The Crowd: A Study of the Popular Mind is a seminal work on crowd psychology by Gustave Le Bon (1841-1931), a French social psychologist. He observes that a crowd forms when an influential idea unites a number of individuals and prompts them to act towards a common goal. In a crowd, the conscious personality of the individual is submerged and dominated by the collective mind. Furthermore, every sentiment becomes contagious to a degree that individuals readily sacrifice their personal interest to the collective.

The quest for social justice is a powerful crusade of our time, with an appeal to many different people, for many different reasons. But those who use the same words do not always present the same meanings. Clarifying those meanings is the first step toward finding out what we agree on and disagree on. From there, it is largely a question of what the facts are. Social Justice Fallacies reveals how many things that are thought to be true simply cannot stand up to documented facts, which are often the opposite of what is widely believed.

Xi Van Fleet lived through the horrors of the Chinese Cultural Revolution as a schoolgirl. Forced to the countryside with other young Chinese for re-education after high school, she later escaped communism and found freedom and new a life in America. But more than 30 years later, Xi disturbingly sees signs of the same Cultural Marxism that ravaged her birth country of China threatening to destroy the America she now calls home.

In the 1960s, Mao launched China’s Cultural Revolution. Cities grew overcrowded. Technocrats demanded progress from above. Anyone opposed was sent to be “re-educated.” China’s revolution was bloody, fast, and a failure, but what if America started a revolution at the same time, based on the same bad ideas, and it’s just been slower, calmer, and more effective?

Cancel culture is a new phenomenon, and The Canceling of the American Mind is the first book to codify it and survey its effects, including hard data and research on what cancel culture is and how it works, along with hundreds of new examples showing the left and right both working to silence their enemies.

Inspired by her research for the hit podcast Ultra, Rachel Maddow charts the rise of a wild American strain of authoritarianism that has been alive on the far-right edge of our politics for the better part of a century. Before and even after our troops had begun fighting abroad in World War II, a clandestine network flooded the country with disinformation aimed at sapping the strength of the U.S. war effort and persuading Americans that our natural alliance was with the Axis, not against it.

Ever since a childhood visit to Washington, DC, Cassidy Hutchinson aspired to serve her country in government. Raised in a working-class family with a military background, she was the first in her immediate family to graduate from college. Despite having no ties to Washington, Hutchinson landed a vital position at the center of the Trump White House.

For much of history, societies have violently oppressed ethnic, religious, and sexual minorities. It is no surprise that many who passionately believe in social justice came to believe that members of marginalized groups need to take pride in their identity to resist injustice.

Thomas Sowell takes aim at a range of legal, social, racial, educational, and economic issues in this latest collection of his controversial, never boring, always thought-provoking essays. From "gun control myths" to "mealy mouth media" to "free lunch medicine," Sowell gets to the heart of the matters we all care about with his characteristically unsparing candor.

A good book may have the power to change the way we see the world, but a great book actually becomes part of our daily consciousness, pervading our thinking to the point that we take it for granted, and we forget how provocative and challenging its ideas once were - and still are. The Structure of Scientific Revolutions is that kind of book.

Twenty-five years ago, Neil Howe and the late William Strauss dazzled the world with a provocative new theory of American history. Looking back at the last 500 years, they’d uncovered a distinct pattern: modern history moves in cycles, each one lasting roughly 80 to 100 years, the length of a long human life, with each cycle composed of four eras—or “turnings”—that always arrive in the same order and each last about 25 years. The last of these eras—the fourth turning—was always the most perilous, a period of civic upheaval and national mobilization.

lf a man cannot stand freedom, he will probably turn fascist. This, in the fewest possible words, is the essential argument in this modem classic, Escape from Freedom. The author, Erich Fromm, is a distinguished psychologist, late of Berlin and Heidelberg, now of New York City.

Peter Turchin, one of the most interesting social scientists of our age, has infused the study of history with approaches and insights from other fields for more than a quarter century. End Times is the culmination of his work to understand what causes political communities to cohere and what causes them to fall apart, as applied to the current turmoil within the United States.

Forged during the tumultuous but triumphant postwar years when America came of age as a world power, The Irony of American History is more relevant now than ever before. Cited by politicians as diverse as Hillary Clinton and John McCain, Niebuhr's masterpiece on the incongruity between personal ideals and political reality is both an indictment of American moral complacency and a warning against the arrogance of virtue.

Totalitarianism is not a coincidence and does not form in a vacuum. It arises from a collective psychosis that has followed a predictable script throughout history. In The Psychology of Totalitarianism, world-renowned Professor of Clinical Psychology Mattias Desmet deconstructs the societal conditions that allow this collective psychosis to take hold. By looking at our current situation and identifying the phenomenon of “mass formation”—a type of collective hypnosis—he clearly illustrates how close we are to surrendering to totalitarian regimes.

