Gustave Le Bon was an unorthodox thinker, a widely traveled man, and a true genius in the field of sociology. His understanding of group psychology is utilized by modern experts in the field and is illustrated superbly with this investigation of revolutions and the psychology that motivates them. Le Bon has been studied deeply by a number of influential world leaders, some famous and some infamous. These leaders include Theodore Roosevelt, Benito Mussolini, Vladimir Lenin, and Adolf Hitler, to name just a few of the most well-known.

Gustave Le Bon was a French polymath whose areas of interest included anthropology, psychology, sociology, medicine, invention, and physics. He is best known for his 1895 work The Crowd: A Study of the Popular Mind, which is considered one of the seminal works of crowd psychology. Other than the cover suggests, this book does not deal with the Russian Revolution, but revolutions and their pre-conditions in general. Le Bon who grew up in France during the revolutionary wave that was pravelent in Europe in the mid 19th century uses in this book the French Revolution as his study case.

Crystallizing Public Opinion by Edward Bernays, published in 1923, is one of the earliest books to set out the practice and principles of public relations. The author sees the public relations practitioner as someone who creates a useful symbolic linkage among the masses. Quoting theorists like Walter Lippmann and Wilfred Trotter, Bernays provides numerous examples from his own career. He states that individuals rarely keep logical order among the judgments and opinions in their mind, and that they ought to be approached by a means beyond the rational.

From one of the greatest French philosophers of the 20th century comes a seminal study and critique of propaganda. Taking not only a psychological approach but a sociological approach as well, Jacques Ellul outlines the taxonomy for propaganda and, ultimately, its destructive nature towards democracy. Drawing from his own experiences fighting for the French resistance against the Vichy regime, Ellul offers a unique insight into the propaganda machine.

Broken Money explores the history of money through the lens of technology. Politics can affect things temporarily and locally, but technology is what drives things forward globally and permanently. The book's goal is for the listener to walk away with a deep understanding of money and monetary history, both in terms of theoretical foundations and in terms of practical implications.

Since 1933, when a completely drugged and trial-conditioned human wreck confessed to having started the Reichstag fire in Berlin, Dr. Joost A. M. Meerloo has studied the methods by which systematic mental pressure brings people to abject submission, and by which totalitarians imprint their subjective "truth" onto their victims' minds. And in The Rape of the Mind, he goes far beyond the direct military implications of mental torture to describing how our own culture unobtrusively shows symptoms of pressurizing people's minds.

A groundbreaking dive into the role psychedelics have played in the origins of Western civilization, and the real-life quest for the Holy Grail that could shake the Church to its foundations.

Totalitarianism is not a coincidence and does not form in a vacuum. It arises from a collective psychosis that has followed a predictable script throughout history. In The Psychology of Totalitarianism, world-renowned Professor of Clinical Psychology Mattias Desmet deconstructs the societal conditions that allow this collective psychosis to take hold. By looking at our current situation and identifying the phenomenon of “mass formation”—a type of collective hypnosis—he clearly illustrates how close we are to surrendering to totalitarian regimes.

A seminal and controversial figure in the history of political thought and public relations, Edward Bernays pioneered the scientific technique of shaping and manipulating public opinion, which he famously dubbed the "engineering of consent". During World War I, he was an integral part of the US Committee on Public Information, or CPI, a powerful propaganda apparatus that was mobilized to package, advertise, and sell the war to the American people as one that would "Make the World Safe for Democracy".

Hailed by the New York Times Book Review as "the best book there is about the stock market," this timeless classic by the creator and host of the Emmy Award-winning TV show Adam Smith's Money World is still relevant more than 40 years later.

Since the beginning of recorded history, humans have longed to find the answers to these most fundamental questions. One Truth, One Law has the answers channeled directly from God/universal mind. Everything in our universe is defined by one truth. One truth is the difference between understanding everything or knowing nothing. It’s the difference between being whole or feeling lost. If you have the courage to set aside what you think you know, this book has the answers you’ve never quite been able to grasp.

To understand world politics, you need to understand how states think. Are states rational? Much of international relations theory assumes that they are. But many scholars believe that political leaders rarely act rationally. The issue is crucial for both the study and practice of international politics. John J. Mearsheimer and Sebastian Rosato argue that rational decisions in international politics rest on credible theories about how the world works and emerge from deliberative decision‑making processes.

Lucid dreaming and astral projection are two centuries-old techniques that allow you to live incredible experiences out of the physical plane and your physical body. With this bundle, you’ll quickly become an able practitioner, even if you’re a total beginner or never succeeded before.

Inspired by Charles Mackay's 19th-century classic Memoirs of Extraordinary Popular Delusions and the Madness of Crowds, Bernstein engages with mass delusion with the same curiosity and passion, but armed with the latest scientific research that explains the biological, evolutionary, and psychosocial roots of human irrationality.

Once in Golconda is a dramatic chronicle of the breathtaking rise, devastating fall, and painstaking rebirth of Wall Street in the years between the wars. Focusing on the lives and fortunes of some of the era's most memorable traders, bankers, boosters, and frauds, John Brooks brings to vivid life all the ruthlessness, greed, and reckless euphoria of the '20s bull market, the desperation of the days leading up to the crash of '29, and the bitterness of the years that followed.

What happens to individuals when they become part of a crowd? How can it be explained that intelligent human beings commit unspeakable cruelties once they have become one with an anonymous mass of people? Le Bon's analysis dates back to 1895 - however, the razor-sharp analysis of human behavior is still valid today.

