Gustave Le Bon was an unorthodox thinker, a widely traveled man, and a true genius in the field of sociology. His understanding of group psychology is utilized by modern experts in the field and is illustrated superbly with this investigation of revolutions and the psychology that motivates them. Le Bon has been studied deeply by a number of influential world leaders, some famous and some infamous. These leaders include Theodore Roosevelt, Benito Mussolini, Vladimir Lenin, and Adolf Hitler, to name just a few of the most well-known.

Gustave Le Bon was a French polymath whose areas of interest included anthropology, psychology, sociology, medicine, invention, and physics. He is best known for his 1895 work The Crowd: A Study of the Popular Mind, which is considered one of the seminal works of crowd psychology. Other than the cover suggests, this book does not deal with the Russian Revolution, but revolutions and their pre-conditions in general. Le Bon who grew up in France during the revolutionary wave that was pravelent in Europe in the mid 19th century uses in this book the French Revolution as his study case.

Crystallizing Public Opinion by Edward Bernays, published in 1923, is one of the earliest books to set out the practice and principles of public relations. The author sees the public relations practitioner as someone who creates a useful symbolic linkage among the masses. Quoting theorists like Walter Lippmann and Wilfred Trotter, Bernays provides numerous examples from his own career. He states that individuals rarely keep logical order among the judgments and opinions in their mind, and that they ought to be approached by a means beyond the rational.

In this classic of political and social psychology, Joost Meerloo attempts to account for the mechanisms of mind that have made the brainwashing techniques of totalitarian states so historically successful. His frightening conclusion, that "hardly anyone can resist," appeals to mechanisms undergirding human thought, many of which are not obviously available to individuals.

From one of the greatest French philosophers of the 20th century comes a seminal study and critique of propaganda. Taking not only a psychological approach but a sociological approach as well, Jacques Ellul outlines the taxonomy for propaganda and, ultimately, its destructive nature towards democracy. Drawing from his own experiences fighting for the French resistance against the Vichy regime, Ellul offers a unique insight into the propaganda machine.

A hundred-thousand investors have turned to this best-selling guide for mastering successful trading by Dr. Alexander Elder, a professional trader, a world-classs expert in technical analysis, and a practicing psychiatrist. He believes that successful trading is based on three M's: Mind, Method, and Money. Trading for a Living helps discipline your Mind, shows you the Methods for trading the markets, and show you have to manage Money in your trading accounts.

Since 1933, when a completely drugged and trial-conditioned human wreck confessed to having started the Reichstag fire in Berlin, Dr. Joost A. M. Meerloo has studied the methods by which systematic mental pressure brings people to abject submission, and by which totalitarians imprint their subjective "truth" onto their victims' minds. And in The Rape of the Mind, he goes far beyond the direct military implications of mental torture to describing how our own culture unobtrusively shows symptoms of pressurizing people's minds.

Totalitarianism is not a coincidence and does not form in a vacuum. It arises from a collective psychosis that has followed a predictable script throughout history. In The Psychology of Totalitarianism, world-renowned Professor of Clinical Psychology Mattias Desmet deconstructs the societal conditions that allow this collective psychosis to take hold. By looking at our current situation and identifying the phenomenon of “mass formation”—a type of collective hypnosis—he clearly illustrates how close we are to surrendering to totalitarian regimes.

A seminal and controversial figure in the history of political thought and public relations, Edward Bernays pioneered the scientific technique of shaping and manipulating public opinion, which he famously dubbed the "engineering of consent". During World War I, he was an integral part of the US Committee on Public Information, or CPI, a powerful propaganda apparatus that was mobilized to package, advertise, and sell the war to the American people as one that would "Make the World Safe for Democracy".

In The Madness of Crowds Douglas Murray investigates the dangers of ‘woke’ culture and the rise of identity politics. In lively, razor-sharp prose he examines the most controversial issues of our moment: sexuality, gender, technology and race, with interludes on the Marxist foundations of ‘wokeness’, the impact of tech and how, in an increasingly online culture, we must relearn the ability to forgive.

This classic, definitive account of totalitarianism traces the emergence of modern racism as an "ideological weapon for imperialism", beginning with the rise of anti-Semitism in Europe in the 19th century and continuing through the New Imperialism period from 1884 to World War I.

