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The Desired Brand Effect
- Stand Out in a Saturated Market with a Timeless Jewelry Brand
- Narrated by: Tracy Matthews
- Length: 7 hrs and 50 mins
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Publisher's summary
Ready to stand out in a saturated market with a timeless jewelry brand?
This is the essential business audiobook for anyone who makes or sells jewelry (or another physical product), brought to you by the host of the top-rated Thrive by Design podcast, Flourish & Thrive Academy, and eight million (and counting) jewelry designer Tracy Matthews.
You’re a maker, a creator, an expert at your craft. Building a profitable jewelry business doesn't have to be a dream any longer if you know how to connect with your audience and create desire for your brand. Whether you want to grow a six-figure lifestyle business or a multi-seven-figure empire, now more than ever, consumers want to support emerging talent and small businesses like yours. They just need to find you.
In The Desired Brand Effect, Tracy Matthews teaches you how to expand your audience, grow your sales, and amplify your results with simple, actionable steps.
You’ll learn how to:
- Consistently attract and expand your audience of true fans and repeat customers.
- Overcome entrepreneurial overwhelm by leaning into the 75 percent rule.
- Identify and solve simple to complex problems in your business as you grow and scale.
- Remove yourself from being the doer of all things so that you can spend more time on the creative aspects of your business that you love.
- Overcome imposter syndrome and mental hurdles that are common for creative types.
Every chapter comes complete with additional resources that will inspire you to get moving and stay on task. From branding and positioning, to marketing and sales, to operational efficiencies and leadership, this audiobook will demystify the business side of growing a jewelry company.
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"The Desired Brand Effect is like a master’s program for your jewelry business." (Jennifer Dawes, Jennifer Dawes Designs)
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Is bourbon the quintessential American liquor? Bourbon is not just alcohol - the amber-colored drink is deeply ingrained in American culture and tangled in American history. From the early days of raw corn liquor to the myriad distilleries that have proliferated around the country today, bourbon is a symbol of the United States. This course traces bourbon's entire history, from the 1700s, with Irish, Scottish, and French settlers setting up stills and making distilled spirits in the New World, through today's booming resurgence.
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Expected a lot more about bourbon
- By Wes on 04-14-20
By: Ken Albala, and others
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Puppy Training in 7 Easy Steps
- Everything You Need to Know to Raise the Perfect Dog
- By: Mark Van Wye, Zoom Room Dog Training
- Narrated by: Mark Van Wye
- Length: 3 hrs and 53 mins
- Unabridged
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If you’re anything like most new puppy parents, it won’t take long to realize that your fuzzy little bundle of joy can also bark, chew, jump, and mysteriously get into A LOT of trouble around the house. Don’t panic - slowly remove the shoe from your pup’s mouth and open this book, because it’s time to start successfully training.
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Straight forward and engaging
- By Katherine Rodman on 06-04-20
By: Mark Van Wye, and others
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Dog Smart
- Life-Changing Lessons in Canine Intelligence
- By: Jennifer S. Holland
- Narrated by: Cassandra Campbell
- Length: 9 hrs and 13 mins
- Unabridged
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This delightful narrative takes listeners on a powerful search to unlock the secrets of dog cognition, based on evidence from trainers, owners, behaviorists, and the animals themselves. With in-depth reporting and more than a few personal adventures, best-selling author Jennifer S. Holland digs into what intelligence really means.
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Understand your dog better
- By Rick on 06-24-24
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Secretariat
- By: William Nack
- Narrated by: Grover Gardner
- Length: 14 hrs and 34 mins
- Unabridged
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In 1973, Secretariat, the greatest champion in horse-racing history, won the Triple Crown. The only horse to ever grace the covers of Time, Newsweek, and Sports Illustrated in the same week, he also still holds the record for the fastest times in both the Kentucky Derby and the Belmont Stakes. He was also the only non-human chosen as one of ESPN's "50 Greatest Athletes of the Century".
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Loved It - But It Is Not Just About A Super Horse
- By Julie on 06-10-12
By: William Nack
What listeners say about The Desired Brand Effect
Average customer ratingsReviews - Please select the tabs below to change the source of reviews.
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- Giovanna Galeotafiore
- 08-20-24
The Best Marketing and Branding Book for Brand Owners!!!
Seriously, if you have a brand, you need this book! It covers all aspects of business from A-Z! And most importantly you will learn how to create a brand that is desirable and how to market and sell you product. It will save you so much time and money, and is really like a business course just for you. I took a “Business Course” somewhere else, but it was vague and not very helpful. The Desired Brand Effect is geared but this is geared towards a retail brand, so trust me when I say, it’ll be the best thing you could do for your business!! Oh I bought a hard copy and the audible, which I just re listed to when walking around NYC.
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- dobby574
- 05-19-24
Tracy is a master at helping jewelry designers, and all creatives, level up.
Tracy Matthews offers a clear process for how to launch a brand and turn what you create into a business rather than an expensive hobby. What she teaches is actionable and comes from a person who has done the work herself. Highly recommend!
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- Tracy Matthews
- 06-01-24
The Best Marketing Resource
The comprehensive guide is full of case studies, real life examples, and great advice for creative business owners of all types.
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- Elinga
- 03-22-24
Must read for any jewelry designer
I love when a writer gives great examples! So easy to read, usable tips! I bought paper form as well just to mark all parts I need to implement. Highly recommend!
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- Alicia J.
- 06-01-24
Absolutely worth it!
Purchased as soon as the Audible version came out & will be purchasing the paperback as well.
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- Els
- 01-25-24
Very valuable
I’m so inspired! Tracy Matthew’s book has changed my mind about being a jewelry business owner. I feel empowered and pointed in the right direction in many areas.
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- DaVoria Jewelry
- 06-01-24
Outstanding!!
Reading this book should be the first step you take when thinking about making your hobby a viable business. It’s become my jewelry business bible!
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- Anonymous User
- 05-08-24
Lots of filler, book gives bragging vibes
I was reading the book and couldn’t help but notice she was just talking about herself the whole time. I purchased to learn, not to just hear someone talk about their life. I’m wanting raw impactful information, universal information.
Not “this is what I did this one time and it happened to work this way” type of information
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