-
The Client Retention Handbook for Digital Marketing Agencies
- How to Keep Clients on Board Long-Term and Reduce Churn
- Narrated by: Frank Di Piazza
- Length: 3 hrs and 15 mins
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Publisher's summary
The Client Retention Handbook For Digital Marketing Agencies is the ultimate must-have guide for anyone running (or starting) a digital agency. While there are hundreds of books focused on "getting" clients, nobody tells you the harsh reality: If you can’t keep clients, you don’t have a business.
And this is a big deal because a five percent increase in client retention can improve profits by between 25 percent and 95 percent.
So how do you get them to stay? Believe it or not, it’s not about results. Getting clients to stay with you longer boils down to three key elements referred to in the book as “the sticky triad”, and you have to get all your ducks in a row….
If you’re reading this now, chances are you’re frustrated because you haven’t quite figured out how to do that, and it’s one of the biggest factors that’s holding your agency back from getting out of the “cycle of stuck”, building your team, and enjoying the sort of lifestyle most people only dream of.
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Many of the areas that salespeople struggle with these days have long been the domain of marketers, according to best-selling author John Jantsch. The traditional business model dictates that marketers own the message while sellers own the relationships. But now, Jantsch flips the usual sales approach on its head. It's no longer enough to view a salesperson's job as closing. Today's superstars must attract, teach, convert, serve, and measure while developing a personal brand that stands for trust and expertise.
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not quite for audible
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Great on the Job
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- By: Jodi Glickman
- Narrated by: Tanya Eby
- Length: 5 hrs and 36 mins
- Unabridged
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Do you always get the assignments you want? Do you know how to ask for help without sounding dumb? How to answer a question you don’t know the answer to? All the while sounding smart, capable, and competent? If the answer is no, you’re not alone. Jodi Glickman founded the communication consulting firm Great on the Job to help rising stars of the business world with the same issues. Now, for the first time, the training program that Jodi uses with her top-tier clients is available in book form. Great on the Job teaches people how to talk to one another at work, every day, in every situation....
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Never thought about learning this…
- By Amazon Customer on 10-21-23
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The Zappos Experience
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- By: Joseph A. Michelli
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The Zappos Experience takes you through - and beyond - the playful, offbeat company culture Zappos has become famous for. Michelli reveals what occurs behind the scenes at Zappos, showing how employees at all levels operate on a day-to-day basis while providing the "big picture" leadership methods that have earned the company $1 billion in annual gross sales during the last ten years - with almost no advertising. Michelli breaks the approach down into five key elements.
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Brand propaganda
- By MR A G ADELAAR on 05-22-15
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What the Heck is EOS?
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- Narrated by: Corey Snow
- Length: 2 hrs and 16 mins
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Has your company struggled to roll EOS out to all levels of your organization? Do your employees understand why EOS is important or even what it is? What the Heck is EOS? is for the millions of employees in companies running their businesses on EOS (Entrepreneurial Operating System). An easy and fast listen, this book answers the questions many employees have about EOS and their company.
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Get Ready for a WBOA
- By El Barto on 03-26-21
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What listeners say about The Client Retention Handbook for Digital Marketing Agencies
Average customer ratingsReviews - Please select the tabs below to change the source of reviews.
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- Brian Adams
- 09-12-22
OUTSTANDING!
another great book from Josh. if you are in business you need to listen or read this book.
Yes, you may think it's for a digital marketing business but it's for all businesses
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- Danilo D.
- 09-19-22
If you run an agency, you should read this book
We've grown our agency well into the 7 figure and I can tell you many of the things covered in this book are things we painfully learned thru trial and error.
For me, many of the things in this book are things we already have, but it was really nice to hear the validation and get some better refined enhancements to some of what we do, and some new ideas we don't have yet
Put simply - if you run an agency, read this book. I wish I had this book 5 years ago, it would have fast tracked a lot of my progress
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- Amazon Customer
- 10-25-22
Great Content.
Would recommend to other digital marketing agencies. Direct actionable recommendations. Often, you just get people telling you about problems.
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- Jeremy Thompson
- 03-01-23
A Must Read!
Amazing book. Anyone running any kind of business should read this book, not just marketing agencies. The principles and strategies in this book is relevant no matter what business you run or work in.
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- B. Weibel
- 04-22-23
Out of Touch; Very Poor
The writer is out of touch with the best-in-category throughout the category he accepted this book in.
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