In this fascinating book, investigative reporter Yasha Levine uncovers the secret origins of the Internet, tracing it back to a Pentagon counterinsurgency surveillance project. With deep research, skilled storytelling, and provocative arguments, Surveillance Valley will change the way you think about the news - and the device on which you read it.

In Super Bowl XLIX, Seahawks coach Pete Carroll made one of the most controversial calls in football history: With 26 seconds remaining, and trailing by four at the Patriots' one-yard line, he called for a pass instead of a handing off to his star running back. The pass was intercepted, and the Seahawks lost. Critics called it the dumbest play in history. But was the call really that bad? Or did Carroll actually make a great move that was ruined by bad luck? Even the best decision doesn't yield the best outcome every time.

To understand world politics, you need to understand how states think. Are states rational? Much of international relations theory assumes that they are. But many scholars believe that political leaders rarely act rationally. The issue is crucial for both the study and practice of international politics. John J. Mearsheimer and Sebastian Rosato argue that rational decisions in international politics rest on credible theories about how the world works and emerge from deliberative decision‑making processes.

Inspired by Charles Mackay's 19th-century classic Memoirs of Extraordinary Popular Delusions and the Madness of Crowds, Bernstein engages with mass delusion with the same curiosity and passion, but armed with the latest scientific research that explains the biological, evolutionary, and psychosocial roots of human irrationality.

Hannah Arendt's penetrating observations on the modern world, based on a profound knowledge of the past, have been fundamental to our understanding of our political landscape. On Revolution is her classic exploration of a phenomenon that has reshaped the globe. From the 18th-century rebellions in America and France to the explosive changes of the 20th century, Arendt traces the changing face of revolution and its relationship to war while underscoring the crucial role such events will play in the future.

In 1831, Alexis de Tocqueville, a young French aristocrat and civil servant, made a nine-month journey through the eastern United States. The result was Democracy in America, a monumental study of the strengths and weaknesses of the nation’s evolving politics. His insightful work has become one of the most influential political texts ever written on America.

Alexis de Tocqueville's renowned analysis of American democracy still has relevance today. In 1831 de Tocqueville was sent to America by the French government to study the U.S. penal system, but his real aim was to observe a democratic republic firsthand to see if such an entity could function with dignity and humanity. His travels, which took him to the cities of the Northeast, to the frontier and the Great Lakes, down the Mississippi and through the South, showed him a great deal about the United States. In 1834, he wrote Democracy in America, in which he examines the advantages and pitfalls of democracy, the conditions and conflicts among the races, and the movements that grip the country.

On Liberty is a book by John Stuart Mill, one of the most celebrated philosophers on the subject of leadership and governing ideals. The book focuses on Mill's philosophy on utilitarianism which is one of his defining principles. The principles of the book are focused on developing a relationship between the ruling authority and liberty.

Hannah Arendt's insightful observations of the modern world, based on a profound knowledge of the past, constitute an impassioned contribution to political philosophy. In Between Past and Future, Arendt describes the perplexing crises modern society faces as a result of the loss of meaning of the traditional key words of politics: justice, reason, responsibility, virtue, and glory. Through a series of eight exercises, she shows how we can redistill the vital essence of these concepts and use them to regain a frame of reference for the future.

"Anarchy" (1907) is a political classic written by famous anarchist Errico Malatesta. "Anarchy is a word which comes from the Greek, and signifies, strictly speaking, without government: the state of a people without any constituted authority. Before such an organization had begun to be considered possible and desirable by a whole class of thinkers, so as to be taken as the aim of a party (which party has now become one of the most important factors in modern social warfare)."

One of our most renowned and brilliant historians takes a fresh look at the revolutionary intellectual movement that laid the foundation for the modern world. Liberty and equality. Human rights. Freedom of thought and expression. Belief in reason and progress. The value of scientific inquiry. These are just some of the ideas that were conceived and developed during the Enlightenment, and which changed forever the intellectual landscape of the Western world.

Durant lucidly describes the philosophical systems of such world-famous “monarchs of the mind” as Plato, Aristotle, Francis Bacon, Spinoza, Kant, Voltaire, and Nietzsche. Along with their ideas, he offers their flesh-and-blood biographies, placing their thoughts within their own time and place and elucidating their influence on our modern intellectual heritage. This book is packed with wisdom and wit.