First published in 1957, The Secret Lore of Magic contains within it a series of major source books of magical arts. Many of them translated into English for the first time, these works are annotated. The book’s title in itself signaled the fact that the bulk of material in this bibliographical study had never been published openly before.

After finding herself the subject of a powerful psychic attack in the 1930s, famed British occultist Dion Fortune wrote this detailed instruction manual on protecting oneself from paranormal attack. This classic psychic self-defense guide explains how to understand the signs of a psychic attack, vampirism, hauntings, and methods of defense.

One of the most remarkable historical works of the 19th century came from the pen of French historian Numa Denis Fustel de Coulanges, a native of Paris. This amazing analysis of family and religious life among the ancient Greeks and Romans is the key to understanding ancient Mediterranean civilizations. The story begins in the misty period of the Bronze Age as the Indo-Europeans began to filter down into the Italian and Greek peninsulas. They brought with them a patriarchy that was based on ancestor worship and the veneration of hearth gods.

This classic work of political theory and practice offers an account of the modern Machiavellians, a remarkable group who have been influential in Europe and practically unknown in the United States. The book devotes a long section to Machiavelli himself as well as to such modern Machiavellians as Gaetano Mosca, Georges Sorel, Robert Michels and Vilfredo Pareto. Burnham contends that the writings of these men hold the key both to the truth about politics and to the preservation of political liberty.

A self-educated man, Eric Hoffer was most likely born in 1898. He wrote in his spare time after doing shifts on the San Francisco docks, where he continued to work, even after becoming a successful author. Hoffer began writing The True Believer in the 1940s, as Nazism and fascism spread across Europe. Most analysts who were trying to work out how these movements became so powerful focused on their leaders and the ideas they trumpeted.

The Crowd: A Study of the Popular Mind is a seminal work on crowd psychology by Gustave Le Bon (1841-1931), a French social psychologist. He observes that a crowd forms when an influential idea unites a number of individuals and prompts them to act towards a common goal. In a crowd, the conscious personality of the individual is submerged and dominated by the collective mind. Furthermore, every sentiment becomes contagious to a degree that individuals readily sacrifice their personal interest to the collective.

A seminal and controversial figure in the history of political thought and public relations, Edward Bernays pioneered the scientific technique of shaping and manipulating public opinion, which he famously dubbed the "engineering of consent". During World War I, he was an integral part of the US Committee on Public Information, or CPI, a powerful propaganda apparatus that was mobilized to package, advertise, and sell the war to the American people as one that would "Make the World Safe for Democracy".

This groundbreaking international bestseller lays to rest many myths about the Holocaust: that Germans were ignorant of the mass destruction of Jews, that the killers were all SS men, and that those who slaughtered Jews did so reluctantly. Hitler's Willing Executioners provides conclusive evidence that the extermination of European Jewry engaged the energies and enthusiasm of tens of thousands of ordinary Germans.

On his last combat deployment, Lt. Cmdr. James Reece's entire team was killed in an ambush that also claimed the lives of the aircrew sent in to rescue them. But when those dearest to him are murdered on the day of his homecoming, Reece discovers that this was not an act of war by a foreign enemy but a conspiracy that runs to the highest levels of government. Now, with no family and free from the military's command structure, Reece applies the lessons that he's learned in over a decade of constant warfare toward revenge.

You’ve seen it all before. A malicious online rumor costs a company millions. A political sideshow derails the national news cycle and destroys a candidate. Some product or celebrity zooms from total obscurity to viral sensation. What you don’t know is that someone is responsible for all this. Usually, someone like me. I’m a media manipulator. In a world where blogs control and distort the news, my job is to control blogs - as much as any one person can.

What happens to individuals when they become part of a crowd? How can it be explained that intelligent human beings commit unspeakable cruelties once they have become one with an anonymous mass of people? Le Bon's analysis dates back to 1895 - however, the razor-sharp analysis of human behavior is still valid today.

The Total State pulls back the veil on the new American authoritarianism and why the same system of liberal democracy we say we cherish may have led us to our present state

"Propaganda," penned by Edward Bernays in 1928, delves into the mechanics of shaping public opinion. Bernays, often dubbed the "father of public relations," argues that propaganda is an essential tool for guiding public thought in a democratic society. He outlines strategies for manipulating public perception, drawing from psychological and sociological principles. While his work is credited with pioneering modern public relations, it has also drawn criticism for its potential to be used for manipulation and control.

Peter Turchin, one of the most interesting social scientists of our age, has infused the study of history with approaches and insights from other fields for more than a quarter century. End Times is the culmination of his work to understand what causes political communities to cohere and what causes them to fall apart, as applied to the current turmoil within the United States.

In this, his magnum opus, the world’s best known skeptic and critical thinker Dr. Michael Shermer—founding publisher of Skeptic magazine and perennial monthly columnist (“Skeptic”) for Scientific American—presents his comprehensive theory on how beliefs are born, formed, nourished, reinforced, challenged, changed, and extinguished.