Change
How to Make Big Things Happen
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Narrated by:
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James Fouhey
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By:
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Damon Centola
About this listen
How to create the change you want to see in the world using the paradigm-busting ideas in this "utterly fascinating" (Adam Grant) big-idea book.
Most of what we know about how ideas spread comes from best-selling authors who give us a compelling picture of a world, in which "influencers" are king, "sticky" ideas "go viral", and good behavior is "nudged" forward. The problem is that the world they describe is a world where information spreads, but beliefs and behaviors stay the same.
When it comes to lasting change in what we think or the way we live, the dynamics are different: beliefs and behaviors are not transmitted from person to person in the simple way that a virus is. The real story of social change is more complex. When we are exposed to a new idea, our social networks guide our responses in striking and surprising ways.
Drawing on deep-yet-accessible research and fascinating examples from the spread of coronavirus to the success of the Black Lives Matter movement, the failure of Google+, and the rise of political polarization, Change presents groundbreaking and paradigm-shifting new science for understanding what drives change, and how we can change the world around us.
©2021 Damon Centola (P)2021 Hachette AudioListeners also enjoyed...
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Critic reviews
"An utterly fascinating read that will challenge some of your core assumptions about how social change happens. As a leading sociologist and expert on social networks, Damon Centola reveals that if you want to change beliefs and behaviors, influencers are overrated and sticky ideas aren’t always enough - and he explains what really causes the rise of movements and the diffusion of innovations. It might be the most important book on the science of social influence since Cialdini's Influence.” (Adam Grant, New York Times best-selling author of Originals and Give and Take, and host of the TED podcast WorkLife)
“This remarkable book provides a powerful way to think about change. Damon Centola elegantly synthesizes the latest research from network science, sociology, and psychology into a critically important guide to effecting change in our individual lives, businesses, societies, and beyond.” (Jonah Berger, Wharton professor and best-selling author of The Catalyst and Contagious)
“In this moment of history when engrained norms and behaviors are being upended, Damon Centola, the scientist who reshaped our narrative about social change, helps us understand what sticks, and what passes, and how to use this knowledge to foster positive change. Change is a journey that highlights how social networks and norms, together, reshape our society." (Albert-László Barabási, author of The Formula)
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In December 2009, Google began customizing its search results for each user. Instead of giving you the most broadly popular result, Google now tries to predict what you are most likely to click on. According to MoveOn.org board president Eli Pariser, Google's change in policy is symptomatic of the most significant shift to take place on the Web in recent years: the rise of personalization.
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Now in the top 3 best books I've ever read
- By Brian Esserlieu on 05-26-11
By: Eli Pariser
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To Save Everything, Click Here
- The Folly of Technological Solutionism
- By: Evgeny Morozov
- Narrated by: Stephen Hoye
- Length: 15 hrs and 59 mins
- Unabridged
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Performance
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In the very near future, smart “technologies and big data” will allow us to make large-scale and sophisticated interventions in politics, culture, and everyday life. Technology will allow us to solve problems in highly original ways and create new incentives to get more people to do the right thing. But how will such “solutionism” affect our society, once deeply political, moral, and irresolvable dilemmas are recast as uncontroversial and easily manageable matters of technological efficiency?
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The about face shift in view I've been looking for
- By McKane on 03-18-15
By: Evgeny Morozov
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Too Big To Know
- Rethinking Knowledge Now That the Facts Aren't the Facts, Experts Are Everywhere, and the Smartest Person in the Room Is the Room
- By: David Weinberger
- Narrated by: Peter Johnson
- Length: 8 hrs and 2 mins
- Unabridged
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We used to know how to know. We got our answers from books or experts. We'd nail down the facts and move on. But in the Internet age, knowledge has moved onto networks. There's more knowledge than ever, of course, but it's different. Topics have no boundaries, and nobody agrees on anything.Yet this is the greatest time in history to be a knowledge seeker - if you know how.
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Good to know ...
