The Book on Account Based Marketing
Practical Tips for Exponential Revenue Growth
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Narrated by:
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Adam Naranjo
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By:
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Bassem Hamdy
About this listen
Take the oxygen out of the room with account-based marketing.
The world of business-to-business revenue generation has evolved to the point that, no matter what your functional role, account-based marketing (ABM) will play a pivotal part in your individual and company's success or failure.
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recycles a lot of common info
- By roland on 04-18-17
By: Mark Hunter CSP
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Overdeliver
- Build a Business for a Lifetime Playing the Long Game in Direct Response Marketing
- By: Brian Kurtz
- Narrated by: Brian Kurtz
- Length: 8 hrs and 43 mins
- Unabridged
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Whether you’re new to marketing or a seasoned pro, this book gives you a crystal-clear road map to grow your business, make more money, maximize your impact in your market, and love what you’re doing while you’re doing it. Author Brian Kurtz takes you inside the craft to help you use all the tools at your disposal - from the intricate relationship between lists, offers, and copy, to continuity and creating lifetime value, to the critical importance of multichannel marketing and more - so you can succeed wildly, exceed all your expectations, and overdeliver every time.
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1 of the best books on marketing - highly recommended
- By Patrick J. Stiles on 12-13-19
By: Brian Kurtz
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What Customers Crave
- How to Create Relevant and Memorable Experiences at Every Touchpoint
- By: Nicholas J. Webb
- Narrated by: James Foster
- Length: 7 hrs and 1 min
- Unabridged
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The best companies in the world discover what their customers desire - and then deliver it in memorable and deeply human experiences. How well do you know your customers? What Customers Crave examines how the hyper-connected economy is radically changing consumer expectations, and reveals what companies need to do to stay on top. The solution rests on two simple questions: What do your customers love? What do they hate? Find the answers, and you're well on your way to success
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Must read if you are looking for a way to improve your business
- By Anonymous User on 05-06-20
By: Nicholas J. Webb
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Duct Tape Selling
- Think Like a Marketer - Sell Like a Superstar
- By: John Jantsch
- Narrated by: John Jantsch
- Length: 7 hrs and 53 mins
- Unabridged
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Many of the areas that salespeople struggle with these days have long been the domain of marketers, according to best-selling author John Jantsch. The traditional business model dictates that marketers own the message while sellers own the relationships. But now, Jantsch flips the usual sales approach on its head. It's no longer enough to view a salesperson's job as closing. Today's superstars must attract, teach, convert, serve, and measure while developing a personal brand that stands for trust and expertise.
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not quite for audible
- By Andrea on 05-08-16
By: John Jantsch
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The Science of Growth
- How Facebook Beat Friendster - and How Nine Other Startups Left the Rest in the Dust
- By: Sean Ammirati, Richard Florida - foreword
- Narrated by: Fajer Al-Kaisi
- Length: 6 hrs and 57 mins
- Unabridged
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The lean entrepreneurship movement has captivated Silicon Valley and entrepreneurs across the country. It provided an agile framework to develop the right product solution for a given target market and is now used by almost every fledgling company to do just that. The next challenge is growth - to achieve the financial returns and, more importantly, the impact they dreamed of when starting off on their adventure.
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Awesome book
- By Josh on 04-29-16
By: Sean Ammirati, and others
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Shark Tank Jump Start Your Business
- How to Launch and Grow a Business from Concept to Cash
- By: Michael Parrish DuDell, Mark Cuban, Barbara Corcoran, and others
- Narrated by: Michael Parrish DuDell
- Length: 6 hrs and 5 mins
- Unabridged
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From the ABC hit show Shark Tank, this book - filled with practical advice and introductions from the Sharks themselves - will be the ultimate resource for anyone thinking about starting a business or growing the one they have. Full of tips for navigating the confusing world of entrepreneurship, the book will intersperse words of wisdom with inspirational stories from the show.
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Middle School material. Vague, no depth.
