Magnetic Marketing
How to Attract a Flood of New Customers That Pay, Stay, and Refer
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Narrated by:
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Rusty Shelton
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By:
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Dan S. Kennedy
About this listen
Magnetic Marketing® is a radical, dramatically different sea-change in the way new customers, clients, patients, or prospects are attracted and in the way products, services, businesses, and practices are advertised. It is a “change movement” that has established itself in over 136 different niches, business categories, industries, and professions, but is still also a “best kept secret” - its practitioners are in a “secret society”.
It - and only it - offers real protection from commoditization, Amazon-ization, price and profit destruction. It is soundly based on well-proven strategies dating from the turn of the century to the present. No academic theories, no vague “ideas”, no fads. No BS! Discover the makings of a system for your business’ sustainability and growth you can rely on. It is introduced to you in this important and timely book.
You have made a wise decision obtaining it. Bolt the door, bring out the device, and get started.
©2018 Dan S. Kennedy (P)2018 Dan S. KennedyListeners also enjoyed...
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Reality Check
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- Length: 14 hrs and 53 mins
- Unabridged
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In Silicon Valley slang, a "bozo explosion" is what causes a lean, mean, fighting machine of a company to slide into mediocrity. As Guy Kawasaki puts it, "If the two most popular words in your company are partner and strategic, and partner has become a verb, and strategic is used to describe decisions and activities that don't make sense"...then it's time for a reality check.
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The Reality of Reality Check
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The Referral Engine
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The power of glitzy advertising and elaborate marketing campaigns is on the wane; word- of-mouth referrals are what drive business today. People trust the recommendation of a friend, family member, colleague, or even stranger with similar tastes over anything thrust at them by a faceless company. Most business owners believe that whether customers refer them is entirely out of their hands. But science shows that people can't help recommending products and services to their friends....
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A misleading Title results in a hidden gem
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By: John Jantsch
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All In
- How Great Leaders Build Unstoppable Teams
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ALL IN is the pinnacle book in Mike Michalowicz's Entrepreneurship Simplified series, setting the standard for building high-performing teams in today’s challenging work environment. Whether dealing with remote work, flex schedules, or generational divides, ALL IN provides a proven framework for recruiting top talent, transforming underperformers into superstars, and cultivating a culture where every employee is as dedicated as an owner.
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Outstanding
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High-Profit Prospecting
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- By: Mark Hunter CSP
- Narrated by: Sean Pratt
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As a salesperson, your pipeline is the key to your success. No matter what changes, that remains the same. Top producers prospect - and they do it all the time. "But how?" you ask, "In the age of the Internet, isn't cold-calling dead?" Now, in his new audiobook, sales expert Mark Hunter shatters costly prospecting myths and eliminates confusion about what works today.
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recycles a lot of common info
- By roland on 04-18-17
By: Mark Hunter CSP
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The Accidental Salesperson
- How to Take Control of Your Sales Career and Earn the Respect and Income You Deserve
- By: Chris Lytle
- Narrated by: Gregory Linington
- Length: 5 hrs and 46 mins
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Not all salespeople plan on a career in sales. Often, sales chooses them and suddenly they find themselves in a profession they aren't fully prepared for. The Accidental Salesperson is the answer, providing the advice and inspiration they need to master the essentials and hit the ground running. Fully updated to reflect the changes in the marketplace, the second edition provides a much-needed roadmap anyone can use to excel in sales.
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First Day Confidence
- By Leela Vox on 01-12-19
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The Impact Equation
- Are You Making Things Happen or Just Making Noise?
- By: Chris Brogan, Julien Smith
- Narrated by: Chris Brogan, Julien Smith
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Three short years ago, when Chris Brogan and Julien Smith wrote their best seller, Trust Agents, being interesting and human on the Web was enough to build a significant audience. But now, everybody has a platform. The problem is that most of them are just making noise. In The Impact Equation, Brogan and Smith show that to make people truly care about what you have to say - you need more than just a good idea, trust among your audience, or a certain number of followers.
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Almost as good as Contagious
- By Bruce on 05-15-13
By: Chris Brogan, and others
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Free Prize Inside!