- By John B. Fisher on 01-24-12
By: David Weinberger
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Imaginable
- How to See the Future Coming and Feel Ready for Anything - Even Things That Seem Impossible Today
- By: Jane McGonigal
- Narrated by: Jane McGonigal
- Length: 16 hrs and 31 mins
- Unabridged
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The COVID-19 pandemic, increasingly frequent climate disasters, a new war—events we might have called “unimaginable” or “unthinkable” in the past are now reality. Today it feels more challenging than ever to feel unafraid, hopeful, and equipped to face the future with optimism. How do we map out our lives when it seems impossible to predict what the world will be like next week, let alone next year or next decade? What we need now are strategies to help us recover our confidence and creativity in facing uncertain futures.
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Fabulous content, INSUFFERABLE narration!
- By Kelly on 05-24-22
By: Jane McGonigal
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Resilience
- Why Things Bounce Back
- By: Andrew Zolli, Ann Marie Healy
- Narrated by: Sean Runnette
- Length: 11 hrs and 8 mins
- Unabridged
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Katrina. Haiti. BP. Fukushima. The Great Recession. Those are just a few of the catastrophic disruptions the world has endured in recent years. As we try to respond to such crises, key questions arise: What causes one system to break under great stress and another to rebound? How much change can a complex system absorb while still retaining its purpose and function? What characteristics make it adaptive to change? Provocative and eye-opening, Resilience sheds light on the nature of change.
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Totally Misleading Title
- By Doug on 07-18-12
By: Andrew Zolli, and others
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Abundance
- The Future Is Better Than You Think
- By: Steven Kotler, Peter H. Diamandis
- Narrated by: Keith Sellon-Wright
- Length: 10 hrs and 19 mins
- Unabridged
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Space entrepreneur turned innovation pioneer Peter H. Diamandis and award-winning science writer Steven Kotler document how progress in artificial intelligence, robotics, digital manufacturing synthetic biology, and other exponentially growing technologies will enable us to make greater gains in the next two decades than we have in the previous 200 years.
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Perhaps multiply his time estimates by 10
- By Rick on 11-06-21
By: Steven Kotler, and others
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AI Superpowers
- China, Silicon Valley, and the New World Order
- By: Kai-Fu Lee
- Narrated by: Mikael Naramore
- Length: 9 hrs and 28 mins
- Unabridged
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In AI Superpowers, Kai-fu Lee argues powerfully that because of these unprecedented developments in AI, dramatic changes will be happening much sooner than many of us expected. Indeed, as the US-Sino AI competition begins to heat up, Lee urges the US and China to both accept and to embrace the great responsibilities that come with significant technological power.
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Compelled to listen at 2x speed
- By LEE on 09-26-18
By: Kai-Fu Lee
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Future Shock
- By: Alvin Toffler
- Narrated by: Peter Berkrot
- Length: 16 hrs and 51 mins
- Unabridged
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Future Shock is about the present. Future Shock is about what is happening today to people and groups who are overwhelmed by change. Change affects our products, communities, organizations - even our patterns of friendship and love. Future Shock vividly describes the emerging global civilization: tomorrow's family life, the rise of new businesses, subcultures, lifestyles, and human relationships - all of them temporary. It illuminates the world of tomorrow by exploding countless cliches about today.
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So Accurate
- By Peter Gracia on 03-31-19
By: Alvin Toffler
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Becoming Facebook
- The 10 Challenges That Defined the Company That's Disrupting the World
- By: Mike Hoefflinger
- Narrated by: Nicholas Techosky
- Length: 7 hrs and 45 mins
- Unabridged
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Facebook's founding is legend: In a Harvard dorm, wunderkind Mark Zuckerberg invented a new way to connect with friends...and the rest is history. But for the people who actually molded this great idea into a game-changing $300 billion company, the experience was far more tumultuous and uncertain than we might expect. Mike Hoefflinger was one of those Facebook insiders.
