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The Modern Media Strategist
- A Practical Guide to Successfully Getting Your Story Told by the News Media
- Narrated by: Eric May
- Length: 1 hr and 6 mins
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Publisher's summary
Comprehensive, compact, and eminently practical, The Modern Media Strategist is the essential guide to finding your story and pitching it successfully to the news media. Written specifically for practitioners in international development, nonprofits, NGOs, scientific researchers, and global businesspeople, this is the go-to guide for reaching wide audiences through getting your story told by the news media.
About the author
Eric May is an Emmy® Award winning media consultant with a global practice in more than 40 countries, helping clients in television, online content and international development tell their stories better.
Narrated by the author. Audio post production by Matthias Schoebe.
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Critic reviews
“Indispensable… anyone seeking to develop or expand their organization’s positive public image needs to read this book.” (Mike Cavender, executive director emeritus, Radio Television Digital News Association, Washington, DC)
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Story
Whether you're making a formal presentation, wooing a client, closing a sale, or proposing an idea, persuasive communication can make the difference between success and failure. Well Said! shows listeners how to put themselves in their audience's shoes and tailor their message to the needs of decision makers. It reveals simple but powerful techniques anyone can use to prioritize, organize, and economize their words so that their communications are concise, clear, and - most importantly - convincing.
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I'd choose the audio over the printed book
- By S. D. Schwaitzberg on 11-24-19
By: Darlene Price