
The Big Idea
How to Make Your Entrepreneurial Dreams Come True, From the Aha Moment to Your First Million
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Narrated by:
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Donny Deutsch
Donny Deutsch's hit CNBC show The Big Idea has put the spotlight on that ordinary moment and the people who have the courage and stamina to make their dreams come true. Some people think a big idea is like a lightning bolt striking out of the blue that slams you in the head. But it's hardly ever like that. The big idea isn't an act of God. It's an act of daily life. Simply put, the idea that will make millions starts with an observation.
A carpenter gets tired of almost losing a finger every time he slices a bagel. Bam! The Bagel Guillotine. A mother is frustrated that her pantry is full of stale food because the packages don't close. Bam! Quick Seals. Howard Schultz notices on a trip to Italy that there are coffee bars on almost every corner. Bam! Starbucks.
None of them had a barrel of cash. None of them had a ton of experience. They had a big idea and the will to follow through.
In The Big Idea, Deutsch draws not only on his own tremendous focus and expertise, but on that of dozens of the successful entrepreneurs whom he has interviewed, to help you create your own enterprise.
From the "Gut Check Moment" to "Mom Power", The Big Idea takes aspiring entrepreneurs along every step of the way. The Big Idea is your road map to the American dream.
Download the accompanying reference guide.©2009 Donnie Deutsch Publications, LLC (P)2009 HyperionListeners also enjoyed...



















Critic reviews
Good information and inspirational.
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Inspiring!!!
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Inspirational
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Although Donny comes from wealth the stories he presents of those that struggled to be successful and how they did it is incredibly inspiring.
I wish this book was even longer. Get rid of those books that tell you how to wish for success without any reality based info and get your ideas going by listening to this. Hope he does a follow up, I'll be first on the list to get it.
THE book on getting your ideas to market
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It's a good listen, and I enjoyed Donny's enthusiasm as he narrated.
Liked it a lot!
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Great Book ...chock full of ideas!! BUY THIS BOOK!
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This book will be around for a long time
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Cool to see just regular people come up with an idea and then actually do something with it.
Simple and fun!
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great book that's full of GOLD
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Junk Unless Underperforming
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