Free PR: How to Get Chased by the Press Without Hiring a PR Firm
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Narrated by:
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David de Vries
About this listen
Public relations has always been an essential part of doing business which is probably why you're shelling out big money to an outside PR firm. But the truth is that you don't need them. You already have all the necessary tools in-house to do as good a job as the so-called experts.
Cameron Herold and Adrian Salamunovic have taught thousands of company execs how to exploit free media coverage and ditch these expensive, often ineffective outsiders.
Cameron and Adrian have also built in-house PR teams, spent decades learning how to generate Free PR and how to leverage public relations to complement their sales and marketing strategy.
In Free PR, you'll learn how the media world operates while you gain invaluable insider knowledge and actionable advice on how to:
- Build your own in-house PR team
- Provide effective interviews
- Score great media coverage for free with just a few easy steps
Landing public relations coverage for yourself and your company is a powerful tool to help elevate your personal brand. PR is easier to generate than marketing, PR is easier to leverage than marketing, and PR is more cost effective than marketing. In other words, public relations is more critical than ever in growing your brand and your business.
You've got more passion, commitment, a larger stake, and a deeper understanding of your business than any outside PR firm could ever have. So stop wasting money and take the reins yourself. Learn the secrets to landing tons of Free PR for your company.
©2019 Cameron Herold & Adrian Salamunovic (P)2019 Cameron Herold & Adrian SalamunovicListeners also enjoyed...
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Whether you’re new to marketing or a seasoned pro, this book gives you a crystal-clear road map to grow your business, make more money, maximize your impact in your market, and love what you’re doing while you’re doing it. Author Brian Kurtz takes you inside the craft to help you use all the tools at your disposal - from the intricate relationship between lists, offers, and copy, to continuity and creating lifetime value, to the critical importance of multichannel marketing and more - so you can succeed wildly, exceed all your expectations, and overdeliver every time.
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1 of the best books on marketing - highly recommended
- By Patrick J. Stiles on 12-13-19
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Break Through the Noise
- The Nine Rules to Capture Global Attention
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- Narrated by: Luis Moreno
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The odds of getting a video onto YouTube's front page are 1-in-2,000,0000, but Tim Staples, founder and CEO of Shareability, knows how to make the algorithms of Youtube, Google, Facebook and Instagram work for you - and he has the results to prove it, with a thriving business that has gotten their videos onto YouTube's front page an amazing 25 times. Here he shows savvy marketers, entrepreneurs, and online celebrity wannabes how they, too, can develop clever videos that amass millions of views.
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NOT A GOOD BOOK TO BE
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Youtility
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Jay Baer's Youtility offers a new approach that cuts through the clutter: marketing that is truly, inherently useful. If you sell something, you make a customer today, but if you genuinely help someone, you create a customer for life. Drawing from real examples of companies who are practicing Youtility as well as his experience helping more than 700 brands improve their marketing strategy, Baer provides a groundbreaking plan for using information and helpfulness to transform the relationship between companies and customers.
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Good Framing, Examples and Supporting Concepts
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Duct Tape Selling
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Many of the areas that salespeople struggle with these days have long been the domain of marketers, according to best-selling author John Jantsch. The traditional business model dictates that marketers own the message while sellers own the relationships. But now, Jantsch flips the usual sales approach on its head. It's no longer enough to view a salesperson's job as closing. Today's superstars must attract, teach, convert, serve, and measure while developing a personal brand that stands for trust and expertise.
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not quite for audible
- By Andrea on 05-08-16
By: John Jantsch
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What listeners say about Free PR: How to Get Chased by the Press Without Hiring a PR Firm
Average customer ratingsReviews - Please select the tabs below to change the source of reviews.
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- Jeremy
- 01-22-20
amazing combination of marketing and copywriting!
amazing combination of marketing and copywriting!
this is an amazing book that gives so many gems on growing a business in so many ways while teaching the principles of marketing and copywriting and so much more
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- Ultimate Survival Tips
- 08-10-19
The PR Road Map we Need
I’ve been bootstrapping Ultimate Survival Tips for several years now. With two very successful Kickstarter product line launches (Tiny Survival Guide and MSK-1 Knife producing to date nearly $700,000 in sales combined). During and since the launches we have not had much PR exposure because I really did not know where to begin. “Free PR” has revolutionized my thinking and given me the road map I have been looking for for years. At the end of every chapter their encouraging words, “You Got This!” Moved me forward with a sense that I can do this. Monday my son and I start! Thank you Cameron and Adrian! Now, because of you, “I Got This!”
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2 people found this helpful
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Overall
- Cece
- 06-27-21
Very Informative
I like the fact that this book was so condensed and only contained the most pertinent information to attaining free PR.
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- Tara kelly
- 04-14-21
Thought provoking real world insights
Very useful! It is a thought provoking listen. Great resource links as well. Well done
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- Sly Buford
- 05-09-22
Great book
Great book. I actually tried getting PR for my company halfway through the book and it actually worked.
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- daniel
- 08-08-19
Great book on how to leverage PR!
Amazing book. It really gives you an action plan on how to get covered and how to leverage it afterwards!
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1 person found this helpful
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- biernact
- 10-09-19
excellent book but small target market
amazing book, it won't get a lot of reviews because it is a very specific target market of CEOs and marketing departments, don't be fooled by the small amount of reviews!
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1 person found this helpful
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- Antonio
- 07-23-22
Excellent book! Great ideas!
This book is great! Lots of great, actionable ideas. Don't wait, get this book now!
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- Seda
- 06-16-23
Great book
The website they’re referring to is not a working reference. I would have preferred to be able to reach those referred tools. That is the only reason I cut down stars on the overall rating.
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