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mainly a tribute to the success of FB
- By Anonymous User on 10-07-18
By: Mike Hoefflinger
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Average is Over
- Powering America Beyond the Age of the Great Stagnation
- By: Tyler Cowen
- Narrated by: Andrew Garman
- Length: 8 hrs and 42 mins
- Unabridged
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The widening gap between rich and poor means dealing with one big, uncomfortable truth: If you're not at the top, you're at the bottom. The global labor market is changing radically thanks to growth at the high end and the low. About three quarters of the jobs created in the United States since the great recession pay only a bit more than minimum wage. Still, the United States has more millionaires and billionaires than any country ever, and we continue to mint them.
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Disappointing analysis of future
- By JKBart on 12-10-13
By: Tyler Cowen
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Disruptive Marketing
- What Growth Hackers, Data Punks, and Other Hybrid Thinkers Can Teach Us About Navigating the New Normal
- By: Geoffrey Colon
- Narrated by: Geoffrey Colon
- Length: 6 hrs and 14 mins
- Unabridged
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Overall
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Performance
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Now that 75 percent of screen time is spent on connected devices, digital strategies have moved front and center of most marketing plans. But what if that's not enough? What if most people ignore company messages? What if consumer engagement never goes further than the "like" button? A sobering reality is hitting marketers. Technology hasn't just reshaped mass media, it's altering behavior as well. And getting through to customers will take some radical rethinking.
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Needed. Valuable. Welcome contribution.
- By Oliver Nielsen on 04-26-17
By: Geoffrey Colon
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The Future of the Professions
- How Technology Will Transform the Work of Human Experts
- By: Richard Susskind, Daniel Susskind
- Narrated by: John Lee
- Length: 12 hrs and 39 mins
- Unabridged
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This book predicts the decline of today's professions and describes the people and systems that will replace them. In an Internet society, according to Richard Susskind and Daniel Susskind, we will neither need nor want doctors, teachers, accountants, architects, the clergy, consultants, lawyers, and many others to work as they did in the 20th century.
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I Hope It's Not All True
- By John on 05-01-16
By: Richard Susskind, and others
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Startup Rising
- The Entrepreneurial Revolution Remaking the Middle East
- By: Christopher M. Schroeder
- Narrated by: Christopher M. Schroeder
- Length: 7 hrs and 24 mins
- Unabridged
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Overall
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Performance
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Despite the world's elation at the Arab Spring, shockingly little has changed politically in the Middle East; even frontliners Egypt and Tunisia continue to suffer repression, fixed elections, and bombings, while Syria descends into civil war. But in the midst of it all, a quieter revolution has begun to emerge, one that might ultimately do more to change the face of the region: Entrepreneurship.
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Inspiring stories
- By Raafat Zaini on 02-13-15
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Important message w/a side of self-congratulation
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Stardust for the Saturnine
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Rambling saved by narrators.
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Important message w/a side of self-congratulation
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A moment came in Daniel Chidiac's life when he realized he wasn't living his truth. His work didn't fulfill him, his relationships hurt him, and he was making choices that didn't align with his true values. But he did have the ability to know his own purpose - a gift we all have - and thus his journey began. Daniel studied the lives of great achievers, sought guidance from spiritual leaders, and discovered the secrets for shaping one's own destiny.
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Perfect find at precise time in life
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So bad.
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Harold S. Kushner turns to the experience of Moses to find the requisite lessons of strength and faith. Moses towers over all others in the Old Testament; he is the man on the mountaintop to whom God speaks with unparalleled intimacy, and he leads his people out of bondage. But he is also deeply human, someone whose soaring triumphs are offset by frustration and longing; his people ignore his teachings, he is denied entrance to the Promised Land, his family suffers. But he overcomes.
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Stardust for the Saturnine
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From the moment powerful men started falling to the #MeToo movement, the lamentations began: This is feminism gone too far, this is injustice, this is a witch hunt. In The Witches Are Coming, firebrand author of the New York Times best-selling memoir and now critically acclaimed Hulu TV series Shrill Lindy West turns that refrain on its head. You think this is a witch hunt? Fine. You've got one.