- By nate on 12-22-13
By: Michael Parrish DuDell, and others
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Design a Better Business
- New Tools, Skills, and Mindset for Strategy and Innovation
- By: Patrick van der Pijl, Lisa Kay Solomon, Justin Lokitz
- Narrated by: Fleet Cooper
- Length: 6 hrs and 29 mins
- Unabridged
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This book stitches together a complete design journey from beginning to end in a way that you've likely never seen before, guiding listeners (you) step-by-step in a practical way from the initial spark of an idea all the way to scaling it into a better business. Design a Better Business includes a comprehensive set of tools (over 20 total!) and skills that will help you harness opportunity from uncertainty by building the right team(s) and balancing your point of view against new findings from the outside world.
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Good for people who don't have an experience with Agile and Lean Startup
- By Jovan Vidic on 08-26-17
By: Patrick van der Pijl, and others
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Agile Selling
- Get Up to Speed Quickly in Today's Ever-Changing Sales World
- By: Jill Konrath
- Narrated by: Joyce Bean
- Length: 5 hrs and 14 mins
- Unabridged
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Powerful strategies for sales proficiency in ever-changing situations. When sales people are promoted, change jobs, or face new business environments, they inevitably need to learn new skills quickly. Their livelihoods depend on getting up to speed quickly; their bosses have no patience for delayed results
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Practical and insightful
- By Locke on 08-27-15
By: Jill Konrath
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Book Yourself Solid, Third Edition
- The Fastest, Easiest, and Most Reliable System for Getting More Clients Than You Can Handle Even if You Hate Marketing and Selling
- By: Michael Port
- Narrated by: Michael Port
- Length: 9 hrs and 54 mins
- Unabridged
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Book Yourself Solid has been one of the most popular marketing guides in the world for service-based businesses since its initial release in 2006. This new third edition includes updated and expanded strategies, techniques, and skills to help you get more clients and increase your take-home profits.
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One of the best.
- By Amazon Customer on 02-02-19
By: Michael Port
What listeners say about The Book on Account Based Marketing
Average customer ratingsReviews - Please select the tabs below to change the source of reviews.
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- Pablo A Gonzalez
- 03-21-21
So practical! Loved it.
I’ve been obsessively diving into ABM for about 2 weeks now- 10-15 podcasts, blogs, 2 books, calling every marketer I know... THIS BOOK was the best use of my time so far.
If you want a practical, tactical understanding of ABM, start here.
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- Sloan Newman
- 06-26-24
Great ABM read for new ABMers
As a practicing ABM 1:1/1:few manager, I found this book to be a great refresher. And it’s always great to see others points of view on ABM. I wish it would’ve gone more into process of how one form of ABM feeds the next. Like you creat your 1:1 account ABM to ensure success. Take the parts that are impactful and lift and shift to broaden for 1:few audiences. And finally release those pieces/learnings with a 1:many audience. Or how Mr. Hamdy views the process.
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- Ray
- 02-26-21
Straight to the point
No regurgitated fluff. As an ABM, I can say that the tactics are quite legit (glad to learn nuggets I haven't heard/tried).
I appreciate the audacity to spend more time talking about direct mail than social...I'm sure the author got flak for it but it is a very legitimate thing. Very good book.
Performance was solid but kind of robotic.
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- Anonymous User
- 05-31-20
A compelling story, highly recommend!
Not for you if you are looking for boring academic-style stuff.
The book would be most useful for legacy B2B revenue teams. I can confirm the framework described in a book works in action. It enabled me to brainstorm about more use-cases thanks to creative implementation examples.
Wishing the book was longer, yet it's to the point. An inspiring read for marketing/sales/account professionals. I am scared to recommend openly on social as of the competitive edge rivals will get by utilizing the tips.
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- Anonymous User
- 11-11-20
Great practical guide on B2B ABM
Right in our wheelhouse...this book addressed the strategy, tactics and tools needed for a B2B SaaS startup looking to execute an ABM approach...my company Skycatch sells a SaaS product supported by on-prem software offerings for both mining and construction. ABM is where we are going! I felt like the book was speaking our language. Would love to see an update that integrates the COVID-19 world we live in today. Thanks!
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- Sia Bani
- 06-20-23
Excellent sales/marketing/customer success book that combines guerrilla marketing and sophisticated strategy
Excellent sales/marketing/customer success book that combines tactical experience (almost guerrilla marketing) and sophisticated strategy.
I highly recommend this book for entrepreneurs, sales, marketing and/or customer success folks, whether experienced or just starting out.
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