The Sell
The Secrets of Selling Anything to Anyone
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Narrated by:
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Fredrik Eklund
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Barbara Corcoran
About this listen
The nation’s number one real estate broker and star of Bravo’s Million Dollar Listing New York shares his secrets for superstar success and getting what you want out of life - no matter who you are or what you do.
Ten years ago, Fredrik Eklund moved to New York City from his native Sweden with nothing but a pair of worn-out sneakers and a dream: To make it big in the city that never sleeps. Since then, he’s become the top seller in the most competitive real estate market on the planet, brokering multimillion-dollar deals for celebrities, selling out properties all over the city, and charming audiences around the world as one of the stars of the hit Bravo series Million Dollar Listing New York.
Now, for the first time, Fredrik shares his secrets so that anyone can find success doing what they love. According to Fredrik, even if you don’t consider yourself a salesperson, you’ve been in sales your whole life because every day you are selling your most important asset: Yourself. Whenever you influence, persuade or convince someone to give you something in exchange for what you’ve got - whether it’s a luxury home, a great idea at work, or your profile on Match.com - you are selling. And if you know how to sell the right way, you can live your dream. That is what The Sell is all about.
Blending personal stories, hilarious anecdotes, and the expertise he’s gained from his meteoric rise, Fredrik has written the modern guide on becoming successful, an audiobook that tells you how to recognize and cultivate your true talents and make the ultimate sell. From the importance of being your most authentic self to looking like a million bucks even if you don’t have a million bucks (yet!), he shows how intangible factors like personality and charm can get you noticed and make you shine. He also shares his tips and tricks for preparing, persuading, and negotiating so that in any of life’s dealings, you’ll come out a winner.
Whether you work on Wall Street or at Wal-Mart, aim to become the top seller at your company or want to impress a first date, The Sell will help you have more personal and professional success, lead a rich and fulfilling life, and have fun along the way.
©2015 Fredrik Eklund and Bruce Littlefield (P)2015 Penguin AudioListeners also enjoyed...
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Critic reviews
"After moving from Sweden to New York, Eklund became a megastar in that city's hyperkinetic real estate market; now he wows 'em at Bravo's Million Dollar Listing New York, which airs in 113 countries and is the No. 1 TV show on iTunes. This primer on how to sell 'anything to everyone' will be big; there were already several thousand preorders seven months before publication date." (Library Journal)
"Fredrik is one of the most fun and talented people in real estate sales today. He always delivers with undeniable charisma and this book is no exception." (Ivanka Trump, VP of Real Estate Development and Acquisitions at The Trump Organization and author of The Trump Card)
"Fredrik could sell ice to an Eskimo. I can't do a high kick, but I'm excited to learn his other tricks!" (Andy Cohen, author of the New York Times best seller The Andy Cohen Diaries, television host and producer)
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Often Wrong, Never in Doubt is an inspirational book from one of America's most colorful and exciting entrepreneurs. Donny Deutsch lays out the core principles that propelled him to create tremendous wealth, build a huge and influential business, and become a national personality.
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Deutsch is cool!
- By Michael on 10-27-05
By: Donny Deutsch, and others
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The Big Life
- Embrace the Mess, Work Your Side Hustle, Find a Monumental Relationship, and Become the Badass Babe You Were Meant to Be
- By: Ann Shoket
- Narrated by: Cassandra Campbell, Ann Shoket
- Length: 5 hrs and 12 mins
- Unabridged
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Overall
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Performance
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Story
The Big Life is packed with actionable guidance combined with personal advice from high-profile millennial women who have already achieved tremendous success, plus intimate conversations with a cast of compelling characters and Shoket's own stories on her quest for The Big Life. You'll learn to tackle all of the issues on heavy rotation in your mind.
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Just OK
- By Alexandra Medina on 05-15-17
By: Ann Shoket
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Heart and Hustle
- Use your passion. Build your brand. Achieve your dreams.
- By: Patricia Bright
- Narrated by: Patricia Bright
- Length: 5 hrs and 24 mins
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Overall
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Performance
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Story
From the early lessons she learned growing up in South London, to the moment she gave up the 9 to 5 to do what she loved, Patricia Bright’s story will revolutionise how you think about work, life, and what it means to succeed.
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An absolutely amazing guide
- By Alisha Thompson on 05-01-19
By: Patricia Bright
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The Dream Chaser
- If You Don't Build Your Dream, Someone Will Hire You to Help Build Theirs
- By: Tony A. Gaskins Jr.
- Narrated by: Tony A. Gaskins Jr.
- Length: 9 hrs and 57 mins
- Unabridged
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Overall
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Performance
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Story
Does your daily effort at work build your dream, or someone else's? Do you do your job for the paycheck or the fulfillment? It's possible to have both, and this book shows you how to get there. The key is in following your passion and purpose. You have a natural-born talent - whether you know it or not - that can make the world a better place. You have a unique story and vision that can lead you to the life you love.
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Author says he wrote it in a week. I believe him.
