses fail is because in the quest to decide what business to start, most of the conventional wisdom is wrong.
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Powerful Framework - Wish it was written sooner!
- By Audible 'Reader' on 05-02-19
By: Ryan Levesque
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What listeners say about Surge
Average customer ratingsReviews - Please select the tabs below to change the source of reviews.
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- Peter Sauer
- 11-07-18
Reverb...but Great content.
I LOVE your stuff. Keep it up. But please re-record this audible book. Of all the books by you that I've listened to, this one was the hardest to stay focused. The room acoustics and reverb or echo were very distracting throughout the entire book.
Otherwise, the content is fantastic.
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- Tom Schwab
- 06-27-16
An entertaining and actionable read
Where does Surge rank among all the audiobooks you’ve listened to so far?
Mike Michalowicz is one of the most entertaining authors to read his book. His passion and personality really come through. There is so much extra content and stories that I always listen to his books first, then I get the book to highlight, put in notes and actions I will take.
What was one of the most memorable moments of Surge?
The visions of surfing. Too often I view the idea of business as paddling harder instead of finding where business is going and join int.
What does Mike Michalowicz bring to the story that you wouldn’t experience if you just read the book?
Mike's passion and humor really come through.
Was this a book you wanted to listen to all in one sitting?
I listen at 1.5x so I was able to get it done in one glorious day
Any additional comments?
Mike has a wisdom that come through. After reading one book, you will want to read all of Mike's books.
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5 people found this helpful
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- Adam D Funderburg
- 05-25-17
dorkiest reader ever
this guy will make you laugh and cry but through out all he will help you learn how to cut through the crap and focus.
great read.
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2 people found this helpful
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- Andy
- 11-04-18
Good. But not as good as other of his books.
Good. But not as good as his other books. Pumpkin plan and profit first are better.
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- Josh
- 05-28-16
Good
Book is good. Did not go deep enough for me. Am going to re-read for key points because Urdu time through did not have any huge moments of "wow that's huge". Loved Mikes Pumpkin Plan book - one of best books have ever read.
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3 people found this helpful
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- daniel
- 01-07-19
Perfect book 4U !
Another great book from Mike!
Full of action plans and entertainment!
Highly recommend it for everyone!
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- Matt Ward
- 10-16-16
Mike hits it again
Mike has a natural ability for business acumen and he is able to put pen to paper and voice to audio book to clearly and effectively provide a message for action.
I'm looking forward to Mike producing more quality audio books, so much so that I'll pre order them when they are available.
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- Keenan
- 11-12-21
My least favorite Mike M book. Still good though
I am a huge fan of Mike M and own all of his books. Most of them are “life changing” (the Pumpkin Plan is the best) and others are “great”. Surge however is just “good”. First off, the audio quality sounds like he recorded it in a bedroom closet. It’s not the worst thing ever but made it difficult for me to listen and it distracted from the content. The overall idea behind the Surge is spot on and great food for thought. I found the main examples he used (Ugg Boots) hard to relate to. This is probably due to personal bias and it does demonstrate a company that made bank but has since seemed to lose its momentum. I just feel it would have been more beneficial to use a variety of examples to demonstrate his point. I have a list of other criticisms about this book but essentially, if you’ve never bought a Mike M book, don’t buy this one first. You’re going to get more value out of his others. If you own his other books, you’ll probably enjoy this one.
Mike is a great narrator too. Fun to listen to and he has a great cadence to keep me engaged (but he needs to get back into a better recording studio).
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- Isaac Ring
- 05-24-16
Want to go farther, have more fun creating a business that can become a phenomenon? Surge is the ticket!
In the last 2 years I've listened to over one thousand hours of business and personal development audio books. In my opinion Mike's content and delivery is at the top of my list. I learned of Mike Michalowicz last year when I watched a TedTalk and watched a creativelive class he taught. What's great about Mike? Mike's style is engaging, down to earth and his self deprecating humor makes him approachable... And last but not least, his content is fresh and packed with his own real world experience. I've listened to and read a couple of Mike's other books, and I can say without reservation that Mike lives what he teaches. Just email him. When I reached out to him, I got a personal reply from him within 20mins. (What other in-demand author does that?!!) Mike is on his surge and teaches you to spot, and ride and master yours.
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5 people found this helpful
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- Anonymous User
- 12-02-19
another great one
I love all of the Mike michalowicz books. this is a great one that talks about finding trends within your industry and then dominating them.
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