Change
How to Make Big Things Happen
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Narrated by:
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James Fouhey
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By:
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Damon Centola
About this listen
How to create the change you want to see in the world using the paradigm-busting ideas in this "utterly fascinating" (Adam Grant) big-idea book.
Most of what we know about how ideas spread comes from best-selling authors who give us a compelling picture of a world, in which "influencers" are king, "sticky" ideas "go viral", and good behavior is "nudged" forward. The problem is that the world they describe is a world where information spreads, but beliefs and behaviors stay the same.
When it comes to lasting change in what we think or the way we live, the dynamics are different: beliefs and behaviors are not transmitted from person to person in the simple way that a virus is. The real story of social change is more complex. When we are exposed to a new idea, our social networks guide our responses in striking and surprising ways.
Drawing on deep-yet-accessible research and fascinating examples from the spread of coronavirus to the success of the Black Lives Matter movement, the failure of Google+, and the rise of political polarization, Change presents groundbreaking and paradigm-shifting new science for understanding what drives change, and how we can change the world around us.
©2021 Damon Centola (P)2021 Hachette AudioListeners also enjoyed...
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Critic reviews
"An utterly fascinating read that will challenge some of your core assumptions about how social change happens. As a leading sociologist and expert on social networks, Damon Centola reveals that if you want to change beliefs and behaviors, influencers are overrated and sticky ideas aren’t always enough - and he explains what really causes the rise of movements and the diffusion of innovations. It might be the most important book on the science of social influence since Cialdini's Influence.” (Adam Grant, New York Times best-selling author of Originals and Give and Take, and host of the TED podcast WorkLife)
“This remarkable book provides a powerful way to think about change. Damon Centola elegantly synthesizes the latest research from network science, sociology, and psychology into a critically important guide to effecting change in our individual lives, businesses, societies, and beyond.” (Jonah Berger, Wharton professor and best-selling author of The Catalyst and Contagious)
“In this moment of history when engrained norms and behaviors are being upended, Damon Centola, the scientist who reshaped our narrative about social change, helps us understand what sticks, and what passes, and how to use this knowledge to foster positive change. Change is a journey that highlights how social networks and norms, together, reshape our society." (Albert-László Barabási, author of The Formula)
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In December 2009, Google began customizing its search results for each user. Instead of giving you the most broadly popular result, Google now tries to predict what you are most likely to click on. According to MoveOn.org board president Eli Pariser, Google's change in policy is symptomatic of the most significant shift to take place on the Web in recent years: the rise of personalization.
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Now in the top 3 best books I've ever read
- By Brian Esserlieu on 05-26-11
By: Eli Pariser
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To Save Everything, Click Here
- The Folly of Technological Solutionism
- By: Evgeny Morozov
- Narrated by: Stephen Hoye
- Length: 15 hrs and 59 mins
- Unabridged
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In the very near future, smart “technologies and big data” will allow us to make large-scale and sophisticated interventions in politics, culture, and everyday life. Technology will allow us to solve problems in highly original ways and create new incentives to get more people to do the right thing. But how will such “solutionism” affect our society, once deeply political, moral, and irresolvable dilemmas are recast as uncontroversial and easily manageable matters of technological efficiency?
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The about face shift in view I've been looking for
- By McKane on 03-18-15
By: Evgeny Morozov
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Too Big To Know
- Rethinking Knowledge Now That the Facts Aren't the Facts, Experts Are Everywhere, and the Smartest Person in the Room Is the Room
- By: David Weinberger
- Narrated by: Peter Johnson
- Length: 8 hrs and 2 mins
- Unabridged
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We used to know how to know. We got our answers from books or experts. We'd nail down the facts and move on. But in the Internet age, knowledge has moved onto networks. There's more knowledge than ever, of course, but it's different. Topics have no boundaries, and nobody agrees on anything.Yet this is the greatest time in history to be a knowledge seeker - if you know how.
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Good to know ...
- By John B. Fisher on 01-24-12
By: David Weinberger
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Imaginable
- How to See the Future Coming and Feel Ready for Anything - Even Things That Seem Impossible Today
- By: Jane McGonigal
- Narrated by: Jane McGonigal
- Length: 16 hrs and 31 mins
- Unabridged
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The COVID-19 pandemic, increasingly frequent climate disasters, a new war—events we might have called “unimaginable” or “unthinkable” in the past are now reality. Today it feels more challenging than ever to feel unafraid, hopeful, and equipped to face the future with optimism. How do we map out our lives when it seems impossible to predict what the world will be like next week, let alone next year or next decade? What we need now are strategies to help us recover our confidence and creativity in facing uncertain futures.