- The Next Big Marketing Idea
- By: Seth Godin
- Narrated by: Seth Godin
- Length: 2 hrs and 58 mins
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Purple Cow taught marketers the value of standing out from the herd, which is how companies like Krispy Kreme and JetBlue made it big. But it left readers hungry for more: How do you actually think up new Purple Cows? And how do you get them adopted by risk-averse Brown Cow companies? Free Prize Inside delivers those answers and much more.
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Another gem from Seth
- By Daryl on 12-29-09
By: Seth Godin
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Think Big, Act Bigger
- The Rewards of Being Relentless
- By: Jeffrey W. Hayzlett, Jim Eber
- Narrated by: Jeffrey Hayzlett
- Length: 5 hrs and 40 mins
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The most dangerous move in business is the failure to make a move. Global business celebrity and primetime Bloomberg Television host Jeffrey W. Hayzlett empowers business leaders to tie their visions to actions, advancing themselves past competitors and closer to their business dreams.
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great book
- By MR.Salter on 03-16-16
By: Jeffrey W. Hayzlett, and others
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Good, but it’s totally different than the physical book.
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Questions That Sell
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As a salesperson your product knowledge is extensive, but that's not enough. If you fail to ask the right questions - the ones that uncover a customer's real needs - you will never close the deal. Questions that Sell reveals advanced questioning techniques that will help you sell your products or services based on value to the customer, rather than price - and increase your success rate as a result.
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Interesting for a novice
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What listeners say about Magnetic Marketing
Average customer ratingsReviews - Please select the tabs below to change the source of reviews.
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- Matt
- 03-05-20
great book, great insight
great book, great insight. I feel good learning from someone who knows what they're talking about. ;-)
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- Thelly Mapp
- 09-22-22
An absolute must have
It takes the fog out of entrepreneurship and zero on the essentials to grow your business to stardom levels. Every business person must have this book regardless of your level or experience.
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- Adam S. Wegener
- 06-24-20
Good ideas for marketing
The book is short and easy to go through quickly. It has many good and practical suggestions for marketing a small business. I would not say the book is as radical as it claims to be. It is simple, makes sense, and I'm sure other people are saying similar ideas. Note: the entire book is also a sales pitch aimed at getting you to hire their company to do your marketing for you. overall I am glad I read it and will use the suggestions.
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- Freedomin10
- 10-06-22
I almost put this book down
Beware the first half of the book isn't the best and I almost stopped listening, but as I continued the second half was full of gold.
I have been studying digital marketing for 3 years and haven't heard some of these amazing principles from anyone.
I gave this book four stars because the first half was all fluff, but the second half was all gold!
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- Mark Bowser
- 07-17-23
Read/Listen to over and over again!
Dan Kennedy is a marketing genius! Can you really afford not to listen to him?
Mark Bowser
Author of “Sales Success” w/Zig Ziglar and “Thrown In”
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- Tony Bass
- 03-23-19
plumbers story is worth a million dollars alone!
actually the plumber story will only be worth $1000000 to you if you take action and follow the advice Dan reveals in this book. read it, listen to it or you'll miss out on a terrific plan to grow your business.
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6 people found this helpful
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- B G
- 03-19-19
👍👍👍👍👍👍👍👍👍👍
Dan Kennedy is AbSoLYteLY Amazing!!? highly recommended for every single business owner!I've been highly encouraged by dense material to find the correct customers for my business that will be satisfying to work with and generate profit
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Overall
- Anonymous User
- 12-30-19
Straight to the point
Worth reading over and over again. Good book for entrepreneurs and business owners. Thanks Dan
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- Chad Foster
- 01-02-24
Highly recommended from Alex Chad
Great information if you follow it, you will win if you don’t give up!! You can do it!
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- Rush Tech Support
- 11-29-21
This Generated Over $40k in Sales in one month
The ideas in this book got me to look at my business in a completely different light. Kennedy is very smart and the concepts he teaches aren't so brilliant or brand new, but the presentation of the information is good. I took some ideas from his examples as they applied to my business and got an immediate $25k in one week and $40k+ in one month. Our biggest growth month ever by 2x.
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