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Starts strong then wanders
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This Too Shall Last
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This Too Shall Last offers an antidote to our cultural idolatry of effort and ease. Through personal story and insights from neuroscience and theology, Ramsey invites us to let our tears become lenses of the wonder that before God ever rescues us, he stands in solidarity with us. We are all mid-story in circumstances we did not choose, wondering when our hard things will end and where grace will come if they don’t. We don't need to make suffering a before-and-after story.
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Refreshingly honest message about pain and suffering
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Love People, Use Things
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Imagine a life with less: less stuff, less clutter, less stress and debt and discontent - a life with fewer distractions. Now, imagine a life with more: more time, more meaningful relationships, more growth and contribution and contentment - a life of passion, unencumbered by the trappings of the chaotic world around you. What you’re imagining is an intentional life. And to get there, you’ll have to let go of some clutter that’s in the way.
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Everything I've been looking for.
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The Experience Mindset
- Changing the Way You Think About Growth
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In the war for customer acquisition, businesses invest millions of dollars to improve customer experience. They deliver packages faster, churn out new products, and endlessly revamp their UI, often putting greater strain on employees for diminishing returns. According to Tiffani Bova, this siloed focus on customer experience – without considering the impact on your staff—actually hinders growth in the long run. The most successful companies adopt an Experience Mindset that strengthens both employee experience (EX) and customer experience (CX) at the same time.
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Everything needed w/case stories w/o unnecessary fluff
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Off with Her Head
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Refreshing perspective
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Win Your Inner Battles
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Do you want to change your career? Start a business? Stop losing sleep over a deadline? End your relationship? Or maybe, just live a fulfilling life? Everyone has goals and ambitions in life. But we often don't pursue our inner desires because of one thing: fear and a lack of self-confidence. In Win Your Inner Battles, I will show you how to destroy fear and live your life with a sense of purpose.
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Thank you
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The Creative Curve
- How to Develop the Right Idea, at the Right Time
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We have been spoon-fed the notion that creativity is the province of genius - of those favored, brilliant few whose moments of insight arrive in unpredictable flashes of divine inspiration. And if we are not geniuses, we might as well pack it in and give up. Either we have that gift, or we don’t. But Allen Gannett shows that simply isn’t true. Recent research has shown that there is a predictable science behind achieving commercial success in any creative endeavor, from writing a popular novel to starting up a successful company to creating an effective marketing campaign.
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This is a very, very good book.
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Super Thinking
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The world's greatest problem-solvers, forecasters, and decision-makers all rely on a set of frameworks and shortcuts that help them cut through complexity and separate good ideas from bad ones. They're called mental models, and you can find them in dense textbooks on psychology, physics, economics, and more. Or, you can just listen to Super Thinking, a fun, illustrated guide to every mental model you could possibly need.
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Author falls in the same mental traps he talks...
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Extra Life
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In 1920, at the end of the last major pandemic, global life expectancy was just over 40 years. Today, in many parts of the world, human beings can expect to live more than 80 years. As a species, we have doubled our life expectancy in just one century. There are few measures of human progress more astonishing than this increased longevity.
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Thought provoking
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The Sum of Us
- What Racism Costs Everyone and How We Can Prosper Together
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Heather McGhee’s specialty is the American economy—and the mystery of why it so often fails the American public. From the financial crisis of 2008 to rising student debt to collapsing public infrastructure, she found a root problem: racism in our politics and policymaking. But not just in the most obvious indignities for people of color. Racism has costs for white people, too. It is the common denominator of our most vexing public problems, the core dysfunction of our democracy and constitutive of the spiritual and moral crises that grip us all.