This magisterial history - sure to become the definitive work on the subject - recasts the Enlightenment as a period not solely consumed with rationale and reason, but rather as a pursuit of practical means to achieve greater human happiness.

'The two foes of human happiness are pain and boredom.' Arthur Schopenhauer (1788-1860) was one of the most influential philosophers of the 19th century because his humanistic, atheistic, if pessimistic views chimed with a new secularism that was emerging from a Western society dominated by religion. Despite his rather forbidding image (and a few outdated views), he is one of the most approachable German philosophers, and this is certainly evident in these two key works, The Wisdom of Life and Counsels and Maxims.

From one of the greatest French philosophers of the 20th century comes a seminal study and critique of propaganda. Taking not only a psychological approach but a sociological approach as well, Jacques Ellul outlines the taxonomy for propaganda and, ultimately, its destructive nature towards democracy. Drawing from his own experiences fighting for the French resistance against the Vichy regime, Ellul offers a unique insight into the propaganda machine.

Jacques Ellul’s The Technological Society has become a classic in its field, laying the groundwork for all other studies of technology and society that have followed. Ellul offers a penetrating analysis of our technological civilization, showing how technology - which began innocuously enough as a servant of humankind - threatens to overthrow humanity itself in its ongoing creation of an environment that meets its own ends. No conversation about the dangers of technology and its unavoidable effects on society can begin without a careful listening of this book.

Russell Kirk has ingeniously combined into a living whole the private Burke and the public Burke. He gives us a fresh assessment of Burke, a statesman enjoying even greater influence today than in his own time. He lucidly unfolds Burke's philosophy, showing how it revealed itself in concrete historical situations in the 18th century and how Burke, through his philosophy, "speaks to our age".

This Thomas Paine Classic Collection contains three of Thomas Paine's most notable books: Common Sense, The Age of Reason, and The Rights of Man. Born during the Age of Enlightenment and one of America’s Founding Fathers, Thomas Paine wrote incredible works that continue to resonate with people in the modern world. Inside this collection, you’ll find some of Thomas Paine’s most famous and influential works, from his arguments against the Church to the nature of government and revolution.

In On the Genealogy of Morals, subtitled "A Polemic", Nietzsche furthers his pursuit of a clarity that is less tainted by imposed prejudices. He looks at the way attitudes towards 'morality' evolved and the way congenital ideas of morality were heavily colored by the Judaic and Christian traditions.

The Crowd: A Study of the Popular Mind is a seminal work on crowd psychology by Gustave Le Bon (1841-1931), a French social psychologist. He observes that a crowd forms when an influential idea unites a number of individuals and prompts them to act towards a common goal. In a crowd, the conscious personality of the individual is submerged and dominated by the collective mind. Furthermore, every sentiment becomes contagious to a degree that individuals readily sacrifice their personal interest to the collective.

Crystallizing Public Opinion by Edward Bernays, published in 1923, is one of the earliest books to set out the practice and principles of public relations. The author sees the public relations practitioner as someone who creates a useful symbolic linkage among the masses. Quoting theorists like Walter Lippmann and Wilfred Trotter, Bernays provides numerous examples from his own career. He states that individuals rarely keep logical order among the judgments and opinions in their mind, and that they ought to be approached by a means beyond the rational.

Gustave Le Bon was a French polymath whose areas of interest included anthropology, psychology, sociology, medicine, invention, and physics. He is best known for his 1895 work The Crowd: A Study of the Popular Mind, which is considered one of the seminal works of crowd psychology. Other than the cover suggests, this book does not deal with the Russian Revolution, but revolutions and their pre-conditions in general. Le Bon who grew up in France during the revolutionary wave that was pravelent in Europe in the mid 19th century uses in this book the French Revolution as his study case.

A stevedore on the San Francisco docks in the 1940s, Eric Hoffer wrote philosophical treatises in his spare time while living in the railroad yards. The True Believer—the first and most famous of his books—was made into a bestseller when President Eisenhower cited it during one of the earliest television press conferences.

In The Crowd - A Study of the Popular Mind, social theorist Gustave Le Bon gives historical insight into the political thinking of his era while offering timeless social commentary. Le Bon challenges the listener to contemplate how individual ideas change - often to a destructive end - when employed in a setting of groupthink. As technology and communications innovations make group formation easy and accessible for better or for worse, this book's message is certainly one that will not be lost in the crowd.