In The Crowd - A Study of the Popular Mind, social theorist Gustave Le Bon gives historical insight into the political thinking of his era while offering timeless social commentary. Le Bon challenges the listener to contemplate how individual ideas change - often to a destructive end - when employed in a setting of groupthink. As technology and communications innovations make group formation easy and accessible for better or for worse, this book's message is certainly one that will not be lost in the crowd.

First published in 1895, The Crowd: A Study of the Popular Mind remains one of the most influential works on mass psychology and the behavior of crowds. Gustave Le Bon’s groundbreaking analysis explores how individuals, when part of a crowd, surrender their rationality and adopt a collective mindset driven by emotion, impulse, and unconscious influence.

Gustave Le Bon was a French polymath whose areas of interest included anthropology, psychology, sociology, medicine, invention, and physics. He is best known for his 1895 work The Crowd: A Study of the Popular Mind, which is considered one of the seminal works of crowd psychology. Other than the cover suggests, this book does not deal with the Russian Revolution, but revolutions and their pre-conditions in general. Le Bon who grew up in France during the revolutionary wave that was pravelent in Europe in the mid 19th century uses in this book the French Revolution as his study case.

Gustave Le Bon was an unorthodox thinker, a widely traveled man, and a true genius in the field of sociology. His understanding of group psychology is utilized by modern experts in the field and is illustrated superbly with this investigation of revolutions and the psychology that motivates them. Le Bon has been studied deeply by a number of influential world leaders, some famous and some infamous. These leaders include Theodore Roosevelt, Benito Mussolini, Vladimir Lenin, and Adolf Hitler, to name just a few of the most well-known.

A stevedore on the San Francisco docks in the 1940s, Eric Hoffer wrote philosophical treatises in his spare time while living in the railroad yards. The True Believer—the first and most famous of his books—was made into a bestseller when President Eisenhower cited it during one of the earliest television press conferences.

Charles-Marie Gustave Le Bon (1841 - 1931) was a French polymath who wrote on anthropology, psychology, sociology, medicine, and physics. He is best known for his 1895 work The Crowd: A Study of the Popular Mind’, which is considered a seminal work of crowd psychology. In the book, Le Bon identifies the primary characteristics of crowd psychology as impulsiveness, irritability, incapacity to reason, the absence of critical judgement, and the exaggeration of feelings.

From one of the greatest French philosophers of the 20th century comes a seminal study and critique of propaganda. Taking not only a psychological approach but a sociological approach as well, Jacques Ellul outlines the taxonomy for propaganda and, ultimately, its destructive nature towards democracy. Drawing from his own experiences fighting for the French resistance against the Vichy regime, Ellul offers a unique insight into the propaganda machine.

The Crowd: A Study of the Popular Mind, first published in 1895, is a classic psychology text that is both thorough and easy to understand. It is considered seminal work in the study of crowd psychology. In it, Le Bon covers many aspects of crowd psychology and writes that crowd psychology exhibits "impulsiveness, irritability, incapacity to reason".

Totalitarianism is not a coincidence and does not form in a vacuum. It arises from a collective psychosis that has followed a predictable script throughout history. In The Psychology of Totalitarianism, world-renowned Professor of Clinical Psychology Mattias Desmet deconstructs the societal conditions that allow this collective psychosis to take hold. By looking at our current situation and identifying the phenomenon of “mass formation”—a type of collective hypnosis—he clearly illustrates how close we are to surrendering to totalitarian regimes.

After receiving a doctorate in medicine, Le Bon travelled in Europe, North Africa, and Asia and wrote several books on anthropology and archaeology. His interests later shifted to natural science and social psychology. Gustave Le Bon is best known for his seminal work Crowd Psychology where he describes the psychological effects in various group settings. In Psychology of Peoples written in 1894 he utilizes his anthropological knowledge and cross-references it with social psychology.

From his perspective in Renaissance Italy, Machiavelli's aim in this classic work was to resolve conflict with the ruling prince, Lorenzo de Medici. Machiavelli based his insights on the way people really are rather than an ideal of how they should be. This is the world's most famous master plan for seizing and holding power. Astonishing in its candor The Prince even today remains a disturbingly realistic and prophetic work on what it takes to be a prince, a king, or a president.

Exploring the sometimes hilarious, sometimes devastating impact of crowd behavior and trading trickery on the financial markets, this book brilliantly combines two all-time investment classics. Extraordinary Popular Delusions and Confusión de Confusiones take us from Tulipmania in 1634-when tulips actually traded at a higher price than gold - to the South Sea "bubble" of 1720, and beyond. Securities analyst and author Martin Fridson guides you on a quirky, entertaining, and intriguing journey back through time.

With unequaled insight and brio, David Brooks, the New York Times columnist and bestselling author of Bobos in Paradise, has long explored and explained the way we live. Now, with the intellectual curiosity and emotional wisdom that make his columns among the most read in the nation, Brooks turns to the building blocks of human flourishing in a multilayered, profoundly illuminating work grounded in everyday life.

You may not know Edward Bernays, but Edward Bernays knows you. His 1923 classic Crystallizing Public Opinion set down the principles that corporations and government have used to influence and manipulate public attitudes over the past century, and the mass media continues that practice today. This seminal work on how public opinion is created and shaped, offers a glimpse into the world of propaganda and advertising.