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Good book but Recording tech is poor. Glitches
- By Jeannepup on 02-25-21
By: Heather McGhee
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White Rage
- The Unspoken Truth of Our Racial Divide
- By: Carol Anderson
- Narrated by: Pamela Gibson
- Length: 6 hrs and 5 mins
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As Ferguson, Missouri, erupted in August 2014 and media commentators across the ideological spectrum referred to the angry response of African Americans as 'Black rage', historian Carol Anderson wrote a remarkable op-ed in the Washington Post showing that this was, instead, 'white rage at work. With so much attention on the flames,' she wrote, 'everyone had ignored the kindling.'
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Good History, Was Hoping For More Insight
- By Mike on 09-08-16
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How to Change
- The Science of Getting from Where You Are to Where You Want to Be
- By: Katy Milkman, Angela Duckworth - foreword
- Narrated by: Katy Milkman, Angela Duckworth
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- Unabridged
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Overall
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Performance
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Story
Change comes most readily when you understand what's standing between you and success and tailor your solution to that roadblock. If you want to work out more but find exercise difficult and boring, downloading a goal-setting app probably won't help. But what if, instead, you transformed your workouts so they became a source of pleasure instead of a chore? Turning an uphill battle into a downhill one is the key to success.
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Finally, actionable steps
- By lisa on 05-05-21
By: Katy Milkman, and others
What listeners say about Change
Average customer ratingsReviews - Please select the tabs below to change the source of reviews.
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- JWinther
- 01-26-21
Destined to be a classic
I’m already planning to revisit several of the excellent chapters in this book. It really deserves better than a five star rating!
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- ofer
- 03-23-21
A very very important book
A must read for anyone looking to improve it’s leadership capabilities and function of the team
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- Joseph Chick
- 03-01-23
Great concepts well explained
Overall really great concepts and ideas, and explained using applicable and a wide array of examples. The ideas are applicable to business and can be implemented relatively quickly.
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- Jorge Reyna
- 04-15-23
Mind-opening
The findings of Mr. Centola could not be more timely. His insights are already proving valuable in my work. This one is going in the favorites list both here in Audible and my physical bookshelf, where a highlighted, underlined and dog-eared copy now resides. Can’t recommend it enough if you’re looking for insights into how to enact real social change.
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- Anonymous User
- 02-22-21
Great insights & easy 'read'
Did you love Malcolm Gladwell's Tipping Point? Then you'll like this one a lot too! It's non-overlapping, timely, and includes a fair amount of examples from the Life Sciences. An excellent, enjoyable, and educational read!
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4 people found this helpful
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- Dave B
- 08-19-21
Complex Contagion
The book does a great job at explaining it's point but it is so overly complex that it is hard to follow
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4 people found this helpful
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- Johnny Winchester
- 10-13-21
Change Happens
it was a good book easy to listen to the narrator did a good job.
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- James S.
- 03-13-21
Good overview of network dynamics
The author is a respected and highly-cited professor of experimental sociology and complex contagions at Penn (formerly at MIT). In this book he discusses, in a way that is very engaging most of the time, his and others' studies in network dynamics, e.g., social networks, biological networks, transportation networks, etc. He also describes interesting results from experiments designed to affect network dynamics in the most effective way.
The author makes no attempt at introducing, and then distilling into lay terms, the mathematical rigors I feel are necessary to make the study of network dynamics really pop. But this is still one of the better treatments on the subject I've come across.
The narrator was excellent! Not perfect, but excellent.
See also Sync, by Steve Strogatz, one of my overall favorites on this subject, which is highly underrated.
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3 people found this helpful
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- Oliver Kamakura
- 11-29-22
Shed new lights over the challenge of promotjng change
The author provides a wide perspective on change dynamics and challenges management dogmas on how to foster new behaviors. The 7 strategies for change are a “must” for business leaders willing to evolve their companies the right way!
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- G. Kormpas
- 02-05-23
An agent of change!
An inspiring volume for change taking into consideration the evolving world we live in. The power of social networks and how they drive change! A well recommended read!
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