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Fabulous content, INSUFFERABLE narration!
- By Kelly on 05-24-22
By: Jane McGonigal
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Resilience
- Why Things Bounce Back
- By: Andrew Zolli, Ann Marie Healy
- Narrated by: Sean Runnette
- Length: 11 hrs and 8 mins
- Unabridged
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Katrina. Haiti. BP. Fukushima. The Great Recession. Those are just a few of the catastrophic disruptions the world has endured in recent years. As we try to respond to such crises, key questions arise: What causes one system to break under great stress and another to rebound? How much change can a complex system absorb while still retaining its purpose and function? What characteristics make it adaptive to change? Provocative and eye-opening, Resilience sheds light on the nature of change.
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Totally Misleading Title
- By Doug on 07-18-12
By: Andrew Zolli, and others
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Abundance
- The Future Is Better Than You Think
- By: Steven Kotler, Peter H. Diamandis
- Narrated by: Keith Sellon-Wright
- Length: 10 hrs and 19 mins
- Unabridged
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Space entrepreneur turned innovation pioneer Peter H. Diamandis and award-winning science writer Steven Kotler document how progress in artificial intelligence, robotics, digital manufacturing synthetic biology, and other exponentially growing technologies will enable us to make greater gains in the next two decades than we have in the previous 200 years.
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Perhaps multiply his time estimates by 10
- By Rick on 11-06-21
By: Steven Kotler, and others
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AI Superpowers
- China, Silicon Valley, and the New World Order
- By: Kai-Fu Lee
- Narrated by: Mikael Naramore
- Length: 9 hrs and 28 mins
- Unabridged
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In AI Superpowers, Kai-fu Lee argues powerfully that because of these unprecedented developments in AI, dramatic changes will be happening much sooner than many of us expected. Indeed, as the US-Sino AI competition begins to heat up, Lee urges the US and China to both accept and to embrace the great responsibilities that come with significant technological power.
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Compelled to listen at 2x speed
- By LEE on 09-26-18
By: Kai-Fu Lee
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Future Shock
- By: Alvin Toffler
- Narrated by: Peter Berkrot
- Length: 16 hrs and 51 mins
- Unabridged
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Future Shock is about the present. Future Shock is about what is happening today to people and groups who are overwhelmed by change. Change affects our products, communities, organizations - even our patterns of friendship and love. Future Shock vividly describes the emerging global civilization: tomorrow's family life, the rise of new businesses, subcultures, lifestyles, and human relationships - all of them temporary. It illuminates the world of tomorrow by exploding countless cliches about today.
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So Accurate
- By Peter Gracia on 03-31-19
By: Alvin Toffler
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Becoming Facebook
- The 10 Challenges That Defined the Company That's Disrupting the World
- By: Mike Hoefflinger
- Narrated by: Nicholas Techosky
- Length: 7 hrs and 45 mins
- Unabridged
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Facebook's founding is legend: In a Harvard dorm, wunderkind Mark Zuckerberg invented a new way to connect with friends...and the rest is history. But for the people who actually molded this great idea into a game-changing $300 billion company, the experience was far more tumultuous and uncertain than we might expect. Mike Hoefflinger was one of those Facebook insiders.
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mainly a tribute to the success of FB
- By Anonymous User on 10-07-18
By: Mike Hoefflinger
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Average is Over
- Powering America Beyond the Age of the Great Stagnation
- By: Tyler Cowen
- Narrated by: Andrew Garman
- Length: 8 hrs and 42 mins
- Unabridged
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Overall
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The widening gap between rich and poor means dealing with one big, uncomfortable truth: If you're not at the top, you're at the bottom. The global labor market is changing radically thanks to growth at the high end and the low. About three quarters of the jobs created in the United States since the great recession pay only a bit more than minimum wage. Still, the United States has more millionaires and billionaires than any country ever, and we continue to mint them.
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Disappointing analysis of future
- By JKBart on 12-10-13
By: Tyler Cowen
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Disruptive Marketing
- What Growth Hackers, Data Punks, and Other Hybrid Thinkers Can Teach Us About Navigating the New Normal
- By: Geoffrey Colon
- Narrated by: Geoffrey Colon
- Length: 6 hrs and 14 mins
- Unabridged
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Performance
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Now that 75 percent of screen time is spent on connected devices, digital strategies have moved front and center of most marketing plans. But what if that's not enough? What if most people ignore company messages? What if consumer engagement never goes further than the "like" button? A sobering reality is hitting marketers. Technology hasn't just reshaped mass media, it's altering behavior as well. And getting through to customers will take some radical rethinking.
