
The Book on Account Based Marketing
Practical Tips for Exponential Revenue Growth
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Narrated by:
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Adam Naranjo
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By:
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Bassem Hamdy
Take the oxygen out of the room with account-based marketing.
The world of business-to-business revenue generation has evolved to the point that, no matter what your functional role, account-based marketing (ABM) will play a pivotal part in your individual and company's success or failure.
©2018 Bassem Hamdy (P)2018 Bassem HamdyListeners also enjoyed...




















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If you want a practical, tactical understanding of ABM, start here.
So practical! Loved it.
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Great ABM read for new ABMers
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I appreciate the audacity to spend more time talking about direct mail than social...I'm sure the author got flak for it but it is a very legitimate thing. Very good book.
Performance was solid but kind of robotic.
Straight to the point
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The book would be most useful for legacy B2B revenue teams. I can confirm the framework described in a book works in action. It enabled me to brainstorm about more use-cases thanks to creative implementation examples.
Wishing the book was longer, yet it's to the point. An inspiring read for marketing/sales/account professionals. I am scared to recommend openly on social as of the competitive edge rivals will get by utilizing the tips.
A compelling story, highly recommend!
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Great practical guide on B2B ABM
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I highly recommend this book for entrepreneurs, sales, marketing and/or customer success folks, whether experienced or just starting out.
Excellent sales/marketing/customer success book that combines guerrilla marketing and sophisticated strategy
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