- By SM on 03-06-23
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100 Ways to Create Wealth
- By: Sam Beckford, Steve Chandler
- Narrated by: Steve Chandler
- Length: 8 hrs and 36 mins
- Unabridged
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Overall
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These 100 eye-opening ways to create wealth are drawn from the author's successful careers, with many touching personal stories as well as stories and examples from the hundreds of clients these master coaches have advised. This book is chock full of ways to make money, deepen life's pleasure, increase personal wage-earning power, and start fresh entrepreneurial ideas right at home.
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A MUST HAVE!
- By Thomas on 10-31-08
By: Sam Beckford, and others
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I Shouldn't Be Telling You This
- Success Secrets Every Gutsy Girl Should Know
- By: Kate White
- Narrated by: Cassandra Campbell
- Length: 10 hrs and 2 mins
- Unabridged
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Overall
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A witty, wise, straight-talking career guide for women, I Shouldn't Be Telling You This is the perfect book for the current economic climate, whether you're just starting out, re-entering the workforce after maternity leave, or simply looking for a career change; it contains essential tips and bold strategies from a gutsy innovator who helped increase Cosmo's circulation by half a million copies per month.
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AMAZING
- By valarie on 01-21-14
By: Kate White
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It's Your Move
- My Million Dollar Method for Taking Risks with Confidence and Succeeding at Work and Life
- By: Josh Altman
- Narrated by: Josh Altman
- Length: 6 hrs and 2 mins
- Unabridged
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Overall
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Performance
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Story
Josh "the Shark" Altman has achieved extraordinary success in a traditional industry and in the most competitive real estate market in the country - all without being "discovered" or catching the proverbial big break. He worked for it. He figured it out. He failed. He learned. He wrote his own script. The key to his success? Confidence - informed, intelligent, calculated confidence. Calculated confidence means training yourself in your chosen field, knowing it so well that you can trust your gut instincts to guide you toward the best possible option.
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Overall a good book but recommend a title change
- By Reginald on 06-19-18
By: Josh Altman
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Hopping Over the Rabbit Hole
- How Entrepreneurs Turn Failure into Success
- By: Anthony Scaramucci
- Narrated by: Anthony Scaramucci
- Length: 6 hrs and 38 mins
- Unabridged
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Hopping Over the Rabbit Hole chronicles the rise, fall, and resurgence of SkyBridge Capital founder Anthony Scaramucci, giving you a primer on how to thrive in an unpredictable business environment. The sheer number of American success stories has created a false impression that becoming an entrepreneur is a can't-miss endeavor - but nothing could be further from the truth. Hopping Over the Rabbit Hole gives you the skills, insight, and mindset you need to be one of the winners.
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Scaramucci is Key to Making America Great Again
- By Cynthia on 07-24-17
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The Power of Who
- You Already Know Everyone You Need To Know
- By: Bob Beaudine
- Narrated by: Bob Beaudine
- Length: 5 hrs and 3 mins
- Unabridged
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Overall
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Performance
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Story
Do you know that key relationships have been specifically placed to help you in ways you never imagined? Do you realize there are special people who are not just happenstance acquaintances but strategic relationships to help you find the life of your dream? Have you missed the simplicity behind this mysterious thing called DESTINY? Perhaps the real problem of finding your dream isn't about who you don't know, but whom you've neglected.
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A silly treatment of a serious topic
- By Gare&Sophia on 12-04-12
By: Bob Beaudine
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The Wizard of Ads
- Turning Words into Magic and Dreamers into Millionaires
- By: Roy H. Williams
- Length: 4 hrs and 41 mins
- Unabridged
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Overall
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Story
With the knowledge of a seasoned business consultant and the warmth and wit of a natural storyteller, the Wizard will help you to multiply the effectiveness of your advertising, understand the tug-of-war between intellect and emotion, and more.
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If you have a hard time hearing don't waste your time
- By Michelle J on 01-09-17
By: Roy H. Williams
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The Mackay MBA of Selling in The Real World
- By: Harvey Mackay
- Narrated by: Tim Wheeler
- Length: 8 hrs and 34 mins
- Unabridged
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Overall
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Performance
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Story
Harvey Mackay is a legend - his bestsellers Swim with the Sharks Without Being Eaten Alive and Beware the Naked Man Who Offers You His Shirt were named by the New York Times as two of the most inspirational business books of all time. Now he’s back with the sum total of decades of sales know-how - teaching go-getters how to make the sale and hit the numbers, day in and day out. His advice is rooted in road-tested, real-world experiences and include tips on the Web, LinkedIn, and Facebook. The human touch is still the most important tool a salesperson has.
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Empty rah-rah
- By Eric on 12-12-11
By: Harvey Mackay
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How to Win at the Sport of Business
- If I Can Do It, You Can Do It
- By: Mark Cuban
- Narrated by: Charles Constant
- Length: 2 hrs and 8 mins
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Overall
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Performance
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Story
Using the greatest material from his popular Blog Maverick, Cuban has collected and updated his postings on business and life to provide a catalog of insider knowledge on what it takes to become a thriving entrepreneur. He tells his own rags-to-riches story of how he went from selling powdered milk and sleeping on friends' couches to owning his own company and becoming a multibillion-dollar success story.
