The Desired Brand Effect
Stand Out in a Saturated Market with a Timeless Jewelry Brand
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Narrated by:
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Tracy Matthews
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By:
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Tracy Matthews
About this listen
Ready to stand out in a saturated market with a timeless jewelry brand?
This is the essential business audiobook for anyone who makes or sells jewelry (or another physical product), brought to you by the host of the top-rated Thrive by Design podcast, Flourish & Thrive Academy, and eight million (and counting) jewelry designer Tracy Matthews.
You’re a maker, a creator, an expert at your craft. Building a profitable jewelry business doesn't have to be a dream any longer if you know how to connect with your audience and create desire for your brand. Whether you want to grow a six-figure lifestyle business or a multi-seven-figure empire, now more than ever, consumers want to support emerging talent and small businesses like yours. They just need to find you.
In The Desired Brand Effect, Tracy Matthews teaches you how to expand your audience, grow your sales, and amplify your results with simple, actionable steps.
You’ll learn how to:
- Consistently attract and expand your audience of true fans and repeat customers.
- Overcome entrepreneurial overwhelm by leaning into the 75 percent rule.
- Identify and solve simple to complex problems in your business as you grow and scale.
- Remove yourself from being the doer of all things so that you can spend more time on the creative aspects of your business that you love.
- Overcome imposter syndrome and mental hurdles that are common for creative types.
Every chapter comes complete with additional resources that will inspire you to get moving and stay on task. From branding and positioning, to marketing and sales, to operational efficiencies and leadership, this audiobook will demystify the business side of growing a jewelry company.
©2021 Tracy Matthews (P)2023 Tracy MatthewsListeners also enjoyed...
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Critic reviews
"The Desired Brand Effect is like a master’s program for your jewelry business." (Jennifer Dawes, Jennifer Dawes Designs)
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- Length: 11 hrs and 2 mins
- Unabridged
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In Mycophilia, accomplished food writer and cookbook author Eugenia Bone examines the role of fungi as exotic delicacy, curative, poison, and hallucinogen, and ultimately discovers that a greater understanding of fungi is key to facing many challenges of the 21st century.
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Absolutely awful, insufferable, racist author
- By Rs 🦇 on 11-25-19
By: Eugenia Bone
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Secretariat
- By: William Nack
- Narrated by: Grover Gardner
- Length: 14 hrs and 34 mins
- Unabridged
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In 1973, Secretariat, the greatest champion in horse-racing history, won the Triple Crown. The only horse to ever grace the covers of Time, Newsweek, and Sports Illustrated in the same week, he also still holds the record for the fastest times in both the Kentucky Derby and the Belmont Stakes. He was also the only non-human chosen as one of ESPN's "50 Greatest Athletes of the Century".
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Loved It - But It Is Not Just About A Super Horse
- By Julie on 06-10-12
By: William Nack
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Unstuff Your Life
- Kick the Clutter Habit and Completely Organize Your Life for Good
- By: Andrew J. Mellen
- Narrated by: Andrew J. Mellen
- Length: 10 hrs and 21 mins
- Unabridged
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Arguably the most organized man in America, Andrew J. Mellen has created unique, lasting techniques for streamlined living, bringing order out of chaos for a client list that includes attorneys, filmmakers, and even psychologists. With Unstuff Your Life! he puts his powerful program in the hands of his widest audience yet.
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Good Stuff
- By Judy on 12-07-12
By: Andrew J. Mellen
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The Triumph of Seeds
- How Grains, Nuts, Kernels, Pulses & Pips Conquered the Plant Kingdom and Shaped Human History
- By: Thor Hanson
- Narrated by: Marc Vietor
- Length: 7 hrs and 30 mins
- Unabridged
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We live in a world of seeds. From our morning toast to the cotton in our clothes, they are quite literally the stuff and staff of life, supporting diets, economies, and civilizations around the globe. Just as the search for nutmeg and the humble peppercorn drove the Age of Discovery, so did coffee beans help fuel the Enlightenment and cottonseed help spark the Industrial Revolution. And from the fall of Rome to the Arab Spring, the fate of nations continues to hinge on the seeds of a Middle Eastern grass known as wheat.
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Delightfully simplistic!
- By Adrian on 03-30-16
By: Thor Hanson
What listeners say about The Desired Brand Effect
Average customer ratingsReviews - Please select the tabs below to change the source of reviews.
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- Giovanna Galeotafiore
- 08-20-24
The Best Marketing and Branding Book for Brand Owners!!!
Seriously, if you have a brand, you need this book! It covers all aspects of business from A-Z! And most importantly you will learn how to create a brand that is desirable and how to market and sell you product. It will save you so much time and money, and is really like a business course just for you. I took a “Business Course” somewhere else, but it was vague and not very helpful. The Desired Brand Effect is geared but this is geared towards a retail brand, so trust me when I say, it’ll be the best thing you could do for your business!! Oh I bought a hard copy and the audible, which I just re listed to when walking around NYC.
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- dobby574
- 05-19-24
Tracy is a master at helping jewelry designers, and all creatives, level up.
Tracy Matthews offers a clear process for how to launch a brand and turn what you create into a business rather than an expensive hobby. What she teaches is actionable and comes from a person who has done the work herself. Highly recommend!
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- Tracy Matthews
- 06-01-24
The Best Marketing Resource
The comprehensive guide is full of case studies, real life examples, and great advice for creative business owners of all types.
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- Elinga
- 03-22-24
Must read for any jewelry designer
I love when a writer gives great examples! So easy to read, usable tips! I bought paper form as well just to mark all parts I need to implement. Highly recommend!
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- Alicia J.
- 06-01-24
Absolutely worth it!
Purchased as soon as the Audible version came out & will be purchasing the paperback as well.
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- Els
- 01-25-24
Very valuable
I’m so inspired! Tracy Matthew’s book has changed my mind about being a jewelry business owner. I feel empowered and pointed in the right direction in many areas.
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- DaVoria Jewelry
- 06-01-24
Outstanding!!
Reading this book should be the first step you take when thinking about making your hobby a viable business. It’s become my jewelry business bible!
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- Anonymous User
- 05-08-24
Lots of filler, book gives bragging vibes
I was reading the book and couldn’t help but notice she was just talking about herself the whole time. I purchased to learn, not to just hear someone talk about their life. I’m wanting raw impactful information, universal information.
Not “this is what I did this one time and it happened to work this way” type of information
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