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Needed. Valuable. Welcome contribution.
- By Oliver Nielsen on 04-26-17
By: Geoffrey Colon
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The Future of the Professions
- How Technology Will Transform the Work of Human Experts
- By: Richard Susskind, Daniel Susskind
- Narrated by: John Lee
- Length: 12 hrs and 39 mins
- Unabridged
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This book predicts the decline of today's professions and describes the people and systems that will replace them. In an Internet society, according to Richard Susskind and Daniel Susskind, we will neither need nor want doctors, teachers, accountants, architects, the clergy, consultants, lawyers, and many others to work as they did in the 20th century.
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I Hope It's Not All True
- By John on 05-01-16
By: Richard Susskind, and others
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Startup Rising
- The Entrepreneurial Revolution Remaking the Middle East
- By: Christopher M. Schroeder
- Narrated by: Christopher M. Schroeder
- Length: 7 hrs and 24 mins
- Unabridged
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Performance
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Despite the world's elation at the Arab Spring, shockingly little has changed politically in the Middle East; even frontliners Egypt and Tunisia continue to suffer repression, fixed elections, and bombings, while Syria descends into civil war. But in the midst of it all, a quieter revolution has begun to emerge, one that might ultimately do more to change the face of the region: Entrepreneurship.
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Inspiring stories
- By Raafat Zaini on 02-13-15
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Nothing learned.
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Amazing! A must listen
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too preachy
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Finally, actionable steps
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Why is it so hard to make lasting changes in our companies, in our communities, and in our own lives? The primary obstacle is a conflict that's built into our brains, say Chip and Dan Heath, authors of the critically acclaimed best seller Made to Stick. Psychologists have discovered that our minds are ruled by two different systems - the rational mind and the emotional mind - that compete for control. The rational mind wants a great beach body; the emotional mind wants that Oreo cookie.
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Even Better Than Made to Stick
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Easy to create your own defining moments
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What listeners say about Change
Average customer ratingsReviews - Please select the tabs below to change the source of reviews.
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- JWinther
- 01-26-21
Destined to be a classic
I’m already planning to revisit several of the excellent chapters in this book. It really deserves better than a five star rating!
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1 person found this helpful
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- ofer
- 03-23-21
A very very important book
A must read for anyone looking to improve it’s leadership capabilities and function of the team
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- Joseph Chick
- 03-01-23
Great concepts well explained
Overall really great concepts and ideas, and explained using applicable and a wide array of examples. The ideas are applicable to business and can be implemented relatively quickly.
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- Anonymous User
- 02-22-21
Great insights & easy 'read'
Did you love Malcolm Gladwell's Tipping Point? Then you'll like this one a lot too! It's non-overlapping, timely, and includes a fair amount of examples from the Life Sciences. An excellent, enjoyable, and educational read!
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4 people found this helpful
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- Jorge Reyna
- 04-15-23
Mind-opening
The findings of Mr. Centola could not be more timely. His insights are already proving valuable in my work. This one is going in the favorites list both here in Audible and my physical bookshelf, where a highlighted, underlined and dog-eared copy now resides. Can’t recommend it enough if you’re looking for insights into how to enact real social change.
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- Dave B
- 08-19-21
Complex Contagion
The book does a great job at explaining it's point but it is so overly complex that it is hard to follow
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4 people found this helpful
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- Johnny Winchester
- 10-13-21
Change Happens
it was a good book easy to listen to the narrator did a good job.
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- James S.
- 03-13-21
Good overview of network dynamics
The author is a respected and highly-cited professor of experimental sociology and complex contagions at Penn (formerly at MIT). In this book he discusses, in a way that is very engaging most of the time, his and others' studies in network dynamics, e.g., social networks, biological networks, transportation networks, etc. He also describes interesting results from experiments designed to affect network dynamics in the most effective way.
The author makes no attempt at introducing, and then distilling into lay terms, the mathematical rigors I feel are necessary to make the study of network dynamics really pop. But this is still one of the better treatments on the subject I've come across.
The narrator was excellent! Not perfect, but excellent.
See also Sync, by Steve Strogatz, one of my overall favorites on this subject, which is highly underrated.
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3 people found this helpful
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- Oliver Kamakura
- 11-29-22
Shed new lights over the challenge of promotjng change
The author provides a wide perspective on change dynamics and challenges management dogmas on how to foster new behaviors. The 7 strategies for change are a “must” for business leaders willing to evolve their companies the right way!
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- G. Kormpas
- 02-05-23
An agent of change!
An inspiring volume for change taking into consideration the evolving world we live in. The power of social networks and how they drive change! A well recommended read!
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