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Short and precise.
- By Mariam on 04-27-15
By: Mark Cuban
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It Takes Two
- Our Story
- By: Jonathan Scott, Drew Scott
- Narrated by: Drew Scott, Jonathan Scott
- Length: 6 hrs and 4 mins
- Unabridged
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Overall
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Performance
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It Takes Two: Our Story shares never-before-revealed tales of the Scott brothers' childhood and rise to fame - from starting their first business at seven years old and their years modeling and acting to their first house purchase at the impressive young age of 18. They soon found their true passion in life, combining their natural gifts for entertaining with the skills they learned from buying, renovating, and selling homes.
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Not Worth the Time or $2.95
- By Sharlotte on 03-06-18
By: Jonathan Scott, and others
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Good advice that can be found other places
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Your successful career in real estate starts here! The first 365 days of working in real estate can be one of the most tumultuous times in your career - full of hard lessons, heart breaks, and hard work. Just because you have a license, doesn’t mean you have a business. But if you get the important stuff right, a great future is yours for the taking. This honest, eye-opening, and completely practical insider's guide shows you how to get where you want to be - even if you're starting from nothing.
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Markets shift and so can you. Sometimes you'll shift in response to a falling market and other times you'll shift to take your business to the next level. Both can transform your business and your life. You can change your thinking, your focus, your actions, and ultimately, your results. You can get back in the game and ahead of the competition. The tactics that jump-start your business in tough times will power it forward in good times. Put your business into another gear - shift!
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Fanatical Prospecting gives salespeople, sales leaders, entrepreneurs, and executives a practical, eye-opening guide that clearly explains the why and how behind the most important activity in sales and business development—prospecting. Step by step, Jeb Blount outlines his innovative approach to prospecting that works for real people, in the real world, with real prospects.
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What listeners say about The Sell
Average customer ratingsReviews - Please select the tabs below to change the source of reviews.
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- Mamourou
- 05-05-15
Thank you
Felt like I was directly talking to the Master Man itself. I promise that I will soon see you in person to personaly thank you and make you proud of the success person I have become after readings this books
Truly yours,
Keita ( Boston Ma)
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- Aja Williams
- 08-25-16
Great read! Inspirational
I thoroughly enjoyed this book. alot of golden nuggets and great advice great audio book.
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- sigursteinn f vigfusson
- 07-24-15
You have to
Amazing book you must rad it This book is gonna help me to better myself many helpful hints
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- Bryce
- 05-13-15
A true look inside the top agent in New York!
Let me start off by saying I was hesitant to expect a lot from the book since many people have tried the same idea and end up sounding generic.
With Fredrik's narration it is a true treat to listen to his story. Most self help books seem to be chore to listen to. Most make you feel like you are working even when you are just reading. This is certainly not the case with this book and I have no doubt I will be listening to it again in the near future.
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- BDS
- 10-03-18
I love Fredrik, just not 5 star to my expectation
I expected this to be more of a useful how to guide based on the title I. E. How to formulate a strategic sell in any industry, qualities and skills with in depth analysis and/or thought provoking questions or examples, yet it read more like a very extensive bio with hints here & there of useful advice. I would have loved to read an autobiography of Fredrik. I simply adore & respect him. I just expected this book to be more of a useful tool on skills for selling...so I struggled to finish chapter 3. I haven't finished the book, so it may improve in later chapters. I may go back and finish at a later time now that I know what to expect because there are some very useful tidbuts I've read in first 3 chapters (such as how to standout to your superstar in your industry with the knocking on the door with a green tea for Fredrik example). Regardless, I admire Fredrik and love his warm transparency and humorous tone throughout so I do think it is a great read, just shy of excellent based on the title.
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- Aldana
- 07-12-15
Loved it!
I loved that Fredrik is reading it and he is so articulate and entertaining it feels like he's next to you telling you a story. So clear and so engaging he has you smiling, agreeing, laughing even, as if he were sitting across the room from you. Loved his book and can't wait for the next one to come out! Finding it hard to decide which audio book to do next as this one will be very hard to top. Thank you!
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- Lya
- 12-01-15
great book amazing great
love it amazing writer I learned so much from this book I love this writer
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- Garrett
- 05-28-16
Love listening to the author tell his story
I didn't know what this book was about but I'm in real estate and like Fredrik, so I knew I wanted to listen to it. I thought it was more story of his life and not lessons. However, he gives sound advice on mindset and selling. And he does a great job intertwining his life experience with his advice. Great book. Easy read and I recommend it.
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- Anita Meza
- 03-20-16
Beat book ever
I felt it was tailored specifically to me, thank you Fredrik! Masterpiece! I grew attached to this book, it was there with me in my alone time, when no one was around #TheSell was.
#TheSell2 maybe? ;)
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- Adriana
- 06-21-16
Lovely
I am so thankful to listen to you Fredrik. I cried in your final chapter. Throughout the whole book I felt like I could cry. I dream to be such an inspiration.
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